Introducing: Sprinkled

So many emotions as I share my first ever video mini series!

(The emotions are 5% because of this and 95% because I just spent my first 2 nights away from Noelle and she sort of said “ma ma” before I left and I’m a total basket case and I’m counting down the minutes until I see my baby girl tonight!!)

What began as a casual way to share recipes with my friends has blossomed into a life-changing career where I get to connect with equally passionate bakers around the world. When I first hit publish in 2011, I had ABSOLUTELY NO IDEA what I was doing, I just knew that I LOVED doing it. And after 7 years, 3 cookbooks, mistakes, growth, and about 3 billion dishwasher cycles, I’m elated to say that my dedication, work ethic, and love for baking hasn’t faded. At all.

But it’s time for something more. This past April, a video production crew filmed me at work in my kitchen. Most of the time together was spent filming 8 step-by-step recipe tutorials, but they also filmed me working, writing, editing, photographing, and recipe testing. The inspiration behind all of this:

  • craving a deeper connection – I want to give you the front row seat so you can see what goes into each recipe and blog post, as well as life as a mother and business owner.
  • inspire – seeing my recipes come together in a video may inspire you to try it yourself!
  • trying something new – because entertainment is fun!

My video mini series is called Sprinkled. ♥

Episode 1

Episode 1 recipe: Homemade Strawberry Cake

The kick-off episode is Strawberry Cake. I chose this recipe because it’s 100% from-scratch strawberry cake made from real strawberries and has become a reader favorite since I published it in January. The process is a little unique where you begin with reduced strawberry puree and finish with strawberry frosting made from freeze-dried strawberries. It’s a FUN cake and I thought you’d love seeing it come together on camera!

Behind the Scenes Filming

Some behind the scenes!

Jude casually taking a snooze in the middle of everything. Both above and below.

And a sneak peek video at all the episodes!

Watch More Episodes:

Want more baking tips just like this? Sign up for my Baking Made Easy quick start guide!

Sprinkled photos and videos by Grateful & Co


  1. Loved the first episode of Sprinkled!! So many good tips. Love the personal touches with your husband, Noelle, and Jude! It’s fun seeing your cake stands and storage area. I’ve made your strawberry buttercream (which is so amazing). Haven’t tried your strawberry cake with the strawberry cream cheese frosting yet. It’s on my list. So glad you’ll be back with your sweet baby soon!

    1. Thank you so much for watching! I hope you will try the strawberry cake – let me know what you think 🙂

  2. Just finished watching the first ever Sprinkled video and I absolutely LOVE it! I especially like that not only do we get a tutorial on how to make the recipe, but we also get some tips and small tidbits of information from you Sally! You make baking seem easy and a lot less stressful and I’m extremely grateful for that

    1. Thank you so much! 🙂

  3. Hey Sally,

    Sprinkled is a fantastic idea, and the first episode did not disappoint! We’re going strawberry picking this weekend, so the refresher for your strawberry cake recipe came at the perfect time. I’m looking forward to watching the rest of this series. Have a wonderful Wednesday!


    1. Thank you so much, Merrily! Enjoy strawberry picking – so much fun!

  4. Charlotte Moore says:

    Great video!! Look forward to the next one.

    1. Thanks so much, Charlotte!

  5. Ashley McNaught says:

    You’re video was amazing! Thank you for posting this series, it shows the novice baker like myself that baking something beautiful and delicious is really not complicated. Now if I only had a stand mixer and a cute assortment of cake stands, I’d be all set! Great job!

    1. I’m thrilled you enjoyed this episode! My goal is to show how approachable baking can be 🙂 Thanks so much for your positive feedback!

  6. I simply love this!!! I learned so much from watching this video. Thank you so much for sharing your passion and expertise with us- it is greatly appreciated.

    1. I’m thrilled you enjoyed the episode and learned a few things 😉 Happy baking!!

  7. Lauren Ziegler says:

    Hi Sally! I’m so excited about your video mini series! Where are those pretty pastel measuring cups from? Thanks!

    1. Hi Lauren! Thanks so much for watching 🙂 Here are the small colorful bowls I used in the episode:

      I also love these pastel measuring cups!

      Hope this helps!!

  8. I have been following Sally for quite some time and it has been so much fun to see her evolve to a full time blogger/baker/photographer and most importantly, a mom. You’re an inspiration to many and have helped me become a much better baker for sure. The “Sprinkles” are a wonderful addition! Thank you!!

    1. Oh Lori, thank you so much for kind and thoughtful feedback – and most importantly, for your loyalty as a reader! I’m so happy you enjoyed this first episode! I can’t wait for the next one!! 🙂

  9. Kristin White says:

    Congrats on the new series! I love it!!! Looking forward for more to come!! 🙂 also, loving the little peeks on your home life!

    1. Thanks so much for watching, Kristin! 🙂

  10. This sounds like it’ll be so much fun both to make & watch! Super excited for you, Sally. You’ve worked so hard to get where you are 🙂

    1. So sweet, Hayley! Thank you!!

  11. JanMarie Weston says:

    Now if only all the calories would just vanish as quickly as the delicious cakes and cookies do! Great video! Thank you for such great recipes.

    1. Lolol! So happy you enjoyed the episode! 🙂

  12. Food Network, here you come! 🙂

    1. So sweet, thanks for watching!

  13. This was absolutely amazing. Thank you for sharing your passion with us!

    1. Thank you so much for your kind feedback, Mason! I really appreciate it 🙂

  14. Sharon K (The Farm Chick Bakes) says:

    I just watched Episode 1 and I LOVED IT! You’re a natural in front of the camera (which I’m sure came with practice :))!!! Excellent…..and I loved the personal interviews they did as well. Your video/production team did an excellent job! Really well done. Can’t wait for #2! Congratulations, Sally! And Congratulations on totally making me print this recipe off and making it for Father’s Day! :)….I’ll be sure to tag you on IG.

    1. You are so kind, Sharon! Yes, LOTS of practice 🙂 This strawberry cake would be perfect for Father’s Day! Happy baking!

  15. So fun! Thanks for sharing. I look forward to re-making this cake after having watched the video. The first time I made it, I think i messed up the puree as the cake had a dense texture (it was still absolutely delicious, by the way). Thanks so much for what you do!

    1. Thanks so much for watching! Let me know if you try making it again – I’d love to hear what you think 🙂

  16. Jean Duchesneau says:

    Love, LOVE your video! Thanks so much and for sharing your life with us all!

    1. Thank you so much Jean!

  17. Sharon K (The Farm Chick Bakes) says:

    one final comment (sorry!) …this was the PERFECT time of year for this cake….we’re going strawberry picking this week! This will be scrumptious! 🙂
    Thanks again Sally for all you do!

    1. Have so much fun berry picking! Nothing quite like fresh summer berries 🙂

  18. This is all SO beautiful! I want to come and bake in your kitchen, so much light and space!

    1. Thank you so much, Sam!!

  19. Michele Mallory-Davidson says:

    Amazing Sally! I watched first thing this morning with my cup of coffee and it was like sitting down with a dear friend!
    You, your recipes, and your blog have taught me how to bake and basically made me look like a superstar to all my friends and family. They all have come to know the greatness of “The Sally,” thanks so much! ❤

    1. You are so so so kind. Thank you so much for this!

  20. Love! Your blog is my favorite. I’ve noticed that once food bloggers start putting out cookbooks, they tend to decrease their online content. But not here. Thanks for your hard work and delicious recipes!!

    1. So kind, Jaime! Thank you for your positive feedback, I really appreciate it!

  21. Love the video and especially your added helpful hints

    1. Thanks so much, Laurie!!

  22. I just love Jude. What a great companion! Mr. Smiley Face himself. Don’t get me wrong, I check in daily for all your great recipes, tips, and style. But Jude? He just adds some great character to all that you share.

    1. He is just the best! Always by my side 🙂 Thanks for watching!!

  23. Love it! So many great tips! Can’t wait to see what’s next! (and of course it will be amazing, because as my daughter and I say, “if it’s a Sally recipe, you know it’s going to be great!”)

    1. Oh how sweet!! Thanks so much for watching and for your positive feedback 🙂

  24. I am so excited for this! You have always done such an amazing job, and I love that you also share mistakes made. You keep it real. Thanks for always striving for quality in every way – your website layouts, recipe content and tips, and I always enjoy the commentary you provide on each recipe. 🙂

    1. Thank you so much for your thoughtful message – I truly appreciate it 🙂

  25. Marjorie Yelenich says:

    Sally, I have been a fan of yours ever since you posted your lemon blueberry cake for the first time. Every week I look forward to your blog and with your new series, will continue to look forward to following your enthusiasm of baking.

    1. Thank you so much, Marjorie! It’s readers like you that make this such a wonderful job. I really appreciate your feedback 🙂

  26. Fantastic, Sally! Congratulations!!! Next would be a tv show but I have to say I really enjoy reading your posts with explanations about the ingredients and tips so please don’t stop with those! Thanks for all the great recipes. I recently tried your biscuits for the first time and they were amazing! All the best!

    1. Thank you so much! I’m thrilled the biscuits were a hit 🙂

  27. Cyndi McMahan says:

    Speaking as of Mom of two daughters, I AM SO PROUD OF YOU! I have been following you for five years and it’s an absolute joy. Keep on baking Sally!

    1. Oh Cyndi! Thank you so much! Thank you for following along on the adventure for the past 5 years 🙂

  28. Really enjoyed the video! Congratulations on this new endeavor!

    1. Thank you so much Laura!

  29. Wow I really enjoyed your first episode! Looking forward to the others.

    1. Thanks so much Kim!

  30. Hi Sally- excited to watch the new Sprinkled video but I don’t seem to see a link anywhere? Where is the video posted?

    1. Hi Kelli! The youtube video is embedded towards the middle of the blog post– do you see it?

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally