Year One: How I Did It.

Sally’s Baking Addiction turns one in only a few short weeks. I can’t even believe it! It’s practically surreal as I look back over the past year and see how my blog has grown, how my photography has improved, and how my readership grows by thousands each month.

SBA hopped onto Facebook only 6 short months ago – gaining over 6,000 fans in the interim. Over 11,000 Pinerest followers in 10 months and countless emails a day. I’ve worked with companies including Silpat, Chobani, Hershey’s, Peanut Butter & Company, and Nestle.  Visit my press page for all of my features.

This is not meant to brag;  I merely want to show you that it IS possible.

How did I did I grow my blog so quickly? 

What started as an easy way to share cookie recipes with my friends has grown into a second full time job. With a full time job during the day, I spend over 30 hours at night and on the weekends on SBA. Call me crazy, but I truly live and breathe it.  I’m a work blogaholic. :)

It’s tough to juggle both jobs, but I would not trade it for the world.

Prior to December 2011, I was merely a food blog lurker. I followed food blogs each day, hoping to one day start my own. It seemed scary and risky. What if no one reads my blog besides my mom?  How on earth do I use a fancy camera?  What is “self-hosting” ??!?!

I receive countless emails, comments, messages, and tweets on the subject.  How did I do it?  How did I start SBA? How do I have time to blog full time and work full time?  How did I improve my photography so much? How did I gain readership?

I am no expert, but there are a few key things I’ve learned along the way.  SBA is a work in production, but I want to share some helpful strategies that I’ve used.

To celebrate SBA’s first birthday, I will be posing a Food Blogging Series over the next few weeks. The series of 5 posts will include the tactics I have used to expand and market SBA:

Whether you are a new, aspiring, or a veteran food blogger, I hope you can find something useful in the series.

 

Q: Is there anything in particular you’d like me to touch on as I prepare the series?

 

   

144 Responses to “Year One: How I Did It.”

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    Ikhlasposted November 14, 2012 at 5:58 pm

    Congrats, Sally! Your blog is a delight to read and I love the personal details you add…it makes it super fun! Awesome recipes as well :)

    Wish you all the best for the future!

    Reply

    • Sallyreplied on November 14th, 2012 at 6:06 pm

      that means a lot to me, ikhlas! thank you very very much!

      Reply

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    Haleyposted November 14, 2012 at 6:00 pm

    I can’t wait to find out more about this! :)

    Reply

    • Sallyreplied on November 14th, 2012 at 6:14 pm

      let me know if you want me to touch on anything in the series haley!

      Reply

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    Colleen @ What's Baking in the Barbershop?!posted November 14, 2012 at 6:00 pm

    Unbelievable! You should be so proud! Awesome work this past year :)

    Reply

    • Sallyreplied on November 14th, 2012 at 6:07 pm

      colleen! thank you my friend. :)

      Reply

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    Elizabethposted November 14, 2012 at 6:02 pm

    Wow this looks great I cannot wait to read it!! :) You are such an inspiration! :) I love your blog!

    Reply

    • Sallyreplied on November 14th, 2012 at 6:13 pm

      Hi Elizabeth!! THANK YOU girl!

      Reply

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    Brookposted November 14, 2012 at 6:08 pm

    This is seriously my favorite blog! When ever I get hungry to make some sweets I come here first. I actually am an assistant baker at a small bakery and I am constantly showing your recipes to my boss. Congrats on your first year! I am so happy I found this blog and thank you for creating it :)

    Reply

    • Sallyreplied on November 14th, 2012 at 6:12 pm

      Hi Brook! THANK YOU for saying hi! This makes me evening, thank you so much for telling me. An assistant baker at a bakery – that’s living the dream! Thank you for the support, you are the reason I can keep it up!

      Reply

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    Mistyposted November 14, 2012 at 6:13 pm

    Congratulations!!! You are an inspiration, Sally! I can’t wait to read your new series :) Only a year? WOW

    Reply

    • Sallyreplied on November 14th, 2012 at 6:18 pm

      Yes, I can’t believe it’s been a year! Thanks for saying hi Misty!

      Reply

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    Sarahposted November 14, 2012 at 6:17 pm

    Congratulations, Sally! I found out about you on Pinterest, and I have been an avid follower! I have ALWAYS wanted to start a food blog, I LOVE to bake. But I have all the same concerns you had, I cannot wait to read the series! Thank you for being such an inspiration, happy baking!!

    Reply

    • Sallyreplied on November 14th, 2012 at 6:20 pm

      Hi Sarah! What a sweet message! I hope my series of posts will be helpful! If you can dream it, you can do it!!

      Reply

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    Ashley @ Wishes and Dishesposted November 14, 2012 at 6:19 pm

    So happy for you, Sally! And also very jealous :) I haven’t had the same luck with my blog that I started probably around the same time as yours. I think a tactic that has worked well for you and maybe you can touch on (to help others) would be “originality”! The more I think about it, the more I think one of the MANY reasons people love your site is because a lot of your recipes are original and very creative. Your pictures are also gorgeous, which helps…

    Reply

    • Sallyreplied on November 14th, 2012 at 8:39 pm

      ashley! i appreciate your input so much – thank you! i’m going to work recipe creativity into one of the posts about blog content, for sure! i’m glad you find the recipes fresh and new – i struggle with that sometimes. you are so supportive, all the time. THANK YOU!

      Reply

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    Sarah C.posted November 14, 2012 at 6:28 pm

    Looking forward to the series. It’s amazing what you have accomplished. Congrats.

    Reply

    • Sallyreplied on November 14th, 2012 at 8:39 pm

      Sarah, thank you so much – for your support on fb and on the blog, all the time!

      Reply

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    Jocelyn @BruCrew Lifeposted November 14, 2012 at 6:31 pm

    It’s really been only one year? You are such an inspiration girl!!!! Can’t wait to read this series!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:40 pm

      your enthusiasm is always inspirational to ME, Jocelyn :) thank you!

      Reply

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    Melissa @ mamamissposted November 14, 2012 at 6:33 pm

    SOOOOO awesome!! I loved this post!!! So happy for you Sally! I can’t wait to see where I’ll be in a year – so exciting:) Excited to follow along in your series! Congrats again:) xx m

    Reply

    • Sallyreplied on November 14th, 2012 at 8:41 pm

      thank you for all the genuine support melissa – all your words… mean a TON to me!! :)

      Reply

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    Reneeposted November 14, 2012 at 6:46 pm

    Well done Sally! I love reading your blog! The snickers stuffed cookies were a BIG hit with the hubby :)

    Funny how you can be so proud of some one you have never met!! :)

    Keep up the awesome work loverly!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:43 pm

      Hi Renee! ok, you just cannot go wrong with those snicker stuffed cookies right?! and you are SO SWEET to me, so thank you very much for your comment and support!

      Reply

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    Lanesaposted November 14, 2012 at 6:48 pm

    Congrats and looking forward to the series!

    Have you thought about expanding SBA to YouTube?
    I would love to see how you actually physically make things!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:50 pm

      Hi Lanesa! I am so camera shy on videos! I have never thought to begin a youtube series. but i like your suggestion. just need to muster up the courage! Thank you so much :)

      Reply

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    Rachel @ Studio Cuisineposted November 14, 2012 at 7:04 pm

    Such a genius idea! Congrats Sally! I’ll most definitely be following along!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:52 pm

      thank you – always! let me know if there is anything in particular you’d like me to talk about in the posts. :)

      Reply

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    Sarah K. @ The Pajama Chefposted November 14, 2012 at 7:10 pm

    congrats sally!

    Reply

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    Ashley @ Kitchen Meets Girlposted November 14, 2012 at 7:45 pm

    You are seriously awesome. I can’t wait to read your series–I need the help!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:53 pm

      Ashley, what are you talking about? you have been rocking lately! it’s obvious how hard you are working on your photography! thank you always for your support though :)

      Reply

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    Kristin B.posted November 14, 2012 at 7:57 pm

    As a blogger-in-the-making, I’m looking forward to hearing your tips of the trade! Congrats on a successful blog!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:54 pm

      Hi Kristin! I hope i’ll prove helpful for you – let me know if there is anything you’d like me to touch on in the series.

      Reply

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    carrieposted November 14, 2012 at 8:05 pm

    Congrats, Sally! You give me hope that maybe I’ll start a food blog too. :-)

    Reply

    • Sallyreplied on November 14th, 2012 at 8:55 pm

      if I can do it, you can do it Carrie!

      Reply

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    Cassie | Bake Your Dayposted November 14, 2012 at 8:06 pm

    Girl, you are amazing. Keep up the good work! Your hard work definitely shows! I know what it’s like to put in so many hours, I work full time too, and when you see success like this, it is 100% worth it! Cheers to another year, my dear! :)

    Reply

    • Sallyreplied on November 14th, 2012 at 8:56 pm

      that means a lot coming from you Cassie, thank you! I had no idea you worked full time. thats impressive and i am so glad you can relate!

      Reply

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    Anndyposted November 14, 2012 at 8:28 pm

    21,000 views per day? That tells a lot about your blog! How I would describe your blog? Creative,fun….. You have posted a lot of yummy recipes and I don’t Know What to choose! Your blog is the best and I’m pretty sure you will have more and more readers this year. Congratulations!

    Reply

    • Sallyreplied on November 14th, 2012 at 8:58 pm

      Hi Anndy! Thank you so much for your support, comments, and readership! i aim for it to be a fun place with creative recipes, so i’m glad it comes off that way Anndy! :)

      Reply

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    Hayley @ The Domestic Rebelposted November 14, 2012 at 8:30 pm

    A SUPERFREAKINGCONGRATULATIONS, Sally! One year, yay! I’m so proud of you and so happy we’ve become friends through this process. You’re truly inspirational and seriously one of my favorite bloggers. I love you and I’ve never even met you! You’re awesome :)

    Reply

    • Sallyreplied on November 14th, 2012 at 8:58 pm

      i’m happy we’re buds too Hayley!! you are my #1 support everywhere, everyday. i cannot thank you enough!!

      Reply

    • Rose Marie Scottreplied on November 15th, 2012 at 7:43 am

      Congratulatins! Great achievement. I too have been wanting to start a blog for about two years and finally started doing some research. Any tips you can give and share would be fantastic.
      Thanks in advance

      Reply

      • Sallyreplied on November 15th, 2012 at 11:10 am

        Sounds great Rose Marie! Stay tuned, I’ll be sharing some tactics that helped me grow in the first year. :)

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    Phyllis Carrollposted November 14, 2012 at 8:38 pm

    I’m new to your blog,but I love yours. You make things look good and inviting,and explain everything really good. I look forward to getting your Emails. Good Luck! Phyllis!!!

    Reply

    • Sallyreplied on November 14th, 2012 at 9:05 pm

      hi Phyllis! Thank you so much for saying hi! your kind words mean the world to me. i’m glad you enjoy my blogging and recipes :)

      Reply

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    Phyllis Carrollposted November 14, 2012 at 8:41 pm

    Good luck! Enjoy your blog and recipes a lot .

    Reply

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    Katyposted November 14, 2012 at 9:08 pm

    Sally!! Congratulations that’s amazing :). Im so happy for you and I LOVE reading this blog! Can we PLEASE get together over the holidays?? Xoxo

    Reply

    • Sallyreplied on November 14th, 2012 at 9:11 pm

      omg KATY!! my childhood best friend :) we don’t chat nearly enough these days! YES to christmas get together – lunch or something! i want to talk about all your beer that i love lol. i have your number!!!!

      Reply

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    Laura Dembowskiposted November 14, 2012 at 9:11 pm

    Congratulations, Sally! I’m so happy for you and can tell how hard you work on your blog. Visiting it always makes me smile. I am very interested to see your posts on blogging, as my blog is only a couple months younger than yours, I’m working like mad full time on it, and no matter what I do, I can’t seem to get my numbers to grow. I hope to have bigger numbers and even a cookbook one day but right now that seems close to impossible. . . yet I will never give up.

    Reply

    • Sallyreplied on November 14th, 2012 at 9:38 pm

      yes, Laura – do not give up! you will find success in the right way, i promise! i hope my advice can be helpful :)

      Reply

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    Dorothy @ Crazy for Crustposted November 14, 2012 at 9:16 pm

    I’ve been dying to know your secrets for awhile Sally. I’m glad you’re sharing them! Happy Birthday to SBA!

    Reply

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    Michelleposted November 14, 2012 at 9:20 pm

    Sally! Congrats on becoming such a success! It’s hard to believe it’s only been a year, you’ve really got the knack of this :)
    I’m super excited for all these posts, I just started up my blog less than a month ago and I’m sure these will be more than helpful for me, thank you!

    Reply

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    Averie @ Averie Cooksposted November 14, 2012 at 9:27 pm

    Sally this is amazing! First, congrats. I remember when you first started commenting on my blog and I didn’t have any idea who you were, and then you kept commenting, and now if I had a nickle for all our emails, I’d be rich and so would you. I am so thrilled for all your success!

    “You most certainly do not have to pour yourself into a blog in order to succeed” <– really? I don't know any blogger who's achieved large-scale success who doesn't! I feel like all of us live and breathe our blogs b/c they are our passions! And that's great!

    Can't wait for your series! I wrote one about 18 mos into blogging and your is going to be fresh and modern and I can't wait for it!

    Reply

    • Sallyreplied on November 14th, 2012 at 9:36 pm

      thank you averie! i remember first commenting on your blog too! you were the first person to comment on mine. :) I guess it depends on someone’s definition of success but i do have to pour myself into my blog to make money, you are right! i should edit that. thank you!

      Reply

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    Back For Secondsposted November 14, 2012 at 9:52 pm

    Congrats on your success, Sally! I agree that photos are one of the most important things in blogging! I am really trying with each recipe to do better and better with my photos, doesn’t always happen, haha, but I try :)
    Here’s to another great year!

    Reply

    • Sallyreplied on November 15th, 2012 at 5:54 am

      practice makes perfect Stephanie! and i always love seeing your photos on foodgawker!

      Reply

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    luv what you doposted November 14, 2012 at 10:33 pm

    Congrats…that is so impresive! I had no idea you were so young : ) I always love to see what you are whipping up in the kitchen and am thrilled for you that your blog has grown so quickly. It’s also good to see that I am not the only one who spends so many hours working on their photos and posts (and I don’t have nearly teh following that you do). Looking forward to the bites posts. I have a lot to learn!

    Reply

    • Sallyreplied on November 15th, 2012 at 5:55 am

      thank you so much jennifer! let me know if there is anything you’d like me to touch on in the series!!

      Reply

      • luv what you doreplied on November 15th, 2012 at 11:06 pm

        I always love to hear about photos but don’t have time to always prep the scene and any suggestions on how you stayed true to yourself depsite the crazniess!

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    Liz (Little Bitty Bakes)posted November 14, 2012 at 10:48 pm

    I still can’t believe your blog is so young! It has seriously skyrocketed — so awesome. I’m looking forward to the tips series… fun little shake up from the usual recipes!

    Reply

    • Sallyreplied on November 15th, 2012 at 5:56 am

      thanks Liz, your support means the world to me!!

      Reply

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    Loretta Eposted November 14, 2012 at 11:41 pm

    First of all, I can’t believe you’ve only at this for one year! I’m even more impressed than I was…I CANNOT wait to see what you have to say in this upcoming series!

    And of course, congratulations!

    Reply

    • Sallyreplied on November 15th, 2012 at 6:01 am

      Thank you Loretta! so, so much :)

      Reply

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    Yvetteposted November 15, 2012 at 12:18 am

    Hi!
    Congrats!
    Love all your cookies etc…my oven is heating up as I type this, my youngest has braces on his teeth so he can’t have hard cookies.. so hence me baking your soft cookies weekly!
    One question, how do you stay in shape with all this baking?

    Looking forward to seeing plenty new little delights!

    Reply

    • Sallyreplied on November 15th, 2012 at 6:03 am

      Hi Yvette,I don’t have braces but I prefer soft cookies over crispy ones any day! Luckily I am blessed with a lot of energy and a good metabolism – i run and practice yoga quite often and love my veggies. :) Thank you for the support!

      Reply

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    adriennposted November 15, 2012 at 1:42 am

    Happy birthday er… Sally’s blog:)

    This blog is definitely my fav!!! your recipes are awesome and really easy to make, which is always great! Congrats Sally and keep up the good work!
    adrienn

    Reply

    • Sallyreplied on November 15th, 2012 at 6:09 am

      your fav? that’s so cool! thank you adrienn for all the love and support!

      Reply

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    Cath @ Cath's Cookery Creations!posted November 15, 2012 at 5:37 am

    Congratulations on your first anniversary! Knowing that you are going to post a series on how to grow your blog is very exciting as I started blogging in April and am loving every minute of it. I am very keen to gain some expert knowledge.

    Cath :o)

    Reply

    • Sallyreplied on November 15th, 2012 at 6:12 am

      let me know if you’d like me to touch on anything in particular, Cath! and thank you :)

      Reply

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    Meredithposted November 15, 2012 at 5:59 am

    Congratulations! I love your blog!!

    Reply

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    Caleyposted November 15, 2012 at 8:06 am

    Congratulations, Sally! Wow, I can’t believe you haven’t even been going for a year yet. I’ve just recently started reading your blog, but it’s so well-designed and user-friendly that I figured you’d been at it for years! :) Keep up the great work, and thanks so much for your recipes and enthusiasm!

    Reply

    • Sallyreplied on November 15th, 2012 at 1:34 pm

      user-friendly – that is what I try hard for! Sometimes I visit sites and have no idea how to navigate around. So, I am so glad my site is easy. And all your support means a lot to me, it really does!! Thank you so much Caley!

      Reply

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    Elaine @ Cooking to Perfectionposted November 15, 2012 at 8:35 am

    Yayyy congrats!! The big O-N-E! How exciting! I absolutely adore your blog Sally, and am so happy that you have made it such a great success! You completely deserve all of the praise and admiration that your readers give you. And I cannot wait to read about your success, how you got to this point, and all of your useful tips. I’ve been wanting to pick your brain about every little detail, but figured my first novel of an email was enough for a little while. ;)

    Reply

    • Sallyreplied on November 15th, 2012 at 1:35 pm

      my dear friend Elaine! I was thinking about you as I began to plan this series. I know you will love it. All your support means a lot to me and I can’t wait to help you grow Cooking 2 Perfection as well :)

      Reply

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    Skyposted November 15, 2012 at 9:27 am

    Wow you’ve only had this blog for only a year?! Sally you are a huge inspiration to me! I absolutely cannot wait to read your series because starting a real blog has been a huge desire of mine since this summer. I’m in college, but once Christmas break gets here I’m going to start my health/fitness/lifestyle blog. I know your upcoming series is going to be a huge help, because all of the things you listed are topics I need to learn about! Thanks Sally!

    Reply

    • Sallyreplied on November 15th, 2012 at 1:37 pm

      Hi Sky!! What a wonderful goal to have – as long as you are passionate about it and work hard, you will succeed. Thank you for all your sweet words – I am so honored to nbe an inspiration to so many! Let me know if you want me to touch on any other topics :)

      Reply

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    Rachelposted November 15, 2012 at 11:44 am

    First of all – congrats! I read your blog everyday and it is my go to for any and all baking recipes!

    Secondly – WHAT are the cookies that are pictured at the top of this post?? Are those salted caramel chocolate chip? If so WHERE is the recipe, I need to make them immediately! :)

    Reply

    • Sallyreplied on November 15th, 2012 at 1:38 pm

      Hi Rachel!! I will be posting those cookies soon! They are salted caramel chocolate chip cookies :)

      THANK YOU for all your support! Let me know which recipes you make!

      Reply

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    Julieposted November 15, 2012 at 12:14 pm

    Hey Sal!! Your rise to food blog stardom has been amazing to watch! Huge congrats. I have a confession – I know bloggers are supposed to read lots of other blogs. I don’t. But I do read yours, every time, as well as refer back often. Maybe I need to look harder, but I don’t find too many food bloggers out there with whom I’d actually want to chat. But you?? Yes! Love your tips, and will of course, be looking ahead to the series. Quite a year — keep it up, girly!!

    Reply

    • Sallyreplied on November 15th, 2012 at 1:40 pm

      Hey Julie! Your comment means a lot to me – I know how hard you work on your blog and I really, really hope that my (non-expert!!) advice will be able to help. I do read a lot of other blogs because I know how important support it. Bu tknowing that you read mine b/c you enjoy it, really means a lot! Thank you so much for everything!!

      Reply

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    Adrienne @ Culinary.netposted November 15, 2012 at 12:38 pm

    Congrats, Sally!!! We love to see your amazing talents shared with the world. Here’s to many more years of delicious recipes and beautiful food photography!

    Reply

    • Sallyreplied on November 15th, 2012 at 1:42 pm

      ADRIENNE!!!!! Hi my dear friend! Thank you for the sweet comment, you are my #1 support each month! Thank you so much for everything!

      Reply

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    Jackieposted November 15, 2012 at 1:26 pm

    I love your blog! I’ve made so many of your recipes, and I always appreciate some of the tips you give your readers. I also appreciate the healthier recipes you add in. Great work!

    Reply

    • Sallyreplied on November 15th, 2012 at 1:44 pm

      Hi Jackie! Thank you so much for saying hi! I’m glad you enjoy the healthier items because I sometimes fear they are boring for readers. That means a lot and I will keep it in mind if I’m afraid to share them! Thank you :)

      Reply

      • Erin @ Texanerin Bakingreplied on November 15th, 2012 at 2:02 pm

        Nuh-uh! You can still be decadent and all that and healthy at the same time. Just saying… :) And I support more healthy recipes!

        • Sallyreplied on November 15th, 2012 at 8:48 pm

          i have a healthy recipe coming up on Sunday Erin!!! ;)

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    Chung-Ah | Damn Deliciousposted November 15, 2012 at 1:50 pm

    I can’t believe you’ve only been doing this for less than a year! I thought for sure you’ve been doing this for at least 2-3! I’m so impressed, Sally. Your work here is absolutely astoundingly amazing! I can’t wait for many many many more years of your chocolatey, cookie, bar, muffin goodness :)

    Reply

    • Sallyreplied on November 15th, 2012 at 8:45 pm

      Chung-Ah! wow that means a lot to me coming from you. Thank you for the sweet compliment and well wishes. I’m so glad we’ve become friends! I will neer stop it with the chocolatey cookie bar muffins ;)

      Reply

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    Erikaposted November 15, 2012 at 1:53 pm

    WOW!!! Sally, I am super impressed. When I first found your blog, I definitely thought I had somehow missed it in all my years of surfing food blogs–it seemed so established and credible and definitely not less than a year old! This upcoming series is seriously like my dream. I love reading and learning about how people succeed with food blogging and reading your take on it–just the best!

    I am particularly interested in how you got through the technical part of blogging (I’ve been thinking about self-hosting but am not quite sure what the best way is) and marketing (really, how did you grow your readership so fast? And how did you get to work with all those different companies?)

    Of course, I already know how you gain loyal readers–you are so awesome at responding to every single comment and regularly posting gorgeous, drool-worthy material!! :)

    Reply

    • Sallyreplied on November 15th, 2012 at 8:47 pm

      Erika! Thank you for the feedback – I will most definitely touch on self hosting, branding, marketing etc. I was a marketing major in college, so I have some experience under my belt! But truly, it really just comes down to very hard work! And passion. Thank you so much for the support – always. it means more to me than you know, my dear friend!

      Reply

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    Aimee @ ShugarySweetsposted November 15, 2012 at 2:03 pm

    Congrats on such a milestone Sally!! So amazing all your accomplishments. I love reading your blog daily :) So droolworthy!

    Reply

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    Erin @ Texanerin Bakingposted November 15, 2012 at 2:06 pm

    Like everyone else, I’m shocked that it’s been less than a year. And wow, your photography has improved so much. Congratulations on that!

    Can’t wait to read these posts! I definitely want to be let in on the secret. :)

    Reply

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    Joyposted November 15, 2012 at 2:18 pm

    Hi Sally,

    Congratulations! Thank you for your help over email with me starting my blog recently! I can’t wait for this series of posts, really looking forward to the self-hosting and photography part in particular :-)

    Reply

    • Sallyreplied on November 15th, 2012 at 8:49 pm

      Joy! So nice to hear from you :) I’m glad I was helpful in our emails. I’ll be posting about the technical + photography stuff in a couple weeks!

      Reply

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    Jill @ KitchenFunWithMy3Sonsposted November 15, 2012 at 3:18 pm

    Congrats! Your blog is amazing! I am definitely interested in hearing about the technical stuff that I always seem to avoid. Will be making the switch from blogspot to wordpress very soon and keep putting it off. I work as well and it gets hard balancing time when your blog starts to take off. Keeping up with 3 little boys makes things even harder! You have done a excellent job and look forward to seeing your tips!

    Reply

    • Sallyreplied on November 15th, 2012 at 8:51 pm

      Hi Jill! Thank you for the congrats and all the sweet compliments! I will touch on the tech stuff. I have a tech guru who is very helpful and if he can teach me, he can teach anyone! I think being a mommy is much harder than being a blogger so MAJOR props to you miss Jill!! wow. I don’t know how you do it! :)

      Reply

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    Francescaposted November 15, 2012 at 3:43 pm

    What a great and exciting year. Congratulations, Sally! Your blog is such a delight to read and your recipes and ideas are lovely.
    Wishing you all the best and lots of success for the future!
    Francesca

    Reply

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    Shirley@bells-bakeryposted November 16, 2012 at 8:32 am

    Oh my god, that was a seriously fast year :) Love your blog always have, always will! Congrats Sally x

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    Laurie Campbellposted November 16, 2012 at 10:12 am

    Hi Sally! Congrats on your one year Blogiversary!! That’s really cool! I was so happy when I saw your post about some Blog Basics on how to start, run, promote and maintain a food blog. I live, and breathe cooking and baking and have always shared my love of this with others around me; friends, family, co-workers, neighbors, etc. So many times I’ve thought about my own food blog, so that I could share with an even larger amount of people, but I have no idea where to even start. I am so looking forward to your upcoming series and hope that sometime in 2013, I will be able to start my own food blog as well… I’ve already come up with a name for it. My dachshund, Ginger, is always in the kitchen with me when I’m cooking or baking, so I’m thinking about calling it “A Wiener Dog in the Kitchen”. Anyway, thank you so much for doing this series, I’ll be hanging on your every word, LOL!

    Reply

    • Sallyreplied on November 16th, 2012 at 12:10 pm

      Laurie, this comment means a lot to me. Starting a blog is easy, but maintaining it is hard. I love it though and if you are passionate about it, you will LOVE the work! Love the name! And I love little wiener dogs! I call them “hot dog dogs” !! We have a couple who live in our apartment building. They are so darn cute! you have to post pictures of Ginger on your new blog. Stay tuned! I begin the series on Monday :) :)

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    Meagan @ Scarletta Bakesposted November 16, 2012 at 1:45 pm

    What an AMAZING accomplishment, Sally! You should be so very proud of what you have done!! I think people don’t take enough time to reflect back on their work and I really like that you do that here in this post, and I am also really looking forward to your upcoming series. Cheers to you, happy birthday to your blog, and please keep up the amazing, inspirational, sugar-stuffed, delicious work!!

    Reply

    • Sallyreplied on November 16th, 2012 at 3:19 pm

      Meagan, this really means a lot to me as your blog was one of the first I began to read when I started. Thank you so much for the support! It means the world to me.

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    Julie @ Table for Twoposted November 16, 2012 at 10:06 pm

    congrats!! what a great accomplishment and i’m so glad you hopped into this blogging world!! you’re such a sweetheart and it’s so nice to see your success!! xoxo

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    • Sallyreplied on November 17th, 2012 at 11:37 am

      that means a lot to me Julie. Esp since Table for Two was one of the first blogs I began to read – I still draw inspiration from you every day! Thank you for everything :)

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    Ari @ Ari's Menuposted November 16, 2012 at 11:51 pm

    And you know what? No matter how big you’ve gotten, you still connect with every single reader, and I am amazed that you always reply to every single comment. Your hard work definitely does not go unnoticed. Congrats on an awesome first year, and I know it will only go up from here! :)

    Reply

    • Sallyreplied on November 17th, 2012 at 11:36 am

      Ari, that means a TON to me. Thank you so much for the support – ALWAYS! You’ve been a dedicated reader for awhile and I’m so glad we can connect about running and baking :)

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    Rachael {SimplyFreshCooking}posted November 17, 2012 at 4:14 pm

    You’re awesome, your site is awesome, and I can’t wait for you to start this series! I feel like I could use some help for sure!! :)

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    Heidi @ Food Doodlesposted November 17, 2012 at 4:45 pm

    Congratulations! I’m super excited to read your upcoming posts! Keep it up! :)

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    Julie @White Lights on Wednesdayposted November 19, 2012 at 9:52 am

    I can’t tell you how happy I am that Sophie (My Happy Place…) introduced me to your blog. You’ve hand down become on of my favorite dessert bloggers and people in general online. Congratulations on your first year!!! I call them “fancy” cameras too. ;)

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    • Sallyreplied on November 19th, 2012 at 10:09 am

      What a sweet comment Julie – and thank you!!! Yes, “fancy” cameras of course lol

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    Katie @ OhShineOnposted November 23, 2012 at 10:54 pm

    this is such a great idea… i need these tips because i’m totally not popular.

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    Marta @ What should I eat for breakfast todayposted December 20, 2012 at 12:18 pm

    I got a link to your blog today and my friend mentioned that you will inspire me. I am truly inspired. Thank you for sharing!

    Reply

    • Sallyreplied on December 20th, 2012 at 3:50 pm

      Thanks Marta!! You are so sweet and I am glad you stopped by.

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    Heather @French Pressposted December 27, 2012 at 11:07 pm

    Wow – I cannot believe you have only been blogging for a year – your blog is absolutely amazing, and I cannot get over your pictures -LOVING this series

    Reply

    • Sallyreplied on December 28th, 2012 at 6:27 am

      Hi Heather – thank you SO much!! Your support means the world to me!

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    rmdposted December 29, 2012 at 3:19 pm

    I must have started following you shortly after you started blogging and always thought you were a long time blogger….I LOVE your blog and when I saw last month that you were only “one,” well I was just completely shocked, startled, surprised and inspired. Congratulations! Way to go through the learning and growing curve at lightning speed! Completely inspirational!

    Reply

    • Sallyreplied on December 29th, 2012 at 3:37 pm

      Thank you SO much for another thoughtful comment – this comment and the one about my raspberry sweet rolls. Both really make my day, so thank you! I couldn’t do it without followers like you. Happy New Year and thank you again. :)

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    Mollie @Sprinkles of Lifeposted January 4, 2013 at 11:49 pm

    Your newest reader here :) Can’t wait to read more about your blogging series! Love all these recipes. They look awesome! I’ll be digging into those more, too! And I am definitely one that likes the batter more than the cake!

    Reply

    • Sallyreplied on January 5th, 2013 at 9:02 am

      Hey Mollie! I can’t wait to check out your blog later today. I’m glad you are a new follower! This series has been very helpful to me personally – I look back on everything I’ve done and see how I can improve and grow, etc. And we’re cake batter fools. LOVE it much more than the cake too :)

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    Kendraposted January 5, 2013 at 12:56 pm

    You had me at: Chocolate Pretezel Peanut Butter Brownies! And since then, I have been addicted to your addiction! I love your site sooooo much! All of the recipes I’ve tried have turned out fantastic and I love reading your posts because they are so genuine and fun! You seem like such a fun-loving person in addition to being a great blogger. Thanks for all the tips on how you got into blogging and I can’t wait to read the last two segments. I just started my own blog, it’s not even a food blog, but I still appreciate all the helpful advice. Can’t wait to see what else you have in store for 2013!

    Reply

    • Sallyreplied on January 5th, 2013 at 4:43 pm

      Hey Kendra!! Thanks so much for the comment and writing to me. Wow! so many wonderful compliments. I appreciate every word! And it means a lot to me that you say I am genuine and fun loving in my posts. I genuinely loooooove to bake and blog. It’s my passion! And it’s sounds like blogging is your passion as well. I can’t wait to share the last of the series soon. Thank you so much for reading and happy new year my friend! :)

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    Paula @ Paula's Plateposted January 10, 2013 at 10:58 am

    Hi Sally, I just came across your posts for “how to improve your blog” and I am finding them so useful. I’ve been blogging for about a year now, though I occasionally struggle with consistency. Your tips have been very helpful in that department. I have been following your blog for months and have never tried a recipe that I didn’t LOVE. Your posts, recipes, and photographs are all inspiring. I would love to see some tips on the photography side of blogging, as that is where I personally struggle a lot. Do you use a special lens? Are you ever forced to use artificial light? If so, how do you handle it etc… I would love any tips you have!
    Thanks again Sally, your work is truly an inspiration!

    Reply

    • Sallyreplied on January 10th, 2013 at 12:58 pm

      Hi Paula! thanks so much for the comment and I’m glad these posts are helpful for you. AND that you have made a few of my recipes before and enjoyed them. That is always so nice to hear! For the photography piece – I am currently working on a post all about photography. It’s dense with information, so it will take a couple more weeks til publish time. I have a bit of photography information on my FAQ page for now though: http://sallysbakingaddiction.com/faq/

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    Betsyposted February 22, 2013 at 7:19 pm

    Great site Sally! Your pictures are beautiful and I am very impressed at the amount of pics you have accepted at foodgawker and tastespotting, I am still trying to get my first pic accepted on foodgawker LOL!

    Reply

    • Sallyreplied on February 23rd, 2013 at 11:38 am

      Hey Betsy! Thank you so much! I still get rejected sometimes, don’t worry. They are so picky! Thank you for the kind words, it means a lot to me. :)

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    Hollyposted April 3, 2013 at 5:21 pm

    Thanks for this post! I am just in the early stages of beginning my own food blog and your tips have advice have given me the confidence to keep it going!!

    Reply

    • Sallyreplied on April 4th, 2013 at 11:59 am

      That’s great, Holly! I can’t wait to check out your site later today.

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    Zainabposted May 15, 2013 at 5:57 pm

    I know this is late but thanks for this guide!! Your are amazing and I love your blog. I recently just made the leap from lurker and started my own blog. This series is really helping me figure out this daunting business of blogging and juggling a full-time day job. Thanks again!!!

    Reply

    • Sallyreplied on May 15th, 2013 at 6:03 pm

      I’m glad to hear that! And congrats on your own blog. :)

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    Mercedesposted October 8, 2013 at 11:41 am

    You are such an inspiration Sally! I went from a part-time to full-time job and I am having such a hard time making time for my blog when I come home exhausted and still have to make dinner and do things around the house! And let’s not forget that I live in Minnesota where the winters are endless which does not help with my lack of natural photography lighting! I am so happy for you success and love how authentic and humble you have remained throughout your success! I cannot wait to review your cookbook when it is released!

    Reply

    • Sallyreplied on October 8th, 2013 at 6:08 pm

      Mercedes, what a sweet note. I sincerely appreciate the comment you left me. Probably one of the nicest things anyone has ever said, so truly – thank you. It was very hard for me to juggle my blog and my full time job. So I know how you are feeling. I felt helpless! But as long as you are passionate about it, you can make it work. You’re doing great!

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    Sabineposted October 14, 2013 at 4:45 pm

    Hi Sally! I just found your blog and I love it. Your tips and advice for new bloggers are very helpful. I just started my blog two months ago – and you’re right- it does seem scary at first. I think my family is the only one reading my blog; but that’s ok. i have lots of fun with it.

    Reply

    • Sallyreplied on October 14th, 2013 at 5:06 pm

      As long as you are having fun – that is what matters most! :)

      Thanks Sabine, I appreciate the comment.

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    Terriposted March 4, 2014 at 11:53 am

    Sally,

    Want you to know you’ve given me the courage to purchase my domain name and kick off my own site. Still working on all of it, and have a long way to go. You are so inspriational and I really appreciate your openess and willingness to share!

    Thanks so much!
    Terri

    Reply

    • Sallyreplied on March 4th, 2014 at 4:43 pm

      Congratulations Terri! Good luck with it all :)

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    Mollyposted March 25, 2014 at 10:41 pm

    I just found your blog recently and I love it! I have been wanting to start a food blog for quite some time and the fact that you’ve posted this series is so awesome! It’s so helpful! Thank you!

    Reply

    • Sallyreplied on March 26th, 2014 at 10:00 am

      So glad it’s helpful, Molly. And good luck!

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    Laurelposted June 7, 2014 at 5:41 pm

    Hi Sally,

    I just found your blog, and I’m finding this series of posts so helpful….thank you for sharing it!! I write a food-centered blog as well, and I’m currently in Year One, trying to find my voice. I’m hoping to rise to the level of blogging one day where I actually have to worry about ‘maintaining an already successful blog’, but in the meantime I’m finding my greatest challenge is how in the world to gain those initial readers? What motivates you to keep going when you sometimes feel like you’re blogging in an echo chamber? I’d love to receive more comments and feedback, and really feel more like I’m part of a blogging community…..but so far, things are a little quiet!

    Going to read on for more tips, but thanks again for sharing your wisdom with us. I really love SBA!

    Reply

    • Sallyreplied on June 9th, 2014 at 10:26 am

      Hey Laurel, I found that connecting with other bloggers got traffic to my site in the beginning. And still does! Comment on other blogs, tweet their recipes, pin their recipes, and so on. Pinterest also helped me grow traffic. Big, bright, beautiful photos on Pinterest always encourage users to click through. Good luck with everything and continue to work hard. I worked my butt off for a long time before I got to even 100 views per day.

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    olivia giovanniposted August 26, 2014 at 1:05 pm

    Hi Sally!

    I have been reading your Food blogging series for the past few months and I find it the most relatable than other blogs “how-to-start-blogging” posts.

    I am trying to use other form of social media to promote my blog, I was wondering if you can post something what are the things you can do with pinterest.

    Thanks for sharing your tips on blogging Sally!

    Reply

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