8 Reasons Why I Blog

Sally's Baking Addiction Blog | Sprinkles

As I enter my 3rd year of blogging full-time (2 years since I quit!), I’m full of gratitude for where this whirlwind of a career has taken me. I’m also inspired to write today’s post. I spent some time updating my posts about blogging this week. I’ve got steps to create food blog, how to write a food blog, food photography, and blogging as a career covered. But today? The reasons why I blog in the first place. If you’re a blogger or not, hopefully you can relate to at least a little of it.

It should come as no shock to you that I love to share my recipes with others. But that isn’t the only reason why I blog. (It was certainly the reason why I started!) As the years pass and I learn more about blogging– and myself– I’ve grown to appreciate the many blessings that blogging brings to me both professionally and personally. This was an unexpected road for me to travel down but I wouldn’t trade it for the world.

Screen Shot 2015-01-23 at 3.15.42 PM

I blog…

1. To Learn. I don’t know everything about photography, writing, cookbook publishing, SEO, website code and design, baking bread, pastry dough, and running my own business. But I sure as hell know a lot more than I did 4 years ago. Through study, experience, advice from my peers, and trial and error, I’ve learned enough to call myself a photographer, a writer, a cookbook author, a website owner, a baker, and a CEO of a business. The days I finally nailed Danish pastry from scratch, this moment, and this day (<– proudest day of my career) are still some of my proudest days!

Whether you’re just starting out as a blogger, or just starting anything in life– hopefully this is proof that you can start from no where and the effort to learn will take you far.

How to make Danish Pastry Braid

2. To Connect. Through blogging, I’ve met a handful of other bloggers, connected with brands I admire and respect, and began friendships with people I never would have met otherwise. I’ve been blessed to meet dozens of readers at book signings and cannot wait to meet more of you this Fall on Candy Addiction’s book tour. More details coming soon!

Connecting with your audience will open the doors to new opportunities, friendships, bonds, and learning experiences.

3. To Be Inspired. We all bring something different to the table. Blogging, as you just read, has connected me with many different individuals of all ages, walks of life, who may be struggling, or who just love to bake. There are dozens of you who have inspired me. No, hundreds. My reader and friend, Amalea, who loves to be in the kitchen and has made all the recipes from Sally’s Baking Addiction Cookbook. My reader and friend, Caley, who gives my recipes a creative spin by always offering suggestions for tasty variations. And so many more. Thank you for continuing to inspire me.

Insert 100 hearts here. ♥

4. To Write. I’ve always loved writing. I had about 54 diaries when I was young (the ones with the little lock on them– what did I write about?!) and preferred essay writing over tests any day in school. (I’m the worst test taker.) I write thank you cards for everything, send snail-mail to my friends, and I asked for the page count of Candy Addiction to be extended because I couldn’t stop writing about… candy. My favorite part about this job is writing. Not the baking, not the photography, not the being-my-own-boss thing. It’s the writing. PS: I’m glad you don’t mind when I geek out about nerdy food science stuff.

Julia Child

{via pinterest}

5. To Heal. This reason is very hard for me to write. But, I’m going to wear my heart on my sleeve in case any of you can relate. I struggled with confidence out of high school and all through college. I was never shy; in fact, I’ve always been rather outgoing. Readers who’ve met me, you know! But during a few darker years of my life, I hid my insecurities, anxiety, and low self esteem. Out of college, I felt lost. Though my insecurities had been fading through affirmations and yoga (the two make a wonderfully healing medicine!), I didn’t feel particularly confident in what I was doing with my life. I worked in the corporate world and though I had plenty of friends inside and outside of work, I felt I wasn’t where I belong. I needed a hobby, something to call my own. I took my love of baking, my interest in photography, and TOTAL lack of knowledge with websites and started this blog. As the years go by and I see this little space I created grow into a worldwide dessert-loving community, I finally feel strong, confident, and… well… I feel healed. So, thank you. So, so much for helping me find myself.

6. To Be Myself. In a society where you’ll never be good enough, smart enough, strong enough, tall enough, pretty enough, and perfect enough, I blog to just be myself. In my own words, run-on sentences, love for raisins, sprinkles on my wedding cake, dog lady, singing off key in the shower, red wine stain on my couch, Pinterest obsessed, exclamation point loving, imperfect way. You can’t make everyone happy; they’re all going to have an opinion of what you do, say, and write. Whether it’s through a blog, in a job, in the home, in school, in a relationship– give yourself the freedom to live fully, be yourself, and make mistakes. We’re all different and we’re all human. It has taken me YEARS to finally believe and practice (!!): stop worrying about what people think of you. Embrace the weirdness.

Hopefully my blog (or yours!) is where you can just be yourself too.

7. To Be My Own Boss. Money shouldn’t be the reason to start a blog. If I had money as my top goal when I first began my blog in 2011, I’d be broke. I did not earn a single check from my blog until 8 months after I hit publish. And it was for $80. It IS possible to support yourself through blogging though! And treat yourself to a fancy dinner out. Through work and dedication, I’ve learned that it is also possible to manage your time, social medias, income, expenses, inbox, and schedule too… all while producing new content and having a life outside of the kitchen and computer. Are you a business owner? Running a business isn’t all sunshine and chocolate chip cookies as you know, it’s challenging to be in charge of my business and income. But thrilling at the same time. I have no idea where this career will take me. More cookbooks and a bakery someday? Those are my goals.

My sister looked at this photo and bursted out laughing because she knows I’m usually in sweatpants, glasses, and messy hair… not in a skirt, silk shirt, and blown out hair when I’m baking. Um, and my kitchen never looks this clean.

In The Kitchen

{photo: JW Studio}

8. To Share My Love For Cake, Cookies, Sprinkles, and every other baked good on the planet. But not only this, to share my love for baking. The actual act of being in the kitchen preparing bread, fudge, caramel, and pie crust completely from scratch while making memories with my husband, family, and friends.

Recipe blog specializing in sprinkle loaded treats = destiny.

Baked Funfetti Donuts. These taste just like your favorite sprinkled donuts at the bakery. And they're so simple to make at home!


Q: Are you blogger? Why do you blog?

Be sure to check out my other blogging posts.


  1. Thanks for the wonderful and inspiring message! I thought for ages about starting a blog and finally took the plunge about 2 weeks ago. It’s been awesome but a lot of work. Your post made me stop and think about why I want to do this and many of my reasons are similar to yours. I’ve always loved to write; I want to learn more about baking and about web design; I want to connect with others and share what I love.

    I’ll be checking out the updates to your blogging posts as those have been super helpful to me in getting started.

    You’ve been a huge inspiration to me and while I can’t even dream right now about making money for blogging, it’s awesome to see how far you’ve been able to go! I wish your book tour was coming to Nova Scotia!

  2. Hi Sally! I read this post and it was very heatfelt. I just turned 14 and you are the reason I have been spending the past 8 months following you amazing blog, experimenting, baking up a storm, and pursuing this small hobby of mine since I was little. You have honestly enlightened me with every post and inspired me to be creative through sweets, icing, and LOTS of sprinkles. I have been making loads of your beautiful and scrumptious treats for every holiday (and non-holidays: we all have those days) for my sisters and parents who are very supportive (by that I mean good at licking bowls and taste testing). Not only your recipes have changed me, but your positivity and your little words of wisdom and inspiration here and there. Especially this post, with everyone trying to fit in, it’s much easier to do what you love, and be your own person, and I thank you for that. God bless you, and thank you for all you have done for me.

  3. Amy @ Amy's Healthy Baking says:

    Oh Sally, this post was EXACTLY what I needed. Exactly when I needed it. I’ve been feeling really, really burned out and overwhelmed lately where I’ve almost been dreading spending time in the kitchen and photographing. (Too many recipe fails can do that!) It was a wonderful reminder to read your list, and I actually started my own right after I finished: one list of “Top Reasons Why I Blog” and another of “NOT The Top Reasons Why I Blog.” Most of the things I was focusing on fell in the second list, so… Now I’m working on putting my energy into the first. 🙂 This is why you’re one of my biggest blog role models! THANK YOU!

  4. Hi Sally! You are amazing! I just wanted to let you know that fact. It’s nice to hear that you are finding yourself all the goods listed here in blogging, in addition to helping me refresh and energized through baking with your blog on my tablet 🙂

  5. You are really great Sally, and such an inspiration. Me and my husband we started our own blog less than 2 months ago and it’s also thanks to you and all the tips on how to start a food blog that we got it going. I’ve learned so many things in this short little while. And there are sooo many more that I want to learn. I can relate to most of your reasons on “why I blog”. Thanks for wearing your heart on your sleeve. And thanks for all the delicious recipes and amazing photos.

  6. Such a lovely post! I’m a long-term reader of your blog and I love following along on all your baking adventures. I’m a blogger too but it’s just a hobby for me (at least for now!). I blog because I love to write and share my thoughts and experiences. It’s also pretty amazing to connect with like-minded people across the world!

  7. Thank you for such a lovely post <3

  8. Julia @ Sprinkled With Jules says:

    I love reading your blogging tips and seeing your amazing success! You definitely work hard and deserve all of it. Thank you for reaching out and helping your fellow bloggers!

  9. Sally, I so look forward to your blog posts! You are so talented and such an inspiration. Thank you for all you do!

  10. Linda @ Veganosity says:

    This is such a motivational and heartfelt post Sally. Thank you for being real and honest. You’ve actually helped me figure some things out. Thank you!

  11. Laura @ Vegetarianesque.com says:

    I loved this post! I 100% get what you mean about “healing” through your blog. I don’t know that I’m “healing”, per se, but in the week or two since I started my blog I’ve felt passion and excitement that I’ve truly been missing. At the moment I think my husband and mom are the only two people who read (Ha!), but it’s so fun to share something I love doing so much.

    P.S. Your how-to blogging series has been very helpful as I set-up my blog! Thanks for providing such a thorough resource.

  12. Lisa @ Four Under Six says:

    Love this post and congrats on your blog-iversary! I am a blogger but just recently started up again in August of last year. I’ve been reading blogs for years though. I had a blog from early 2009 to about 2012 but let it go. I was busy with kids and life and didn’t know what direction I wanted to take with it. Now I’m blogging because I need an outlet. Something creative. Something that’s just mine. I really enjoy writing. And having had four kids in under six years, I feel like I have ideas, tips and stories that are useful to share with others. And I like the sense of community in blogging. Basically there’s tons of reasons I’m doing this! Sometimes I feel like I’m a little late to the game because lord knows there are about 10 million and 7 “mommy blogs” but it still feels good to write and I get excited when I get comments. 🙂

    Love your blog and your recipes and your photographs are beautiful. Thanks for sharing all of it!

  13. Patricia Petre says:

    I love this post. Congrats on three years of blogging! I just started blogging recently because I’m a middle school math teacher and my husband is as well, and I needed an outlet from talking/thinking about school with him and other friends. I have literally found blogging ideas running through my mind all day and there’s nothing I enjoy more than getting the positive feedback from readers (pretty much just my close friends and mom now, lol). Thanks for all your tips and inspiration!

  14. Krystal Edwards says:

    Thank you for being such an inspiration Sally! I meticulously read through your blog tips before starting my own cooking blog and continue to learn from you!

  15. Ai @ Ma Recipes says:

    Hi Sally, first of all thank you for creating this great blog. I have been blogging for years (kind of like writing a diary to me) but just recently started a new recipe blog, I am turning myself into a full time blogger. Although I know this path is going to be tough, I really love to blog.

    3 simple reasons Why I Blog:

    1. Parents. My parents are in their 60s. I love them and I wanna spend more time with them. Take care of them. Talk to them. Bringing them here and there. Cook for them. There is one saying in Chinese, “The tree wants to remain quiet, but the wind won’t stop. The son wants to serve his parents in their old age, but they are no more.” I have realized that time is ticking faster than I could have imagined. If not now, when?

    2. Dream. I do not have a big dream where I need to create the most amazing robot that could cook for me. I just love cooking & baking & photography and I want to cook and bake for people I love. And I know many people out there are like me. I wanna share my recipes with them so that they do not have to undergo failures that I have been through. It’s a pretty simple and easy dream that I wanna hold until the last day of my life.

    3. Freedom. I had been struggling between money and freedom for quite a while. I agree with you that money should not be the reason to start a blog. But if I do not have money, how am I going to survive? How can I travel? How can I buy clothes? How can I go out and social? etc. This thought hit me again and again. I kept asking myself, what did I really want. I found the answers listening to my inner self. Money will never have enough. We only have one life to live so we have to live it the best we can. Now, I willingly wake up early each day knowing that everyday is gonna be the best day of my life.

    Best Regards,

  16. Katy Robinson says:

    I just started a blog a few days ago and I haven’t even published my first entry, but someone told me today about your blog and I am checking it out. Thanks for the notes about blogging!

  17. Teena @ feedyourtemptations says:

    Hi Sally,

    Lovely post….can relate to almost everything you said.

    Blogging had become my passion and its kind of a meditation from the everyday stress. 

  18. When I first started blogging about 1 year ago, I got 95% of tips from your blog Sally. And I have been following you ever since. I have come a long way, and still, have a long way to go. But I am enjoying the ride immensely. My blog serves as an outlet for my creativity. I use food to express myself creatively and my blog helps with that a lot! Also, I like to share with my fellow Kenyans new recipes to get them out of that otherwise conservative cooking ideal our society has formed for itself. I like to inspire, and I guess that is my main driving force. Finally, I am learning a lot too ESPECIALLY with regards to food photography. I am improving and still growing. I am lucky to live in a tropical country so it is bright almost through out. I am learning to make the most of that. Thank You Sally. Your blog played a huge role in mine. xx

    1. Amazing. Thank you so much for sharing!

  19. Sally, you have inspired me.  Thank you for sharing this.  Because of your inspiration I started my own homeschool blog 18 months ago and I love it for all the reasons you just posted.  I think #6 resonates with me the most.  Thank you for all that you have done to give and inspire people.  I am grateful for you.  


    1. So happy to inspire. 🙂 Thanks Liza!

  20. Jessica Kramer says:

    Sally, thank you for sharing this list!! It is really comforting to know that you have had the same struggles I have with feelings of inadequacy. Sharing my passion and trying to teach others what I know is when I feel my best and can forget about comparing myself with everyone. I am still working through this, so thank you for your words – it’s very encouraging!!

    1. Thank you so much for sharing, Jessica!

  21. Your guides and tips are invaluable. Just starting my blog on Mediterranean food and, with it, returning to a passion for photography that my late stepdad especially instilled in me. You made the photography guides in particular so easy and inspiring! I will continue following you as I cast off on my own food-blogging adventure!
    Thank you so much for all the guidance and inspiration!

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally