10 More Tips for Growing Your Food Blog

GREAT advice for growing your blog! Includes tips about engaging content, photography, communication, and more!

Hi! Here’s a little mid-week break from the kitchen. After linking to my 10 tips for growing your food blog over this past weekend, I felt inspired to continue the conversation this week.

The internet is saturated with blogs and, as a result, it’s becoming more and more difficult to stand out and build an audience. I touched on this last week in this article. But the truth of the matter is that if something’s been done before, it can be done again. If you stay motivated and work harder than anyone you know, you have the power to make a name for yourself in the blogworld.

Alright, let’s get started. You have a food blog, you love it, and you want to take your blog to the next level. Perhaps someday a full time job? You have the power to do it! Today I’m sharing 10 more tips to help you write engaging content and ultimately build a solid readership base.

In The Kitchen

1. Be real.

By this, I mean write how/what you want. Not necessarily what you think the world wants to read. Otherwise, your writing could come off as fake, transparent, and unoriginal. Focus on your own thoughts, opinions, and ideas. Once I began to write in a more genuine, conversational, and (yes!) vulnerable voice– I began to notice a deeper connection with my readers. And as a result, I established trust.

Ultimately, just be real. People like to see a real person, not someone who seems unreachable. It’s wiser for your blog, business, and/or brand to have faults than fake perfection.

2. Understand your audience.

Understanding your readers means that you’ll have a more knowledgeable idea of which blog content will resonate with them. For example, today’s post! A ton of my readers are bloggers and, as a fellow blogger myself, I know that material on the subject of blogging is both intriguing and appreciated.

Take a look at your blog stats– what are your most popular posts? Find similarities and build off of them. For me? That would be my chewy chocolate chunk cookies and chewy fudgy brownies. These are two of my most popular posts, proving that a majority of my readers want basic, straight-foward, easy dessert recipes. I try to keep this in mind when creating content. Keep things classic and simple. And chocolate helps too.

Keep your blog content consistent with your audience’s wants/needs.

3. Love your readers.

I see a majority of readers becoming desperate for more followers. Hey, isn’t growth the point of this post?! Let me explain. Yes, it’s important to work hard at reaching a bigger audience, but it’s equally as important to show your current readers that you value them too. It’s THEM who are growing your blog as we speak!

Think of your loyal readers as part of your team. Ask them questions, answer their questions. If they have suggestions, listen to them! You can’t really thrive without a little gratitude.


4. Invest in yourself.

What I mean is, prepare to spend a little money. I have a SLEW of expenses! Uhh, it’s rather uncomfortable to list them all out because it results in a mini panic attack. I try to remember that the money spent on running a large-scale food blog is money I am investing in my business.

I find that it’s quite integral to have a clean, clear website layout. Sure, it’s a little pricey but you are investing in nothing but yourself. (I use Purr Design.) Additionally, save up to purchase some valuable photography equipment. Whether that is upgrading your camera, lens, or picking up one of my 3 favorite photography extras— at the end of the day, you are spending money to grow your blog/business.

Spend money to make money!

5. Share your knowledge.

Share what you know! Do you have tips about baking the perfect pie crust? Let the world know! Expert on working with brands? Share it with your (fellow blogger) readers. Do you know how to keep your kitchen organized? The world is dying for some tips!

The response I’ve been getting from my Baking Basics Series has been overwhelmingly positive. I began this series to publish my tips, tricks, and tutorials in the kitchen. It’s all knowledge I never really stored in one place before and now my readers are learning from what I already know. Don’t hold back giving away your secrets!

6. Don’t compare.

Don’t compare your blog to other blogs. Your blog is not my blog and vice versa. Remember that we are all at different stages. And I’m not just talking about time. My blog might not be in the same boat as other 4 year old blogs because we all work differently. I found myself caught in the comparison trap when I first started out. I compared my baby blog to hugely successful blogs. Oftentimes, I felt sidetracked and discouraged. Why compare apples to oranges? You’re ultimately comparing your beginning to someone’s middle or end. Concentrate on your own path. That is all.

Don't be like the rest of them, darling.


7. Befriend Bloggers!

Never underestimate the importance of being social! A huge portion of my blog’s growth in its first year was due to my interaction with other bloggers. I spent a lot of time reading other food blogs, mostly blogs that were at the same level as mine at the time. I commented on their posts and shared their content on social media. I established some wonderful friendships as a result! But not only this, I noticed that they visited my own blog as well. The more time I took to get to know other bloggers, leave genuine comments, and share their content– the more bloggers I saw visiting my own space on the internet. It’s pretty incredible how gracious, supportive, and welcoming the blogworld is!

8. Take GOOD photos.

I feel like a broken record with this one! But there’s a reason I always repeat myself in these blogging posts. I didn’t see a boost in my blog’s traffic until I began practicing and getting to know my DSLR. Photography is what draws in the crowd. Readers can’t touch, taste, or smell the recipes you are sharing. They can only see them. For this very reason, eye-catching photography is essential to growing a food blog.

Here’s a very  lengthy page I wrote on food photography.

9. Give it time.

It might seem like some bloggers have instant success, but the truth is that it takes a lot of $0 paychecks and even more weeks, months, or years. In fact, I didn’t receive my first paycheck until month 8. And it was for $80.

The internet is a big place, so plan to invest more work over a longer period of time than others if you want your blog to grow. If you’re seeking short-term cash or a quick trip to success, food blogging isn’t the answer. Stick this out for a long while and be willing to consistently learn, practice, and improve if you want to achieve something remarkable.

10. You are not the opinion of a stranger.

What I’m trying to say is expect critics as your blog grows. BUT don’t let their criticism beat down on you. People judging you is a sign you’re doing something right. This might not be specific to growing your food blog, but it’s something I’ve taught myself after 4 years building SBA. Strangers on the internet will not like what you say, how you write, what you share, what you look like, your photography style, and how you present your creative art. And they will say it, hiding from behind computer screens. It will beat down on you; it will make you question your confidence, your voice, and your worth. But let me repeat myself. Someone you don’t know cannot define who you are.

Never apologize or regret being yourself.

Rambling, as usual!

Q: Do you have any tips on growing a food blog?

Be sure to check out my other blogging pages. And here is how to start a food blog of your own!


  1. Thanks Sally so much for the useful advice! There are so many blogs out there (including mine) that are always so grateful for the tips you give out!

  2. Thank you Sally for sharing! I got super bummed today when my blog (bostongirlbakes.com) literally saw 3 views. Oh boy. I needed a boost and some good advice! Thanks for both!!

  3. Wendi Spraker says:

    Thanks so much for this post – I am listening to your Food Blogger Pro Interview right now!!  I LOVE tip number 10!  It is easy to be discouraged by negative comments – but your advice is right on!  Thanks so much for being so open about your own journey!  🙂

    1. Thanks Wendi! So happy this is all helpful to ya.

  4. What a great post! Thank you! I find these posts helpful as little reminders, even if you’ve been blogging for several years. 🙂

  5. Melanie @ Melbelles Gluten Free Desserts says:

    That is such good advice, Sally. I am going through the same stage when you did when you compared your beginning blog to the hugely successful blogs. I’m trying not to get myself in that trap right now. Your blogging series has been really helpful and has made me think of new ideas. Thank you so much Sally! 🙂

  6. Megan @ Straight From The Jar says:

    Loved these tips so much. As a newbie blogger, I can definitely relate to the whole comparing myself thing. Totally something to work on! Thanks so much for sharing Sally!

  7. Thank you for your advice Sally! It actually was through your chewy chunk cookies that I found your amazing blog! My favourite tip is definitely number 10! I remember the first time I received a negative comment on another platform where I wrote stories. I got a negative vibe from it, and I couldn’t help but think of it consistently even though I tried not to. It made me upset, but I finally pulled myself together and sorted through their comment, and tried to take out the negativity and bring out the constructiveness of what they were trying to say. I will definitely be taking on all of your advice! (:

    1. Good, good! Rise above it.

  8. Thank you so much for sharing this tips! I’m reading all your blogging-basics posts and I found them incredibly helpful! Thanks! xoxo

  9. pepper sage- A Dash of Pepper says:

    Your blog is so fun and inspirational! I was never a crazy about cooking, but then I saw your blog and I. AM. ADDICTED. Your addiction is contagious. Or I am addicted to your addiction. I just finished making the snickerdoodle cupcakes and I was in cinnamon paradise! I am more fond of cream cheese frosting so I made cream cheese cinnamon frosting. The cupcakes were unbelievable. My mom loved them. My brothers loved them. I loved them! I also made the blueberries ‘n’ cream cupcakes for church and EVERYONE loved them. My mother made your chicken pot pie and EVERYONE loved it!You truly have an amazing talent, Sally. Never quit

    1. Thank you so much! I’m glad you enjoy my blog so much and that it inspires you. You’ve made some really, really great recipes so far. I love those blueberries ‘n cream cupcakes!

      1. Pepper sage- A Dash of Pepper says:

        And now I am pumped cuz you answered me back!!!!^_^

  10. This is a fantastic post.  Thank you so much for sharing – all really great tips to consider.  Growing a food blog can be a tough and tedious task, but the right tools and lots of heart will hopefully pay off someday 🙂

  11. Amanda @ Diary of a Semi-Health Nut says:

    Thanks so much for sharing this, Sally. Ever since hearing you on the Food Blogger Pro podcast, I’ve been eating up all of your blogging advice (food puns FTW!). <3

  12. Kathryn - FoodieGirlChicago says:

    Sally – Thanks so much for sharing these, all of your other blogging tips. They are super helpful, and very motivational!!

  13. That’s like super awesome advice 🙂 I just started my food blog about healthy recipes. I am loving working on it. I love everything about sally’s baking addiction. Thanks a ton. You unknowingly inspire so much 🙂

  14. felicia | Dish by Dish says:

    Hi Sally! Your voice is so genuine in a world of bloggers where most people don’t really say what they actually think! I heard you on Food Blogger Pro’s podcast and i found it amazing that you work so incredibly hard – i guess that’s also how your blog got to where it is today! 

    very inspiring – and I hope to be able to grow my blog learning from huge bloggers just like you! Thank you for all you teach/do!


    1. Thanks so much for the thoughtful comment, Felicia! Good luck with it all!

  15. Hi, I never normally write comments on blogs, but I wanted to say thank you for taking the time to write this. I’m a new blogger, and sometimes I find myself writing about baking, and your advice here is awesome. Thanks again!

  16. Thank you. I have a newish food blog and whenever I need a pick me up or some motivation I read your tips. It re-empowers me. 

    PS. My blog grew as soon as I got a clue about food photography. Thank you!

  17. Thanks Sally for the motivation! I’m on my second year of blogging and still learning LOTS.

  18. Hi Sally!
    I just wanted to say thank you so much for all your tips and advice!
    Your “How to start a food blog” post was my ultimate guide for starting my own, and all your others are exteremly helpful as well.
    Thanks to your easy and approachable instructions, I was able to start my blog smoothly and start out with decent photography.
    So thank you again!
    You’re the best Sally!!!!
    <3 Grace

  19. Sally, 

    Thanks for some great tips! I started a blog last month- Finance & Frosting. I give some financial advice and share some of my favorite baked goods with each post.

    I’ve got the finance part down (it’s what I do for a living) but I’ve been having trouble adding the baking part. I’m brand new to blogging and really have no clue what I’m doing. Your post really helped me out, hopefully I will be able to do more with the frosting part of Finance & Frosting. 

    Thanks so much!


  20. Hi Sally!
    I’ve followed your blog for years and started mine last summer, but I have just found out about your Blogging Resources and Tips. They are very comprehensive and clear. Thanks for sharing. Also, besides  learning about the practical aspects, it’s really motivational for us, blog beginners, to know that successful bloggers have experienced similar processes to those we are living. Thanks again!

  21. Tez @ Chile and Salt says:

    Hi Sally,
    Thanks so much for the great posts. I`ve had my blog for a relatively short time but at times find myself getting frustrated that it`s not growing at the pace I`d like. This post was something I needed to keep me motivated. It`s also just nice to hear that much more successful bloggers have felt the same emotions.
    Your tips and advice are so much appreciated! Thanks again and please keep them coming!

  22. Hi Sally,
    Thanks for the great advice. Especially the part about focusing on what your readers want the most. I am building a food and travel website, and try to post unique dishes from around the world. However, most of my audience looks at my “simple” recipes the most. They are not as interested in the complicated ones. That used to frustrate me, but maybe I should take your advice first, and then build up to those recipes later. Thanks a lot!

  23. Mandy Wildman says:

    What a lovely, encouraging article. Thank you, Sally!

  24. Thank you so much for your valuable tips!!! Means alot for budding food bloggers like me ☺️
    May you be blessed and keep encouraging us

  25. Caitlyn Becker says:

    Thanks, Sally! I love tip #10- Just a few weeks ago, I had a coworker say he didn’t care much for my baking tutorials I posted on Snapchat- bummed me out for the rest of the day! But at the end of the week, I decided it wasn’t his opinion that mattered, and went ahead and finally started the blog I’d always wanted to. Thanks so much for your tips and constant enthusiasm 🙂

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