Year One: How I Did It.

Sally’s Baking Addiction turns one in only a few short weeks. I can’t believe it! It’s practically surreal as I look back over the past year and see how my blog has grown, how my photography has improved, and how my readership grows each month.

SBA hopped onto Facebook only 6 short months ago – gaining over 6,000 fans in the interim. Over 11,000 Pinerest followers in 10 months and countless emails a day. I’ve worked with companies including Silpat, Chobani, Hershey’s, Peanut Butter & Company, and Nestle.

This is not meant to brag; I merely want to show you that it IS possible.

How did I did I grow my blog so quickly? 

What started as a small little hobby has grown into a second full time job.With a full time job during the day, I spend over 30 hours at night and on the weekends on SBA. Call me crazy, but I truly live and breathe it. I’m a work blogaholic. 🙂

It’s tough to juggle both jobs, but I would not trade it for the world.

Prior to December 2011, I was merely a food blog lurker. I followed food blogs each day, hoping to one day start my own. It seemed scary and risky. What if no one reads my blog besides my mom? How on earth do I use a fancy camera? What is “self-hosting” ??!?!

I receive countless emails, comments, messages, and tweets on the subject. How did I do it? How did I start SBA? How do I have time to blog full time and work full time? How did I improve my photography so much? How did I gain readership?

Chocolate Pretzel PB Bites

I am no expert, but there are a few key things I’ve learned along the way.  SBA is a work in production, but I want to share some helpful strategies that I’ve used.

To celebrate SBA’s first birthday, I will be posting a Food Blogging Series over the next few weeks. The series of 4 posts will include the tactics I have used to expand and market SBA:

Whether you are a new, aspiring, or a veteran food blogger, I hope you can find something useful in the series.


Q: Is there anything in particular you’d like me to touch on as I prepare the series?



  1. Sally, I adore this blogging series! The post on how to start a food blog motivated me to started my blog a few months ago. Now I’ve been blogging for a while, and I’m stuck in a bit of a rut, so I’m reading over this entire series to see what lessons I can learn. Thank you so much for sharing these posts with us, and I really admire your work ethic and friendly personality. 🙂

  2. WOW ! delicious food,i can not wait to taste now !
    thank you very much for share,i will try my best to learn cook.hope can cook good food for myself and friends

  3. Hi Sally 
    I’ve just discovered your blog yesterday and I like it so much. I love your style of writing and above all I appreciate the fact you share your experience with other bloggers. I have a blog too. It’s about African food : but it’s far away from yours.
     My photos are not really beautiful and I don’t have time to post as many recipes as my followers would like. But I was glad to see your posts, they have motivated me and thanks to you I’m now convinced that it is possible. So I hope I will be back in a little few months and tell you ‘Sally have you seen my lasts beautiful and professional photos ?’

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