Introducing: Sprinkled

So many emotions as I share my first ever video mini series!

(The emotions are 5% because of this and 95% because I just spent my first 2 nights away from Noelle and she sort of said “ma ma” before I left and I’m a total basket case and I’m counting down the minutes until I see my baby girl tonight!!)

What began as a casual way to share recipes with my friends has blossomed into a life-changing career where I get to connect with equally passionate bakers around the world. When I first hit publish in 2011, I had ABSOLUTELY NO IDEA what I was doing, I just knew that I LOVED doing it. And after 7 years, 3 cookbooks, mistakes, growth, and about 3 billion dishwasher cycles, I’m elated to say that my dedication, work ethic, and love for baking hasn’t faded. At all.

But it’s time for something more. This past April, a video production crew filmed me at work in my kitchen. Most of the time together was spent filming 8 step-by-step recipe tutorials, but they also filmed me working, writing, editing, photographing, and recipe testing. The inspiration behind all of this:

  • craving a deeper connection – I want to give you the front row seat so you can see what goes into each recipe and blog post, as well as life as a mother and business owner.
  • inspire – seeing my recipes come together in a video may inspire you to try it yourself!
  • trying something new – because entertainment is fun!

My video mini series is called Sprinkled. ♥

Episode 1

Episode 1 recipe: Homemade Strawberry Cake

The kick-off episode is Strawberry Cake. I chose this recipe because it’s 100% from-scratch strawberry cake made from real strawberries and has become a reader favorite since I published it in January. The process is a little unique where you begin with reduced strawberry puree and finish with strawberry frosting made from freeze-dried strawberries. It’s a FUN cake and I thought you’d love seeing it come together on camera!

Behind the Scenes Filming

Some behind the scenes!

Jude casually taking a snooze in the middle of everything. Both above and below.

And a sneak peek video at all the episodes!

Watch More Episodes:

Want more baking tips just like this? Sign up for my Baking Made Easy quick start guide!

Sprinkled photos and videos by Grateful & Co


  1. Hi Sally! Love the new video series and look forward to more episodes and of course new recipes from you. You are definitely an inspiration to me! Thanks so much!

    1. I really appreciate that, thanks Lynn!

  2. You have such a natural, genuine voice on the blog and this also translates to video – you could totally have a baking show! Thanks for keeping things fresh and adding all these new types of content, I learn so much! Also – your house is GORGEOUS!

    1. Thank you so much Becky!

  3. Karen Schmitt says:

    Great video Sally, thanks so much! I noticed you used the whisk beater do you always us that instead of the paddle when making cakes? I’m going to make this cake this afternoon, can’t wait!!

    1. I use either the paddle or whisk. Sometimes I find the whisk creates a much smoother batter. 🙂 But either attachments are fine!

  4. I really enjoyed this video. I had a few new take-aways. Thank you!

    1. Thank you so much Christina!

  5. This is so great, Sally! Loved the transitions between the recipe and you just talking about your blog community and personal life. I truly enjoyed it and am definitely looking forward to future episodes. What a unique idea! Congratulations on living out an incredible dream and being a mama at the same time 🙂

    1. Thank you so much for your positive feedback, Rachel! 🙂

  6. I love this idea Sally! I just watched your first Sprinkled video and can’t wait for more! So fun!

    1. Thank you so much Cheyenne!

  7. ok, I am OBSESSED with this!! This is my most favorite thing you have done, it is so good!! I can’t wait for the rest of them!! 🙂

    1. Heather! Thank you SO MUCH! It was so much fun to create and I have an incredible video team 🙂

  8. Chris Richardson says:

    Hi Sally,

    Love your site and the recipes. I recently had a computer crash and lost all my data and favorites. Where do you purchase your sprinkles and other add-ins for baking? I am looking for a site that has fresh tasting sprinkles that does not require you to buy pounds pf a single item. thanks and congratulations.

    Chris R.

    1. Hi Chris! I order most of my sprinkles online from either Amazon or Sweetapolita. I recently began using these natural colored sprinkles in some of my baked goods. They’re fun!

  9. Hi Sally,

    I absolutely love the new series, “Sprinkled”. You are truly an amazing person and baker. I have told you in the past, but can’t say it enough, You have made me a better baker and a more adventurous one and I thank you for that. I made your Homemade Strawberry Cake for a friend’s birthday and it was a tremendous hit. Everyone couldn’t quit talking about it. I am so looking forward to your future episodes, especially if Jude or Franklin are Congratulations on all your successes, particularly Miss Noelle.

