Red Velvet Seven Layer Bars

There are 7 layers to love in these chewy, gooey, sweet red velvet bars.

Red Velvet Seven Layer Bars on There are 7 layers to love in these chewy, gooey, sweet red velvet bars!

These are for real. Just thought I should open with that.

We’re celebrating all things red velvet in Christmas Cookie Palooza recipe #5. These seven layer bars (also called magic bars or even hello dolly bars depending where you live– what do you call them??) are heavenly. The base is a soft, cookie-like red velvet layer. On top of that? A rich, sweet, chewy, gooey, and completely overloaded smorgasbord of toppings.

Go big or go home.

Red Velvet Seven Layer Bars on There are 7 layers to love in these chewy, gooey, sweet red velvet bars!

I’ve quickly learned how much you love red velvet after posting these cheesecake swirl brownies. Coming as no surprise, those brownies have a cult following. Another popular recipe of mine? Classic red velvet cupcakes. Red velvet cupcakes that are moist, soft, fluffy, and actually have flavor are few and far between. But that recipe nails it. I love them as much as you do.

And so when I learned that a red velvet exclusive cookbook was on the market, I knew I needed a copy. Just to share with all of you. Red Velvet Lover’s Cookbook is written by Deborah Harroun who blogs at Taste and Tell. Deborah wrote this cookbook for anyone madly in love with red velvet’s flavor. Yes, it’s a book of just red velvet.

I like your style, Deborah.

Red Velvet Lovers Cookbook

Today’s red velvet seven layer bars recipe comes from her cookbook. Deborah describes them as addictive and YES, she hits the nail on the head with that description. Being a huge fan of regular 7 layer bars, I couldn’t stop slicing off little squares for myself. Dare I say that this version of the classic dessert is better than the original? Seriously.

The bars are so simple to make. First, make a red velvet cookie/cake layer. This will be the crust of the seven layer bars. The dough for this layer is incredibly sticky and thick, so take your time spreading it out into the pan. After the crust pre-bakes, top with all sorts of goodness. Coconut, chocolate chips, pecans, white chocolate chips, and a drizzle of liquid gold. I mean sweetened condensed milk.

The recipe directs to bake the bars in a 9×13 pan, but mine was dirty (washing dishes in the middle of making seven layer bars? no.) so I just used an 11×7 pan instead. Using a smaller pan made my bars a little thicker than Deborah’s. I’ll include both bake times in the recipe below.

Recipe for Red Velvet 7 Layer Bars

A little chewy, a lot gooey, buttery, chocolatey, coconut-ty, and sorta creamy all at the same time. If you love red velvet, your mind’s about to be blown.

Follow me on Instagram and tag #sallysbakingaddiction so I can see all the SBA recipes you make. 


Red Velvet Seven Layer Bars

  • Author: Sally
  • Prep Time: 15 minutes
  • Cook Time: 35 minutes
  • Total Time: 3 hours
  • Yield: 24-30 bars
  • Category: Bars
  • Method: Baking
  • Cuisine: American


There are 7 layers to love in these chewy, gooey, sweet red velvet bars.


  • 1 and 1/4 cups (150g) all-purpose flour (spoon & leveled)
  • 1 Tablespoon (6g) unsweetened cocoa powder
  • 1/2 teaspoon baking powder
  • 1/8 teaspoon salt
  • 1/2 cup (115g) unsalted butter, softened to room temperature
  • 3/4 cup (150g) granulated sugar
  • 1 large egg
  • 1/2 teaspoon pure vanilla extract
  • 1 Tablespoon (15ml) liquid red food coloring
  • 1 and 1/3 cups (120g) sweetened shredded coconut*
  • 1 cup (180g) semi-sweet chocolate chips*
  • 1/2 cup (90g) white chocolate chips
  • 1 (14 ounce) can sweetened condensed milk
  • 1 cup (130g) chopped pecans


