Introducing: Sprinkled

So many emotions as I share my first ever video mini series!

(The emotions are 5% because of this and 95% because I just spent my first 2 nights away from Noelle and she sort of said “ma ma” before I left and I’m a total basket case and I’m counting down the minutes until I see my baby girl tonight!!)

What began as a casual way to share recipes with my friends has blossomed into a life-changing career where I get to connect with equally passionate bakers around the world. When I first hit publish in 2011, I had ABSOLUTELY NO IDEA what I was doing, I just knew that I LOVED doing it. And after 7 years, 3 cookbooks, mistakes, growth, and about 3 billion dishwasher cycles, I’m elated to say that my dedication, work ethic, and love for baking hasn’t faded. At all.

But it’s time for something more. This past April, a video production crew filmed me at work in my kitchen. Most of the time together was spent filming 8 step-by-step recipe tutorials, but they also filmed me working, writing, editing, photographing, and recipe testing. The inspiration behind all of this:

  • craving a deeper connection – I want to give you the front row seat so you can see what goes into each recipe and blog post, as well as life as a mother and business owner.
  • inspire – seeing my recipes come together in a video may inspire you to try it yourself!
  • trying something new – because entertainment is fun!

My video mini series is called Sprinkled. ♥

Episode 1

Episode 1 recipe: Homemade Strawberry Cake

The kick-off episode is Strawberry Cake. I chose this recipe because it’s 100% from-scratch strawberry cake made from real strawberries and has become a reader favorite since I published it in January. The process is a little unique where you begin with reduced strawberry puree and finish with strawberry frosting made from freeze-dried strawberries. It’s a FUN cake and I thought you’d love seeing it come together on camera!

Behind the Scenes Filming

Some behind the scenes!

Jude casually taking a snooze in the middle of everything. Both above and below.

And a sneak peek video at all the episodes!

Watch More Episodes:

Want more baking tips just like this? Sign up for my Baking Made Easy quick start guide!

Sprinkled photos and videos by Grateful & Co


  1. Brittany Audra @ Audra's Appetite says:

    Such a fun idea! I’m excited to see more behind the scenes!!

    1. Thanks Brittany!

    2. Sally, you are such an inspiration! I am a 14 year old baker and watching your videos, I found my passion…baking! Even when I would need to focus on school, I would pop onto your website and whip up something truly incredible! I have even opened an Instagram account, @sofiasbakingaddiction all inspired by you! So far, I have baked your lemon pound cake, it SOOOO good, your fudge brownies, cookie bars, chocolate chip cookies, pretzel bites, and I am so excited to try some other recipes!!! Thank you so much for sharing them all:) -Sofia

  2. Love this new series Sally! you make baking look so easy. Looking forward to the next episodes!

    1. Thank you so much Ana!

  3. I looooved your video! You look so relaxed and explained everythng so well. You moved around so naturally as you explained tips and tricks, it just drew me right into your video ! AWESOME! The name of the series “Sprinkled” is so fitting given your love of sprinkles! Noelle is so cute! Your kitchen is a dream and your house is beautiful. I look forward to the rest of your videos.

    1. Thank you so much Kristen!!! So appreciated!!!

  4. Melissa Downie says:

    Sally! What an amazing accomplishment! I am so excited to see you doing a mini series! Its so amazing to get to see behind the scenes and I love seeing you make your recipes come to life. I never thought 2 years ago when I started using your recipes that I would never use any other recipes again. Yours are perfect and so approachable. You have come so far and I’m so excited to see your dedication and hard work be so respected and appreciated! We love you Sally! Thank you from the bottom of my heart! I wouldn’t be half the baker I am without you and the amazing baking community you have created! Can’t wait to see more. Loved every second!!

    1. What an incredibly kind, supporting, and uplifting comment!! Thank you so much Melissa, I really appreciate it!

  5. Love the video! Congratulations on another great accomplishment. I can’t wait for more of Sprinkled! You make it all look so easy. Somehow I don’t think I look the same way in the kitchen LOL – Your house and your family are beautiful = )

    1. I never look like this in the kitchen. I had someone come and do my hair and make-up. HAHAHA.

  6. M.A. Franklin says:

    Great Job Sally what a natural and you looked Beautiful!! Can’t wait for your next episode!!

    1. Thank you so much!!

  7. Hi, Sally! I’ve been making your recipe’s and checking your blog everyday for about two years now and I adore everything. I always brag about your blog/recipes to everyone I bake for. It was so fun to watch this mini episode as a way of getting to know the person behind the computer! Can’t wait for the next one.

    1. I appreciate all the support and dedication, Maddie! Thank you!

  8. Thanks for all your hard work and passion; That was aMaZiNg!!!:) excited for the next one! And you’re apron is so cute! <3

    1. Thank you Abby!

  9. You are such an inspiration. Thinking back on 2013, making your pineapple upside down cake and chocolate chip cookies…… NOW, making croissants and babka for your monthly challenge and watching your mini-series. Definite goals!!!! Go get em’ girl!
    Fan since the beginning!!!

    1. Thank you SO MUCH Lindsey!!!! Things certainly have grown, developed, and improved over the years. It’s been an incredible journey!

