This post may contain affiliate links. Please read my disclosure policy.

Updated in 2019

I started a food blog in 2011. I always enjoyed baking and loved sharing pictures of my cookies and cupcakes on Facebook with my friends and family. I followed food blogs and loved the idea of using a blog as a way to share my family recipes– a personal little online outlet for cookies, if you will. I love to write, I love to take pictures, and I love to bake. A baking blog felt like the perfect hobby. But how on earth do I create one?

You Need a Website Platform

There are many options for website platforms these days. I did my research and chose as my hosted blog platform. This means my website’s URL was initially

What is Self Hosting?

There’s a very big difference between a hosted blog and a self-hosted blog. The hosted solution is where a company houses and maintains your blog on its servers. It frees you from the stress of manually backing up your site and updating your software. And it’s free. Not knowing how much time I’d have to dedicate to Sally’s Baking Addiction, I chose the hosted solution.

Within four months, I wanted more leverage, more design control, more freedom, and the ability to install third party advertising on my site so I could earn money and maybe one day call this my job? That was my goal.

I wanted a more professional URL (without the .wordpress) and I wanted to own my domain – I wanted the ability to install my own plug-ins, which are the little design bells and whistles you see on my site. I purchased my own domain through GoDaddy before switching to a self-hosted solution. After 4 months using to host my blog, I transferred to a self-hosted blog through so I could allow my blog to really take off.

There is no right or wrong choice when you are considering a hosted blog or a self-hosted blog. It all depends on what your goals are. To take total control of your blog with endless customizations, a custom domain, and so many plug-ins to choose from, I highly suggest bypassing the hosted option and head straight for self-hosting.

The Bluehost Solution

I self-hosted my website through Bluehost in the beginning. Bluehost has the cheapest prices around and you can register your domain name for FREE. At the time, I paid $6.95 per month to host my site. The whole hosting-domain stuff can be quite confusing at first, but Bluehost will be more than happy to walk you through anything. I highly, highly recommend them.

After Bluehost, I switched to WP Engine. They are my current host.

To self-host your blog, you need a host server like BlueHost or WP Engine AND you need to install a blogging software.

Installing and configuring your own blogging software is very serious stuff to understand and implement. To save myself from the headache trying to figure out .zip files and configure scripts (???), I hired help. does offer a 5-minute install guide but even step 1 left me confused. To avoid completely breaking my blog, I paid a web designer for help and a seamless transition.

Wordpress Plug-ins Include:

For Wordpress users – once your blog is self-hosted, you’ll be able to add in little bells and whistles all over your pages. These are called plug-ins and they can extend the functionality of your blog. There are so many available and most are free.

  • Akismet – Akismet guards my blog from spam comments. As your site grows, this plug-in is crucial or else you will be monitoring thousands of spam comments on your own and ultimately go insane!
  • Related Posts Thumbnails – The bottom of each of my posts always have tiny thumbnails with links to similar posts or recipes. Based on the recipe category, similar posts are chosen at random to display at the bottom. It’s another easy & effortless tool to advertise your other posts.

Website Design

My website has gotten many facelifts over the years. I began with sweet Lindsay from Purr Design in 2013. She’s made several design updates over the years and I highly recommend her talent and services. She designed my logo!

In 2018, I launched a major redesign with Southern Web, who is also my monthly tech support. There are so many talented website designers and helpful tech support teams. Do your research to find a good match.

Two Things to Consider

Before you start a food blog, I encourage you to consider these:

  • Dedication. How dedicated are you to your new blog? I was not sure if the whole blogging thing would work out for me given my schedule limitations and commitments. Within a few months, I realized how much I enjoy blogging and how much time I am willing to dedicate to it. I immediately wanted to take it to the next level. I wish that I began my blog as a self-hosted site, but starting with a free blog from allowed me to get my feet wet before taking the self-hosting plunge. As of April 2013, my full time job is my blog!
  • Budget. If you are looking to significantly increase your traffic and really make a career out of food blogging, you have to make an investment in your site. Paying for a web designer, paying for a server, paying for technical support, etc. Then there is the camera, lenses, food props, groceries, etc. You may, of course, design and maintain your blog on your own but being quite tech-clueless, I opted to pay for help in the technical area. If you truly dedicate yourself to your blog, the money invested into the start of your blog will be paid back to you plus more. I have made a career out of my blog through consistent hard work.

Crispy chocolate chip cookies

Don’t Be Intimidated

Don’t let the millions of other bloggers out there intimidate you as you take the blogging plunge. What began as a mere way to share my recipes with my friends has grown into something that now means the world to me. I still remember the first day I reached 100 site views. Then 1,000. And it still makes me smile to read an email, a picture, or a comment from a reader saying they made and enjoyed one of my recipes. It takes a lot of courage to put yourself out there in a very large food blogging community, but there is room at the table for YOU and what YOU have to offer. 🙂

Check out my other blogging pages:

Reader Questions and Reviews

  1. You are so awesome! Thank you so much for doing this! It’s nice to see success come to the people that deserve it. 🙂

  2. Wow this is a helpful post for so many reasons! You have a beautiful site and thanks for sharing so much info with other bloggers. I am going to continue reading and learning. Thanks!

  3. This blog has made my year – your care and passion are incredible, if I can write a blog even half as good as yours I’ll be completely thrilled! I’ve wanted to start up my own online bakery for months, but I think, after reading your blog and seeing your fantastic website, I’ll try blogging first and see what happens! Are all the wonderful recipes your own (so you create at least four amazing new recipes a week?)?! Where do you get the inspiration for recipes? Do you have any start-up advice? I can’t wait to get started!

    Thank you so much for your inspirational website! Love from England 🙂

  4. Thanks for the great tips on how to get started with food blogging! I have been a dedicated follower of your site for a while and you are truly an inspiration to me. I’m just getting started with this whole blogging business and you have answered some of the questions that I’ve had.

    I hope that one day I can be as successful as you have been at this. 🙂

  5. Thank you Sally for all your wonderful recipes & posts! I love reading them! I can tell you really love what you do! I just had to tell you this post was so helpful when I started my blog! THANK YOU! (:

  6. Hello Sally! So glad I stumbled upon your blog 🙂 Really appreciate all the posts about self-hosting and photography because I’m definitely hoping to make some changes to my blog once school starts getting less busy. i’ve always wondered with food blogs-do you come up with the recipes entirely on your own? Or do you model your recipes after other recipes and tweak some of the ingredients here and there and add your own touch to it?

    1. I mostly develop them on my own through trial and error. I have a lot of “basic” recipes I work off of. Sometimes I’m inspired by recipes in cookbooks and on cooking shows– of which I’m sure to credit in the recipe itself. Just takes practice.

  7. Hi, Sally! First of all I’d just like to say that I absolutely ADORE your recipes, especially cookies, I’ve tried maybe 5 of them in the last couple of weeks and my husband and son thank you very much… xD I was looking for something delicious for dessert today when I stumbled upon this post… which is amazing, since I’m also designing my own food blog. So many helpful tips! what I wanted to ask you is this: My blog is in Portuguese, and I could never find a single Brazilian website that has recipes half as delicious as yours. So do you think it would be alright if I translated and posted a few of your recipes that I’ve tried? I would, obviously, link every single one back to the original… Please, let me know, and keep on being awesome!

    1. Hi Camila! Congrats on your food blog! You can use my recipes as long as you link to my blog as the inspiration/source. Thank you!

  8. Wow, wonderful post. Insightful, informative and to the point. For someone looking to start a food blog, this is a gold mine. Thank you for sharing your knowledge 🙂

  9. Your words are as delicious as your recipes, Sally. thank you for this post.

  10. Every other blog starting tutorial I’ve ever read just stressed getting a domain. I appreciate your details on how long everything actually take off and become a full on career. However, I don’t really think this really pertains to a food blog but rather just a blog in general. As I’m struggling to find a niche for my blog, I’ve been debating becoming a cooking blog and well that lead me here. But I don’t think the post would be any less helpful if I was debating a fashion blog or indie music blog?

  11. Thanks so much for this informative and insightful post! I’ve been a fan for many years now and have executed so many of your perfect recipes. I feel so guilty for not always leaving a comment but you’re my number one go to blogger for delish baked goods.
    I’m such a foodie and would love to share my passion of food as well. I had always wanted to start a blog but never quite made the move to take it off. This post is so inspiring and gives me a sense of direction and encouragement.

    Thank you Sally!

    From a fellow foodie 🙂

  12. I really enjoyed this post. It was informative and honest. I have been thinking for some time now if I can or should start a blog and make it something great. You gave great tips. You won’t know if you don’t try, right?!