  1. Set your oven rack to the center position and preheat oven to 350°F (177°C). Line the bottom and sides of a 9×13 baking pan* with aluminum foil (or use parchment), leaving an overhang on all sides. Set aside.
  2. Whisk the flour, cocoa powder, baking powder, and salt together in a large bowl until combined. Set aside.
  3. In a large bowl using a hand-held mixer or stand mixer with paddle attachment, beat the butter for 1 minute on medium speed until completely smooth and creamy. Add the granulated sugar and beat on medium high speed until fluffy and light in color. Beat in egg and vanilla on high speed until combined. Scrape down the sides and bottom of the bowl as needed. Beat in the food coloring until combined. With the mixer running on low speed, slowly mix the dry ingredients into the wet ingredients until combined. The red velvet dough will be quite thick and sticky.
  4. Using a rubber spatula, spread dough in an even layer into the prepared baking pan. It’s very sticky, so take your time pushing it to each corner of the pan. Bake for 8 minutes. Remove from the oven and leave the oven on.
  5. Sprinkle the coconut over the cookie layer, followed by the chocolate chips, then the white chocolate chips. Pour the sweetened condensed milk evenly over the top. Sprinkle with pecans. Bake until set, about 25 minutes.* Cool on a rack for at least 2 hours before cutting into squares.


  1. Make Ahead & Freezing Instructions: Store in an airtight container at room temperature or in the refrigerator for up to 3 days. Bars can be frozen, up to 2-3 months. Thaw overnight in the refrigerator.
  2. Coconut: Different brands of coconut weigh different amounts; anywhere around 120g is fine.
  3. Chocolate Chips: Deborah’s recipe calls for 1/2 cup milk chocolate chips and 1/2 cup semi-sweet chocolate chips. I only had semi-sweet on hand, so I used 1 full cup semi-sweet chocolate chips. My bars are actually only 6 layers! Feel free to make them with milk chocolate as well, just as the original recipe directs.
  4. Baking Pan: I used an 11×7 inch baking pan. My bars took 32 minutes using this size pan.
  5. Recipe from Red Velvet Lover’s Cookbook.

Keywords: red velvet seven layer bars

See more Christmas recipes.

Red Velvet Seven Layer Bars on There are 7 layers to love in these chewy, gooey, sweet red velvet bars!

A little chewy, a lot gooey, buttery, chocolatey, coconut-ty, and sorta creamy all at the same time. If you love red velvet, you MUST try these!


  1. My best red velvet experience would be the red velvet cupcake. However, your red velvet bar seems amazing, maybe it’ll become the next best red velvet experience!

  2. Every new Red Velvet is my new favorite 🙂 I love them all. If I am forced to choose…… your red velvet 7 layer bar cookie until I taste the red velvet latte, and then the red velvet cheesecake lol I’ve never tasted red velvet I didn’t LOVE !

  3. I’d never been a red velvet fan until we taste tested black velvet cupcakes with cream cheese icing for our wedding. I loved the darker color. We of course included them in our wedding desserts and I’ve been drawn to red velvet ever since. Completely changed my mind.

  4. When I was a little girl my aunt would make a red velvet cake for the family Christmas. I couldn’t wait for my piece. No one in the family has been able to make one as good as hers yet.

  5. My best red velvet dessert was a red velvet doughnut with a cream cheese glaze and oreo crumbs. It was one of the best desserts I’ve ever tasted hands down!!!!

  6. My favorite red velvet dessert is my mom’s homemade red velvet cake with homemade buttercream icing! She always used to make it for Valentine’s Day in heart-shaped pans. That is where my obsession with red velvet began, and now, I love trying anything red velvet! Yummy!

  7. It was a simple red velvet cupcake… I’m a little boring, but in my opinion, the best red velvet food is just a perfectly moist bright red velvet cupcake with a neatly piped pile of tangy and rich cream cheese frosting.

  8. My favorite red velvet recipe is for red velvet cheesecake marble cupcakes! They are really tasty and too cute! However, I do love all of your cupcakes to tiny, crumbly, delicious pieces and look forward to trying your red velv recipes. Thank you for this post! Looks yummy!

  9. I haven’t tried many red velvet recipes but the best one that I have tasted so far was a red velvet cupcake at my friends house 🙂 But I definitely would like to try more red velvet recipes !

  10. My birthday is in December, so as I got older and had my first taste of a red velvet cake, that was all I ever wanted for my birthday ( cake anyway)! My mom would always get a cousin of mine to make it, but I cannot wait to try one of your recipes.

  11. At our small, intimate wedding a year and a half ago, we had red velvet cupcakes with cream cheese frosting. They were great!!

  12. I love red velvet! Last week my friend made red velvet madeleines and used them in a trifle! With mixed berries, whipped cream, and white chocolate pudding. It was glorious! We all gobbled it up.

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally