How I Turned my Food Blog into a Career.

*Disclaimer: I have a BA in marketing and a professional background in finance, but no formal eduction on food photography, website management, or food writing. Everything I know on the last three subjects is from my own experience.

How to Turn a Food Blog into a Career. Very comprehensive post about my journey. sallysbakingaddiction.com

Warning: this is a very long post.

The year of 2013 has been a whirlwind.  I got engaged, signed a cookbook deal, wrote and fully photographed a cookbook within 5 months, quit my full time job in the corporate world, moved to the suburbs, and my blog quadrupled its size.

Let me take a moment to let it all sink in. Better grab a cookie as I do that…

 

My Favorite Cookie Recipes

Ok, I’m back.

Around March of this year, I came to a quick realization. I was making more from my food blog than my full-time job working in finance. (More on how I got to that point below.) I was really struggling to balance it all. I was cranky, tired, and drained. Spreading myself too thin between both jobs.

I began to think about what it would actually be like to quit my full time job and concentrate on growing my blog. Having enough time to produce top quality content everyday, rather than dedicating my entire weekends to it. (Read my thoughts on quality over quantity.) I knew that’s what I wanted to do. Be a baker just like my grandma. Inspire others. Be an entrepreneur. Grow something on my own. Build my own business. Even open a bakery!

And work damn hard doing it.

My dad always told me that no matter what I do, work hard and be irreplaceable. Stand out from others and show your worth. I knew it was time to make Sally’s Baking Addiction my career.

Dreams Don't Work Unless You Do

As I reach Sally’s Baking Addiction’s second anniversary in December, I want to take a break from the recipes and chat about food blogging. Running this blog is not all rainbows and sprinkles and cookies and love. With Kevin taking classes and working full-time, I am able to dedicate an enormous amount of time to my food blog. That may not be the norm for me in a couple years when we start a family, but for now – it works.

My food blog is not a hobby. It’s not my “work.” Sally’s Baking Addiction is my world.

And I thank my lucky stars every single day that I am blessed to do what I love. And thank YOU. Thank you a million times. And then a million times more. I would not be here, writing about my baking addiction, if it were not for you.

thank you

 

I get a lot of strange reactions when I tell people what I do for a living…

Excuse me, you do what?

I’m a food blog publisher. I develop recipes, take pictures of them, and post them onto a website.

I don’t understand. You don’t sell anything? All you do is blog?

Yes, but it’s more than that.

Still not getting it.

I supply Pinterest with content and am paid through the advertising on my blog.

Oh, ok now I get it. 

Usually people begin to understand when I make a reference to Pinterest. ;)

 

What I Actually Do for a Living.

There is a lot more to being a food blogger than making cookies and posting it on a blog.

(1) There is the constant connection with readers, which I treat as my #1 priorityWhat is a blog if you do not connect with your readers? There may not be enough time in the day to connect with every single one, but I certainly make an effort to pay attention to as many as I possibly can.

 

(2) Recipe development. Testing and retesting until I have the best of the best recipe to share.  Surely you know how many Pumpkin Chocolate Chip Cookies I made until I found the perfect (non-cakey) one? I am up to my arms in food every single day and luckily have Kevin’s coworkers, Kevin’s old coworkers, our neighbors, dog park friends (the owners!), family, friends, and church donations to help with the extras we do not eat.

If we ever meet in real life, I’ll probably bring you baked goods. 

 

(3) Food styling and photography. Investing in a very expensive camera, lens, editing software, and lighting equipment that when combined – cost more than 4 months rent. I know pricey photography gear is not an option for everyone, but I wanted premier equipment for the shooting of my cookbook and the growth of my food blog.

- Also, keeping a variety of food props (there is now double that amount shown in the photo – I’m a food prop hoarder!) so my photos are interesting, unique, and complimentary to my food. And then learning how to actually style my food. That’s a whole other realm of food photography I’m still trying to master.

 

(4) Social media marketing, which is a beast in and of itself. Luckily marketing was my college major, so I am able use a considerable amount of those studies today in my career. The marketing of my food blog includes:

  • Constant communication with companies who want to feature my recipes, or who want me to use their products (to which I usually say no – the products I use and feature on my blog are all those which I grow to love organically, not ones I am necessarily paid to love).
  • Updating my social medias several times daily and answering as many of the Facebook comments that I can. I don’t speak all of the languages in the world, so some comments and questions are left unanswered, unfortunately. I have Kevin’s mom help me with any spanish questions I receive – she’s a spanish teacher.
  • Responding to tweets and Instagram questions as soon as I can.
  • Submitting my photos to sharing sites like Foodgawker, Tastespotting, and Tasteologie.
  • Keeping my Pinterest boards updated.

 

(5) Answering comments, questions, and emails. Responding to questions that come through my blog as comments is very important to me. It takes quite a bit of time, but I try to check in as much as I possibly can. I also try to handle emergency recipe problem emails with grace and in a timely fashion. (Weekends are an exception – I’ve begun to take the day off from my inbox on Saturdays and Sundays. Sometimes I travel the weekends too, so I make sure to have an auto response so readers know that I cannot get back to them until the week.)

 

(6) The writing. This includes working hard to keep my content engaging, personable, flowing, and comprehendible.  Here’s some information about my writing style:

  • Last year I wrote a very detailed post about why I feel quality content is so important for my own food blog. I feel as though quality of content is more important than quantity of content. That post includes how I handle writer’s block, my two favorite words to use, and my least two favorite words to use.
  • Sally’s Baking Addiction’s writing is focused on the food, but I do feel that sprinkling some personal tidbits from my life into my posts helps readers and I connect a bit more. There’s more to my life than baking cookies, so it’s so wonderful to find things we all have in common. After all, I’m not a robot – I’m a real person. Starting a conversation about non-baking things is an easy way to keep readers intrigued.

 Remember, this is your dream.

 

Food Blogging is Not All Sunshine and Smiles.

  • It’s a 24/7 job; finding a work/life balance is tough.
  • Not everyone will love your recipes, and they will tell you that. Hey, we all have different tastebuds right?
  • Not everyone will love your photography, and they will tell you that.
  • Not everyone will love the way you write, and they will tell you that.
  • Food sharing sites will reject your photos.
  • You will make 10 vanilla cakes before landing on the best combination of ingredients.
  • You will take 207 photos of dark chocolate cookies and none of them will look good.
  • People will steal your content and all of your hard work.
  • A lot of your time will be spent washing dishes.
  • You will stalk the weather channel hoping for a sunny day when you need to shoot an apple pie. All you see is rain.
  • Trying to understand SEO. (still don’t)

 

How I Make Money From my Food Blog.

When I first began Sally’s Baking Addiction, it was not to earn money. The purpose was to share my recipes with my friends and family. Within time, I was able to start earning a salary and quit my job in the corporate world to dedicate myself full time to SBA.

Do not start a food blog for money, do it because you genuinely love it. Creating an income from a blog isn’t something that happens easily or quickly. It takes a lot of time, hard work, and focus. I did not earn a single check from my blog until 8 months after I first hit publish. And it was for only $80.

 

Here are my current income sources (with the exception of my cookbook advance and royalties, since those are not feasible options for all food bloggers):

(1) A large majority of my income is through advertising. I am able to host advertising on my blog because my website is self-hosted.  Read more about self-hosting here. All of my advertising pays per impression. This is called CPM (cost per impression). I make anywhere from .50 to $25 per 1,000 page views. The $25 is quite rare though. ;)  Some ad networks are based on CTR (Click through rate), which is calculated on how many clicks the ad gets.

As of today, I have 5 advertising networks filling ad space on my website:

  • BlogHer – BlogHer Publishing Network is the largest source of my advertising income. Their ads must be featured above the fold. I began working with BlogHer in 2012. Sometimes BlogHer will offer its publishers (you) extra revenue earning opportunities, like working with one of their companies for a sponsored post or campaign.
  • Lijit – I run a few Lijit ads on my sidebars. Lijit is wonderful, they are very easy to work with.
  • Technorati Media – Technorati holds a small ad below the fold on my sidebar.
  • SAY Media – I reached out to SAY Media earlier this year and host 1 ad for them.
  • ZipList – I use the Ziplist recipe plug-in to format all of my recipes. It allows readers to save recipes onto a personal meal planner and shopping list. I’m able to earn revenue from hosting ZipList ads. Contact their partner program for more information on implementing ZipList onto your food blog.

Here are some other ad networks you can look into: Glam Media, AOL Advertising, Federated Media, AdSense, Foodie Blogroll.

 

(2) I accept paid sponsorships for some products on my blog.  However, I am very strict with what I feature on my blog. Products I feature on my blog are those I love organically and are not forced to use. Sometimes readers can tell if you’re featuring a product just for money.

- A few companies I’ve been paid to worked with – Chobani, Red Star Yeast, Raisinets, Werther’s, Nestle Toll House, Bozzuto Real Estate (the owner of my old apartment building), and Fab.com.

- If there are companies that you want to work with, contact them. Tell them who you are, what you do, and what you can offer them. Send them a media kit which holds basic information about your blog, stats, press and any associations you have with brands, your contact information, and social medias. Kind of like a little resume.

- If companies want to use your blog to feature a product you love, always ask for monetary compensation. Since my food blog is how I pay my bills, I cannot simply work for exposure or a bag of chocolates. Don’t be afraid to be ask for payment. Your hard work deserves it. Be confident and know your worth!

 

(3) Creating content for other company’s websites. This means writing content to be published for other websites, companies, magazines, and blogs. I have earned money from creating recipes and writing content for Bed, Bath, & Beyond as well as Peanut Butter & Company. There may be one or two more – I can’t remember. I need more coffee!

- Approach companies you want to publish content for by using the same bullet points that I mentioned in #2.

 

(4) Affiliate commissions. I am an affiliate for BlueHost, who was the website server for the first 9 months of my blog’s life. I highly suggest BlueHost to host your blog if you have under 25K views per day. It’s so affordable! Read here about how to become a BlueHost affiliate. I don’t earn much, but a little paycheck every now and then is nice. I know a lot of bloggers who are affiliates for Amazon and their Thesis theme or Genesis theme for WordPress.

 

Other Ways to Make Money from a Food Blog.

  • Publish an eBook.
  • Product sales (t-shirts, magnets, notepads, stickers, mugs).
  • Participate in local bake sales and bring a few business cards for your blog.
  • Contact local coffee shops and see if they allow local bakers to sell baked goods.
  • Private advertising (working directly with companies).
  • Write a cookbook (read this amazing, thorough post about how to get published).

 

Expenses.

Because I own this business, there are quite a bit of expenses. If you decide to turn your food blog into a career, just know that you’ll be making some hefty investments over the course of time. Things I had never even imagined like… an increasing electric bill since I’m home and baking during the day… and while I thought I’d be saving money by not commuting to an office, I feel as though I go to the grocery 12 times a week.

Other expenses:

  • Website server fees
  • Groceries
  • Technical assistance
  • Website designing
  • Food props
  • Bakeware & kitchen supplies
  • Camera & lenses
  • Lighting equipment
  • Photography editing software
  • Extras like Rafflecopter (for giveaways) & Viraltag (for Pinterest organization), business cards

 

 You won't accomplish anything by doing nothing

 

How I Got To This Point.

I get a lot of emails from new bloggers asking me how I grew my blog overnight. The truth is, I didn’t. My pictures and written content were embarrassing in the beginning and not nearly as developed compared to those who had been food blogging longer. I constantly compared my baby blog to the “big leagues” and often felt bad about myself. Why compare apples to oranges though? It inspired me to just KEEP working hard.

I’ve been able to improve my photos, recipes, and content simply by of the amount of time I put into it. Learning, making mistakes, learning more, and always improving. It’s the perfectionist in me. From this work, I’ve been lucky to have my content featured all over social media.

Keep at it. Ask questions, read books (see suggestions below), make mistakes, enjoy the process of doing something you love.

I’ve written about the subject of blogging before and how to grow your food blog. If you’ve never seen them, check them out. If you have seen them, I’ve recently updated each post with more information:

 

How to Stay Sane.

As you can see, this career takes a lot of time and effort. I’m able to fit it all in because I try to manage my time as best as I can, keeping in mind that I should keep a practical blogging/real life balance.

I’m going to admit that I miss having a structured schedule at my office job (and the people too – my only coworker at this point has 4 legs). I was able to leave work at the office and not bring it home. That’s not the case with my blog. While I’m not complaining in the slightest, my blog can’t “close” at night and on the weekends.

Even if you’re not a blogger (thank you for even reading this post!), you know how difficult it is to disconnect sometimes. Put down your iPhone, iPad, tablet, laptop, Instagram, Facebook, twitter, etc. Real life is what is happening now!

Enjoy Life. Right now

 

Being a food blogger can be overwhelming. Learning what to do, what not to do, dealing with technical problems, coming up with content, understanding your camera, trying to gain readership, developing recipes, etc. Here are ways to stay grounded:

Have fun. Try to take a break from blogging and do something fun with friends, family, or loved ones. Have a date night, go out for a drink, a nice dinner, make Sunday brunch, get out of town, visit a friend. Your blog won’t go anywhere and you’ll feel instantly refreshed. I lean on Kevin, my family, and friends to have some fun. It was so nice to take a break and travel to some great spots like St. Lucia, Utah, and Deep Creek Lake this year.

Exercise. It’s totally cliche, but exercise can really help calm your nerves. I lead an active lifestyle not because of all the treats I bake, but because I genuinely love it and have since I was an energetic little kid. If I have a baking fail in the kitchen, it’s nice to go for a run, take a walk outside in the fresh air with Jude or break out my yoga mat.

Me time. Having time to yourself (or with a loved one – or pet!) everyday where you can truly disconnect will help keep you grounded. Turn off your phone, your email, your computer. Enjoy the simple pleasures. For me this includes things like planning our wedding, treating myself to a manicure, meeting a friend for coffee, watching my favorite TV shows, having a glass of wine, or taking Jude to the dog park.

Love it. I love being in the kitchen, baking a new recipe, and sharing the joy with others both physically and virtually. When I begin to feel overwhelmed from blogging, I remind myself why I do it. I grew up in the kitchen with my late grandmother, my parents and sisters. Baking and sharing my recipes make me happy. It’s important for me to enjoy my time doing it. The moment I begin to feel it is a chore, I take a break.

 

Love Life and Life Will Love You Back

 

My Advice:

Have patience. You can’t expect to earn a salary from a food blog until you have a decent sized audience. Build your product before selling it. Do not focus on the money. Rather, the smartest things to focus on are (1) publishing quality content, (2) interacting with bloggers and readers, and (3) learning about food photography. The money will follow if you work your butt off.

Always remember that your readers come first. Sure, it’s nice to earn money from a blog. But I wouldn’t have this career if I didn’t have readers. Show your readers you love them.

 

Here are some wonderful articles on the subject of food blogging as a career:

 

Here are 4 books I own and highly recommend to all food bloggers:

 

Q: What are your dreams for your blog? What are your thoughts on full time blogging?

 

Thanks for listening (reading!).

 

 

 

   

438 Responses to “How I Turned my Food Blog into a Career.”

  1. #
    1
    Lorettaposted November 12, 2013 at 7:53 am

    It’s been a huge struggle for me lately to set aside time for my blog and having a sick daughter hasn’t helped at all! I truly don’t know how other bloggers with kids do it!

    It blows me away to see all you’ve accomplished in two years! Very inspiring, but I can see how much work you put behind everything.

    Go Sally ;)

    Reply

    • Sallyreplied on November 12th, 2013 at 8:43 am

      If I had any kids, this would certainly be challenging for me! I’m always inspired by bloggers who have children.

      Reply

      • sonya singhreplied on November 27th, 2013 at 3:39 am

        HI SALLY !!!!!
        I’ m so inspired by all your recipes and the spirit with which you have written about yourself. I’m a mother of 2 beautiful children and working full time in the corporate world but i always make time to cook for my friends and family and love to see their reactions when they enjoy my food. Iv been a fan of baking and creating my own recipes and would love to share my recipes someday.GOOD LUCK with your passion i do hope someday i see myself answering to blogs just as you are.

        • Sallyreplied on November 27th, 2013 at 10:25 am

          Thanks Sonya, that’s so nice of you! I wish you the best of luck too and hope you can follow your dreams someday!

  2. #
    2
    Caseyposted November 12, 2013 at 7:53 am

    Hi Sally!
    I just wanted to tell you that you are an inspiration to me and I am so happy about all the success that the food blog is bringing you! I am a freshman girl in college who absolutely loves to bake and cook and I love to make other people happy through my food. You have reminded me that my love for baking may not only be a hobby, but it could result in a career one day too. I am a hospitality major and my dream has always been to be a restaurant manager or own my own bakery someday. I follow all of your Pinterest boards and have repined just about every single recipe and I always start my day by looking for new recipes to try! Keep up all of the hard work that you put into your food blog each and every day, its truly paying off and I can’t wait to see where your passion and talent for baking takes you in the future! God Bless!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:41 am

      Casey, this is totally cliche but if you can dream it – you can do it. Just work hard for what you want and things will come (maybe not as expected, but they will come). I’m so happy you enjoy following my blog. It sounds like a bakery or restaurant is in your future!

      Reply

  3. #
    3
    Stella (Ex Libris)posted November 12, 2013 at 8:03 am

    Thank you Sally for taking the time and writing this long and detailed post, I truly enjoyed getting a glimpse into the behind the scenes secrets of your blog and the tarde :-) I simply can’t believe your blog will turn just 2, wow, and CONGRATS!! Keep up the amazing work, visiting your blog and checking out your daily recipes always puts a smile on my face they are so bright and cheerful :-) And yes, I just love browsing through your recipes and recreating them, so thank you! :-D

    Reply

    • Sallyreplied on November 12th, 2013 at 8:40 am

      Thank YOU! Yes, it’s hard to believe that I didn’t even have this blog a few years ago. Anyway, I’m happy you enjoy reading my blog and baking my recipes!

      Reply

  4. #
    4
    Heatherposted November 12, 2013 at 8:17 am

    Dear Sally,

    Your dedication and hard work shows! I always look forward to your posts in my email after a hard day. I love baking and I constantly find myself coming back to recipes on your site. Thank you for sharing your blogging insights! It may have been a longer post but it was very informative for those wishing to pursue any type of blogging, baking or otherwise. Keep up the amazing job!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:38 am

      Heather, thank you so much. If you love to bake and write, a food blog is a great new hobby and maybe even career someday. I’m happy you enjoy following my blog and took the time to comment!

      Reply

  5. #
    5
    Corinne Rodgersposted November 12, 2013 at 8:22 am

    Sally,

    I really think you are doing an awesome job with your food blog and I love getting updates of new things you are up to or working on. Other than knowing you personally, I do enjoy learning new things of or from you. I do have your oldest sister to thank to suggesting I look at your blog and become part of it. I hope you continue to do well and this favorite career of yours takes off to where you want it to go. I also can not wait to see and buy your cookbook in March. Good luck with it all!!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:36 am

      So nice to hear from you Corinne! Sounds like I have Saundra to thank to – for introducing you to my blog! Thank you for all the kind wishes too. I’m happy you’re excited for my cookbook!

      Reply

  6. #
    6
    Erinposted November 12, 2013 at 8:29 am

    Love this! Such great advice. And I’m guessing you can’t say enough times to just keep working at it. Your success story is such an inspiration to aspiring food bloggers but also just a testament to hard work in general! Thanks for sharing with all of us. And I’ve totally said you should open a bakery… do it!! I’d be the first in line! ;)

    Reply

    • Sallyreplied on November 12th, 2013 at 8:35 am

      Erin, we should open a bakery together. We love all the same stuff!

      Reply

      • Erinreplied on November 12th, 2013 at 9:49 am

        Deal! You and Kevin want to join me in Seattle or should I move east to
        Baltimore? ;)

        • Sallyreplied on November 12th, 2013 at 9:59 am

          I am dying to visit Seattle one day!

      • Erinreplied on November 12th, 2013 at 6:23 pm

        You should! Come anytime after I return in January and I would be more than happy to show you and Kevin all the best places! And many of them involve delicious food! :) (It wouldn’t let me reply to your last comment so sorry if those shows up in a weird place)

  7. #
    7
    Carlaposted November 12, 2013 at 8:32 am

    Just wanted to say I found this post to be very inspirational and makes me want to work even harder at mine. Thank you for sharing your wisdom (because some big blogs don’t bother) and hope to be able to blog full time someday.

    Reply

    • Sallyreplied on November 12th, 2013 at 8:34 am

      Thanks Carla. I’m always happy to share what I’ve learned during this process. I had NO idea what I was doing two years ago, even 1 year ago! It’s a journey.

      Reply

  8. #
    8
    Erin | The Law Student's Wiferinposted November 12, 2013 at 8:38 am

    First of all CONGRATS Sally! You have worked so hard for your success, and it’s wonderful how passionate you are about this “world” you have created. Also, this post is an incredible resource for others considering blogging full time. WIshing you many more delicious years, and can’t wait to see what comes next for you.

    Reply

    • Sallyreplied on November 12th, 2013 at 8:44 am

      Thank you Erin, you’ve been a huge support!!

      Reply

  9. #
    9
    Colleen @ What's Baking in the Barbershop?!posted November 12, 2013 at 8:40 am

    Sally, you are incredible! I am amazed by how you and your blog have grown over just 2 years. So impressive :) I am so happy that you’ve been able to turn your blog into a career!!!! Best of luck with everything that is still to come for SBA – this is just the beginning! Can’t wait to keep following you :)

    Reply

    • Sallyreplied on November 12th, 2013 at 8:44 am

      Thanks Colleen – for always following along.

      Reply

  10. #
    10
    Jenna @ www.Sensationallyseasonal.composted November 12, 2013 at 8:42 am

    Hi Sally! I’m so glad you wrote this post! You are kind of my blogging goal- the cookbook, ect. I see you doing it and I see you doing it so graciously (ie. almost always responding to comments and emails when a lot of bigger food bloggers do not) and I know this is what I want too. Your success is so exciting and inspirational. Thanks for sharing a little of your how tos. I’ve been spending quite a lot of time lately focusing more on the business end and the marketing and have been seeing slow growth but spending a lot of time to wondering how my favorite blogs make it work. This post has come at the perfect time for me in that sense. I’m looking forward to your cookbook and wish you and your blog continued success and happiness!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:46 am

      Jenna, thank you. For taking the time to write this long comment! And for following along as well. I know what struggling with a blog is like. It’s so frustrating when all you want to do is grow and improve, so just know that it IS possible. Also, thanks for the excitement about my cookbook!

      Reply

  11. #
    11
    Kristyposted November 12, 2013 at 8:47 am

    Love this post Sally, thanks for sharing your experience with us! You’re such an inspiration and I admire your hard work!

    Reply

  12. #
    12
    Tamposted November 12, 2013 at 8:52 am

    Thank you for sharing your experience. I found it very interesting and you answered many questions for me. Keep up the great work!

    Reply

  13. #
    13
    Amyposted November 12, 2013 at 9:02 am

    You my dear are a true inspiration! I love your blogs and love your goodies even more! Thank you for sharing your experiences and your recipes and the best of luck to you always! :)
    p.s. I am dying here with anticipation waiting for your cookbook!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:54 am

      Thank you for the excitement about my cookbook Amy. :)

      Reply

  14. #
    14
    Cheryleposted November 12, 2013 at 9:03 am

    Congratulations on your success! Girl Power! Be very proud!

    Reply

  15. #
    15
    dianaposted November 12, 2013 at 9:03 am

    Thanks for sharing this post! Super interesting… I’ve thought about doing it for ages but you’re proof that you just need to DO things in order for them to happen! The photographs are beautiful and are a huge draw (for me) to the site. Awesome you have really spent the time to perfect your photography – it definitely shows! I noticed you went to Loyola… me too… wish you had a baking stand at Primo’s back then! Bet there was no problem getting rid of leftovers after a night on York Road ;) keep up the great work and can’t wait to add your cookbook to my collection.

    Reply

    • Sallyreplied on November 12th, 2013 at 9:54 am

      “you just need to DO things in order for them to happen” – EXACTLY!

      So nice to hear from a Loyola grad. I sadly didn’t have the inspiration to bake back in my college life nearly as much as I do now. A bit too much york rd and watching MTV reality shows with my roommates. Oh and studying too! I miss Primos. But not their prices!

      Reply

  16. #
    16
    Brittany from CountingMyCupcakesposted November 12, 2013 at 9:07 am

    Thanks so much for sharing all of this info, Sally! Having had my blog for more than two years now, I’ve watched it slowly take a decline as my wedding planning, wedding and full-time job have forced me spend less time on baking and blogging. Plus, how in the world is a girl supposed to get a good food picture when she gets home from work at 6pm and it’s already pitch black outside!?! Haha, that’s been my current struggle ;) This post has really encouraged me to stick with it and put focus back on QUALITY content. I know I can do a much better job of marketing myself through social media and constantly connect with others through tweets and blog comments. I really appreciate how open you were. I feel like I got a lot of answers from this post to questions I’ve wondered about, whereas other posts I’ve read seem to be very vague about how people make money.

    Whew. Okay, long comment :) But I do have one question – what photo editing software do you use? I need to find something to help me in that area!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:52 am

      “Plus, how in the world is a girl supposed to get a good food picture when she gets home from work at 6pm and it’s already pitch black outside!?” – YES! Story of my life for 18 months, Brittany. It’s so hard!! But you just have to make it work. Maybe don’t post as often, but when you do post – make it something GREAT. Quality over quantity, you are right.

      I’m happy that this incredibly (probably overly so) long post was helpful! I enjoyed reading your comment. Keep up the hard work, it will pay off.

      Reply

  17. #
    17
    Cate @ Chez CateyLouposted November 12, 2013 at 9:08 am

    Thank you so much for this post! It is so helpful to read all of this information. Your story is so inspiring to me and I love following your blog and seeing your progress! I send all my friends to your site :) I started my blog in February and I have been learning so much. It is really hard to find the right balance, but I do love it which is what counts! And hopefully someday it will lead to some money, but if not at least I am doing something that I love and that makes me happy and proud!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:50 am

      As long as you love it, working on growing your blog won’t feel like a job. You’ll enjoy it! I appreciate all of your readership and sharing my blog with others!

      Reply

  18. #
    18
    Annposted November 12, 2013 at 9:09 am

    Sally,

    Thanks for sharing a behind the scenes peek at what food blogging, etc is like. I’m never going to become you – but what a kind thing you have done for someone else who is dying to become the next Sally?

    I am a photographer and I like your photos – 1/2 the thing with food photography is wanting to reach through and pick up the food – you definitely accomplish it – even on things that don’t really float my boat, taste-wise.

    I know that when you jumped out of your full time finance job, that it was a BIG step but I think it was well worth it. As a colleague of your sister, I’m very proud of someone I’ve never met and wish you continued success!!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:49 am

      Ann, thank you! Which sister do you work with? I have to thank her for spreading the word about my blog at work. ;)

      Reply

      • Annreplied on November 12th, 2013 at 11:05 am

        You’re more than welcome, Sally. I work with Sarah in St. Louis – she’s definitely been cheering you on here. I remember when you made the jump and when you got the book deal! It was then when I really started following you a lote more closely. You’re not so great for my waistline but what a way to go!! If I’m going to do more of your baking, then I am going to have to do more running (did my first 5K this fall – i was one of those who proclaimed “only run if chased” people).

        Congrats again!

        p.s. I’m a HUGE sprinkle fan (especially those nice little round rainbow ones) so I’m glad to know that I am NOT alone!

        • Sallyreplied on November 12th, 2013 at 2:29 pm

          CONGRATS on the first 5K, Ann! So exciting. And I’ll have to thank my sis. She loves baking my recipes and telling everyone about it!!

  19. #
    19
    Jane S.posted November 12, 2013 at 9:10 am

    What a spectacular post. Although not a blogger, I love baking and your blog makes me happy! Thank you for an inspiring, beautifully written story.

    Reply

    • Sallyreplied on November 12th, 2013 at 9:47 am

      Thank you for reading this despite not being a blogger, Jane! I tend to ramble.

      Reply

  20. #
    20
    Ashtonposted November 12, 2013 at 9:11 am

    LOVE this post!! I’m actually planning on adding a very similar page to mine linked from my About section…. one of these days when I get around to it ;) What a great year! You’re so amazing and inspiring, and I don’t know what Pinterest would do without your recipes!!! The world would be a much less yummy place :P

    …and now I’m off to your muffin section!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:48 am

      Thanks Ashton! And I love reading about your cookbook updates on Facebook. Can’t wait til around this time next year to have it!

      Reply

  21. #
    21
    Laurieposted November 12, 2013 at 9:12 am

    Thank you SO much for posting this. . .I am going to go back and read it again & again. I am nowhere near where you are in terms of recipe development and photography but I have to start somewhere and it’s a dream of mine to turn this into something. . .not sure what yet. I love your recipes and I love your photos and your site is awesome. And so are you.

    Reply

    • Sallyreplied on November 12th, 2013 at 9:47 am

      You have to start somewhere – you’re exactly right, Laurie. Dreams don’t work unless you do! Thank you for the kind words.

      Reply

  22. #
    22
    Madeleineposted November 12, 2013 at 9:19 am

    What an informative post! Starting a food/baking/fashion/fitness (might have to pare that down, eh?) blog is something that I intend to do someday, but is one of those goals that is easy to put on the back burner. That said, your detailed explanation of the process makes it seem a little more accessible. I’ve said it before, but your dedication to engaging with your readers really does put you in a league of your own. Your readers appreciate you!

    A question I have always had: I am very much a recipe follower in the kitchen, and thus have not cultivated a whole lot of recipe development skills. That said, is it taboo within the cooking/baking blog world to start a blog that primarily uses others’ recipes (while giving them full credit) with minor tweaks here and there? Put more simply: do you have to become a recipe developer in order to become a prominent food blogger?

    Reply

    • Sallyreplied on November 12th, 2013 at 9:46 am

      A lot of bloggers may not agree, Madeleine – but I feel it’s important to develop your own material. Maybe not in the beginning, but once you begin to put your own recipes out there – you’ll feel much better knowing it’s “your work.” When not developing a recipe myself, I draw inspiration from cookbooks and recipes passed down in my family. That way you aren’t really taking the work from other bloggers who are in the same boat as you. I definitely got recipes from other bloggers when I first started, but now do things on my own. Maybe work up to that point?

      Reply

  23. #
    23
    Jennie @themessybakerblogposted November 12, 2013 at 9:23 am

    Great post, Sally. Blogging is hard work and it sure does keep me busy, but I wouldn’t change it for the world. Thanks for sharing your experience.

    Reply

  24. #
    24
    Jessicaposted November 12, 2013 at 9:24 am

    I’ve just recently (like published my first post yesterday) started my own food blog and your tips and candid discussions about your experience has helped tremendously. It is crazy how much your blog has grown in just a few years, truly a reflection of a lot of hardwork. You are a huge inspiration to me!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:43 am

      CONGRATS on your new blog Jessica!

      Reply

  25. #
    25
    deepti@bakingyummies.composted November 12, 2013 at 9:26 am

    First of all it’s very generous of you to write this post and share your knowledge and experience. So Thank you! Even though I don’t have kids at the moment, it becomes so hectic and exhausting to keep up with my blog schedule (which has been very rare btw). To make matters worse, I’m dependent on my husband for the photography part. He only gets Sundays as his day off and I’m tied up to bake on just one day. Though I’m in the process of learning food photography, it’s taking painfully long. Sometimes I can’t think of quality content for my posts, sometimes my husband isn’t in the right frame of mind and sometimes, my baked goods turn out not even worth taking photos. There’re times when I just feel like giving up on blogging, but somehow I’ve managed to hang on to it. Thanks for listening to my whining (reading in this case) and congratulations on your success. I hope and pray it continues this way :)

    Reply

    • Sallyreplied on November 12th, 2013 at 9:43 am

      I can understand your frustration Deepti! That sounds tough. But it sounds like you take a step back sometimes and have the right attitude. If you truly love it, you’ll hang onto it! Understanding photography is very, very hard and takes a lot of time and practice. I’m still learning myself. That’s something you need patience for. (And I am the most impatient person in the world, ask anyone who knows me!)

      Reply

  26. #
    26
    Nancy P.@thebittersideofsweetposted November 12, 2013 at 9:30 am

    Can I just say THANK YOU! This is such great information and it gives us a little insight on how you got to where you are and gives me encouragement!

    Reply

  27. #
    27
    Lia Papadopoulouposted November 12, 2013 at 9:31 am

    Hello, Sally!!!

    I love your post. I am a food blogger from Greece. I have started my blog since May 2013 and I love it. I am trying very hard to do my best for this blog. You are so right for everything that you already said. I really feel very good reading your post and it gives me hope to continue… I have a working background in economics and finance as well, but I wasn’t happy with it.I am happy now!!! Keep up your good work and thank you for your lovely post… Sorry for my english :):)

    Have a nice day.
    Lia.

    Reply

    • Sallyreplied on November 12th, 2013 at 9:41 am

      Lia, I understood everything you typed! Congrats on your new blog. Sounds like you genuinely love it! That is what’s most important.

      Reply

  28. #
    28
    Sarahposted November 12, 2013 at 9:33 am

    Sally – Love the post. You are certainly an inspiration.

    I can certainly relate to, “I was really struggling to balance it all. I was cranky, tired, and drained. Spreading myself too thin between both jobs.”

    I have been self-employed through various avenues for the last 8 years. I have always LOVED to bake and cupcake decorate since a high school job at a bakery. I am 3 months into my baking blog and often feel panicked with how much I have to do between my blog and my “paying” job.

    Your success gives me hope that someday all my baking and “ideas” will lead me to have just one job – Sarah’s Bake Studio! :)

    Reply

    • Sallyreplied on November 12th, 2013 at 9:41 am

      It is SO hard to balance it all, Sarah. And I don’t even have children like other bloggers do! It sounds like you’re doing all the right things. Just continue to enjoy working on your blog. The moment you feel like its “work” take a break. Because then you’ll just be miserable!

      Reply

  29. #
    29
    Tashaposted November 12, 2013 at 9:34 am

    When I discovered blogs about a year ago (I seriously, didn’t know they existed before that!) I signed up to about 50 baking ones in my excitement. Over the past year I weeded them down until I have just ONE food blog that I get anymore…Yours Sally!

    Keep up the good work and sending you a virtual high-five and an “atta girl!” :)

    Reply

    • Sallyreplied on November 12th, 2013 at 9:39 am

      Thanks Tasha – that means a lot to me!!

      Reply

  30. #
    30
    Laura (Blogging Over Thyme)posted November 12, 2013 at 9:42 am

    Such a great post, Sally!! Read 99% of it and am bookmarking it so that I can read the rest tonight after work :)

    Reply

    • Sallyreplied on November 12th, 2013 at 10:01 am

      It’s quite a long post. Thank you for even skimming it Laura!

      Reply

  31. #
    31
    Moposted November 12, 2013 at 9:48 am

    thanks for sharing. That’s the first thing i notice when i started reading your blog, i got so impressed that you actually took time to answer to peoples comments eventhough you seemed to have soooo many readers and you right, it is so important, and appreciated :-)

    Reply

    • Sallyreplied on November 12th, 2013 at 10:00 am

      Thanks Mo. You’ve been a reader of mine since the beginning! Always appreciative of that.

      Reply

  32. #
    32
    Jennposted November 12, 2013 at 9:50 am

    First off, CONGRATS Sally! I love your blog and you have been a great inspiration to me as a new food blogger who also has a degree in business and marketing and I just recently quite my corporate world job to be a full-time blogger. I wanted to focus on my blog that started as just a way for me to share my recipes with my friends and family. About 3 months ago I decided to sharing my love for baking and photography with the world (aka Pinterest) and it’s been SO exciting to see my blog GROW leaps and bounds in only 3 months. It’s been so FUN but at the same time I find myself feeling like I am on my own food blogging island, until I found your blog and have already learned so much from you on how to be a successful food blog publisher! ( I love that, people asked me all the time “what do you do all day” and they always look at my weird when I say I am a blogger!) I have so much to learn but thanks to you, I feel like I have some direction (it’s not like there is a college degree in food blogging-wish there was!) Please keep writing these great posts about blogging and as always I enjoy all of your yummy recipes! :)

    Reply

    • Sallyreplied on November 12th, 2013 at 9:59 am

      A few things:

      1) Congrats on your new full time job as a blogger! Your professional experience in the corporate world will come in handy. As well as your business/marketing degree. I am so thankful for all the course I took in marketing, communication and advertising.

      2) People think my job is so weird. But I tell them I own my own business and started from the bottom. That gets them interested in hearing more!

      3) As long as you are having fun, that’s what is most important and will help you build your blog and readership. Readers can tell if you enjoy what you’re doing. In fact, the most common thing I hear from readers is “it’s obvious in your writing that you love what you do.”

      4) College degree in food blogging. LOVE that idea. With the way social media is growing, I wouldn’t be surprised if something like that came into existence one day.

      Reply

  33. #
    33
    Consuelo @ Honey & Figsposted November 12, 2013 at 9:56 am

    Thank you for writing such an inspiring post, Sally! I really look up to you and think you’re one of the most inspiring bloggers out there.
    Cheers to you, because you do deserve all this success! It’s so nice to see how someone who has put so much effort into something gets a reward!
    Thanks again, and have a beautiful day! x

    Reply

    • Sallyreplied on November 12th, 2013 at 10:03 am

      You’ve been such a huge support, Consuelo. Thank you for always reading my posts and following along!

      Reply

  34. #
    34
    Mallory @ Because I Like Chocolateposted November 12, 2013 at 9:59 am

    This is an amazing post. I’m not sure that I will ever get to the point where you are at but it is still nice to know how you did it!

    Reply

    • Sallyreplied on November 12th, 2013 at 10:02 am

      Dream big, work hard, it will take you places Mallory. Thanks for reading this monster of a post!

      Reply

  35. #
    35
    Adriana Evangelistaposted November 12, 2013 at 10:00 am

    Sally – I’m not a blogger and i enjoyed all that you had to say and again i’m not a blogger and i appreciate all that information you are willing to share about becoming successful with others….not everyone is so willing to share their success at all. I truly enjoy your blog and your recipes and I wish you all the best with your change in career.

    Reply

    • Sallyreplied on November 12th, 2013 at 10:02 am

      Thank you very much Adriana.

      Reply

  36. #
    36
    siobhan slatteryposted November 12, 2013 at 10:05 am

    Great post Sally, love all your ideas!

    I started my blog in July. I put all my favorite recipes and ideas on it. At the beginning, i didnt even know you could make money from blogging! I just loved the idea of sharing recipes, when I bake 24/7! This post has really helped me, and I feel more determined to work harder now!

    Reply

  37. #
    37
    Lindsay @ Shiny Love Affairposted November 12, 2013 at 10:05 am

    Sally, you really are such an amazing inspiration! This blog post is so unbelievably helpful for us newbie bloggers. You clearly are a smart, business savy woman. Your content just keeps getting better and better. Congratulations on the success :).

    Reply

    • Sallyreplied on November 12th, 2013 at 2:44 pm

      “Your content just keeps getting better and better” – this made my entire week. No, my year!

      Reply

    • Sallyreplied on November 12th, 2013 at 2:44 pm

      PS: Thank you :)

      Reply

  38. #
    38
    Tina @ Tina's Chic Cornerposted November 12, 2013 at 10:07 am

    Wow! I can’t tell you how much I can relate to what you wrote. I’ve only been a food blogger since February and I’ve been trying to soak in as much information to improve me and my blog since day 1. And I still continue to do so. Thank you, thank you, thank you for all your wonderful tips! I’ve said it many times before to you, but it’s worth saying again…you are truly a wonderful inspiration. :)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:44 pm

      Tina, just keep trying to learn! Blogging is a journey. I’m still learning myself – every single day.

      Reply

  39. #
    39
    Jaren (Diary of a Recipe Collector)posted November 12, 2013 at 10:09 am

    Sally one of the first posts I stumbled upon from your blog was when you gave tips for better photography. I became a follower and have loved your recipes. I really appreciate how you modify your recipes until you know it really is the best! To me, that’s quality! Thanks and congrats on a successful beginning!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:43 pm

      Thanks Jaren. All the recipe batches before landing on a “perfect” one to post = huge grocery bills. It’s all worth it though! Thanks so much. I appreciate your kind words!

      Reply

  40. #
    40
    Kayle (The Cooking Actress)posted November 12, 2013 at 10:24 am

    Love this post Sally! <3

    Reply

  41. #
    41
    Brenda from Dwyer's Farmhouseposted November 12, 2013 at 10:28 am

    Thank you for this post! We have so much in common it’s ridiculous. I also have a diploma in marketing and a dream of opening a bakery…..BUT I also farm and have 5 kids. Someone suggested I started blogging a little over a year ago….and I didn’t actually read any blogs or know anything about blogging….but I just did it. I started to tell our farm story…and I bake along the way. Then I started reading other blogs and I realized that people actually make money doing this….but I didn’t really know how. I realized that it’s all a competition for ‘numbers’…and really I’m not very competitive. So then I was thinking that maybe I shouldn’t be blogging at all. But people told me just to keep blogging…..it’s NOT for the money….just do it for fun. After reading this post I won’t think about doing it for the money anymore….at all. Thank you. I will just continue to do it for fun. I won’t worry about numbers. I don’t have the time or energy to do what you do. You amaze me. Congratulations.

    Reply

    • Sallyreplied on November 12th, 2013 at 2:43 pm

      Hey Brenda! A few things:

      1) CONGRATS on your blog!
      2) Yes! Do it because you love it, not for money. Like I said, build your product before selling it. (if making money is your goal)
      3) It is a competition for numbers. But I don’t compare myself to others. You’re only going to be let down. Someone will always be better, no matter who you are or how popular your blog is.
      4) 5 kids AND a blog? You deserve a medal.

      Reply

  42. #
    42
    Annetteposted November 12, 2013 at 10:32 am

    Wow. I knew there was a lot of work involved in blogging but not that much! I love to bake but I am only a recipe follower, not a developer, which I’m ok with. I have made quite a few of your recipes and they are always a hit at work. Your food photography is beautiful. The cookies always looks so perfect! I can not wait for your cookbook to come out. Congratulations on your success!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:39 pm

      Thanks so much Annette, for the kind words about my photography, recipes, and being excited about my cookbook. I appreciate it!

      Reply

  43. #
    43
    Shirley@bells-bakeryposted November 12, 2013 at 10:32 am

    You’re an inspiration Sally,you truly deserve all your success. I remember some of your very first post,just shows hard work and dedication pays off. Congrats on such a fantastic blog(honestly one of my favs!), wishing youeven more sucess in the future x

    Reply

    • Sallyreplied on November 12th, 2013 at 2:38 pm

      THANK YOU for reading my blog from the beginning when my styling and photography weren’t so interesting at all. :)

      Reply

  44. #
    44
    Krystle(Baking Beauty)posted November 12, 2013 at 10:45 am

    Hi Sally,
    Thanks so much for publishing this post. You are such an inspiration.

    I would love to be a full time blogger someday, but I know that is not likely to happen. My family doesn’t really support it.

    I’ll be looking into the books you suggested! One quick question I’d love you to answer if you have time. Do you have any suggestions on winter lighting? It is always cloudy/rainy where I live and I usually eat what i make before I get a sunny day lol.

    Thanks for all you do!!

    Reply

  45. #
    45
    Bernadette Nolanposted November 12, 2013 at 10:49 am

    Sally
    Good for you! You are a wonderful example of a hard working young woman. A lesson our younger generation needs to learn! We have always told our kids to find something they love and do it well! I have forwarded this to my own daughter. She has a passion for photography and copy writing and I hope one day she can follow her dream. Love your recipes! And your enthusiasm!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:34 pm

      Thanks so much for sharing this post, Bernadette!

      Reply

  46. #
    46
    Jillposted November 12, 2013 at 10:50 am

    Great post! You have us a lot of great information and I just love learning the back story of how people start their passions. Can’t wait for your book!!

    Reply

  47. #
    47
    Vic Wadeposted November 12, 2013 at 10:56 am

    This is a fab post, thanks so much for sharing your experiences so honestly.
    I’m currently taking baby steps into the world of food blogging and your advice is so encouraging!
    Thank you! :)

    Reply

  48. #
    48
    Carolineposted November 12, 2013 at 10:57 am

    I feel somewhat bad leaving you another comment to read, but I just had to say that I distinctly remember the first time I found your blog and how I have been hooked ever since! As a college student with a love of baking, I don’t get many, actually ANY, chances to bake in my dorm, but that doesn’t stop me from perusing your recipes almost daily (sometimes during boring classes…) and planning what I will make when I go home on breaks. My boyfriend and I have had a deal going for a few months that when I’m home, we will make your Super Crumb Coffee cake and feast after a nice run. I realize this comment is a bit rambly, but in conclusion, I want to say thank you for your creativity, passion, and hard work, because your blog truly brings joy to more people than you can imagine!(:

    Reply

    • Sallyreplied on November 12th, 2013 at 2:34 pm

      Caroline, the fact that you still read my blog and can’t even bake some of the goodies makes my day. :)

      Love that super crumb coffee cake! You’ll need those carbs after your run for sure.

      Reply

  49. #
    49
    Shannon {Cozy Country Living}posted November 12, 2013 at 11:00 am

    Sally, you are such an inspiration! I think your blog is wonderful and you are always baking up beautiful, tasty looking sweets! I have four young children and my blog is just under a year old and it’s hard to manage it all. I loved reading this post! Thanks for sharing your journey so far:) I know what you mean about the dark chocolate cookies! I made some a few weeks ago and you are right- it’s very hard to get a good picture. If only people could taste or smell them through the computer:)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:33 pm

      Shannon, more power to you. For running a food blog AND being a mommy. Dark chocolate cookies, hands down, are the worst to shoot!

      Reply

  50. #
    50
    Pamela @ Brooklyn Farm Girlposted November 12, 2013 at 11:02 am

    Great advice Sally, I love blogging posts from successful bloggers – shows lots of the behind the scenes work that many people don’t know about. Enjoy your upcoming Saturday off! :)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:30 pm

      Thank you Pamela – and I WILL! :D

      Reply

  51. #
    51
    Mary Liz S. @ Mary Liz's Kitchenposted November 12, 2013 at 11:09 am

    Thank you very much for taking time and posting this information. My blogging will only get better with all the information you’ve shared. I’m looking forward to learning and growing. Best of luck to you.

    Reply

  52. #
    52
    Ashley Addisonposted November 12, 2013 at 11:12 am

    Hi Sally,
    I just wanted to say how much of an inspiration you are to me. I have been following your blog for quite a while and although I don’t comment on every post, I do read every one of them, and your blog is one of the reasons I want to blog. Thank you so much for sharing all this information, because I have been struggling to find myself in the blogging world, and fell into the wrong type of blogging, which I’m sure has set me back a bit as far as food blogging goes, bit I am hopeful that I can turn my blog around and get to the point where I can be a full time food blogger. I know it takes a lot of time, patience and hard work, all of which I am ready for. I jusy hope that I can be a success some day. Again, you are truly inspiring as a food blogger, and thank you so much again for sharing all this wonderful information. I can’t wait to dig into some of these resources. Stay fabulous and have a beautiful, blessed day!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:28 pm

      Ashley, it’s so hard to “find yourself” in a blog’s content. I didn’t really like my own writing style until it began to come from the heart. It does take a lot of time and effort, but if you are passionate about it, big things could come. I appreciate that you read all of my posts AND that you took the time to leave such a sweet comment today. Good luck with it all!

      Reply

  53. #
    53
    Hollyposted November 12, 2013 at 11:14 am

    Thanks for taking the time to share these thoughts and insights. SO very helpful and it’s great to see your success. All the best!

    Reply

  54. #
    54
    Susanneposted November 12, 2013 at 11:16 am

    Thanks so much for taking the time to write the extensive but very interesting blogpost Sally. I am a big fan of your blog and am in the making of a food blog myself :) So all these tips are really helpful!

    Thanks again,
    Susanne

    Reply

    • Sallyreplied on November 12th, 2013 at 2:27 pm

      Good luck with your new blog Susanne. And thank you!

      Reply

  55. #
    55
    Aliciaposted November 12, 2013 at 11:27 am

    Thanks for a great post. I believe it’s bloggers like you, who share what you have learned, become successful because you are giving back. Thanks for all the information you put in this one. All great points.

    Reply

    • Sallyreplied on November 12th, 2013 at 2:26 pm

      I appreciate that. Thank you Alicia!

      Reply

  56. #
    56
    Ashley @ Kitchen Meets Girlposted November 12, 2013 at 11:28 am

    Sally, this is just an amazing post! You work so hard, and that shines through–you have definitely earned all of your success. And thank you so much for sharing all of this great information with the rest of us…seriously, you are my blog idol. ;-)

    Working full-time + mommy duties + blogging…it’s so hard to balance it all! But I do it because I love it, and for no other reason. Thanks for that reminder – and the reminder to continue to dream big!

    xoxo

    Reply

    • Sallyreplied on November 12th, 2013 at 2:26 pm

      Seriously, I bow down to food bloggers just like you who are moms Ashley!! Amazed. xo

      Reply

  57. #
    57
    Sarah @ Making Thyme for Healthposted November 12, 2013 at 11:28 am

    I loved this post Sally. You’ve always been so open and honest with your writing and it has inspired me in so many ways. I referred to your blog quite a bit when I first started out because I look up to you so much. It’s a huge help for us younger bloggers!

    It can be so exhausting to balance blogging on top of a full time job but you’re right, you have to work your butt off to achieve success.

    I will say that I think baking blogs seem to gain popularity faster than other food blogs. People love their dessert!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:25 pm

      Thank you so much Sarah. I am so happy to have helped you! And yes, cookies are always more popular than salads. I posted a quesadilla recipe the other week and while it had caramel with it (sounds weird), it wasn’t as popular as my cupcake recipes.

      Reply

  58. #
    58
    Bonnieposted November 12, 2013 at 11:38 am

    Thank you so much for this blog. I love coming here and looking at the wonderful tasty creations you have made. Now to come here and see what it takes to make this happen is min blowing. A friend told me the other day, “Bonnie, you should start a blog and post the great treats you make.” I thought about this for a bit…It looks like a lot of work. From your perspective it looks like it is so rewarding it may be worth a try! Thank you for your insight!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:24 pm

      It is VERY rewarding. Hearing from a reader who made my cookies with success, when he/she usually messes up cookies, makes my day. It’s a lot of work, but so exciting to interact with bakers around the world!

      Reply

  59. #
    59
    Nichole @ Green Cuisine Queenposted November 12, 2013 at 11:43 am

    This post was so helpful and inspiring! As a busy college student, it does get stressful trying to build my blog. But I love cooking and am so passionate about what my blog stands for, it is worth it! Making time for real life, outside of blogging, is so important!
    If you are truly passionate about the subject/content of your blog, it will be successful! I loved this post. Thank you so much for sharing!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:23 pm

      Nichole, I couldn’t imagine building a blog in college with everything going on. More power to you!

      And you genuinely LOVE to cook. That’s important for food bloggers!

      Reply

  60. #
    60
    Laurenposted November 12, 2013 at 11:47 am

    I loved reading this post, Sally! And thank you for putting us readers first! It’s always great to her feedback and interact with the blogger behind the blog. I really enjoy reading your blog and learning more about you. I’m so happy you’re loving your job and enjoying all of the time and effort you put into it! If I could do anything, I would definitely own my own bakery so I understand your inner passion to do so! <3

    Reply

    • Sallyreplied on November 12th, 2013 at 2:20 pm

      Lauren, thanks for saying you enjoy learning more about me. I get a lot of traffic from Pinterest, where people are really just clicking over for the recipe. So hearing that folks are interested in learning more about ME and not just chocolate chip cookies means a lot!!

      Reply

  61. #
    61
    Shainaposted November 12, 2013 at 11:51 am

    Sally, thank you so much for sharing all of this with your readers. I absolutely love your blog and your recipes are always amazing. As a fellow blogger, it’s so encouraging and motivating to read about how many of you made this passion into your career. I only hope to be able to one day do the same. I just want you to know how much I appreciated this post and it is extremely helpful!! Keep up the amazing work :)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:18 pm

      Shaina, you can do it too. As long as you are passionate about it! Thank you so much for the kind words.

      Reply

  62. #
    62
    Jackieposted November 12, 2013 at 12:01 pm

    Sally, I don’t know if you will even get to see this comment, but I have to tell you, I made your pumpkin-chocolate-chip cookies this weekend, and my father-in-law FELL IN LOVE. I’m under strict orders to bring them for Thanksgiving too!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:18 pm

      LOVE those cookies!

      Reply

  63. #
    63
    Alexandra @ Confessions of a Bright-Eyed Bakerposted November 12, 2013 at 12:23 pm

    Thanks so much for taking the time to put together this post and share some of your blogging insight Sally. I’m continually amazed by how quickly you made your blog a huge success, and I know it didn’t come easy! I only hope to get there myself someday. Thanks for the inspiration and advice!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:17 pm

      Thanks Alexandra, that means a lot. Keep working hard. Your peppermint mocha brownies look amazing.

      Reply

  64. #
    64
    Mimi @ Culinary Coutureposted November 12, 2013 at 12:27 pm

    Sally, this is such an amazing and well-written post! You are an inspiration to me and so many others! I will be bookmarking this post and looking back on it whenever I need a pep talk <3

    Reply

  65. #
    65
    Shelby S http://bellabakes.netposted November 12, 2013 at 12:30 pm

    This post just inspires me even more to keep working super hard on the growth of my blog! It is super hard with schoolwork and being on a swim team to fit in time to bake and blog. I just have to keep working hard! :)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:13 pm

      I was on a swim team for about 11-12 years, Shelby! Loved it. I miss it, too.

      It’s difficult to balance it all – growing your blog takes time, that’s for sure.

      Reply

  66. #
    66
    farahposted November 12, 2013 at 12:42 pm

    I absolutely love your blog and your recipes are always amazing Sally! Such an amazing post,I don’t know if you will even get to see this comment but I have to say thatyou inspired me in many ways. LOVE YOUUU!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:12 pm

      Of course I see your comment. Thank you so much!

      Reply

  67. #
    67
    Kelli @ The Corner Kitchenposted November 12, 2013 at 12:48 pm

    Fantastic post, Sally! This seriously has to be one of my favorite posts of yours…which is really saying a lot since I’m drooling over your baked treats on a daily basis! It’s always so inspiring to read success stories about people following their dreams. Thanks so much for sharing this and for your honesty about everything that goes along with this job. Keep up the amazing work!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:11 pm

      Thank you Kelli!

      Reply

  68. #
    68
    Sally Broganposted November 12, 2013 at 1:01 pm

    Sally,

    There are so many awesome things I love about your post today.

    You work so hard and yet, when I read your blog, I feel like it is all sunshine and sprinkles. Your demeanor and personality are engaging.

    And, I love that when I was having issues with my very vanilla cupcakes, a personal response from you solved the issue and I am now kind of famous (I always give you credit but with the same name, it can get confusing!) for those very vanilla cupcakes.

    I am a chronic dieter and drool over your site every day. But when I do need to bake something special, your blog is my “go to” for inspiration and recipes!

    Thank you for the “share” today. I can’t wait for the cookbook!

    xo
    Sally

    Reply

    • Sallyreplied on November 12th, 2013 at 2:11 pm

      Sally, this comment really means a lot to me for a few reasons. First, that you are on a diet and still read my blog. Sure, I have the occasional healthier recipe post, but most of my blog is full of frosting and chocolate glaze and sugary cookies. So thank you! Second, I’m happy my very vanilla cupcakes made you famous. They seriously are so darn good. And finally, thanks for your excitement about my cookbook!

      Reply

  69. #
    69
    Nancy Lawsonposted November 12, 2013 at 1:06 pm

    the only thing still missing is your own cooking show!! I would sooooooooooo watch it!! HELLO…FOOD NETWORK…call this girl! grab her before someone else does :)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:08 pm

      WHOA! What a dream that would be. :) Thanks Nancy!

      Reply

  70. #
    70
    Heather @ French Pressposted November 12, 2013 at 1:08 pm

    thank you for sharing this post Sally! Your hard work shows…CLEARLY it is so hard NOT to compare yourself to other bloggers, but this was a great reminder to keep your head down and get to work

    Reply

    • Sallyreplied on November 12th, 2013 at 2:07 pm

      I am the queen of comparing myself to others. Why do we even do it? It just brings us down. There was no way I could compare myself to professional bloggers at the beginning. I did the same thing when I first stared out in my office job too. It takes experience (and patience) to grow!

      Reply

  71. #
    71
    Alisaposted November 12, 2013 at 1:22 pm

    Hi Sally
    So I’m not a blogger and don’t really see that in my future but I am a (beginning baker and a bit of a foodie ;) I subscribe to your blog and have to say I think your doing a great job ! I’m a Huge Fan of Martha Stewart and in the last few months my husband has been hearing me talk about YOU twice as much ! (He’s pointed it out . ) And really its because you explain things really well, you go into the whys and hows of baking! Its super helpful .. your writing style is also really personable ! I know you work you butt off make the blog so awesome and I just want to say thanks… its why I follow you. Ive come across a million food blogs esp bc of Pinterest and rarely do I ever look at them twice… and never do i subscribe to them. Your stuff is consistently amazing to eat and your recipes/blog on the foods are super helpful! Ok I’m done now… =) Thanks! (btw I’m itching to make those mini pecan tarts you posted!)

    Reply

    • Sallyreplied on November 12th, 2013 at 2:06 pm

      Hey Alisa!

      Thanks so much. I laughed when I read that about Martha Stewart/your hubs’ comment haha. I’m flattered you talk about me! When I first began experimenting in the kitchen, I always wanted to learn why I was doing this, why this works, why this doesn’t – and I feel that teaching others the hows and whys will help them improve in the kitchen as well as help them become more confident too. So I’m happy you appreciate that about my writing style! Thank you so much for subscribing to my blog and making my treats! LOVE those mini pecan pie tarts. I’m making them again on Thanksgiving.

      Reply

  72. #
    72
    Rossi @ A Baking Girlposted November 12, 2013 at 1:38 pm

    As a fellow baking blogger manager, this post was so incredibly helpful in teaching how to expand a blog and truly make it grow. I’m constantly trying to work to grown my own blog, and I can guarantee that I’ll taking a few tips from this post. Thank you!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:03 pm

      I am glad you find it all helpful Rossi. Thank you!

      Reply

  73. #
    73
    Faith @ Pixie Dust Kitchenposted November 12, 2013 at 1:39 pm

    This is SUCH an inspirational post Sally! I love all of your posts about food blogging- they’ve been so helpful as I’ve started my food blog (right around the time you published them last year!) I plan on turning my blog into a source of income after I graduate college (In three semesters, yikes!) and this post is incredibly helpful for that. I love all the extra links too; definitely bookmarking this post.

    Reply

    • Sallyreplied on November 12th, 2013 at 1:56 pm

      Good luck on the rest of your college education Faith! I’m happy you found this helpful – as well as my other blogging posts!

      Reply

  74. #
    74
    Julianne @ Beyond Frostingposted November 12, 2013 at 1:45 pm

    Thanks for sharing such an awesome post Sally! You have always been such an inspiration to me! I have always followed along on your blogging tips and truly appreciate you sharing your experiences. I have always respected how much time and effort you put into connecting with readers and commenting on their blogs no matter how small they are! I am seriously so excited for your cookbook to come out and wish you all the best!

    Reply

    • Sallyreplied on November 12th, 2013 at 1:56 pm

      YOU are the sweetest, Julianne. I seriously love your blog, especially all the poke cakes (funfetti!!). Thank you so much for all your kind words!

      Reply

  75. #
    75
    Averie @ Averie Cooksposted November 12, 2013 at 1:55 pm

    Sally the details and info you put into this post are mind-blowing. You’ve pretty much said everything that 100 other sites combined (tried to) say; some of them didn’t really hit it on the head, or only scratched the surface – you did it all here. WOW. Pinning this to as many boards of mine as I can!

    “Since my food blog is how I pay my bills, I cannot simply work for exposure or a bag of chocolates. ” <— Among like 100 other statements that I was totally nodding in agreement with, that one jumped out at me.

    Thank you for saying it like it is here and not mincing words. And for your total honesty. I cannot imagine how many times you must have gone back and fine-tuned and re-edited this post to get all the salient points covered in such a concise, humorous, and spot-on way. Bravo!

    And clearly every point you touch on from me time to camera equipment to don't start a blog for the money and on and on and on….I am in 100% agreement with. Amazing job on the post AND of course for getting here and to where you are!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:14 pm

      Thanks Averie! And you know me too well. I started writing this post in September! And as always, thanks for pinning and sharing!

      Reply

  76. #
    76
    Kammie @ Sensual Appealposted November 12, 2013 at 2:17 pm

    I absolutely love this post and I think you deserve all of the fame and money and everything you have worked for. You do an AMAZING job at “customer service” aka responding comments and I think it’s one o the reasons why you are one of my favorite bloggers. I adore your blog and you are a huge inspiration as an entrepreneur (not just a blogger). Way to go Sally! xo

    Reply

    • Sallyreplied on November 12th, 2013 at 2:53 pm

      My several jobs in customer assistance (financial advisor assistant, customer service at a bank, waitress) gave me enough training to be available to readers, that’s for sure. I think “customer service” is important when you’re in a field like this.

      Thank you so much for the kind comment, Kammie. Definitely made me smile.

      Reply

  77. #
    77
    kristieposted November 12, 2013 at 2:27 pm

    Hi! Congrats on 2 years! You have an amazing blog. I have a blogging questions. What theme does your blog run on?

    Reply

    • Sallyreplied on November 12th, 2013 at 2:50 pm

      Thesis

      Reply

  78. #
    78
    Kristin Threlkeldposted November 12, 2013 at 2:43 pm

    Sally,
    I’ve been “with” you since you were still fairly new at blogging, I believe there were only a few thousand followers on your Facebook page. It’s amazing, though by no means surprising, how quickly it has grown. Your recipes are great…my husband and sons have enjoyed everything just as much as I have. I remember commenting on Facebook, many, many months ago, how you should come out with a cookbook. You replied quickly, and said that you were looking into publishers. It feels nice when you actually get a reply to a comment or question. Some never respond in any way. I also love how you share “Bites of Real Life” and keep your fans informed about what else is going on in your life. Keep up with the good work, and I can’t wait to get my autographed book plate and my new cookbook. Thanks for all the hard work!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:47 pm

      Kristin, this comment means a lot to me! Sometimes I feel overwhelmed, but knowing that my replies are appreciated really helps. When I was a reader (not yet started my blog), I remember asking a popular blogger a few questions about a recipe. I desperately wanted to make her cookies for Christmas at the time. Totally ignored. My question wasn’t even that complicated or long! Frustrating. I try to answer as many readers as I can.

      Anyway, I want you to know how much I appreciate your comment. I’m happy my “Bites of real life” posts aren’t completely boring.

      Reply

  79. #
    79
    Lindsay @ Life, Love and Sugarposted November 12, 2013 at 2:46 pm

    What an awesome post Sally! I love reading all of your tips. You are such an inspiration – the way you’ve grown your blog and seem to stay so true to yourself. I really admire and aspire to do that too. You never seem gimmicky and it’s so easy to connect with what you write. Your descriptions and process are amazing.

    You are so right that blogging is a 24/7 thing. I never could’ve imagined until I started doing it. Balancing and turning it off is one of the hardest things. Especially working full time – I feel like I have a second full time job on nights and weekends. It’s worth it though. I just got my first check for advertising a few weeks ago and it was for $80 too :)

    I have a question if you’re willing to share. Do remember generally what kind of pageviews you had per month when you realized you were earning enough to quit your other job?

    Thanks again Sally! Love your blog! And congratulations on all the success!

    Reply

  80. #
    80
    Melissa @ Treats With a Twistposted November 12, 2013 at 2:51 pm

    Thank you for putting this post together! It says everything that a hundred other posts I’ve read tried to say, but it actually clicks. You have such a wonderful way of explaining things.
    I have been blogging for 4 years now and have noticed considerable growth in my writing, photography, and recipes. Although it has been a long hard road, I’m positive that it’ll turn into something even more amazing in due time. I think the most important point you made was to not start a blog for the money, start it because you love it. I wouldn’t be 4 years in (with minimal paychecks) if I didn’t truly love it.
    Thanks!

    Reply

    • Sallyreplied on November 12th, 2013 at 2:58 pm

      Exactly, Melissa. I can tell how much you truly love your blog. And that is important (and as a blog reader myself, readers can tell if you don’t even enjoy doing it!). Anyway, congrats on 4 years AND for always improving. It’s certainly a journey!

      Reply

  81. #
    81
    Becky @ LovetobeintheKitchenposted November 12, 2013 at 2:59 pm

    You are amazing Sally! I love reading your blog and seeing all your fun recipes. I’ve made 5 of your recipes so far and they have all been AMAZING! I also appreciate that you take the time to respond to your reader’s comments. You are an awesome blogger. Thanks for all these great tips! I feel like there is always so much for me to learn to improve my blog.

    Reply

    • Sallyreplied on November 12th, 2013 at 3:03 pm

      Thanks Becky, I appreciate it. And remember – with blogging – it’s a journey. I’m still learning too!

      Reply

  82. #
    82
    Meredith Scrogginposted November 12, 2013 at 3:08 pm

    Oh, Sally, how I love you and your blog. I kid you not when I tell you that Sally’s Baking Addiction has helped and inspired me in every way. There are so many bloggers that are reluctant to share their tips and advice in a prideful manner, but you are constantly writing the best kind of real, practical advice, and always answering comments, emails, Tweets, etc. This is the kind of stuff that everyone loves and truly inspired me to start my own blog and help me grow it. It’s so refreshing to know that you started it just to share things with your family, and then with a lot of hard work, BOOM! I’m a senior in high school and I’ve been following you for a while, before I even had any concept of how to bake. Knowing that your cookbook comes out right before I graduate kind of put into effect how much your blog changed my high school career…So I know this is a lengthy comment, but I just wanted to let you know that I have an addiction to Sally’s Baking Addiction and you’ve helped me (and so many others) so much!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 7:30 pm

      Meredith, thank you so much for the tweet and this comment! I can’t even begin to believe that I inspired you to begin your own blog! And work hard at it. Thank you for that. I just checked out your blog and the boots you are wearing on your most recent post are so cute. Anyway, thank you for the genuine comment. I’m so happy that you enjoy my blog and blogging style/philosophy.

      Reply

  83. #
    83
    Obstiposted November 12, 2013 at 3:15 pm

    Thank you for sharing all this! I still feel like it is way easier to make a blog a full time job in the US. Here in Germany it is not very common, I even heard we are the country with the least blogs per person. So I only hope for my blog to one day become known maybe nationwide, have some hundred readers or so. But before I will ever reach that goal, I will have to learn a lot more, especially on food photography!

    Reply

  84. #
    84
    Meaghanposted November 12, 2013 at 3:16 pm

    Hi Sally! Great post…thank you so much for all the great tips! I was wondering if you had any tips on growing a Pinterest following besides great content. The Pinterest search function also remains a mystery to me (how pins get ranked when you search for a specific term.)

    Can’t wait for the cookbook!

    Meaghan

    Reply

    • Sallyreplied on November 12th, 2013 at 7:33 pm

      Meaghan, it’s a mystery to me as well. “how pins get ranked when you search for a specific term” – NO clue.

      I’m always working to grow my Pinterest following. I try to have a variety of boards and pin often. But not the same recipes over and over again. That can be annoying for followers. I know I hate it when I see the same pinned pin the same thing 10x in a row within 1 minute.

      Reply

  85. #
    85
    Rebeccaposted November 12, 2013 at 3:17 pm

    Sally, I can honestly say I had never thought of the idea of blogging about baking until i came across your blog about a year ago. I have loved baking since a very young age however I didn’t think it was a possibility to make this love of baking into a career. I have had a tough year realising what i was training to become (a teacher) was really not what i wanted to do and am now working a full time job to tie me over for now. I want to thank you for your inspiring blog which makes me realise that I might have found my dream career after all! I do not currently have a blog myself but would love to start one soon! (When i figure it all out!) The way you write your posts and engage with us readers is just fantastic and I check your site at least 5 times a week and follow you on instagram. Thank you for your blog, your amazing recipes and your commitment to helping readers, you really are an inspiration! Congratulations for everything you have achieved!

    Reply

    • Sallyreplied on November 12th, 2013 at 7:50 pm

      Hi Rebecca! I had no idea what I wanted to do with my life for awhile. When I started this blog as a hobby, I (in 100% NO WAY) ever thought this would be my job 24 months later. Anyway, you already have the #1 done to start a baking blog: you love to bake! That’s what is most important and don’t ever forget that when you are working. Anyway, thank you for following my blog and wish you the best with yours! I have a post about how I first began if you haven’t seen it: http://sallysbakingaddiction.com/2012/11/18/bites-to-grow-your-blog-getting-started-site-design/

      Reply

  86. #
    86
    Carolineposted November 12, 2013 at 3:31 pm

    Hi Sally,

    I am a new food blogger, and very much appreciate this post! It has been tough for me to find a “balance” between my demanding full-time job and baking and blogging, but I truly enjoy both ventures, and am so happy to hear your take on things. Thank you so much for your valuable insight here!

    Caroline

    Reply

  87. #
    87
    Stacyposted November 12, 2013 at 3:38 pm

    I don’t have a food blog but I read them constantly! I just wanted to say I really appreciate you responding to comments! It’s frustrating to ask a question and never get a response. I know bloggers are busy, but some don’t answer ANY comments. Whaaat?! Haha! Anyway, really happy for you being able to do this for your job!

    Reply

    • Sallyreplied on November 12th, 2013 at 7:53 pm

      I know what that frustration is like, Stacy! While bloggers are certainly busy, yes – responding to a question isn’t very complicated. Unless of course you have a blog with over 10M views per month or something. At that point, I’d hire staff to help me with all the questions!

      Reply

  88. #
    88
    Erinposted November 12, 2013 at 3:46 pm

    What a great post! Thanks for all the tips, Sally! It’s nice to see so many cookie crazy people like me!

    Reply

  89. #
    89
    Eva @ Eva Bakesposted November 12, 2013 at 3:58 pm

    Thank you for sharing your journey, Sally. I’m so thrilled that you have been able to turn your hobby into a career, and I wish you continued success!

    Reply

  90. #
    90
    Susieposted November 12, 2013 at 4:11 pm

    Sally – great post, very interesting and informative (and thorough). I’m not a food blogger, I actually make and sell jewellery (well, I’ve just started) but some points you make really apply to that too, so thank you for sharing :)

    PS, enjoy the wedding planning. I got married in July and between final year of university and a distance relationship wedding planning was a welcome relief – have fun with it :)

    Reply

    • Sallyreplied on November 12th, 2013 at 7:56 pm

      Thanks Susie! The wedding planning has been fun so far.

      Good luck with your jewelry business!

      Reply

  91. #
    91
    Melposted November 12, 2013 at 4:15 pm

    Sally,
    You are an inspiration to us all out there! Your blog and its quirkiness are part of the reason I decided to start a blog myself (please do not look yet, it is a baby with only one post, and let’s just say the baby is a tad premature… hoping to have it ready soon!). You and your website are so much more “human” than most blogs I have read in the past few months. It is really refreshing to read someone who writes with such a passion, sounding so genuine… I do love your recipes, your advice, your colourful way of thinking, writing and photographing… Thanks for sharing advice so freely. Do not change a thing! Mel

    Reply

    • Sallyreplied on November 12th, 2013 at 7:57 pm

      It may sound odd, but reading you call my blog “human” just made my night. Haha! Thanks Mel, this comment was so sweet.

      Reply

  92. #
    92
    Ally @ The Cheery Bakerposted November 12, 2013 at 4:21 pm

    Sally, I can’t thank you enough for this post… it’s so nice to read exactly how others are making their blogs very successful like yours! These are such great tips and definitely advice that I am going to take. Thanks for the inspiration on taking your passion and running with it! And congrats on making it a full time gig :)

    And I think having a four legged coworker is pretty awesome.. I’m very jealous! hah

    Reply

    • Sallyreplied on November 12th, 2013 at 7:57 pm

      Maybe I should be more thankful for having Jude as my blogging partner. He always thinks my baked goods smell nice!

      Reply

  93. #
    93
    Marisa @ Uproot from Oregonposted November 12, 2013 at 4:22 pm

    I loved reading this post and hope you keep up with insightful ‘behind the blog’ items like this. It is interesting for all of us to learn about how to grow, especially within this beautiful foodie community!

    Reply

    • Sallyreplied on November 12th, 2013 at 7:58 pm

      Thank you Marisa, I’m happy you appreciate these types of posts!

      Reply

  94. #
    94
    christi @ love from the ovenposted November 12, 2013 at 4:40 pm

    207 photos of dark chocolate cookies… Amen sister!!! Great post Sally. It really is 24/7. It is life, there is little division of church and state as I say. I have to admit that I am jealous of the time you get to devote to it – it absolutely shows in your high quality quantity. :) You are rocking it Sally!

    Reply

    • Sallyreplied on November 12th, 2013 at 7:58 pm

      Dark chocolate cookies are THE WORST! Best to eat, worst to shoot. Ugh.

      Anyway, thanks Christi!

      Reply

  95. #
    95
    Beth @ bethcakesposted November 12, 2013 at 4:50 pm

    After I got serious about blogging, I needed a post like this. I wish I could have read it two years ago! But I really love all the advice and honesty in this post. I’m glad you didn’t sugar-coat it. I’d love for my blog to be my job, but I just completely started over. And just graduated from college! So I have to remind myself I still have time. I don’t have to see results right this very minute. I think the time management thing is the hardest for me. My first internship is super fun, but it means less blogging sometimes. I’ve always wanted to write books, but in college it switched to cookbooks. That’s my dream. :) I really love, appreciate, and admire all the time, hard work, and commitment you put into your blog! So inspiring!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:00 pm

      Beth, blogging is a journey. I am learning something new everyday. You do have time and this job takes time. And it sounds like you really enjoy your internship and maybe should stick with that if it makes you happy. If blogging makes you happy too, the right balance will some with time.

      Anyway, thanks for the sweet comment and always supporting my sugary desserts and recipes and blog posts. :D

      Reply

  96. #
    96
    Elizabeth @ Confessions of a Baking Queenposted November 12, 2013 at 4:50 pm

    You truly are an inspiration to other bloggers. I want to be more involved in my blog but I am in a tough spot right now because my dream has always been to open a bakery or restaurant and right now I am following that dream and managing two rest/bars by myself so I am learning everything 24 hours a day about owning 2 restaurants. But with managing the bars and blogging I am really questioning if I want a restaurant right now because I love blogging. I have decided to invest more time (hopefully the emergencies stop at work lol) and I can see where my blog goes from there. I know it must have taken ages to write this post and I truly do appreciate how thorough you always are.

    And working for something that is 24/7 (we pretty much are some days we open at 4 am and some days don’t leave till close to 2am) I know how hard it is to step away from something you love but I think its great you are giving yourself a break from emails on sat/sun, its SOO hard but so worth it at the same time!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:02 pm

      WHAT! I had no idea you managed restaurants/bars Elizabeth! That’s a HUGE step in the right direction of your #1 dream. Happy for you! I can imagine keeping up with your blog is hard, especially trying to grow it. I think the decision between bar management and blogging will come in time. You’ll know which one is best. If you opened a bakery, I’d visit!

      Reply

  97. #
    97
    Chung-Ah | Damn Deliciousposted November 12, 2013 at 5:09 pm

    What a great post, Sally! Juggling a full-time job and blogging full-time is the worst. I feel like I never had a life at that point. I’m so much happier blogging full-time now, and I didn’t even mean to do it full-time! When Jason and I moved in, I quit my miserable job thinking it would give me time to find a job in my field – public health. But in the meantime, I was blogging full-time and it worked! Financially, emotionally, and physically so that’s when I decided this was it for me.

    Anyway, I’m so happy to see your blog blossoming into this amazing career!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:04 pm

      If I missed the post you wrote about quitting your job and sticking with Damn Delicious full time, then I’m sorry! You have so much talent and I pin literally all of your recipes because I want to make them all. Especially all of your Asian inspired dinner recipes. :) And that quinoa veggie fried rice recipe!

      Thanks for tweeting about this post Chung-Ah!

      Reply

      • Chung-Ah | Damn Deliciousreplied on November 12th, 2013 at 8:58 pm

        I actually didn’t really do a whole post about the quiting-full-time thing. It just happened so fast and so unexpectedly!

        And thanks for the kind words – you are so sweet. I hope we get a chance to meet in person one day :)

  98. #
    98
    Susanposted November 12, 2013 at 5:10 pm

    What a wonderful post Sally, thank you so much for taking the time out of your very busy to day to write a post that I’m sure took quite some time. This is all extremely valuable information that is important to those of us (hopefully me next year) that want to make the transition from that full time job to full time blogging. It is exhausting to do both, but I love blogging and I want to have a job that doesn’t feel like a “job” because I love what I do so much.

    Reply

    • Sallyreplied on November 12th, 2013 at 8:05 pm

      I wish you nothing but luck Susan! Just keep working at it. I know it’s hard to juggle both. I struggled for awhile.

      Reply

  99. #
    99
    Laura (Tutti Dolci)posted November 12, 2013 at 5:16 pm

    This is such an informative and well-written post. Thank you so much for sharing your experience and being such an inspiration! :)

    Reply

  100. #
    100
    Shashi @ http://runninsrilankan.composted November 12, 2013 at 5:34 pm

    Sally – this is an awesome post! Love all the info – and there is a wealth of info in your post!
    I started my blog in the summer of this year just to keep track of recipes, but in the process I have met some pretty amazing fellow bloggers!
    I would love to turn my blog into a steady source of income as I would love to spend time doing what i love!
    Congrats on the happiness and success 2013 has brought your way…here’s hoping 2014 is twice as good! Thank you for all this information

    Reply

    • Sallyreplied on November 12th, 2013 at 8:06 pm

      You are so kind Shashi and thanks for all the well wishes. Congrats on your new blog!

      Reply

  101. #
    101
    Ikhlasposted November 12, 2013 at 5:45 pm

    Wow, this is such a well-written and organized post…I can’t imagine how long it would’ve taken you to write it!
    Thank you so much for taking the time to share this with us. I haven’t been following your blog since the beginning (unfortunately), but I feel like I have been here for a large part of your blog’s journey, and I have to say, it’s been very inspirational and motivational to watch it (and you) grow. I always admire your work ethic and the care with which you treat your readers. It’s not hard to tell that you love your job, and I’m so glad that you’re able to share your love and passion with us all! It’s such an amazing site, and your site has allowed me to flex my own baking wings and try out new things, since you take such care to write your posts and answer questions. So thank you for that.
    I can’t wait for the cookbook! And best of luck with everything :)

    Reply

    • Sallyreplied on November 12th, 2013 at 8:08 pm

      Ikhlas, You’ve been a huge support for a year or so (I think that’s when you started to follow) which is half of the time my blog has been in existence. I appreciate everything single comment you leave. And I’m so happy you bake my recipes and love them!

      Thanks for all the kind words, as always.

      Reply

  102. #
    102
    angela @ another bite pleaseposted November 12, 2013 at 5:47 pm

    what a great post Sally! I truly love what you do…love!!!! blogging is so hard time wise it is so hard for me to keep up and make it a priority over family, job and sleep :-) so even though I may not comment as much anymore…I am still loving your blog girl!!!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 8:09 pm

      I don’t have time to comment as much as I used to either, but knowing that you still enjoy my blog makes me happy. You’re wonderful Angela!

      Reply

  103. #
    103
    Rochelle @ Oh So Sweet Bakerposted November 12, 2013 at 5:48 pm

    I love this post so much so detailed and it allows us as a reader to see what you have to do get where you are today. I’ve just started blogging and I am nowhere where I want to be. Next step for me is purchasing a decent camera as my phone just isn’t cutting it anymore. I wish you all the best and success with your book.

    Reply

    • Sallyreplied on November 12th, 2013 at 8:10 pm

      Thanks Rochelle! And good luck. Blogging is a journey and you’ll always have something new to learn. I began with my iPhone too.

      Reply

  104. #
    104
    Nakiaposted November 12, 2013 at 5:51 pm

    Amazing Post Sally!! I really needed to read this… And for you to take the time out to share so much with us is Awesome!! I just started a budget fashion blog and I absolutely love it! I would LOVE to be able to do it full time in the future and bloggers like you keep me motivated! Thanks again :)

    Reply

  105. #
    105
    Sharon Parksposted November 12, 2013 at 6:02 pm

    I love your site!! Your recipes are easy to follow and the ones that I have made so far are really good. Thanks for all of your hard work.

    Reply

  106. #
    106
    Gloria // Simply Gloriaposted November 12, 2013 at 6:13 pm

    I love everything you have shared in this post, Sally. You truly are my inspiration. … honest! I finally got a new camera and I can already tell a difference in everything. Just how you mentioned with you. Keep up with what you’re doing. .. you’re already kicking ass! (=

    Reply

    • Sallyreplied on November 12th, 2013 at 8:11 pm

      I have to check out this fancy new camera and all the new pictures on your blog Gloria! Congrats on the new camera “toy” :)

      Reply

  107. #
    107
    Gillianposted November 12, 2013 at 6:40 pm

    Hi! Thanks so much for this post, I love it! Although I’m not a food blogger, I could definitely relate to a lot of what you said. :) I’ve had my blog since May 2012, but it’s growing so slowly and it’s taken me so long to figure out my style, it’s frustrating. You’re a great reminder, though, that I’m doing because I love writing, not because I need 10,00 followers. I love your reminder to focus on quality content instead of just monetizing it…sometimes I get too wrapped up in dreams of ‘making my blog something’.

    Thanks for the awesome blog, and this post! You’re an inspiration. :)

    ~Gillian
    youngyankeelady.blogspot.com

    Reply

    • Sallyreplied on November 12th, 2013 at 8:17 pm

      It took me awhile to find my blogging and writing style too. That’s a journey in and of itself, Gillian! Thanks for the kind words. I appreciate you saying hi regardless of not being a food blogger!

      Reply

  108. #
    108
    Katie @ 24 Carrot Lifeposted November 12, 2013 at 6:48 pm

    Hi Sally! Besides loving your blog and recipes in general, I am really loving your series on insights into the blogging world. The other day I took a couple hours to read through all your blogging tips posts and I have to tell you that I FINALLY understand what grain in a photo is (even after reading Plate to Pixel front to back and reading lots of other blogging tips online), I know what words to avoid (definitely won’t be saying decadent or delicious anytime soon on my blog), and learned lots of other things that I will integrate into my blog. You somehow put things into a language I could finally understand and I really enjoy reading your suggestions and tips. Keep ‘em coming! Can’t wait to see your cookbook when it comes out.

    Reply

    • Sallyreplied on November 12th, 2013 at 8:19 pm

      That is a GREAT book to have, Katie. It took me over a year to understand my DSLR and I am still learning, every single day. I’m happy to help other bloggers because I still need help sometimes too. Like with food styling. I am my own worst critic when it comes to that. Anyway, thanks for the kind comment and your excitement for my cookbook!

      Reply

      • Katie @ 24 Carrot Lifereplied on November 13th, 2013 at 7:18 pm

        Thanks for taking the time to reply to so many comments, Sally. It is SO appreciated and I agree, that it is a really important part of growing a blog.

  109. #
    109
    Jesica @rUnladylikeposted November 12, 2013 at 7:03 pm

    This is an amazing post Sally! Thanks for sharing all your tips and for being so transparent and candid about everything. Although my blog focuses on running, triathlon and fitness, it is my #1 passion and I’d love to be able to turn it into a career — even just a small one :) Thank you for all the great tips and advice. It is SO appreciated. Congrats on all your success. I always use you as an example when I talk to people about bloggers who understand engagement. xo

    Reply

    • Sallyreplied on November 12th, 2013 at 8:22 pm

      Thanks Jesica, that’s so nice of you. Good luck with turning rUnladylike into a career! Working hard will help get you there. I need to read your blog and get back into running. I hope to train for a 10 miler in the spring.

      Reply

  110. #
    110
    Stacy | Wicked Good Kitchenposted November 12, 2013 at 7:05 pm

    LOVE this post, Sally! Saw your tweet and then headed right on over as soon as I could. Thank you for sharing, thank you for being you and thank you for being so honest and helpful. It is amazing what you have accomplished in less than 2 years and what you have outlined to share with your readers, fellow food bloggers. So much effort and thought went into this post. I agree with you concerning quality over quantity with content. My blog’s 1st anniversary will be on December 10th and I have only concentrated on providing good content with outstanding well-tested baking recipes for special diets. Wanted to complete one year to see what I could build, and how I could grow professionally (food styling, photography, etc. over time) before even considering any affiliate programs or ad networks. So far, I am progressing as you have but haven’t made my first $80 yet, LOL. I blog because I enjoy recipe development and sharing recipes. I have plans to reach out to certain brands I would like to work with for sponsored posts, etc. Haven’t finalized on how to celebrate my first year blogging, but would like to do a fabulous giveaway so I need to work on the logistics (including the legal aspects), now. Thanks so much for being an inspiration to others. Success could not have happened to a sweeter or more deserving and hard-working person! xo

    Reply

    • Sallyreplied on November 12th, 2013 at 8:25 pm

      Happy almost birthday Wicked Good Kitchen!! That’s about the same birthday as SBA! I think mine is December 12th, I need to double check. Anyway I can tell how hard you work AND that you love what you are doing Stacy. You are so well spoken in your posts as well as all of the comments you leave. I enjoy seeing your recipes and your photos are fantastic for only being in this 1 year. Keep it up and wish you nothing but success in your passion!

      Reply

  111. #
    111
    Hannahposted November 12, 2013 at 8:42 pm

    Thanks Sally for sharing it really shows through how much hard work you put into your blog and I love your passion for baking (and sprinkles ) :) Your recipes are always creative and delicious. Your photography is amazing and makes me want to start baking the recipe as soon as possible! I cannot wait for your cookbook!!!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:30 pm

      Thank you for the excitement over sprinkles and my cookbook. :D

      Reply

  112. #
    112
    Jamie | Jamie's Recipesposted November 12, 2013 at 8:51 pm

    Thank you so much for this! I have been at it for a few years as a hobby and haven’t been able to put 100% in. Each time I create something new it reminds me why I hit publish that first time. I have been learning so much this year. My photos are gradually getting better, I’ve developed a few dozen recipes for a magazine (and got my own spread!), I am working with a designer and developing an actually identity and clean/user friendly site. I am so excited to launch! You are so inspiring! Thank you!!

    Reply

    • Sallyreplied on November 12th, 2013 at 9:29 pm

      Whoa! Congrats on your magazine spread! What an honor. That’s so cool, I’d love to do that someday! And my photos are always improving too. Well, I’m trying to improve them any way. It takes time and practice.

      Reply

  113. #
    113
    stephanieposted November 12, 2013 at 9:05 pm

    Sally, I am not a food blogger, but the love you put into your work is inspiring. The amount of work you put into comment answers alone is astounding. Some bloggers do a lot of what you speak of here, but it always feels fake. They are not authentic. You’ve got it, girl, congrats. Make sure to enjoy it! :) Thank you for all of your recipes , hard work, and inspiration.

    Reply

    • Sallyreplied on November 12th, 2013 at 9:25 pm

      That means a ton, Stephanie. THANK YOU!

      Reply

  114. #
    114
    kellyposted November 12, 2013 at 9:58 pm

    I NEVER once thought any of your recipes were gross in fact they were so good we ended up making them at least twice (if not more) that week!!! Also I NEVER had a problem with a recipe you give VERY helpful instructions! ThAnKs So MuCh SaLlY!!!! u r the best ever! P.S I you ever open a bakery I’d be your number 1 costumer! LOL

    Reply

  115. #
    115
    Ruthposted November 12, 2013 at 10:03 pm

    Sally,
    I don’t know how I discovered your website, but I have been with you for almost a year. I look forward to your recipes! I know you have tested, retested, and much more before we see the final recipe.

    You are to be commended for all you’ve accomplished! Thank you for sharing your blog with all of us, and I wish you continued success and happiness!

    Reply

  116. #
    116
    Rachel @the dessert chroniclesposted November 12, 2013 at 10:23 pm

    Sally, you inspire me. I started my blog a couple of months ago and I loved reading this! I definitely can relate to not wanting to put my computer away and it is great to learn that you feel the same way. Congrats on your success! You deserve it.

    Reply

  117. #
    117
    Caroline @ Pass the Cocoaposted November 12, 2013 at 10:53 pm

    Wow, Sally, it’s really amazing and inspiring to hear about what you did to get to this point! Congrats (: And I’m definitely looking forward to your cookbook!

    Reply

  118. #
    118
    marcieposted November 13, 2013 at 12:34 am

    This is great information, Sally, and thank you for sharing it! I love that you only post what’s true to you and it shows. Keep on doing what you do!

    Reply

  119. #
    119
    Serena | Serena Bakes Simply From Scratchposted November 13, 2013 at 12:38 am

    You are such an amazing inspiration, I love reading your tips! P.S. I can’t wait to read your cookbook, so awesome! Have a blessed day!

    Reply

  120. #
    120
    Eleniposted November 13, 2013 at 1:08 am

    Hi Sally! Thanks for giving a glimpse at what goes on behind closed doors. I know it really makes me appreciate you that much more knowing how much time, energy, and love you put into this! I, like you, get SO much joy and satisfaction from being in the kitchen, and seeing someone who is truly passionate about baking be so successful is so heart warming!

    Reply

    • Sallyreplied on November 13th, 2013 at 7:34 am

      Thank you Eleni, what a kind thoughtful comment! I really appreciate it!

      Reply

  121. #
    121
    Amyposted November 13, 2013 at 2:22 am

    Sally, you are courageous. You had the bravery to break out of a typical lifestyle, follow your heart, and never give up. You’ve become one of the top food bloggers in just over a year since starting, and you’ve inspired hundreds of others to start their own because of your kindness, dedication, and genuine compassion for your readers. On top of that, you’ve stayed true to yourself, set aside time for family and friends and exercise, and planned your wedding. You are nothing short of amazing.

    Reply

    • Sallyreplied on November 13th, 2013 at 7:37 am

      Amy, this comment makes me smile. You have been such a supportive follower and friend! Thank you for all the kind words and hearing you call me a top food blogger made my morning (heck, it made my month!).

      Reply

      • Amyreplied on November 13th, 2013 at 4:06 pm

        You’re welcome Sally! You deserve all of the smiles in the world for how hard you work. :) You’ve been my top blogging role model since I discovered your blog this past spring, and I’m excited to see where everything takes you in the future! (I’ll keep an eye out for an official Sally’s Baking Addiction Bakery storefront too!)

  122. #
    122
    Cristinaposted November 13, 2013 at 3:18 am

    HI Sally,

    That was a great article and very nicely put. I’ve been blogging for 2 years now and have enjoyed it immensely. There have been couple changes with traveling and other things that I haven’t had the time to focus on advertising or anything of the sort; but I do love blogging and would love to take it to the next level and getting it out there more and start focusing on really just blogging and sharing tips, recipes and a healthy lifestyle with more people. I guess I just feel like I got stuck somewhere with all the changes and need to move on and out and this post of yours is amazing.

    Thank you for the tips!
    Ciao

    Reply

  123. #
    123
    Paulineposted November 13, 2013 at 5:37 am

    You’ve inspired me to follow my heart and try something new! Thanks so much and congratulations on all you’ve achieved!
    From Barcelona with love!

    Reply

  124. #
    124
    Ashley @ Power, Love, and Self Disciplineposted November 13, 2013 at 8:13 am

    This was such an inspiring post. I have been following your blog for probably close to the entire time you’ve been writing it. I had no idea that I came in at it’s infancy! What an accomplishment in just two years! I’m excited to see how it unfolds for you and where God leads you in the coming years. I just started my own blog last week after sitting on the sidelines for years. I’m excited to see where it leads!

    Reply

    • Sallyreplied on November 13th, 2013 at 8:34 am

      Thank you so much Ashley. For the kind comment and for following for so long!

      Reply

  125. #
    125
    Jessicaposted November 13, 2013 at 8:34 am

    Thank goodness you decided to start this blog 2 years ago, I don’t know what I’d do without my favorite go to recipes :)
    I really enjoyed reading this post even though I am not a blogger. I had no idea how much goes into running a successful blog like this…it boggles my mind how you are able to juggle it all! But keep up the good work, and I can’t wait for your cookbook! :D

    Reply

  126. #
    126
    Liz @Life Made Sweetposted November 13, 2013 at 10:00 am

    Sally you are nothin short of amazing! I had no idea your blog has grown so much in such a short amount of time! Such a testament to the quality of work you are producing and the amazing insipiration to others you are. Thanks being so open and honest here and sharing your heart. You are fabulous!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:29 am

      Liz, what a kind comment. Thank you! I sincerely appreciate it.

      Reply

  127. #
    127
    Stephanie @ Girl Versus Doughposted November 13, 2013 at 10:17 am

    This is such an inspirational post. I’ve been feeling a little down-in-the-dumps about my blog lately, wondering why I’m even working my bum off to do it all… and this post has helped re-invigorate me tremendously. So thanks :)

    Reply

    • Sallyreplied on November 14th, 2013 at 7:31 am

      Stephanie, I have those days too. When you feel so discouraged and want to give up. I just take a break and try to get back into it. I, for one, LOVE YOUR BLOG!

      Reply

  128. #
    128
    Katie @ Veggie and the Beastposted November 13, 2013 at 10:24 am

    What a wonderful and informative post! Thanks so much for sharing.

    I think it’s funny what you say about the writing and photos in your first few posts; I have that same embarrassment when I look back at mine – I took the photo for my first blog post in my poorly-lit dining room with an ancient phone camera. Now, shooting and editing food photos is one of my favorite things to do. Totally worth the investment of $$ and time in learning how to make food look good!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:32 am

      Katie, while embarrassing to look at our old work, it’s also inspirational. You can see how much you’ve grown!

      Shooting and editing is my favorite part too!

      Reply

  129. #
    129
    Eileenposted November 13, 2013 at 10:33 am

    Sally, I enjoy visiting your blog. We have the same passion – baking! I’ve been blogging nearly four years now and I have to say that I think you are an exception to the rule. I haven’t really found a good way to make a living off of my blog, and I’ve tried quite a few of your suggestions. I think it’s great to dream big, but not everyone is going to be big. You are truly fortunate!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:34 am

      Thanks for your honesty, Eileen. I appreciate it!

      Reply

  130. #
    130
    Jodee Weilandposted November 13, 2013 at 11:49 am

    This post answers so many questions for me. Thank you! Great post…great information!

    Reply

  131. #
    131
    Meghan @ The Tasty Forkposted November 13, 2013 at 11:59 am

    Sally,

    First off, I have to say what a personable blogger you are! I sent you an email last January about the perfect blondie recipe and you were so sweet to write me back! I’m so excited to read more about your blogging tips in 2014! I tend to take blogger tips from bloggers I “know,” so I’m looking forward to your insight. I guess for me and my goals with my blog, I want to continue to grow my viewership. I’ve found the connecting on social media, consistent pinning tasty recipes and networking/commenting on other blogs have helped a lot! I’ve just been blogging for a year and I’m starting to see consistent revenues! And I totally agree with you, blog because you love it, not for the money!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:39 am

      Meghan! I’m so happy to have been a help to you about blondies. I think I remember that email exchange (LOVE blondies)!

      Connecting on social media is a HUGE portion of a blog’s growth. Couldn’t agree more!

      Reply

  132. #
    132
    Mandy @ Kitchen Joyposted November 13, 2013 at 1:22 pm

    Sally,
    Your generosity in sharing your point of view and experience is so inspiring, and much appreciated. I adore your site, your photos, your writing. You’re so personable! I can only imagine being a fraction a successful as you have been! Thanks for all of your time that you spend making lovely posts for the rest of us to enjoy.

    Reply

    • Sallyreplied on November 14th, 2013 at 7:43 am

      Thanks Mandy. I’m happy you enjoy my blog and I hope you find it helpful with your blog’s goals!

      Reply

  133. #
    133
    Courtney @ Neighborfoodposted November 13, 2013 at 1:37 pm

    I really loved this post Sally. I’ve been blogging for close to 3 years now, but it’s only been one year since I felt like I’m finally starting to “get it.” Posts like this are certainly helping, but geesh do I have a long ways to go! :) I wanted to let you know one of the reasons I started following your blog is because you not only responded to comments on your own posts, but also took the time to visit the commenter’s site and post on their blog. I was so impressed that a blog of your size took the time to do that, and it inspired me to do the same. Now, I make responding and interacting with readers a priority, and honestly, it’s one of the things I enjoy most about blogging. Thanks for the inspiration, Sally!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:46 am

      Courtney, thank you. I find that the more I try to connect with my readers, the more positive feedback I receive. And I know that when I am a blog reader and receive responses from bloggers, I feel special too. Not only with blogs but with companies too. For example, I commented on a major company’s Facebook page and they responded to me! So I know it’s appreciated.

      Congrats on “getting it” – it takes time to learn about blogging and I am still learning something new, every single day.

      Reply

  134. #
    134
    Kaylaposted November 13, 2013 at 1:41 pm

    If it makes you feel any better, I worked in SEO professionally for over two years and still have no idea how it works.

    Reply

    • Catreplied on November 13th, 2013 at 3:01 pm

      Ha! Ditto.

      Reply

    • Sallyreplied on November 14th, 2013 at 7:46 am

      Ok, that makes me feel better Kayla. SEO is a HUGE head scratch to me.

      Reply

      • Kaylareplied on November 14th, 2013 at 9:02 am

        The worst part is, once you think you’ve finally got it all figured out, Google changes their rules and makes it even harder.

  135. #
    135
    Alysonposted November 13, 2013 at 2:35 pm

    Wow.. really awesome post! I’ve been blogging and reading others’ for around four years so it’s been crazy to see how much the blog world has grown. I think I read your blog for the first time a year ago and was surprised when you responded to my comment and left a comment on my small blog. I’m so happy for you and the success you’ve had so far, and know there is so much more to come. Thanks for this!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:52 am

      Thanks Alyson, I appreciate your comment!

      Reply

  136. #
    136
    Two Red Bowlsposted November 13, 2013 at 2:49 pm

    You don’t know how much I appreciate the time and effort that you put into this post, Sally. To get to where you are with your blog is a distant dream of mine in the back of my head — I hope to someday achieve it. :) As someone who’s just starting out in my other (not “real,” just other!) career, I’m always wondering where that one will take me and whether I’ll ever be able to make this my career instead — so I’m always gratified to read success stories like yours. Congratulations on all your success and thank you SO very much for this wonderful post!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:53 am

      Thank YOU for reading all of it! And good luck with your blog. It sounds very cliche but if you can dream it, you can do it. Or at least do something great!

      Reply

  137. #
    137
    Catposted November 13, 2013 at 3:00 pm

    I enjoyed reading this post. I thought it was honest and insightful. Thanks.

    Reply

  138. #
    138
    Mireya @myhealthyeatinghabitsposted November 13, 2013 at 3:50 pm

    Thank you for all the wonderful links! I found a gem in the comments section, too.

    Reply

  139. #
    139
    Alaposted November 13, 2013 at 3:51 pm

    What a chalk-full post of really GREAT tips and motivation for aspiring bloggers! Even spelling out the things you do as a professional blogger makes the room around me spin, because I can hardly imagine (and yet, I CAN imagine) the time and energy that goes into making your blog world run. I also love all of the links and resources you offer in this post; such a tasty morsel! If you haven’t, you should definitely consider turning this about-blogs series into a book–not that you don’t have enough on your plate already, *but* you clearly have a passion for this, and you’ve thought it out in a way that I’m sure many bloggers like myself would love to read. THANK YOU for this beautiful post, Sally!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:55 am

      A book of blogging tips!! That would be amazing, Ala. There are so many good books out there on this subject.And I know it would be helpful to bloggers. I love reading about the subject of blogging and how to improve my own blog. I appreciate all your kind words!

      Reply

  140. #
    140
    Alexe @ Keys to the Cucinaposted November 13, 2013 at 4:14 pm

    Sally- what a great insightful post. I’m always so pleased to see how the blogging community supports one another through sharing tricks and tips with the world. Love your writing and your recipes, thanks for sharing!

    Reply

  141. #
    141
    Anna (Hidden Ponies)posted November 13, 2013 at 4:29 pm

    Love, love, love this post Sally! Your food blog is an absolute inspiration, and I love that joy you aim for in life. Thank you for pointing out that making a full time income requires a full time amount of work – I think often new bloggers forget, or simply don’t think that’s true. I don’t think I would enjoy full time blogging but I love it part time, and have to decide often what the balance will be between family, life, and blog. You have come an amazing way in less than 2 years – all that hard work and dedication pay off, and you deserve every bit of success!!

    Reply

    • Sallyreplied on November 14th, 2013 at 7:58 am

      Anna, I really appreciate your comment. Thank you. It is SO hard to balance real life, another job, and blogging. And I don’t even have children – I couldn’t agree more.

      Reply

  142. #
    142
    Style MEposted November 13, 2013 at 5:17 pm

    Sally your blog is beautiful and awesome. I am glad that I found your blog through Pinterest! Your blog has a happy, calm, and positive atmosphere. Your story shows that you can dream it, it can happen.

    Reply

    • Sallyreplied on November 14th, 2013 at 8:02 am

      Thank you for the kind words! Also, what would we do without Pinterest?! I’m obsessed.

      Reply

  143. #
    143
    Becca @ Amuse Your Boucheposted November 13, 2013 at 5:18 pm

    Thank you so much for writing this post Sally! I was literally nodding along to the whole thing, I think I agreed with every single thing you said hehe :D My blog is growing month by month, I long for the day that I can call it my career! Thanks for the reminder that it CAN happen! :)

    Reply

    • Sallyreplied on November 14th, 2013 at 8:02 am

      Congrats on your blog growth! It certainly takes time. I appreciate your comment Becca. THANKS!

      Reply

  144. #
    144
    Erinposted November 13, 2013 at 6:46 pm

    I’ll never forget when you decided to start this blog and how nervous you were with posting your first blog post. So proud of you for how far you’ve come and that I was around when it all started :) Love you lolololol

    Reply

    • Sallyreplied on November 14th, 2013 at 8:04 am

      THANKS Er!! I overtook our kitchen for over a year and you never complained. You’ve always encouraged me to keep working harder for what I want! I love you xoxoxo lololol

      Reply

  145. #
    145
    Sheila @ Sweet Baked Lifeposted November 13, 2013 at 7:20 pm

    Sally — thank you for sharing your amazing story — you are truly an inspiration! I started my blog in March, and so I really appreciate your insights and I can’t wait to see what you whip up next! Congratulations on all of your successes! You deserve it!

    Reply

  146. #
    146
    Amandaposted November 13, 2013 at 8:36 pm

    You’re amazing!!! Thank you! The best insight I’ve read about turning blogging into a career. Thoughtful, detailed, and helpful. Stellar post.

    Reply

  147. #
    147
    Anita at Hungry Coupleposted November 13, 2013 at 11:38 pm

    Thank you for writing this and all I can say is amen, sister!

    Reply

  148. #
    148
    Stephanie @ Eat. Drink. Love.posted November 13, 2013 at 11:57 pm

    This is such a great post, Sally! I’m so proud of you! It’s certainly not easy for me trying to manage working more than full-time and the blog. Like you mentioned, my weekends have to revolve around blogging. I struggle with social media as well. It’s just hard to find the time for everything!

    Reply

    • Sallyreplied on November 14th, 2013 at 8:10 am

      AMEN! It’s hard to find the time to do everything especially if you have a full time career and/or children!

      Reply

  149. #
    149
    Julieposted November 14, 2013 at 5:59 am

    Thanks so much for all of this information, Sally! We love your site and it is very evident how much hard work you put into it! You are an inspiration to us!

    Reply

  150. #
    150
    Alliposted November 14, 2013 at 6:32 am

    Thanks for sharing so much helpful INFO! I keep clicking from one link to the next. You are such an inspiration to relatively new bloggers like me.

    And I think your photos are excellent.

    Reply

    • Sallyreplied on November 14th, 2013 at 8:18 am

      Thanks Alli, so much.

      Reply

  151. #
    151
    Yankee Kitchen Ninja (Julianne)posted November 14, 2013 at 11:06 am

    Thanks for being so honest, Sally. I’ve been at this for 3 years now and sometimes get very frustrated. Reading this post helps me remind myself that my hard work *will* eventually pay off (no pun intended!). Keep up the great work!

    Reply

  152. #
    152
    Mehak Farooqposted November 14, 2013 at 12:01 pm

    Hi Sally,

    This is the first time I’m visiting your blog and I’m highly impressed. Not only have you succeeded in creating great recipes and desserts, your blog posts are witty and very well-written. Like you mentioned:
    • Not everyone will love the way you write, and they will tell you that- I’d like you to know that you write really well. You’re able to keep the reader interested and your wit is spot-on.
    You also said:
    • Not everyone will love your photography, and they will tell you that- I think the pictures you take make the food look fantastic and definitely appetizing. Therefore, the 4-month worth of rent you invested on photography equipment and tools have certainly been worth-while.

    All the best for the future and may all your hard work pay off.
    Thank you.

    Reply

    • Sallyreplied on November 14th, 2013 at 4:12 pm

      Thank you very, very much Mehak! I really appreciate your kind comment. And it’s true – not everyone likes certain photography styles! Everyone is different. And I’m so glad that you enjoy the photos and my writing. The camera was indeed expensive, but worth every penny and then some. Thank you for taking the time to say hi. I hope you continue to follow along!

      Reply

  153. #
    153
    aimee @ like mother like daughterposted November 14, 2013 at 12:07 pm

    Sally I have been wanting to read this post for a couple days now since I saw that you wrote it and I finally got the chance. This is so helpful! First I can’t believe we started our blogs around the same time, look at how big yours has grown and I’m a little jealous – but I think its so important not to compare. I’m trying to be more dedicated to my blog, but with a full time job it is a little tricky like you said. Maybe in May when I have my baby I’ll be able to stay home and have more time for blogging but most likely I’ll want all my free time for sleep ;)

    But for now, I enjoy it and make a couple hundred a month on it and that’s good for me for now! :)

    Reply

    • Sallyreplied on November 14th, 2013 at 4:14 pm

      Aimee, as long as you enjoy it – that is what is most important. And yes, it does take a heck of a lot of time and was EXTREMELY challenging when I had a full time job. When you really want your blog to grow, you literally have no time to put in the effort! But congrats on almost two years! That’s a milestone. Thanks Aimee! And I didn’t know you were pregnant, I don’t think? Congrats for that as well! Very exciting.

      Reply

  154. #
    154
    ceceposted November 14, 2013 at 12:41 pm

    I’d never seen your blog before, but have started to get the things ready to start my own blog. My sister sent me your article…..what a great read. Thank you! I feel like Im on the right track with all of your helpful suggestions. I just spent two hours going back through days and days of your posts! I love it!!

    Reply

    • Sallyreplied on November 14th, 2013 at 4:25 pm

      Good luck with your new blog Cece! Thanks for reading all my posts about blogging.

      Reply

  155. #
    155
    Stephanie @ Daisy Bitesposted November 14, 2013 at 3:19 pm

    Hi Sally!

    This post is amazing and such a great overview of food blogging! Like you when you began, I am a mid-twenties Baltimore-based food-blogger, who loves baking and decided to start a blog to indulge and encourage my baking obsession (and my boyfriend is studying at Loyola!)! I just started my blog earlier this year and I can only dream of being as lucky as you are to be able to dedicate myself full-time to what I truly love (and you did it in just two years)! You are an inspiration and I will surly use your blogging tips and links to learn how I can grow mine! My friends and family are constantly asking me when I’m quitting my day job and taking this baking obsession to the next level, and, while it is just a pipe dream, goals are just dreams with a deadline, right? …2 years, like you? Maybe 3…to be safe… ;) I think I’m a far cry from there, but your story gives me hope that *anything is possible* with the right attitude and a little bit of elbow grease. I admire your ability, in the early days, to juggle a full-time job and a successful food blog. Finding time to blog is a constant struggle of mine! I hope I can continue to learn from you and your success as I expand my blogging, baking, and photography knowledge!

    p.s. I’m going to be real – I had a slight case of *start-struck teen* when you commented on by post about your apple cupcakes a month or so back!

    <3 Keep baking. Keep inspiring. <3

    Reply

    • Sallyreplied on November 14th, 2013 at 9:25 pm

      Thanks Stephanie! What a sweet comment. I had no idea you were in Baltimore too! We just moved to the suburbs, but I lived in Baltimore city for years. And I miss it! How funny that your boyfriend is at Loyola too. What a small world! It sounds like you are very passionate about your blog is the #1 thing a blogger can have if his/her goal is to have it grow. Juggling both jobs is nearly impossible. But it’s during that time that you really have to push yourself through the barrier. I think you have it in you. Just have patience and stay focuses. Thank you so much again for the very kind comment, neighbor!

      Reply

  156. #
    156
    Melissaposted November 14, 2013 at 8:18 pm

    This is awesome!! I have been following you for some time and commend you for chasing your dreams and passion:) you go girl!

    Reply

  157. #
    157
    Dorothy @ Crazy for Crustposted November 14, 2013 at 9:47 pm

    This is an amazing post Sally! You are an inspiration to me, thank YOU for everything you do!

    Reply

  158. #
    158
    aipheng @ thetrishawposted November 15, 2013 at 11:30 am

    Thank you so much for taking the time to write such an informative post. I have really started blogging a year ago and I only write when I have time. Recently, I thought it is about time I grow my readers and slowly monetize. I have just migrated my blog from WordPress.com to Blogger and hopefully all works out. How do you grow your readers? I find it hard to have enough readers.

    I’ve also share this post to my Google+ :)

    Reply

    • Sallyreplied on November 15th, 2013 at 5:04 pm

      Thanks for sharing this post!

      There is a section of this post saying “How I Got To This Point” and I list a bunch of links where I discuss growing your blog.

      Reply

  159. #
    159
    Natalie @ Tastes Lovelyposted November 15, 2013 at 12:41 pm

    Hi Sally, just wanted to thank you for these and all your other posts in your “blogging tips” series. I just read through each and every one of them and they are extremely helpful and inspiring. Refreshing to read as a newbie to food blogging. Congratulations on all your success! And thank you SO much for sharing!

    Reply

    • Sallyreplied on November 15th, 2013 at 4:55 pm

      You are very welcome, Natalie. But thank YOU for reading and coming back to comment and say congrats. Congrats to you for your new food blog. Best of luck as well. Your easy apple crumble pie looks SO good. Apple pie is my favorite dessert of all time.

      Reply

  160. #
    160
    Laura Dembowskiposted November 15, 2013 at 2:44 pm

    You know my blog and it’s lack of growth drives me rather crazy, so I really appreciate this post. It has given me a lot of ideas and will hopefully help my dreams come true. Thanks for your advice, Sally! And I totally agree exercising, having fun, and me time are so important to keep from going crazy!

    Reply

  161. #
    161
    P.J. Murphyposted November 15, 2013 at 3:00 pm

    wow…this is really great stuff Sally! Even though I don’t run a food blog, I can definitely see how much of this information applies to me. My wife and I have been running our blog for about a year now, and while we’ve seen traffic steadily trickle in, we haven’t really committed yet to taking it beyond a hobby even though we think there is some potential there.

    I’m saving this post and will reference it often over the next year and beyond. Thanks for sharing this!

    Reply

    • Sallyreplied on November 15th, 2013 at 4:51 pm

      Hey P.J.! I’m happy you found some of this information useful for your own blog. And congrats on the increasing traffic. Good luck with it all!

      Reply

  162. #
    162
    Stevieposted November 15, 2013 at 3:48 pm

    Hi Sally
    I really enjoyed reading this article. Very Informative. I appreciate all that you do…I feel very lucky that I’ve come across Sallys Baking Addiction. Love your creativity and Thank You for all your hard work! I look forward to reading all of SBA’s posts – even the old ones.
    Sally’s Baking Addiction – Simply the Best Blog there is!

    Reply

    • Sallyreplied on November 15th, 2013 at 4:46 pm

      Thank you x10,000!

      Reply

  163. #
    163
    Melissaposted November 15, 2013 at 9:49 pm

    Thank YOU so much for this post. It was super informative.. I’m sitting here taking notes on my little notepad. ;) I have to say though I immediately connected with your post.. I work full time as a financial analyst at a huge corporate tech company and have been dreaming of doing my blogging full time. *Exactly* what you did, so it gave me some more hope!

    Reply

    • Sallyreplied on November 16th, 2013 at 10:49 am

      Melissa, we have a ton in common! And I’ve literally been exactly where you are right now. Just keep pushing through. Work your butt off for that dream!

      Reply

  164. #
    164
    Jenn@eatcakefordinnerposted November 16, 2013 at 12:06 am

    I love how willing you are to share your tips and to help your fellow bloggers out – thanks!! Have a good weekend.

    Reply

  165. #
    165
    Tieghanposted November 16, 2013 at 9:11 am

    I just do not even know where to start. So much incredible information and really, I am just in awe of you and thankful to have sort of gotten to know you a little better over the past few months! If only I could talk you to you in person. Man, I have a feeling we would go on and on for hours about this topic and plenty of other things! I can relate to almost every piece of this post. Right now I am currently struggling with the balance. As my blog grows I am taking on more and more work and basically never have any time. I feel like I run through my day. YIKES! I really need to work on this and I love the idea of taking Saturday off. You are just plain smart!

    Anyway, thank you for this post. SO much incredible info I just read through! You are awesome! :)

    Reply

    • Sallyreplied on November 16th, 2013 at 1:14 pm

      Yes! We would talk eacothers’ ears off, Tieghan! Thanks for all the kind words. I got your email about the camera and will respond tomorrow!

      Reply

  166. #
    166
    Ambarposted November 16, 2013 at 5:01 pm

    This post made me cry. lol why you may ask!? well i was just talking to my friend about my passion for my blog and how I’m ready to invest the time and the money to make it something people would love to continue reading. You are such an inspiration. This post just gave me hope. I don’t have the best camera, yup i use my phone. BUT i cant wait to get my hands on a nice camera that will help my pictures stand out, one thing at a time right? lol. Its funny because i always compare my blog to these big time blogs that have thousands of viewers a day. You are so right. One day i will get there and i’ll have a big thank you saved up for you. Thank you for sharing this post with all of use because you really don’t have too. YOU ARE AWESOME! CONGRATS ON YOUR SUCCESS!

    Reply

    • Sallyreplied on November 16th, 2013 at 5:15 pm

      Ambar, thank you so much! I’m so glad that this post has been helpful for you and that you can relate to it! It sounds like you’re doing all the right things and the #1 thing you need to succeed in this business? Passion! And you have it. I used my phone in the beginning too because these days phones take pretty incredible pictures. Good luck with everything! And thanks again :)

      Reply

  167. #
    167
    Sposted November 17, 2013 at 1:32 am

    THANK YOU so much for this amazing post! It was so inspiring and extremely helpful!

    I am just so so so thankful and really appreciate that you GENUINELY want to share your path to blogging success with all of us and that you want to encourage other bloggers to be the best they can!

    Thanks again!

    Reply

  168. #
    168
    Jessposted November 17, 2013 at 6:45 pm

    I love your blog, it is simply beautiful! I’m glad you can make a decent income from it because your hardwork and talent is so obvious! This was such a helpful and thorough post. I’ll share it with my very small readership hehe!

    Reply

  169. #
    169
    Olena@iFOODrealposted November 17, 2013 at 7:18 pm

    Hi, Sally. I think you are one of a few bloggers who got it all. Like you got it, girl. You know what you are doing, you analyze what you are doing and you treat it as a business. Most importantly, you connect with your audience. Unreplied comments drive me crazy!!!!!!! But not you.
    I blog for a living and it’s not bad but I got 2 little kids. Blogging with kids…yeah. You understand. But that’s OK.
    I also appreciate your openness. Tx for this post!

    Reply

  170. #
    170
    Aimee - The Omnivore Chroniclesposted November 19, 2013 at 1:27 pm

    Sally, many have said this already, but you are an inspiration. I’m a newbie food blogger (just 2 months now), but it’s nice to see the kind of improvements one can make, as long as you work at it. I’ve always taken photos of my food, so may as well publish it, eh? It’s still a work in progress, I haven’t even told anyone but my hubs about it yet. Anyways, I am thinking of switching out of wordpress.com and just going full hog into the self hosted route. Jus trying to get my feet wet for now!

    Reply

    • Sallyreplied on November 19th, 2013 at 8:02 pm

      Hey Aimee! Congrats on your new blog. So happy for you. I love food photography too and wish you the best of luck. Sounds like you are already loving it, which is most important. Thanks for the kind words!

      Reply

  171. #
    171
    Keelinposted November 21, 2013 at 1:02 am

    Wow Sally! Thanks for all this great advise. I can’t wait for your cookbook to come up, I own all my favorite bloggers books! I have been totally overwhelmed lately with my full-time job that I haven’t had the time I want to blog. This really inspires me to make more time for blogging!

    Reply

  172. #
    172
    Sabeen @Mumchicposted November 24, 2013 at 6:56 pm

    What a fantastic post! Thanks for sharing your story Sally. I have been food/lifestyle blogging for a while but it is hard to keep up with a full time job and single parenting. Reading your post has inspired me to keep going though :)

    Cheers x

    Reply

    • Sallyreplied on November 24th, 2013 at 7:53 pm

      I’m glad, Sabeen. And good luck juggling it all. I had both a blog and a job, but you are a single parent on top of it. I am very, very impressed!

      Reply

      • Sabeen @Mumchicreplied on November 25th, 2013 at 6:41 am

        Thanks lovely :)

  173. #
    173
    Celeste @The Whole Servingposted November 24, 2013 at 11:17 pm

    Wow, I am so happy for all of your success. Thanks for sharing, I am very new to this and I do it because I love it, however, I would love to have this be my full-time job someday. I will continue to read a lot, learn a lot, cook a lot, and work hard. Thank you so much for listing resources to help those of us who are where you once were, you are truly an inspiration.
    Thanks again for the wealth of information.

    Reply

  174. #
    174
    Christineposted November 26, 2013 at 10:33 am

    Great post! I will be bookmarking this one for sure. I think it’s great that you are so open with what led you to such success. :)

    Reply

  175. #
    175
    karen Borleyposted November 30, 2013 at 5:28 am

    Sally thank you for this post, it is so generous of you to share your journey. About 6 months ago I started a small business with another woman to teach small start ups – usually 40+ women, how to use social media to promote their business. I have worked with marketing and PR all my 25 year working life and took to social media only about 2 years ago. I think it is such an exciting opportunity for small businesses to compete and take charge of their own marketing. I haven’t ventured in to the world of blogging yet and was never quite sure how to monitize it – I know it is not worth even trying till you have a critical mass of followers. Your article gives some really useful pointers. Thanks and Good Luck from a follower in the UK – also lover of good food!

    Reply

    • Sallyreplied on November 30th, 2013 at 12:02 pm

      Very happy you found this post helpful for your business Karen, though our businesses are different – they are quite similar at the same time.

      Reply

  176. #
    176
    Destinyposted December 1, 2013 at 7:57 pm

    Hey Sally! Thank you SO much for writing this blog. I stumbled across it one day in search of some chewy chocolate chip cookies. To my surprise, I found an amazing recipe and decided to look at what else you have. THIS IS ABSOLUTELY AMAZING!!! I’m a senior in High School still trying to find which path to follow. I’ve always loved to cook but creating recipes is foreign and a little scary. I’ve dreamed about opening a bakery one day but don’t think that’ll happen. Your blogging has opened up a new idea that I could possibly pursue on the side with time. I’m sharing this website with my friends and family. I just wanted to say thank you for the way you portray yourself through your writing. Reading your blogs are so entertaining. You are conversational and you have DEFINITELY achieved the connection with the readers. Most websites do sound like a robot and are boring to read. Who would’ve guessed a blog could change my view on everything! THANK YOU THANK YOU THANK YOU!! You’re an inspiration. I’m loving the recipes! God bless you! Good luck with the rest of your blogging. :)

    Reply

    • Sallyreplied on December 2nd, 2013 at 10:13 am

      Thank you so much Destiny. What a sweet comment to read today! I really appreciate it. I wish you nothing but the best of luck following your dreams of opening a bakery. Make it happen!

      Reply

  177. #
    177
    Shineeposted December 2, 2013 at 10:38 pm

    From the bottom of my heart, I want to thank you for taking the time and writing this post. There are ton of great food blogs out there, but your blog is on whole different level. It’s informative, fun, successful and personal. I love reading your blog! You’re a true inspiration!

    Reply

    • Sallyreplied on December 3rd, 2013 at 7:09 am

      That means THE WORLD to me, Shinee. Thank you very much!

      Reply

  178. #
    178
    Vernettaposted December 5, 2013 at 9:18 am

    Hi Sally! I chanced upon your blog today while googling no bake recipes, and can I just say that it’s amazing! Seriously after going through 10 posts I felt like I was in a FOOD COMA! Everything looks SO GOOD. I was practically drooling on my iPad! Thank you for spending so much time and effort in developing the best recipes and sharing it with us for free! Really appreciate it. (: I’m seventeen and quite new to baking (I made my first no bake cheesecake a few days ago haha). I’ve baked a few batches of cookies here and there, but the oven is a little wonky so I rarely bake. That’s why I’m looking for non bake recipes and your blog is a great start! I spent a few hours looking through it this afternoon and now I can’t wait to try everything out! Oh, if it’s possible, could you note down roughly how much time each recipe takes? So if I have two hours to spare I can decide on which one to try out. Thank you! I probably won’t ever start a food blog but I’m inspired by your story all the same. (: please continue baking yummy goodies and sharing your baking experiences with us! :D

    Reply

    • Sallyreplied on December 5th, 2013 at 10:37 am

      Hi Vernetta, what a sweet comment. Thank you! I love no-bake recipes so much. I’ve recently begun to add prep time/cook times to my recipes within the past few months. So you should be seeing that on my new recipes. Here are all of my no-bake recipes if you are interested: http://sallysbakingaddiction.com/category/no-bake-recipes/

      Reply

  179. #
    179
    Jennifer Pullmanposted December 7, 2013 at 10:49 pm

    Thanks so much for writing this series. I am a new blogger learning every day.

    Reply

  180. #
    180
    everybodylovesprettyposted December 10, 2013 at 3:58 pm

    Whoa, what an amazing and inspirational read. We are two good friends who have recently (3 weeks ago) started a food blog. We both dislike our jobs but LOVE baking, cooking and creating everything we can from scratch. It is definitely our DREAM to be full time bloggers and not have to sit in a lame office all day, and instead be in a kitchen getting our hands dirty. Thank you so much for this inspiration. We hope to one day be as successful as you have been. We have found it difficult to think of ways to gain more views, and more followers but I guess we really just have to stick with it!! Here’s to hoping one day we are as successful and happy as you :)

    Reply

    • Sallyreplied on December 10th, 2013 at 7:31 pm

      Yes! Just stick with it. It takes time, dedication, motivation, and a lot of work. But as long as you are both passionate about it – you can make it work! Thanks for the kind words. And good luck with this new exciting venture!

      Reply

  181. #
    181
    kimposted December 12, 2013 at 11:44 am

    Wow, I am so happy for all of your success. Thank you so much for this inspiration

    Reply

  182. #
    182
    Michelleposted December 17, 2013 at 11:55 am

    Thank you so much for this post! I have a full-time job and I’m trying to stand up my blog on the side, and it’s been really overwhelming. It’s so great to hear your story and your tips for turning a blog into a career (which I would love to do!!). I’m a year and a half in, and I do feel like I’ve made some progress but, without being able to quit my job (stupid mortgage!), it’s been hard to take it to the next level. I feel like your post will help me take a step in the right direction. Thanks again! P.S. Your baked goods make me drool on my keyboard. :)

    Reply

    • Sallyreplied on December 17th, 2013 at 2:38 pm

      Thanks Michelle. And keep at it. It’s a lot of work. And I know how hard it is to juggle both a full time job and a blog you’re trying to grow. Best of luck to you!!

      Reply

  183. #
    183
    Saraposted December 18, 2013 at 3:39 am

    Whenever I’m looking for a kick-butt dessert recipe and I can’t figure out what… I come straight to your website. :) Thank you for sharing your story and being so open with us. Not many bloggers would ever provide step by step points on how they became successful, let alone be so genuine and intricately informative. I hope your success and happiness grow even bigger and better!

    Reply

    • Sallyreplied on December 18th, 2013 at 8:45 am

      Sara, your comment MADE my day. So happy you can count on my recipes when you need a good one. Happy my blogging tips are helpful as well :) Thank you so much.

      Reply

  184. #
    184
    Sally Gaskinsposted December 19, 2013 at 7:30 pm

    Hey Sally, I just want to say, Thank You very much for all the information given in your blog. I am from The Bahamas and I am a pastry chef with teaching background. The inspiration of creating and island based food blog has been weighing heavy on me and your site was the first one I opened to do my research and I am so glad I did. You have no clue what you have done for me in term of inspiration. Your site will definitely be my reference site. I just created a FB page called Bakers Dozen to promote my home based business, but I just felt like there should be some more I should be doing and you just confirmed it for me. Thanks again, you have been the inspiration I have been looking for. I do wish you all the best in the future.

    Reply

    • Sallyreplied on December 20th, 2013 at 9:34 am

      Thanks Sally – and I wish you the best of luck! An island based food blog – now that’s something I need to check out!

      Reply

  185. #
    185
    Mila Furmanposted December 19, 2013 at 11:41 pm

    Sally…what an absolutely amazing article! You are a doll for writing this post and taking the time to help your readers! You are an incredible blogger and photographer and it is nice to know that your success did not happen over night :) I love your recipes :) Wish baking came as easy to me :( Sigh… in the mean time I will just make your recipes and give you credit on my site :)

    Reply

    • Sallyreplied on December 20th, 2013 at 9:11 am

      Thanks Mila – you are so sweet. And keep working hard! Good things will come. Dream big!

      Reply

  186. #
    186
    Helen @ Scrummy Laneposted December 20, 2013 at 6:24 pm

    Thank you SO much for this wonderful resource, Sally! I just love your honesty, realism, upbeat attitude, encouraging and down-to-earth style, professionalism, generosity, humility etc. etc. etc.! I am at the very beginning of my food blogging journey (have literally just pressed ‘publish’ for the first time) and feel very lucky indeed to have such great advice as this … from someone who really knows! You make me feel like it’s OK to start blogging with hardly any idea what I’m doing and work things out as I go along. It’s certainly much easier though when bloggers like you are willing to share what they’ve learnt. Thanks again, all the VERY best with your new career and … MERRY CHRISTMAS!

    Reply

    • Sallyreplied on December 21st, 2013 at 10:13 am

      Hey Helen! CONGRATS on your blog! I began blogging without a clue of what I was doing! You just learn as you go. And I am so happy that you are learning from my blogging tips and posts. That’s why I like to share them. You are so sweet. Your comment made my day. xoxo Merry Christmas!

      Reply

  187. #
    187
    Olgaposted December 24, 2013 at 3:08 am

    Thank you so much for such inspiring post! I’ve been feeling exhausted rushing between my office work and my food blog, i’ve been even about to give up blogging at all, but now i won’t. Thank you again for sharing this!

    Reply

  188. #
    188
    Simos @ Yumbles.composted December 29, 2013 at 12:30 pm

    Hey Sally

    Great post, very inspiring – thanks for sharing. Having recently launched Yumbles.com and also having founded another company in the past, I can identify with so much in your post and especially the ‘Stay Sane’ part ;-)

    Will be following your blog with great interest, all the best!

    Simos

    Reply

    • Sallyreplied on December 29th, 2013 at 1:35 pm

      Thank you so much! Best of luck to you with your new website!

      Reply

  189. #
    189
    Laurenposted December 30, 2013 at 10:05 am

    Hi Sally,

    This is such a great post. Thanks for sharing your tips, as I hope to one day turn my blog into my life, too! My blog is still a baby, a few months shy of a year old. And for Christmas I got my first DSLR camera so I plan on taking a course and reading up to improve my photography skills. Your post makes me excited for what’s to come.

    Next step, I’d really like to get my blog transferred to a site with more customization abilities, because right now I just use a template on WordPress.com and I want more flexibility with the layout and whatnot. I think even hosting on WordPress.org would be better if I can figure out the technical bits.

    Congrats on your engagement and cookbook :)

    Thanks!
    Lauren

    Reply

    • Sallyreplied on December 30th, 2013 at 12:14 pm

      What a sweet comment. Thank you so much Lauren! I am so excited for you and your new DSLR. Take a ton of pictures. That’s how you will learn. Practice, practice, practice! I wish you the best of luck with your blog – Hugs ‘n Kitchen. Love the name of it!

      Reply

  190. #
    190
    Dee @ The Kitchen Snobposted December 31, 2013 at 11:52 am

    This was such an inspirational post for me. Thank you so much for taking the time to share your achievements and struggles. I’ve been blogging for almost 5 months and can relate to how hard it is to blog about food. There are so many more steps with food blogging than some other subjects. But I truly love it and hope to follow in your footsteps one day! I can totally relate to your pumpkin cookie recipe obsession because I’ve had a similar obsession with pumpkin bread (I’ve made it 4 times so far) and it still is not quite right. I’ve had friends and family say “who cares, just put it on the blog, it doesn’t have to be perfect” but I also believe in quality over quantity. Thank you for sharing your story!

    Reply

    • Sallyreplied on January 2nd, 2014 at 10:36 am

      Hey Dee! Sorry for the late reply. I am so glad you loved this post. Blogging is so challenging. It’s nonstop. But if you have a passion for it, which it sounds like you do – than just keep working your butt off! Quality over quantity. So important! Thank you so much and good luck!

      Reply

  191. #
    191
    maitrayeeposted January 6, 2014 at 5:16 am

    Hey Sally,
    I congratulate and thank you for writing such honest and open things about starting and even managing a blog. Blogging is something that I am totally ignorant about. All I can say is that, whenever I have an urge to bake something, I visit this blog of yours. The pictures that you click are extremely encouraging, like I could actually smell the divine cinnamon while gazing through your cinnamon roll cake.? You have now inspired me to learn photography (my husband is a part time professional photographer and an avid foodie :P). I wish and hope to click some good clicks of the baked items from your recipes and share them back with you.

    Good luck for everything and Thank you, once again!

    Reply

    • Sallyreplied on January 6th, 2014 at 7:39 am

      This comment made my morning. Blogging is pretty tough – it’s not all sunshine and smiles! But I wouldn’t trade this job for the world. I am so thankful to have a reader like you; I’m glad you love baking my recipes Maitrayee! I wish you lots of luck with your new passion in food photography. Just remember: practice makes perfect!

      Reply

  192. #
    192
    Kristy Trahanposted January 19, 2014 at 5:21 pm

    I am a brand new, fresh out of the box blogger that REALLY NEEDED to read this post. THANK you a MILLION TIMES OVER for this blog. I was struggling on what to focus on as blog content, and I think I’ve found my niche. I used to bake (and LOVED doing it) and put it down for multiple reasons. Because it’s an integral part of who I am, the passion never left me; so here I am perusing for inspiration and I stumble across your site. I will be studying this post at length in the next few days, weeks, or however long it takes to develop MY take as a food blogger! I’m in the process of even trying to change my current blog name to better suit the content direction of my blog. THANK YOU, THANK YOU, THANK YOU!!

    Reply

    • Sallyreplied on January 20th, 2014 at 9:04 am

      Hi Kristy! I’m certainly glad to hear how much this post helped you out. Wish you the best of luck rebranding your blog and getting back into it!

      Reply

  193. #
    193
    Larry Hillposted January 21, 2014 at 3:59 pm

    Thank you so much for this post. I have had some friends suggest that I start a blog. You made some awesome points. I’m not much of a sweets guy but you have a new fan none the less.

    Reply

  194. #
    194
    Neetuposted January 22, 2014 at 11:53 pm

    Hi Sally,
    As someone who also loves to write and loves to bake (two things which make me very happy)…third one being my dogs…I really have loved how you’re helping food bloggers start their own blogging sites. I really have’nt come across too many other sites which do the same.
    I just started my blog 2 days back and your post has really been appreciated! I will be visiting your blog much more frequently!!
    Thanks a ton!
    Neetu

    Reply

    • Sallyreplied on January 23rd, 2014 at 9:55 am

      We have a ton in common. Baking, writing, and my dog. Congrats on your new blog, Neetu! Have fun with it and stay passionate.

      Reply

  195. #
    195
    Elizabethposted January 25, 2014 at 10:40 pm

    It is definitely hard for me to find time to accomplish everything that I need for my blog. My schedule is full with two children, my husband’s schedule, my mother’s schedule, and the spouses’ club I volunteer with. But I fall in love with my blog a little more every day. My question is, at the end of the year how hard is it to file your taxes? Are you keeping receipts for dishes, web fees, camera equipment, etc.?

    Reply

    • Sallyreplied on January 26th, 2014 at 7:35 am

      Yep, I keep receipts of every single purchase I make for my blog. I keep a separate spreadsheet as well detailing every single purchase throughout the year, so I am not swamped in December. My father is an accountant and he likes thing sot be extra organized. It takes a lot of time, but that’s just what you gotta do owning your own business.

      Reply

  196. #
    196
    Elizabethposted January 26, 2014 at 10:22 am

    Do you buy your blog groceries separate and keep those receipts?

    Reply

    • Sallyreplied on January 26th, 2014 at 3:11 pm

      Yep! I usually have to make two separate transactions when I’m at the store. 1 for everyday food and another for blog recipe food. I keep the blog receipts in a file and at the end of the month, I transfer them to the spreadsheet.

      Reply

      • Bernadettereplied on January 31st, 2014 at 3:20 pm

        Hi Sally! Do you keep grocery receipts for all of your published recipes or just sponsored posts? I’ve been blogging for almost two years but I’m just starting to try to make it a career. Didn’t make enough in 2013 to have to pay taxes so I’m unsure what I should be keeping records of.

        • Sallyreplied on January 31st, 2014 at 3:41 pm

          Hi Bernadette, I save grocery receipts for every single item I buy that will be used for recipes. Every single one of the recipes I make, even recipe testing because it is considered my work. I actually do very little sponsored posts on my blog.

  197. #
    197
    Karen Ahmedposted January 27, 2014 at 4:12 pm

    This is one of the most interesting and useful blogs I’ve ever read. Thanks so much for all the info!

    Reply

  198. #
    198
    Annamaria @ Bakewell jUNCTIONposted January 27, 2014 at 5:07 pm

    Sally,
    Wonderfully detailed post and congrats on your success. I started my blog to share with family and friends and I’m using wordpress.com to keep expenses down. I have big concerns with publishing my full name and my picture on the internet (plus I’m not photogenic). In addition, to get compensated, you have to give personal information to these companies. Did you set up a company and give them the company ID or did you use your personal SS#? Sorry if I’m getting too personal but I’m really not sure how it’s done.
    Thanks.
    Annamaria

    Reply

  199. #
    199
    Orna @ OrnaBakesposted January 27, 2014 at 7:33 pm

    Hi Sally,

    Thank you for this inspirational and uplifting post – just when I needed it. You captured all the stresses and anxieties—and joys—of being a food blogger. I’m always wondering how on earth everyone seems to be so prolific and do it so well – especially the bloggers with kids. I only have one daughter and I’m always struggling to find the balance. And I HATE that I always have to be conscious of the money part of it. But now, not only have I basically abandoned my husband (I used to do marketing and social media for our Mac Consulting Company) but I now need him to provide tech support to my blog! There’s just no limit to the amount of time (or money) you could spend on it – and if it’s not bringing in any income, then how can people justify doing it? I’m a perfectionist, and have had to learn SO Many new things (photography, iMovie, WordPress, Social Media etc)… and writing doesn’t come naturally to me. I’m definitely more a Beethoven than a Mozart. I feel like I’m on an emotionally roller coaster – one day super pumped and confident, and the next thinking I’m crazy and there are millions out there doing it better than I am!

    I’m getting more and more followers every day, especially now that I’m focusing more on the Weight Watchers aspect of things—which I’m very passionate about. But I just don’t know if it will ever be enough to justify the amount of time I spend, and if it will grow into a substitute for a paying job!

    Would love your honest feedback!

    Reply

  200. #
    200
    Raminaposted February 5, 2014 at 2:28 am

    Great article. I started food blogging several month ago and I love it.

    Thank you for an inspiration!

    Reply

  201. #
    201
    Thoughtful Cookingposted February 12, 2014 at 10:02 pm

    Very helpful, and very inspirational, thanks so much for sharing your story. Your site is so awesome, it’s hard to believe it has been around for only a few years, hats off to all of your hard work!

    Reply

  202. #
    202
    Chrissiposted February 19, 2014 at 8:07 am

    Hi Sally,

    This post is massive inspiration to me!
    I started our blog in December, it focusses on eating healthy and I am completely rubbish at baking so I leave that to my daughter and I focus on healthy family meals.

    I am dreaming of blogging full time and moving to Spain and we will get there in time.

    I love the fact you say your posts were not great when you first started, I read my very first post the other day – shocking!!!!!!

    Big Congratulations to you for doing so very well and thank you for sharing.

    All the best,
    Chrissi

    Reply

    • Sallyreplied on February 19th, 2014 at 9:05 am

      Thank you so much Chrissi! Spain – I’d love to visit there one day. Keep working hard. I laugh reading my old posts. :)

      Reply

  203. #
    203
    Janneseposted February 19, 2014 at 1:43 pm

    Sally, thanks so much for this post! I’ve been blogging for about 9 months now and sometimes it just gets so frustrating waiting for your big break. You really have to do this for the love of food and sharing yor story with people. Gonna keep working on the quality of my content and the food photography part, it’s definitely the most important part of this whole endeavor. Thanks so much & congrats!

    Reply

    • Sallyreplied on February 19th, 2014 at 8:37 pm

      Thank you Jannese! I appreciate the kind words so much. GOOD LUCK with your blog! Keep up the hard work.

      Reply

  204. #
    204
    Julieposted February 21, 2014 at 2:14 pm

    Sally, I’m so glad i discovered your blog! I really enjoy it. Great job! I don’t know if i’d start my own blog, but your recipes are in my favorite list! I wish you all the inspiration and drive in what you’re doing!

    Reply

    • Sallyreplied on February 21st, 2014 at 6:55 pm

      Thanks so much Julie, I appreciate that!

      Reply

  205. #
    205
    Daveposted February 23, 2014 at 3:12 am

    Hi

    I just wanted to say how impressed I am with your generosity in sharing so much information about how you became successful, even down to major advertisers. Incredible.

    I have always had a love of food and strangely enough starting a low carb diet has sent me into overdrive searching for recipes, adapting and finding that low carb can actually be AS good as “real” food. My friends scowl at me with my Swiss Chard and Ricotta Pie as they chow down on their morning breakfast cereal/cardboard.

    Anyways I digress.

    Thanks again for this – they say you get back 10 fold what you give out – I expect you will be getting back a LOT from this entry:)

    All the very best and success to you, you have inspired me to finally be more serious about following my food passion!

    Your website has even made it to my bookmarks folder – now THAT is an achievement believe me 334

    D

    Reply

    • Sallyreplied on February 23rd, 2014 at 10:45 am

      Thank you SO much, Dave! I really appreciate all your kind words.

      Reply

  206. #
    206
    Sherri Hallposted February 24, 2014 at 10:48 am

    Hi Sally,

    Thank you for sharing this article. It is very inspiring and helpful. My husband and I recently started a food blog and both work 40+ hour weeks with two young children. We’re up all night trying to get this going because I’d love for it to become my full time job. Congratulations on your success and best of luck for the future!

    Reply

    • Sallyreplied on February 24th, 2014 at 2:09 pm

      Thank you so much Sherri! I’m delighted to hear how helpful this post is for you two as you begin this business. While I never had children when I started my blog, I had a very demanding full time job. But with hard work and a few sleepless nights (ok, a lot of sleepless nights!), I pulled through. Sounds like you two will do very well with it. Best of luck!

      Reply

      • Sherri Hallreplied on February 25th, 2014 at 12:43 pm

        Hi Sally,

        Thank you very much for your well wishes! It is so nice of you to take the time to reply and to do it so quickly. It is very much appreciated!

  207. #
    207
    Emma and Carla aka THE MERRYMAKER SISTERSposted February 27, 2014 at 5:53 am

    WOW. This post is extremely inspiring, motivating and all kinds of amazing! THANK YOU!

    Being super close to our Dad, we just loved the reference to what your Dad says to you…. be irreplaceable! Ahhh!

    Thank you x a million! We have a goal to leave our full time jobs and merrymaker (aka blog, cook and share our paleo delights) by the end of 2014… bring it on! YAY! FUN!

    Thanks again.

    Emma ans Carla

    Reply

    • Sallyreplied on February 27th, 2014 at 10:19 am

      Good luck ladies! Stay passionate and work hard.

      Reply

  208. #
    208
    Phillip @ SouthernFATTY.composted February 27, 2014 at 1:11 pm

    As a BRAND spankin’ new food blogger (started posting in December), reading this post has saved me from some of my frustrations. Being patient is hard work!

    I’ve enjoyed so much reading about Bloggers paths and curves along the way.

    Great post!

    Best,
    Phillip @ SouthernFATTY.com

    Reply

  209. #
    209
    Cori Risingerposted March 4, 2014 at 10:03 am

    Thank you so much for this! I have been trying to get into blogging because it looks so fun. I have a review blog right now and hadn’t even thought of doing a food one!

    Reply

  210. #
    210
    Lisaposted March 8, 2014 at 11:07 am

    Hi Sally,

    I just came across this post, and I want to thank you very much for sharing your thoughts about blogging. I decided to start my own blog a month ago today, mainly because I enjoy cooking and wanted to share tasty food that I make with my friends and family.

    Thanks for your insights and wishing you continued success on your blog!

    Reply

    • Sallyreplied on March 8th, 2014 at 3:58 pm

      Thank you very much Lisa! And best of luck with your new blog.

      Reply

  211. #
    211
    Rebecca Eideposted March 24, 2014 at 4:53 pm

    Hi Sally!

    I really enjoyed reading this! You’re an inspiration to new food bloggers (like me). Your advice is very much appreciated, and thank you for taking the time to write it all down.

    Keep up the great work!

    Rebecca

    Reply

  212. #
    212
    Stephanieposted March 27, 2014 at 1:14 pm

    Hi Sally!
    I just HADDD to let you know that your site is SO great and informative. I have learned so SO much from reading your stuff. Not just about baking (although thank GOD I read some of the information there- like how to measure flour the right way!….) but also about your journey with your blog. I find myself going through SO many changes with my own blog, it’s SUCH a learning process and so much work. But your posts helped me to learn and I can relate so much to what you write. You’re such a hard worker- hopefully messages from your devoted followers make it all worth it! (I’m not there yet, my “followers” are all related to me, HA).. but anyway, thanks for everything that you do! PS-I don’t know how you take such great pictures of what you bake. I tried taking pictures of cookies last month and it was TOUGH! I couldn’t get them to look good.. much harder than I thought, just like everything else!) THANK YOU AGAIN!!!!!!!!!!!!! -Stephanie

    Reply

    • Sallyreplied on March 27th, 2014 at 2:13 pm

      Thanks Stephanie! Reading this was so nice today – I appreciate it! Keep working hard; practice makes perfect.

      Reply

  213. #
    213
    Mandiposted March 27, 2014 at 4:34 pm

    Thank you SO much for posting this! You are truly inspiring to someone like me who is just starting their food blog. I’m very excited to begin this journey and am EXTREMELY thankful for people like you who are willing to share the lessons they’ve learned along the way! Thank you! I sincerely appreciate it!

    Reply

  214. #
    214
    Alyssa Riveraposted March 27, 2014 at 6:01 pm

    Thank you so much for this post. I am a new blogger trying to grow my blog, not only because I would like to make food my life, but because I would love to use it to get through college (making money or not I still love being a food and restaurant blogger). I have enjoyed it so much so far but your post really inspired me to change some things. Congrats on all of your success. You deserve it!

    -Alyssa

    Reply

  215. #
    215
    Kristie Hillposted March 30, 2014 at 6:56 pm

    Curious, your recipe index is that a plugin or custom designed? I love it. Both the visual and the text.

    Reply

  216. #
    216
    Theresa @aloveafareposted April 1, 2014 at 1:37 pm

    Thanks for writing this article! I always wonder how to explain what I do. You’ve done a lovely job. Just recently I met someone and was talking about what I do and they said with a smile “Oh you’re a blogger? That’s cool. ” It made me feel good. As this field grows, more people will just know what it is and what it takes to succeed in this arena. Congrats to you and keep up the good work!

    Reply

    • Sallyreplied on April 1st, 2014 at 2:46 pm

      I agree, Theresa! I was just telling someone the other day what I do and they were so interested and impressed. The career is definitely becoming more common, for sure.

      Reply

  217. #
    217
    Kristiposted April 1, 2014 at 10:25 pm

    Thanks Sally. This is very inspirational for up and coming bloggers!

    Reply

  218. #
    218
    Haley @Cupcakes and Sunshineposted April 2, 2014 at 2:27 pm

    LOVE this post! I would love to make my hobby my career sometime. Blogging is one of my favorite things to do! I love the creative side of it. It is sort-of like an online scrapbook. With lots of donuts. and sprinkles. and family. and happiness! :)

    Reply

    • Sallyreplied on April 2nd, 2014 at 3:27 pm

      You’re so right, Haley – an online scrapbook!

      Reply

  219. #
    219
    Maryposted April 15, 2014 at 5:36 am

    Wow. TQVM for the useful tips. I really enjoy reading this. I have just started and yet to post anything. Was googling food blog tip and found u. Will read the rest of your blog later tonight. Love from Malaysia :)

    Reply

  220. #
    220
    Christineposted April 25, 2014 at 4:41 am

    First off, congratulations on your success! You deserve it because you work hard and it shows. Secondly, thank you for taking time to write this blogging series! As an aspiring blogger myself (although not a food blogger, but a crafts one) this was incredibly informative. Lastly, I’m in the same boat as that reader. I hardly ever comment on blogs but you seem so genuinely sweet and engaging that I thought it’d be a shame if I didn’t sing your praises a little! Keep up the amazing work. <3

    Oh, and your pumpkin chocolate chip cookies are to die for! I found them on Pinterest and that's how I got here. =)

    Reply

    • Sallyreplied on April 25th, 2014 at 7:07 am

      Thanks Christine, this sweet comment means a lot!!

      Reply

    • Sallyreplied on April 25th, 2014 at 7:07 am

      PS: love those pumpkin cookies.

      Reply

  221. #
    221
    Jayposted April 25, 2014 at 6:05 am

    Love this post a very well done to you!

    P.S I think you’ve got your photography on point!

    Reply

  222. #
    222
    Clariposted April 29, 2014 at 11:05 am

    Thanks for this post. I am thinking of starting a food blog, so your site has given me inspiration but also a lot of practical advice and lots of links to continue my research.

    Reply

  223. #
    223
    Gayatriposted May 20, 2014 at 7:35 am

    Sally, can you help me understand how to team up with Pinterest/Food Gawker, any others to submit content to?

    Reply

  224. #
    224
    Shivaniposted May 22, 2014 at 4:26 am

    Hi,
    Just read this article of yours and i must say congratulations. I love absolutely love cooking and was thinking of launching my own food blog as most of the day i am either watching cookery shows or cooking something in the kitchen. I came by your article as i was looking for tips on how to launch your own food blog. Not for the money but i want to start it for my passion for cooking.
    Thanks for the inspiration. :):)
    Shivani

    Reply

  225. #
    225
    megha lekhiposted June 12, 2014 at 3:47 am

    Hi sally

    Thanks for sharing your experience. By reading your story I gained a lot of confidence as I always wanted to be a food blogger but I was very much confused and nervous, but now i am more confident for my blogger. Thank you so much for sharing your experience and all the best for your bright future.

    Reply

  226. #
    226
    Jenposted June 30, 2014 at 7:18 am

    Hi Sally !
    I am Jency, a budding food blogger. I am all inspired and feeling up after reading your article. I admire your positive outlook about life. Thank you so much for inspiring me. Looking forward to your future posts.
    Regards,
    Jency.

    Reply

  227. #
    227
    Sarahposted July 9, 2014 at 1:04 am

    Love your theme, website and recipes! Congrats on the cookbook deal! I am working on one as well! If you have time I would love some feedback on my website and any advice you are willing to share!

    Reply

  228. #
    228
    Stacey@Bake.Eat.Repeat.posted July 10, 2014 at 7:19 pm

    I’ve been reading your blog for about 6 months now and just found these “about blogging” posts today. I’ve spent the last hour reading them all instead of making supper for my kids!! I’m amazed at how quickly you grew your blog. It looks so professional and beautiful that I assumed you’d been doing it for eons, not just a couple of years! I love your photography, and want to make pretty much every thing that you post.

    I just started my blog a couple of months ago, mostly as a good way to keep track of all the things that I make and love, along with the changes I inevitably make to the recipe. I think it’s a lot of fun so far, and don’t think I’ll ever manage to make money from it, so that’s not why I’m doing it. But I’m hopeful that I can use some of your tips anyways in the hopes that maybe someone will at least visit at some point! I imagine it’s more fun when you’re not the ONLY one reading your own posts. We’ll see if anyone ever finds it though!

    Thanks for these posts, I loved them and am definitely going to be checking out some of the books and resources you listed. Now to go make supper for the hungry kids! :)

    Reply

    • Sallyreplied on July 13th, 2014 at 7:42 pm

      Hey Stacey! Congrats on your blog! I’m so excited for you. It sounds like you are doing it for the right reasons – because you genuinely love it! Happy my tips are helpful for you. Have fun!

      Reply

  229. #
    229
    Keisha Cakeposted July 11, 2014 at 11:31 am

    The best thing about this post is your honesty. Thanks for not “sugar-coating” anything ;) and no, I am not sorry about that pun. LOL! Keep up the amazing work that you do!!!!

    Reply

    • Sallyreplied on July 11th, 2014 at 2:45 pm

      Thanks for the sweet comment Keisha :)

      Reply

  230. #
    230
    Rachel A Davis Vagabondposted July 14, 2014 at 9:04 am

    Hi Sally
    Wow, your blogging posts have been really inspiring! I came via a pin {for macaroons} and got totally distracted!
    I’ve been blogging for over two years now, it started as a way of sharing recipes and my travel experiences with friends but has blossomed into something I’m pretty proud of, that I put a hell of a lot of effort in. I really feel that it’s time to move it to the next level and get something back from it.

    I have the domain, the USP, the fancy camera, the content, a fair amount of followers, I now just need to face the challenge and push it one step further, to think of it in a business-like way. It still feels like a vast Everest to climb but you’ve made it seem much more achievable.

    Thank you so much, and congratulations on your book, amazing!
    xx Rachel

    Reply

    • Sallyreplied on July 14th, 2014 at 1:02 pm

      Thanks Rachel, I appreciate all the kind words! I wish you the best of luck. It’s a ton of work, isn’t it? You can do it.

      Reply

  231. #
    231
    Dorcas@feelgoodfoodblogposted July 16, 2014 at 1:30 pm

    Wow! What an absolutely great article! Thank you for providing so much detail and listing so many resources. It’s encouraging to see how passion and determination can produce a wonderful career. It gives me great hope!

    Reply

  232. #
    232
    Nibbles By Nicposted July 21, 2014 at 3:26 pm

    Hi there Sally! I have been a long time fan of yours and think your recipes, editorials and work in general is amazing! I have had Nibbles By Nic for 3 1/2 years now and would like to take the next step of writing a book. Can I ask if you have any advice on publishers for me? Warmest, Nic

    Reply

  233. #
    233
    Carolposted July 22, 2014 at 10:11 am

    Great article I’ve been thinking of doing a food blog. I would like to open a bakery but it cost’s soo much for everything and just don’t have it. So I was thinking of just making baked goods and posting photo’s of them and stuff I like to do. I’ve baked since I was younger and am a baker. However I work at a restaurant and baking there is not as creative as working in a small bakery. Where I use to work however the owner sold and retired but the new owner. Just too much work by me and not much help, so I moved on to not a good choice in where I bake now. Your stuff looks great can’t wait to try a bunch of your blueberry stuff, love blueberries!!!!

    Reply

  234. #
    234
    Adrienneposted July 22, 2014 at 7:06 pm

    I love this. Thank you so much for sharing!

    Reply

  235. #
    235
    Michele @tworaspberriesposted July 29, 2014 at 2:23 pm

    Seriously thank you for all of these posts about blogging… My eyes are glued to the screen reading them all… I feel like I need to take notes on all the good points you make in these blogging articles… They are very helpful and I’m totally a hooked reader of your blog! I am going to start implementing the tips you have talked about! Again thank you for taking time to talk about these blogging tips for us who are just starting, it is very helpful ;-)

    Reply

    • Sallyreplied on July 29th, 2014 at 2:34 pm

      Thanks so much Michele and good luck with your blog! I’m happy this is helpful for ya.

      Reply

  236. #
    236
    Kathryn's Kitchenposted July 30, 2014 at 1:52 am

    Thank you so much for this! I recently started my blog about 8 months ago and all of this information is SOOOO soooo helpful!:) you’re blog is one of my favorites! I am always looking for other opportunities so thank you for the advise. Happy blogging!
    xoxo Kathryn

    Reply

  237. #
    237
    Kathryn's Kitchenposted July 30, 2014 at 1:54 am

    I have a question…I use go-daddy, is that a way of self-hosting do you know?

    Reply

    • Sallyreplied on July 30th, 2014 at 8:37 am

      Go daddy is for purchasing a domain name and yes, I do believe you can self host your site there!

      Reply

  238. #
    238
    Apurva Agrawalposted July 31, 2014 at 1:17 pm

    Hi Sally.
    Your post inspires me. It makes me believe that if I can go from cooking because mom’s not home to because I love cooking, I will one day go from being a novice food blogger to being an entrepreneur if only I , as you say, Keep at it!
    Thanks for sharing your experience. I can already see myself coming back to this post whenever I need motivation. :)

    Reply

  239. #
    239
    Aaliyahposted August 1, 2014 at 11:07 pm

    Hi! I am so happy you posted this. I stumbled upon your blog while searching for tips on how to start a blog. I am a 19 year old college student in South Carolina and I am majoring in Entrepreneurial Management and wish to own a bakery one day! I want to start a blog to mainly share my ideas and eventually i hope to earn some sort of income from it. I struggle with knowing which blogging website is best especially because I am in college and cannot afford major fees. So with that, which blogging website would be best or me? Also, how in the world did you come up with a name for your blog? I have a hard enough time trying to think of a cool Twitter name, let alone a cute and catchy blog name! hope to hear from you soon!!

    Reply

    • Sallyreplied on August 2nd, 2014 at 7:55 am

      Hi Aaliyah! Blue Host is a great server to start with – I believe it’s just $5 per month? I’m unsure if that price has changed though.

      Reply

  240. #
    240
    Kathyposted August 2, 2014 at 8:37 pm

    Hi,
    I love your blog! Thank you so much =)

    Reply

  241. #
    241
    Magnusposted August 14, 2014 at 1:18 pm

    This is a very good post.

    I just started my first food blog in Swedeish and Im searching the web for information about ” how to make money food blogging”.

    Im into SEO and nowdays food. Its so much fun!

    Youi have some really good advice here about the money and food blogging.

    Thanx.

    Magnus

    Reply

  242. #
    242
    Kelsey McGinleyposted August 19, 2014 at 12:39 pm

    Hi Sally!
    I love how open you are about your career so far as a food blogger. I am one myself but still work that 8-5. I have had ad networks approach me and am currently hosting ads with google adsense and lijit. Media.net reached out to me and wants to know what my CPM is. With the other networks I just did whatever they wanted but now I feel like I really have something to give. What number do you suggest I give them? I want to make some more money but I don’t want to shoot too high. Any advice would be great!
    Thanks!!
    Kelsey

    Reply

  243. #
    243
    Elizabethposted September 3, 2014 at 11:07 pm

    Hey Sally! Thank you for this great post. It was truly inspirational and had lots of awesome articles. I just started my baking blog last week, so the timing on reading this was perfect.

    Reply

  244. #
    244
    Aileen @ Morsels and Moonshineposted September 8, 2014 at 11:25 am

    What an amazing post! I love your site and this information is so helpful and inspiring. Keep up the amazing work!

    Reply

  245. #
    245
    Chrisyposted September 24, 2014 at 5:35 pm

    THANK YOU so much for this post. I’ve just started my blog (September 1) and it’s so inspiring to see how far you’ve come. Great information & really motivational!

    Reply

  246. #
    246
    Barbara Tidwellposted September 28, 2014 at 8:21 pm

    Thanks for the great advice. I was reading about your revenue streams and was wondering if you ever do anything with YouTube and monetizing videos on YouTube? Do you think its a value to your blog to do something on YouTube? Thanks again!

    Reply

  247. #
    247
    trudy coxposted October 9, 2014 at 2:43 pm

    Great advice and am interested in moving to next step so thank you for all the info. Just published my first cookbook so am anxious to see where it leads. Blessings, trudy

    Reply

  248. #
    248
    Susanposted October 19, 2014 at 9:12 pm

    Who knew that by looking for a great chocolate chip muffin recipe, I would stumble onto an inspiring article about how to start a food blog! Thanks so much for taking a step away from writing food recipes to writing a very helpful, informational recipe for success!

    Reply

  249. #
    249
    Stephanie DeLacyposted October 25, 2014 at 12:13 am

    Sally, thank you so much for this fantastic post! I have just started food blogging recently, and am hoping to one day turn this into a career, but had no idea where to start! This post gave me so much to think about, and so many great ideas. It also gave me the realization that I can do this!!! Thank you for sharing your experiences and for cramming so much quality information into this post. You’ve inspired me, and I’m so excited to get started!

    Reply

  250. #
    250
    Pooja Chauhanposted October 25, 2014 at 2:12 am

    The great successful story of yours is a huge inspirational one that fills my spirit with enthusiasm of hard work and dedication to make dream come true.

    Reply

  251. #
    251
    Dianaposted October 29, 2014 at 5:44 am

    Hi, Sally! Thanks for this post. Very interesting, insightful and useful! I’ve just started my baking blog and, even though, I do not aim to make money from it, it was very inspirational to see how you manage yours!

    Reply

  252. #
    252
    Dominique @ perchancetocook.composted October 30, 2014 at 3:36 pm

    Thank you, thank you, thank you! This article was just what I needed today. I absolutely love coming up with recipes and taking photos, but sometimes I feel like a lost novice in this high-tech world of blogs. I can’t wait to use this advice :)

    Reply

  253. #
    253
    Kyna Koslingposted November 9, 2014 at 9:31 pm

    Excellent and inspiring post! Thank you!

    Reply

  254. #
    254
    Azedineposted November 13, 2014 at 6:53 pm

    Hey Sally,

    I love when I read this kind of online journey!!! A lot of people don’t believe it but if you really focus and work hard your website become success full just like yours. Congratulations.

    P.s Still don’t understand SEO?

    Reply

  255. #
    255
    Emily Cavanaugh-Spainposted November 16, 2014 at 10:39 pm

    I’m coming across this blog post on a search for how to get started and while the amount of work to get to where I’d like to be is most certainly daunting, you kept my enthusiasm up the entire time! I have just barely created my dinky free page on WordPress and haven’t even written a post yet, being as it is just past my son’s bed time. My question to you is how you develop your recipes; do you find a base recipe and build off of it? Do you create them entirely from scratch? I tend to make stuff up off the top of my head from what we have in the fridge and until now I haven’t measured, only going by sight and smell.

    Thank you for posting this and helping to inspire a newbie to work her little (okay, who are we kidding?) butt off!

    Reply

    • Sallyreplied on November 17th, 2014 at 10:08 am

      Congrats on your new blog Emily! Yep, I bake and cook my recipes from scratch based off my experience, mistakes, and knowledge of what works and what does not. It requires a lot of studying, testing, and retesting. Good luck with your new blog!!

      Reply

  256. #
    256
    Inday Joyposted November 21, 2014 at 8:39 am

    Hello Sally,

    I know you’ve heard so many praises and thanks but how else do I compliment you. I just stumbled onto your site as I was looking for food photography tips. I’m a start-up blogger on local food and culture of my province Iloilo in the. Philippines (www.iloveiloilo.com). I don’t know the direction it’s taking but I just decided to post as regularly as I can, as a release from my taxing teaching day-job.

    Anyway, thank you for such candidness. I am learning a lot from you. God bless you and more power.

    Reply

Leave a Comment