  10. love this video!!!
    excited for the next one,
    i became mom too, and im spending my time in the kitchen with my daugther too 🙂

    1. Thank you Aby!

  11. Wooow! Congratulations! This is an awesome idea! You should be proud of yourself! 🙂 Wishing you all the success in future work, too! 🙂 Looking forward to the remaining 7 episodes! 🙂

  12. I have a full sized food processor, but what kind of mini one did you use to puree your fresh strawberries and your dried strawberries so quickly. It’s adorable…sorry, but it is! Loved the video and love your blog.

    1. Thank you so much Karen! It’s called the Ninja Master Prep:

  13. I just watched the video. It’s a great piece of work. Nicole is precious. Enjoy the early years. Once they go to school the time goes too quickly. Looking forward to the next video.

  14. I love your strawberry cake video and can’t wait to make it. I am interested in buying the small blender you used for the strawberries. I saw the name Ninja on it, but wonder which model it is. Thanks.

    1. Hi Louise! It’s this one:

  15. Dianne Paul says:

    Yum! I have always wanted to make a “real” strawberry” cake. Thanks for sharing and making it look fun!!

  16. Tammy Spencer says:

    Very nice intro to your new series! I lIke the BTS talk as well as the recipe presentation. Question…I appreciate that you include weight measurements in your recipes as weighing ingredients is so much more accurate. Do you use a kitchen scale when not on camera or do you use volume measurements?

    1. Thanks Tammy! I use my kitchen scale all the time when I’m testing new recipes and if you have one, I definitely recommend using it. I don’t always break it out when I’m baking a trusted recipe, like you see in the strawberry cake video.

  17. Krissie Weber says:

    Oh my gosh Sally, I’m so excited for your wonderful video series!! I love seeing how things are done (especially the mess…..makes me feel not so alone)!! haha

    And Jude by your side…LOVE!! My fur babies were always right there and I was tripping over them constantly….but I wouldn’t have wanted it any other way!!

    Congratulations on all your successes….you deserve it!!

    1. Thank you so much Krissie! And, honestly, cooking and baking wouldn’t be the same without tripping over our dogs lol.

  18. Hi Sally!
    I absolutely loved this episode and can’t wait to see the ones to come. Congratulations to you! Where you started and how far you’ve come is truly inspirational. I, too, turn to your online family for help when needed. We have a wonderful group of very supportive people. It’s unlike any other online community. ❤️
    I have a question … Is there a reason for using the whisk attachment on your stand mixer when making cake batter? Typically, I always turn to the standard paddle attachment. Did you use the whisk to create the desired lighter batter? When do you use the whisk attachment vs. the paddle?
    I guess that’s more than one question. ☺️

    1. I completely agree. I’m so so so grateful for this community we’ve built together!
      I use either the whisk or paddle attachment when mixing cake batter. I find that the whisk attachment helps rid the smallest of lumps, so I often reach for it instead. You can use either though.

      1. Thank you for sharing little hints just like this! ❤️❤️❤️

  19. Very nice, Sally. Congratulations on your continued evolution !

  20. Karen Walter says:

    Hi Sally,

    Really liked the video shoot. You made everything look so easy. Thanks for inspiring all of us bakers out here. BTW…Where do you purchase your freeze dried strawberries from?

    1. Hi Karen! My regular grocery store sells them in the dried fruit aisle. I’ve seen them at Trader Joes, Target, and a few other major grocery stores too!

  21. I really enjoyed watching! Looking forward to more episodes.

  22. Bravo!!! Loving this new format!!

  23. Lindsey Stone says:

    Love the new series, Sally! I’ve been following you since the beginning and love seeing how far you’ve come. Such an inspiration and I’ve learned so much! Whenever someone asks me about my baking I always say, “You can thank Sally!” I love getting to see a little of the behind-the-scenes and the commentary, too. You do such a wonderful job connecting with your followers. It gives a sense of realness to your persona and blog that a lot of other people lack and I love being able to follow you on your journey!

  24. Sally, this is so cute and fun and I’m excited to see more! It’s fun to get to know you more through the videos, though your blog and writing are already so personsable. In fact, whenever I make a new recipe and mention to my husband it’s from a baking blog, he always says, “Oh from your friend Sally?” because I rave about your blog to him and rarely bake from any other blogs besides yours! thanks for creating a blog that has really created a baking community and TOTALLY inspired me as a baker.

    1. This is so nice to read, Rissa, thank you. I appreciate every word!

  25. Thanks Sally for the great video. You are a natural on camera and I look forward to your upcoming series. Thank you for all your great recipes and fun blog!

  26. I loved it! Seeing all your cake stands was my favorite part!

    1. Thanks so much Jenn!

  27. Just watched your video – loved it!! Always enjoy your blog, your cookbooks & your recipes. Thank you so much (& love seeing your daughter & your adorable puppies in all your photos!). Am looking forward to your next video!

  28. Wow! Brought tears to my eyes! You’ve come so far and this is so exciting! And the cake looks delicious, too! So happy for you!

  29. Sally… this is wonderful! You never cease to amaze!! Thank you for inviting us into your kitchen to watch you “in action!” Love your videos!! BTW, I just baked a batch of your Skinny Double Chocolate Chip Muffins, just because! And because I had “just enough” Greek yogurt that needed to get used up! Such flavorful, moist, yummy muffins…Mmmmmmm!

  30. Sally, what a wonderful first video! I can’t wait for the rest. You’re a natural in front of the camera and your kitchen is stunning 🙂 !

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally