Author Overview

Sally McKenney

Title: Baker, Food Photographer, New York Times Best-Selling Author
Location: Maryland, USA
Expertise: Scratch baking, recipe development and testing, step-by-step baking tutorials, food photography, accessible and reliable home baking

About Sally

I’m a baker, food photographer, and New York Times best-selling author. I live in Maryland with my little family of four and our rescue dogs.

Since 2011, I’ve been sharing meticulously tested recipes and step-by-step tutorials, helping home bakers gain confidence in the kitchen.

Over the years, my approachable baking recipes have built a loyal community of millions. My work has been featured on TODAY, Good Morning America, NPR, People, Country Living, Parade, and more. You also might’ve seen me in Vogue, Bon Appetit, Taste of Home, Library Journal, and Baltimore Magazine.

My 4th cookbook, Sally’s Baking 101, is a New York Times Best Seller.

My Expertise

Growing up, I spent hours watching my mother and grandmother work their baking magic in the kitchen, especially their pecan pie and Irish soda bread.

As a self-taught home baker myself, I’m fiercely dedicated to providing well-tested recipes and sharing everything I’ve learned along the way. Before I post a new recipe, you can feel confident that I have already tested it dozens of times in my own kitchen. This is why Sally’s Baking has become a trusted resource for anyone who wants to bake from scratch.

Sally McKenney in the kitchen with a stand mixer and cream apron and pink shirt

My Journey

Born and raised in Philadelphia, PA, I settled in the Baltimore area after graduating from school with a B.A. in communication with a concentration in marketing.

Just a year and a half after launching my blog in December of 2011, I quit my full-time job to build Sally’s Baking into the business you see today. I’ve written, photographed, and published more than a thousand from-scratch recipes and have authored four cookbooks.

Over the years, I’ve cultivated a reputation for meticulous recipe testing, ensuring that every bake you try has undergone multiple rounds of refinement before it reaches your oven.

Each recipe includes step-by-step instructions and helpful baking tips, because I want you to feel confident and be successful, whether you’re a first-time baker or a seasoned pro.

Connect

Join 250K Bakers Getting Free Recipes:
Sign up for my newsletter to get my newest recipes, trusted baking tips, and my most popular recipes—delivered straight to your inbox. You can reach me directly at sally(at)sallysbakingaddiction.com.
Be Part of My Free Sally’s Baking Community:
Whether you’re a beginner or a seasoned baker, you’ll find thousands of bakers in this fun online community sharing encouragement, inspiration, and plenty of delicious ideas. Our community is all about learning, sharing, and celebrating the joy of baking together.
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