Welcome

About Sally’s Baking

Sally’s Baking has been a go-to spot for home bakers since 2011. With over 1,200 tested recipes, step-by-step tutorials, and expert tips, it’s where millions of bakers come each month to bake with confidence. Whether you’re just getting started with chocolate chip cookies or refining your layer cake skills, my team and I are here to help you get it right every time.

Our Story

I’m Sally McKenney. I started Sally’s Baking in 2011 as a personal blog to share my recipes with friends and family. What began as a small hobby soon grew into a deep passion for food photography and a mission to teach others not just what to bake, but how to bake it.

My one-woman show has since grown into a talented and dedicated team including Stephanie, Beth, Trina, Lexi, Erin, and James, as well as our video experts, Kristopher, Ashlynn, David, and Stronz. We work really, really hard and have a lot of fun in the process.

What We’re Known For

At Sally’s Baking, we believe that baking should be joyful, approachable, and reliable.

What sets our recipes apart?

  • Meticulously tested bakes—some made 5, 10, even 15 times before they’re published
  • Clear step-by-step instructions with photos and/or video tutorials
  • Explanations for why things work, not just what to do
  • Recipes that balance tradition and creativity, so you get both comfort and inspiration

You’ll find 1200+ recipes, for everything from classic favorites like banana bread, sugar cookies, and chocolate cupcakes to seasonal specials like pumpkin cheesecake and Christmas cookies.

We also share helpful kitchen tips, lessons on baking basics, step-by-step photos, and video tutorials that will help you gain confidence and expertise in the kitchen.

See Baking Tips & Tutorials.

Success comes from understanding. Knowing why a method or ingredient matters helps bakers improve. And we know that trust is earned, which is why no recipe is published without being tested, tweaked, and proven to work in real home kitchens.

Cookbooks

  • Sally’s Baking Addiction (2014): More than 75 photographed recipes including breakfast, muffins, breads, cupcakes, candy, cookies, cakes, and pies; plus a healthy eating chapter with gluten-free and vegan options.
  • Sally’s Candy Addiction (2015): How-tos, tips, tricks, and recipes for everything from toffee and fudge to truffles and marshmallows.
  • Sally’s Cookie Addiction (2017): More than 75 photographed cookie recipes, most of which are not available on my website.
  • Sally’s Baking 101 (2025): A New York Times Best Seller, this ultimate baking book features 101 sweet and savory foolproof recipes, along with Sally’s most trusted tips for success in every bake.

Did Sally’s Baking Addiction Change Its Name?

Yes — the site is now called Sally’s Baking.

The name change was a thoughtful and personal decision, but everything you love about the site remains the same: same recipes, same Sally, same passion for helping you bake with confidence. This change is rooted in a commitment to making this space as welcoming as possible.

In The Press

Sally’s Baking has been featured on TODAY, Good Morning America, NPR, People, Country Living, Parade, and more.

Connect & Join Our Community

Whether you’re making your very first loaf of banana bread or baking a homemade wedding cake from scratch, you’re in good company here.

  • Join 250K Bakers Getting Free Recipes:
    Sign up via email to get our newest recipes, trusted baking tips, and the most popular Sally’s Baking recipes—delivered straight to your inbox. You can always reach out directly to sally(at)sallysbakingaddiction.com.
  • Be Part of Our Free Sally’s Baking Community:
    Whether you’re a beginner or a seasoned baker, you’ll find thousands of bakers in this fun community sharing encouragement, inspiration, and plenty of delicious ideas. Our community is all about learning, sharing, and celebrating the joy of baking together.
  • Follow on Social Media:
  • Have a Recipe Question? You’ll find these Frequently Asked Questions helpful. If you have a question about a specific recipe, please review the comments on that post. If your question hasn’t been answered, continue the conversation by leaving a comment or question directly in that post.*

*Sally’s Baking reserves the right to remove comments that contain profanity, personal or abusive attacks, false information, copyrighted information, and/or promotional links. 

We truly hope Sally’s Baking will be your first stop when you need a recipe for any occasion. We are thankful you’re here to join the baking adventure!