    1. Thank you so much, Christine! I have a feeling Jude and Franklin will continue to make appearances! I’m happy to read that you loved the episode AND that your cake was a hit!! Happy baking 🙂

  10. Sally!!!!
    1) This. Just, yes.
    2) Your kitchen – swoon!
    3) OMG – your eyes (and please tell me you did not do your make up yourself…)
    4) NOELLE. She’s adorable.
    Thank you, as always for putting something like this together for us. I love it and can’t wait for episode 2!!

    1. So kind! Thank you for watching and for your positive feedback 🙂 It was so fun to work on these and I’m thrilled to share the episodes!!

  11. I loved this! I watched it with my 3.5 year old son and he can’t wait to make this strawberry cake! Thank you for inviting us into your kitchen. ❤️

    1. So much fun! I hope you enjoy making the strawberry cake – one of my faves 🙂 Thanks for watching!

  12. This is awesome! Thank you for taking the time and doing the work to create even more wonderful content! I also just really like seeing you in action! Looking forward to watching regularly. Now back to baking more cookies–as my kids say: “Sally really upleveled your baking game, Mom!” Everything I bake truly is better now. Love your work!

    1. Oh my goodness! How funny are your kids?! Too cute. Thanks so much for watching!!

  13. Erint Tacheny says:

    What a great video! Thanks for the behind the scenes look at your world and for the insider tips on the cake preparation. You are the best!

    1. Thank you so much!

  14. Paige Flamm says:

    This is such a fun series and I can’t wait to watch the rest of the videos! It’s so fun to get to and and interact with you on a more personal level!


    1. Thank you so much Paige!

  15. Kirsten Thomas says:

    Oh my goodness! I am so excited for you. I LOVED the video so much. This is an amazing addition to your empire. Just awesome all around and I can’t wait to see what else comes from this!! Congrats on everything!! You are so deserving!

  16. What a beautiful video Sally…. thank you, you’re. AmazingI can’t wait For more. Congratulations my dear Sally

  17. Sally,

    I love your new video series, Sprinkled”. You truly make baking look like fun! I make so many of your recipes and always get complements on everything. You are an amazing teacher! I have been following your blog since the beginning, and I love everything about it. Can’t wait to see more!

  18. It’s so great to be able to hear your explanations. I enjoy the blog posts for sure, but it is also helpful to hear you talk through why you do certain things. Love this format!

  19. marietta crutcher says:

    I really enjoyed the video – watching how you made the cake is great. I like visual aids! Great job and I look forward to the remaining episodes!!

  20. Hi Sally can I use Greek yogurt in place of sour cream as we do not have it in my country.

  21. Sally — you have been my virtual teacher for several years through your blog posts, but this new Spinkled series is, well, the sprinkle on top! I bet in a few years you’ll have your own TV show. You are a complete natural, and it is so fun to watch you behind-the-scenes in your own kitchen. I am so proud to be a part of this baking community. Similar to your beginnings, I currently work an office job but pursue my passion for baking on the side. Can’t wait to see more of these episodes! 🙂

  22. Colleen Murray says:

    Congratulations! I am not a cake eater because they are usually dry and have no flavor but I will try this one. I love strawberries! Thank you!!

  23. This is incredibly beautiful Sally! I can’t tell you how much I’ve enjoyed watching this and looking forward to the next video. I absolutely feel you have made baking approachable and less daunting for me even though I’m still too terrified to give croissants a go and I do not like ice-cream and cake. You make it seem so easy, even if I don’t comment on everything you post, I am here reading, watching, trying it out and sharing your blog with anyone who cares to listen to me. I owe my baking skills & confidence to you so thank you, thank you and thank you! Congrats on the new series – the sky is not the limit 🙂

  24. This is so exciting! Congratulations on making another big move with/for your blog!

  25. I absolutely LOVE your new Sprinkled series!! I am going to have to give this strawberry cake a go this week…it looks so delicious! Thank you for sharing your baking and life with us!

  26. Great video, loved the real life feel to it!! Can’t wait to the see the rest!!

  27. Congrats to you, Sally! Your strawberry frosting always puts a smile on my face. I wish you all the happiest in this next adventure!

  28. Love this new project you’re starting!! Thank you for showing us your love for baking❤️ You’re truly inspiring! Can’t wait to try this strawberry cake, I was just wondering.. I saw two diferent cakes in this video, one was the three tiered vanilla cake with strawberry frosting and the two tiered strawberry cake with strawberry frosting… and these the same recipe?? Thank you

    1. Hey Cecilia! You’re absolutely right. The cake I’m making in the video is my homemade strawberry cake. The 3 tiered cake is the cake I baked for my recent website redesign launch and you can find pictures and links to the recipe here:

  29. Hi Sally! I love you and your recipes. Keep doing your thing, lady!

  30. Congratulations! That’s so exciting!

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally