How I Turned my Food Blog into a Career.

*Disclaimer: I have a BA in marketing and a professional background in finance, but no formal eduction on food photography, website management, or food writing. Everything I know on the last three subjects is from my own experience.

Food Blogging As A Career -- tips and tricks from

Warning: this is a very long post.

The year of 2013 has been a whirlwind. I got engaged, signed a cookbook deal, wrote and fully photographed a cookbook within 5 months, quit my full time job in the corporate world, moved to the suburbs, and my blog quadrupled its size.

Let me take a moment to let it all sink in. Better grab a cookie as I do that…

My Favorite Cookie Recipes

Ok, I’m back.

Around March of this year, I came to a quick realization. I was making more from my food blog than my full-time job working in finance. (More on how I got to that point below.) I was really struggling to balance it all. I was cranky, tired, and drained. Spreading myself too thin between both jobs.

I began to think about what it would actually be like to quit my full time job and concentrate on growing my blog. Having enough time to produce top quality content everyday, rather than dedicating my entire weekends to it. (Read my thoughts on quality over quantity.) I knew that’s what I wanted to do. Be a baker just like my grandma. Inspire others. Be an entrepreneur. Grow something on my own. Build my own business. Even open a bakery!

And work damn hard doing it.

My dad always told me that no matter what I do, work hard and be irreplaceable. Stand out from others and show your worth. I knew it was time to make Sally’s Baking Addiction my career.

Dreams Don't Work Unless You Do

As I reach Sally’s Baking Addiction’s second anniversary in December, I want to take a break from the recipes and chat about food blogging. Running this blog is not all rainbows and sprinkles and cookies and love. With Kevin taking classes and working full-time, I am able to dedicate an enormous amount of time to my food blog. That may not be the norm for me in a couple years when we start a family, but for now – it works.

My food blog is not a hobby. It’s not my “work.” Sally’s Baking Addiction is my world.

And I thank my lucky stars every single day that I am blessed to do what I love. And thank YOU. Thank you a million times. And then a million times more. I would not be here, writing about my baking addiction, if it were not for you.

thank you


I get a lot of strange reactions when I tell people what I do for a living…

Excuse me, you do what?

I’m a food blog publisher. I develop recipes, take pictures of them, and post them onto a website.

I don’t understand. You don’t sell anything? All you do is blog?

Yes, but it’s more than that.

Still not getting it.

I supply Pinterest with content and am paid through the advertising on my blog.

Oh, ok now I get it. 

Usually people begin to understand when I make a reference to Pinterest. 😉

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What I Actually Do for a Living.

There is a lot more to being a food blogger than making cookies and posting it on a blog.

(1) There is the constant connection with readers, which I treat as my #1 priority. What is a blog if you do not connect with your readers? There may not be enough time in the day to connect with every single one, but I certainly make an effort to pay attention to as many as I possibly can.

(2) Recipe development. Testing and retesting until I have the best of the best recipe to share.  Surely you know how many Pumpkin Chocolate Chip Cookies I made until I found the perfect (non-cakey) one? I am up to my arms in food every single day and luckily have Kevin’s coworkers, Kevin’s old coworkers, our neighbors, dog park friends (the owners!), family, friends, and church donations to help with the extras we do not eat.

If we ever meet in real life, I’ll probably bring you baked goods. 

(3) Food styling and photography. Investing in a very expensive camera, lens, editing software, and lighting equipment that when combined – cost more than 4 months rent. I know pricey photography gear is not an option for everyone, but I wanted premier equipment for the shooting of my cookbook and the growth of my food blog.

– Also, keeping a variety of food props (there is now double that amount shown in the photo – I’m a food prop hoarder!) so my photos are interesting, unique, and complimentary to my food. And then learning how to actually style my food. That’s a whole other realm of food photography I’m still trying to master.

(4) Social media marketing, which is a beast in and of itself. Luckily marketing was my college major, so I am able use a considerable amount of those studies today in my career. The marketing of my food blog includes:

  • Constant communication with companies who want to feature my recipes, or who want me to use their products (to which I usually say no – the products I use and feature on my blog are all those which I grow to love organically, not ones I am necessarily paid to love).
  • Updating my social medias several times daily and answering as many of the Facebook comments that I can. I don’t speak all of the languages in the world, so some comments and questions are left unanswered, unfortunately. I have Kevin’s mom help me with any spanish questions I receive – she’s a spanish teacher.
  • Responding to tweets and Instagram questions as soon as I can.
  • Submitting my photos to sharing sites like Foodgawker, Tastespotting, and Tasteologie.
  • Keeping my Pinterest boards updated.

(5) Answering comments, questions, and emails. Responding to questions that come through my blog as comments is very important to me. It takes quite a bit of time, but I try to check in as much as I possibly can. I also try to handle emergency recipe problem emails with grace and in a timely fashion. Weekends are an exception – I’ve begun to take the day off from my inbox on Saturdays and Sundays. Sometimes I travel the weekends too, so I make sure to have an auto response so readers know that I cannot get back to them until the week.

(6) The writing. This includes working hard to keep my content engaging, personable, flowing, and comprehendible.  Here’s some information about my writing style:

  • Last year I wrote a very detailed post about why I feel quality content is so important for my own food blog. I feel as though quality of content is more important than quantity of content. That post includes how I handle writer’s block, my two favorite words to use, and my least two favorite words to use.
  • Sally’s Baking Addiction’s writing is focused on the food, but I do feel that sprinkling some personal tidbits from my life into my posts helps readers and I connect a bit more. There’s more to my life than baking cookies, so it’s so wonderful to find things we all have in common. After all, I’m not a robot – I’m a real person. Starting a conversation about non-baking things is an easy way to keep readers intrigued.

 Remember, this is your dream.

Food Blogging is Not All Sunshine and Smiles.

  • It’s a 24/7 job; finding a work/life balance is tough.
  • Not everyone will love your recipes, and they will tell you that. Hey, we all have different tastebuds right?
  • Not everyone will love your photography, and they will tell you that.
  • Not everyone will love the way you write, and they will tell you that.
  • Food sharing sites will reject your photos.
  • You will make 10 vanilla cakes before landing on the best combination of ingredients.
  • You will take 207 photos of dark chocolate cookies and none of them will look good.
  • People will steal your content and all of your hard work.
  • A lot of your time will be spent washing dishes.
  • You will stalk the weather channel hoping for a sunny day when you need to shoot an apple pie. All you see is rain.
  • Trying to understand SEO. (still don’t)

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How I Make Money From my Food Blog.

When I first began Sally’s Baking Addiction, it was not to earn money. The purpose was to share my recipes with my friends and family. Within time, I was able to start earning a salary and quit my job in the corporate world to dedicate myself full time to SBA.

Do not start a food blog for money, do it because you genuinely love it. Creating an income from a blog isn’t something that happens easily or quickly. It takes a lot of time, hard work, and focus. I did not earn a single check from my blog until 8 months after I first hit publish. And it was for only $80.

Here are my current income sources (with the exception of my cookbook advance and royalties, since those are not feasible options for all food bloggers):

(1) A large majority of my income is through advertising. I am able to host advertising on my blog because my website is self-hosted.  Read more about self-hosting here. All of my advertising pays per impression. This is called CPM (cost per impression). I make anywhere from .50 to $25 per 1,000 page views. The $25 is quite rare though. Some ad networks are based on CTR (Click through rate), which is calculated on how many clicks the ad gets.

As of today, I have 3 advertising networks filling ad space on my website:

  • BlogHer – BlogHer Publishing Network is the largest source of my advertising income. Their ads must be featured above the fold. I began working with BlogHer in 2012. Sometimes BlogHer will offer its publishers (you) extra revenue earning opportunities, like working with one of their companies for a sponsored post or campaign.
  • Lijit – I run a few Lijit ads on my sidebars. Lijit is wonderful, they are very easy to work with.
  • Technorati Media – Technorati holds a small ad below the fold on my sidebar.

Here are some other ad networks you can look into: Glam Media, AOL Advertising, Federated Media, AdSense, Foodie Blogroll.

(2) I accept paid sponsorships for some products on my blog. However, I am very strict with what I feature on my blog. Products I feature on my blog are those I love organically and are not forced to use. Sometimes readers can tell if you’re featuring a product just for money.

  • A few companies I’ve been paid to worked with – Chobani, Red Star Yeast, Raisinets, Werther’s, Nestle Toll House, Bozzuto Real Estate (the owner of my old apartment building), and
  • If there are companies that you want to work with, contact them. Tell them who you are, what you do, and what you can offer them. Send them a media kit which holds basic information about your blog, stats, press and any associations you have with brands, your contact information, and social medias. Kind of like a little resume.
  • If companies want to use your blog to feature a product you love, always ask for monetary compensation. Since my food blog is how I pay my bills, I cannot simply work for exposure or a bag of chocolates. Don’t be afraid to be ask for payment. Your hard work deserves it. Be confident and know your worth!

(3) Creating content for other company’s websites. This means writing content to be published for other websites, companies, magazines, and blogs. I have earned money from creating recipes and writing content for Bed, Bath, & Beyond as well as Peanut Butter & Company. Approach companies you want to publish content for by using the same bullet points that I mentioned in #2.

(4) Affiliate commissions. I am an affiliate for BlueHost, who was the website server for the first 9 months of my blog’s life. I highly suggest BlueHost to host your blog if you have under 25K views per day. It’s so affordable! Read here about how to become a BlueHost affiliate. I don’t earn much, but a little paycheck every now and then is nice. I know a lot of bloggers who are affiliates for Amazon and their Thesis theme or Genesis theme for WordPress.

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Other Ways to Make Money from a Food Blog.

  • Publish an eBook.
  • Product sales (t-shirts, magnets, notepads, stickers, mugs).
  • Participate in local bake sales and bring a few business cards for your blog.
  • Contact local coffee shops and see if they allow local bakers to sell baked goods.
  • Private advertising (working directly with companies).
  • Write a cookbook (read this amazing, thorough post about how to get published).


Because I own this business, there are quite a bit of expenses. If you decide to turn your food blog into a career, just know that you’ll be making some hefty investments over the course of time. Things I had never even imagined like… an increasing electric bill since I’m home and baking during the day… and while I thought I’d be saving money by not commuting to an office, I feel as though I go to the grocery 12 times a week.

Other expenses:

  • Website server fees
  • Groceries
  • Technical assistance
  • Website designing
  • Food props
  • Bakeware & kitchen supplies
  • Camera & lenses
  • Lighting equipment
  • Photography editing software
  • Extras like Rafflecopter (for giveaways) & Viraltag (for Pinterest organization), business cards

 You won't accomplish anything by doing nothing

How I Got To This Point.

I get a lot of emails from new bloggers asking me how I grew my blog overnight. The truth is, I didn’t. My pictures and written content were embarrassing in the beginning and not nearly as developed compared to those who had been food blogging longer. I constantly compared my baby blog to the “big leagues” and often felt bad about myself. Why compare apples to oranges though? It inspired me to just KEEP working hard.

I’ve been able to improve my photos, recipes, and content simply by of the amount of time I put into it. Learning, making mistakes, learning more, and always improving. It’s the perfectionist in me. From this work, I’ve been lucky to have my content featured all over social media.

Keep at it. Ask questions, read books (see suggestions below), make mistakes, enjoy the process of doing something you love.

I’ve written about the subject of blogging before and how to grow your food blog. If you’ve never seen them, check them out. If you have seen them, I’ve recently updated each post with more information.

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How to Stay Sane.

As you can see, this career takes a lot of time and effort. I’m able to fit it all in because I try to manage my time as best as I can, keeping in mind that I should keep a practical blogging/real life balance.

I’m going to admit that I miss having a structured schedule at my office job (and the people too – my only coworker at this point has 4 legs). I was able to leave work at the office and not bring it home. That’s not the case with my blog. While I’m not complaining in the slightest, my blog can’t “close” at night and on the weekends.

Even if you’re not a blogger (thank you for even reading this post!), you know how difficult it is to disconnect sometimes. Put down your iPhone, iPad, tablet, laptop, Instagram, Facebook, twitter, etc. Real life is what is happening now!

Enjoy Life. Right now

Being a food blogger can be overwhelming. Learning what to do, what not to do, dealing with technical problems, coming up with content, understanding your camera, trying to gain readership, developing recipes, etc. Here are ways to stay grounded:

  • Have fun. Try to take a break from blogging and do something fun with friends, family, or loved ones. Have a date night, go out for a drink, a nice dinner, make Sunday brunch, get out of town, visit a friend. Your blog won’t go anywhere and you’ll feel instantly refreshed. I lean on Kevin, my family, and friends to have some fun. It was so nice to take a break and travel to some great spots like St. Lucia, Utah, and Deep Creek Lake this year.
  • Exercise. It’s totally cliche, but exercise can really help calm your nerves. I lead an active lifestyle not because of all the treats I bake, but because I genuinely love it and have since I was an energetic little kid. If I have a baking fail in the kitchen, it’s nice to go for a run, take a walk outside in the fresh air with Jude or break out my yoga mat.
  • Me time. Having time to yourself (or with a loved one – or pet!) everyday where you can truly disconnect will help keep you grounded. Turn off your phone, your email, your computer. Enjoy the simple pleasures. For me this includes things like planning our wedding, treating myself to a manicure, meeting a friend for coffee, watching my favorite TV shows, having a glass of wine, or taking Jude to the dog park.
  • Love it. I love being in the kitchen, baking a new recipe, and sharing the joy with others both physically and virtually. When I begin to feel overwhelmed from blogging, I remind myself why I do it. I grew up in the kitchen with my late grandmother, my parents and sisters. Baking and sharing my recipes make me happy. It’s important for me to enjoy my time doing it. The moment I begin to feel it is a chore, I take a break.


Love Life and Life Will Love You Back


My Advice:

Have patience. You can’t expect to earn a salary from a food blog until you have a decent sized audience. Build your product before selling it. Do not focus on the money. Rather, the smartest things to focus on are (1) publishing quality content, (2) interacting with bloggers and readers, and (3) learning about food photography. The money will follow if you work your butt off.

Always remember that your readers come first. Sure, it’s nice to earn money from a blog. But I wouldn’t have this career if I didn’t have readers. Show your readers you love them.

Here are some wonderful articles on the subject of food blogging as a career:

Here are 4 books I own and highly recommend to all food bloggers:

Be sure to check out my other blogging pages.


476 Responses to “How I Turned my Food Blog into a Career.”

  1. #
    Magnusposted August 14, 2014 at 1:18 pm

    This is a very good post.

    I just started my first food blog in Swedeish and Im searching the web for information about ” how to make money food blogging”.

    Im into SEO and nowdays food. Its so much fun!

    Youi have some really good advice here about the money and food blogging.




  2. #
    Kelsey McGinleyposted August 19, 2014 at 12:39 pm

    Hi Sally!
    I love how open you are about your career so far as a food blogger. I am one myself but still work that 8-5. I have had ad networks approach me and am currently hosting ads with google adsense and lijit. reached out to me and wants to know what my CPM is. With the other networks I just did whatever they wanted but now I feel like I really have something to give. What number do you suggest I give them? I want to make some more money but I don’t want to shoot too high. Any advice would be great!


  3. #
    Elizabethposted September 3, 2014 at 11:07 pm

    Hey Sally! Thank you for this great post. It was truly inspirational and had lots of awesome articles. I just started my baking blog last week, so the timing on reading this was perfect.


  4. #
    Aileen @ Morsels and Moonshineposted September 8, 2014 at 11:25 am

    What an amazing post! I love your site and this information is so helpful and inspiring. Keep up the amazing work!


  5. #
    Chrisyposted September 24, 2014 at 5:35 pm

    THANK YOU so much for this post. I’ve just started my blog (September 1) and it’s so inspiring to see how far you’ve come. Great information & really motivational!


  6. #
    Barbara Tidwellposted September 28, 2014 at 8:21 pm

    Thanks for the great advice. I was reading about your revenue streams and was wondering if you ever do anything with YouTube and monetizing videos on YouTube? Do you think its a value to your blog to do something on YouTube? Thanks again!


  7. #
    trudy coxposted October 9, 2014 at 2:43 pm

    Great advice and am interested in moving to next step so thank you for all the info. Just published my first cookbook so am anxious to see where it leads. Blessings, trudy


  8. #
    Susanposted October 19, 2014 at 9:12 pm

    Who knew that by looking for a great chocolate chip muffin recipe, I would stumble onto an inspiring article about how to start a food blog! Thanks so much for taking a step away from writing food recipes to writing a very helpful, informational recipe for success!


  9. #
    Stephanie DeLacyposted October 25, 2014 at 12:13 am

    Sally, thank you so much for this fantastic post! I have just started food blogging recently, and am hoping to one day turn this into a career, but had no idea where to start! This post gave me so much to think about, and so many great ideas. It also gave me the realization that I can do this!!! Thank you for sharing your experiences and for cramming so much quality information into this post. You’ve inspired me, and I’m so excited to get started!


  10. #
    Pooja Chauhanposted October 25, 2014 at 2:12 am

    The great successful story of yours is a huge inspirational one that fills my spirit with enthusiasm of hard work and dedication to make dream come true.


  11. #
    Dianaposted October 29, 2014 at 5:44 am

    Hi, Sally! Thanks for this post. Very interesting, insightful and useful! I’ve just started my baking blog and, even though, I do not aim to make money from it, it was very inspirational to see how you manage yours!


  12. #
    Dominique @ perchancetocook.composted October 30, 2014 at 3:36 pm

    Thank you, thank you, thank you! This article was just what I needed today. I absolutely love coming up with recipes and taking photos, but sometimes I feel like a lost novice in this high-tech world of blogs. I can’t wait to use this advice :)


  13. #
    Kyna Koslingposted November 9, 2014 at 9:31 pm

    Excellent and inspiring post! Thank you!


  14. #
    Azedineposted November 13, 2014 at 6:53 pm

    Hey Sally,

    I love when I read this kind of online journey!!! A lot of people don’t believe it but if you really focus and work hard your website become success full just like yours. Congratulations.

    P.s Still don’t understand SEO?


  15. #
    Emily Cavanaugh-Spainposted November 16, 2014 at 10:39 pm

    I’m coming across this blog post on a search for how to get started and while the amount of work to get to where I’d like to be is most certainly daunting, you kept my enthusiasm up the entire time! I have just barely created my dinky free page on WordPress and haven’t even written a post yet, being as it is just past my son’s bed time. My question to you is how you develop your recipes; do you find a base recipe and build off of it? Do you create them entirely from scratch? I tend to make stuff up off the top of my head from what we have in the fridge and until now I haven’t measured, only going by sight and smell.

    Thank you for posting this and helping to inspire a newbie to work her little (okay, who are we kidding?) butt off!


    • Sallyreplied on November 17th, 2014 at 10:08 am

      Congrats on your new blog Emily! Yep, I bake and cook my recipes from scratch based off my experience, mistakes, and knowledge of what works and what does not. It requires a lot of studying, testing, and retesting. Good luck with your new blog!!


  16. #
    Inday Joyposted November 21, 2014 at 8:39 am

    Hello Sally,

    I know you’ve heard so many praises and thanks but how else do I compliment you. I just stumbled onto your site as I was looking for food photography tips. I’m a start-up blogger on local food and culture of my province Iloilo in the. Philippines ( I don’t know the direction it’s taking but I just decided to post as regularly as I can, as a release from my taxing teaching day-job.

    Anyway, thank you for such candidness. I am learning a lot from you. God bless you and more power.


  17. #
    Amby Felixposted November 29, 2014 at 4:44 pm

    Thank you so much for this! I also started food blogging as a creative outlet and to share recipes but decided to monetize my site earlier this year. I have been working relentlessly around the clock and although I do love it so much, I do agree, it can be a bit challenging at times! This post really inspired me and there are some new tools I need to check out as well. Thank you for sharing! ^_^


  18. #
    Nibbles By Nicposted December 4, 2014 at 9:23 pm

    Hi Sally, I thoroughly enjoyed reading your post and picked up some great tips!! I just wanted to introduce myself and tell you that I am a huge fan and love your nibbles. You are fantastic at what you do!!! Warmly, Nic


  19. #
    LeckerBissposted December 5, 2014 at 7:14 am

    Lovely post! Thank you so much for all the tips. In the meantime, I would like to add another example (from Finnland) what food blogging can lead to. A quite large-scale event 😉 :


  20. #
    Maryposted December 10, 2014 at 10:10 am

    Thank you for the information and inspiration :)


  21. #
    Connie the chocoholicposted December 28, 2014 at 4:06 am

    Great post, I really resonated with a lot of what you said here. I’ve had my blog for about 5 years but haven’t gotten anywhere near where I want it to be. Ive been super frustrated by this but I’ve also learnt to accept that I’m still a student and I’m putting an equal if not more time into getting my bachelors of Dietetics. Thanks for showing me that hard work and dedication can get your blog to where the “big leagues” are.


  22. #
    KitchenChemistryposted December 28, 2014 at 5:03 pm

    That was a great write-up and very inspiring for start up bloggers like me. I love food and everything about it. I also enjoy cooking and experimenting with food. Started with a FB page posting some pictures of the food I cooked and got requests to share recipes… which was a pleasant surprise and that’s how I started blogging. I am sort of addicted to it now and quite intrigued by the number of amazing food blogs out there.. the recipes.. the creative pictures.. I am completely hooked.. Your write-up is very motivating for bloggers like me who are just starting up.. Thank you for sharing those tips.


  23. #
    Valeriaposted December 31, 2014 at 7:50 pm

    Wow, you are awesome! I was searching if I should use text and labels in the photos and came across your post. Thanks sharing! :)


  24. #
    Darie O'Connorposted January 3, 2015 at 10:37 am

    Thanks for this article! I just began my blog yesterday; needless to say, I’m totally lost and it looks like crap! Trying to just figure out how to set the page up to look nice and be readable for now. I’ll probably head out to the bookstore today and grab one of your book suggestions. I just lost my job, so I have time on my hands right now, maybe too much time! :) Your blog looks awesome and pictures are sooooo tasty looking; I do need a good camera! Happy new year and happy baking Sally!


  25. #
    lisa @garlicandzestposted January 5, 2015 at 5:55 pm

    This is a terrific, informative post! I’ve been blogging for a little over a year and haven’t done anything (yet) to introduce advertising on my site. I did have an Australian company sponsor a post for barbecues — and they paid me (very cool). But I didn’t want to muddy up my content with ads if it wasn’t going to be $$$ worthwhile. My traffic has improved moderately and now I think I may be ready for it. Thanks for your guidance — if it’s ok, I may contact you again with questions. Best to you!


  26. #
    Loniposted January 11, 2015 at 2:50 pm

    Hi Sally! Thank you for taking so much time to write all this and in such a personable way! I just started researching how to start a blog and found your site to be a wealth of information. Since opening my own cafe over 6 years ago, I’m ready to sell and take a break, looking to find more balance from the 20 hour exhausting work days, 7 days a week. Can you say total burn out? While I love baking & cooking, I still want to be in the industry in some way but at a level more suitable for me. Best of luck to you and thank you for sharing!


    • Sallyreplied on January 11th, 2015 at 10:00 pm

      Best of luck to YOU Loni!


  27. #
    Mollieposted January 25, 2015 at 8:15 am

    Great article and gave me lot of inspiration too . :)


  28. #
    Eliseposted February 3, 2015 at 10:42 am

    Thank you for a very helpful post! Cheers from Lebanon!


  29. #
    Vivianposted February 4, 2015 at 3:50 am

    Thanks for this honest and helpful post Sally. It’s not something common, that blogger’s would share with others, so I appreciated you taking time out and writing something like this. I’m just starting out with my food blog, which I’m starting purely for the love of sharing food with others and using it as my creative outlet. It’s great to know though that eventually something like this can potentially be a stable, sustainable income. I would like to eventually make food my full time, so I’m definitely admirable of how much you have achieved and hope I will be as successful . Thank you once again Sally !


  30. #
    Caroline Correnteposted February 6, 2015 at 3:26 pm

    Hi Sally!
    Thanks so much for this amazing and very informative post! I am new to the food blogging world (4 months in) and get so much satisfaction out of it. My whole life I have loved food and my husband is a professional chef so it is a huge theme in our household. I think long and hard about how to monetize my blog and eventually turn it into my career. This post REALLY helped me so I want to thank you for that! One question that I have is did you contact the advertising networks that you work with or did they contact you. Thanks again for all of our help already. You are such an inspiration!



    • Sallyreplied on February 6th, 2015 at 3:40 pm

      Congrats on your blog Caroline!! I got in touch with them– check out their websites to fill out applications or contact them directly.


  31. #
    Mrs Freeloader! Elaine Friedlanderposted February 13, 2015 at 3:47 am

    Hello Sally,
    I don’t have a DSLR but am currently charging the battery on my Panasonic Lumix – its’ the best I got, so I’m gonna use it from now on for my food photos. I started my blog a few months back, trying to find my feet as a British mum to three little ones living in Singapore. It’s a great journey so far into a new cookery world of ingredients, flavours and histories. Hope you get to join me on my journey sometime @FeedingtheFriedlanders. Best wishes, Elaine


  32. #
    Nancyposted February 14, 2015 at 3:21 am

    Great post thank you for sharing


  33. #
    Alexis @ Upside Down Pearposted March 2, 2015 at 5:37 pm

    I can’t tell you how many times I come back to this post and reread it. There is such great information and positivity in this post that it really helps me get through the tough times. My blog will turn 1 year at the end of April, and while I greatly enjoy making the food, writing about the food, eating the food, I’m still struggling to find a consistent readership. It’s tough to find all the time needed to dedicate to my blog while working full time, but when I dig into a delicious muffin or a savory dish, it becomes all worth it. I hope for the day that I’ll be able to turn it into a full time job, but in the meantime it’s good to keep enjoying the process along the way. You’re so inspirational (and in fact you’re the reason I decided to jump into blogging) and I love hearing about all your successes since I know how much hard work has gone into it all! I wish you the best with the blog and the second cookbook and I can’t wait to get my hands on it!!


  34. #
    saleha shaikhposted March 6, 2015 at 10:06 am

    Hello Sally I am realy impressed by u and want to do something like this also…grt


  35. #
    Gavin Wrenposted March 19, 2015 at 4:57 am

    Hi Sally,

    What a lovely post! I really connected with this sentence:

    “I constantly compared my baby blog to the “big leagues” and often felt bad about myself.”

    As a relatively new food-blogger, I keep on seeing these big league, long time established blogs and feel almost intimidated by them. I just need to keep focussing on what matters, good quality content that helps people enjoy food more.

    All the best,



  36. #
    Rehana Senosiposted May 7, 2015 at 10:43 am

    Hi Sally

    Wow your blog is so inspiring. I recently learned how good I am in the kitchen and I really want to start my own blog and maybe a facebook page not to make money but just to get my love for baking out there and who knows what it could become!

    Thank you so much for this inspiring article!



  37. #
    Amandaposted May 21, 2015 at 11:26 pm

    I love your blog and have made over a dozen of your recipes. I am totally addicted. I just made the Dark Chocolate Raspberry Banana Bread and threw some pecans on top along with extra chocolate chips. Every recipe I make of yours comes out perfect every time. I live in Colorado at high altitude and the recipes still come out perfect.  Keep up the great work, you are very inspiring. 


    • Sallyreplied on May 22nd, 2015 at 9:27 am

      Thank you Amanda!


  38. #
    Gator Kateposted June 4, 2015 at 8:49 am

    Excellent advice! Thank you for sharing.


  39. #
    Victoriaposted June 9, 2015 at 8:32 pm

    I started a blog called victoriasbakingaddiction before i realized it was your blogs name!


  40. #
    Fraser Wrightposted June 17, 2015 at 5:03 am

    Dear Sally, 

    Thank you for this blog post – I love your can do attitude, it was a massive help for setting up my own food blog.

    Kind regards, Fraser Wright


  41. #
    Deborahposted June 28, 2015 at 4:27 pm

    I loved this post. I have an extreme love for baking and family and friends are constantly telling me I should turn it into something even if it’s just a blog for fun. I don’t know where to start. I don’t want to be overwhelmed…it’s hard for me to decide if I want to take on a 24/7 thing even though I truly love baking or just continue to do it for fun and not share with the world! :-)


  42. #
    Sarahposted July 3, 2015 at 6:01 am

    Your blog is so inspirational! It gives me hope my blog will be just as successful someday.


  43. #
    Rakesh R Naikposted July 29, 2015 at 5:43 pm

    I am an amateur food blogger, and I use a free hosting service for my blog. I have to tell you that,  my friend, have inspired me! I am sure as hell going to buy my own domain and expand my blog, and someday I will be as good as you too! The world of Food Blogging is seriously great, and even though it is a major pain in the arse all the time, it does have its moments. So I hope you see this, and I wish you a lot more success!!


  44. #
    Cindiposted August 2, 2015 at 11:02 am

    I follow you on instagram… I HAVE consistently loved your content. You are not fake, you seem to  love what you do..and it shows! You are an inspiration for me. I’m an  accountant…who hates my job and LOVES to bake… I love making new recipes..I enjoy giving my baked goods away. I’m looking to become a food blogger…


  45. #
    Amy Slagleposted August 5, 2015 at 9:05 pm


    You are truly a inspiration.  I visit your blog often and have made many of your recipes -which were all successful!  I really appreciate this post as I am thinking of doing just as you did.  Quitting my corporate job and starting my own blog.  Your tips are just what I needed!  Thank you for all you do.  



    • Sallyreplied on August 6th, 2015 at 8:43 am

      Best of luck Amy!


  46. #
    Deby Hogueposted August 20, 2015 at 11:40 am

    Hi, I’m Deby. I am just 2 months into to this food blog and enjoying it. I live with my husband here in Costa Rica. He surfs I bake. We are retired and at 62, I thought I needed a new adventure. Food Blogging. Why not? I have been cooking for ever and loving it. So I thought I would share my life here in the jungle and my food. I loved all your information here. Thank you Deby
    PS I have sooooo much to learn. Good for my old brain. 


  47. #
    Caroline @ Pinch Me, I'm Eating!posted August 20, 2015 at 8:37 pm

    Thank you so much for the informative post! It’s very helpful to have more information about monetizing a food blog in a way that isn’t mostly making money off other food bloggers. I greatly appreciate Pinch of Yum’s income reports and info, but most of their income seems to come from things like Bluehost, Tasty Food Photography, WordPress theme affiliations, and other things whose target market is other bloggers.

    I just started my food blog, Pinch Me, I’m Eating! and trying to work in all the cooking and photographing with my full time job. It’s good to know it can be done! Thanks again for all the tips and resources!


    • Sallyreplied on August 21st, 2015 at 8:02 am

      Congrats on your new blog! And good luck. Have fun!


  48. #
    Elizabethposted August 24, 2015 at 1:31 pm

    This blog was very helpful. I have had many friends and coworkers express how I should open a restaurant or write a cookbook because my food is so delicious. While this is flattering, I do not desire to spend all my time consumed in a restaurant or in a cookbook. I wanted to do more. So, I recently started a food blog – which I enjoy doing! After reading your blog, I know I am headed in the right direction. After all, you should love what you do:) Thanks for all the inspiration!!!


    • Sallyreplied on August 24th, 2015 at 3:09 pm

      Good luck with your blog Elizabeth!


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