Homemade Strawberry Cake

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add to the best white cake batter.

overhead image of homemade strawberry cake on a marble cake stand

This recipe is such a fan favorite, that it deserved a spot in print! You’ll also find this recipe in my New York Times best-selling cookbook, Sally’s Baking 101.

This strawberry cake completely blew me away. After years of mediocre from-scratch strawberry cakes, my expectations were pretty low. It was time to taste test my efforts. Biting into the first pastel-pink forkful was the moment of truth…

slice of homemade strawberry cake on a white plate

I cried tears of joy. Or were those actual tears because I just dirtied every dish with all this strawberry cake recipe testing?

I find it challenging to pack real strawberry flavor into cake without the crutch of fake strawberry flavoring. My goal was to create a strawberry layer cake made entirely from real strawberries. We’re talking strawberries inside the cake and in the frosting as well. With the help of freeze-dried strawberries, I tackled strawberry frosting. I’ll get to that below. But for strawberry cake? Things have always been pretty lackluster in the flavor and texture department.

Strawberry Cake Problems

  • Chopping up strawberries and folding into cake batter works, but then you’re just eating vanilla cake with chunks of strawberries.
  • Pureeing strawberries and folding into cake batter has potential, but the texture is always off. There’s too much liquid. How about adding more flour to make up for that liquid? Then your cake is too dense. And the flavor is always lacking.
  • Strawberry jam could work, but I prefer to start with real strawberries.

So how can we pack real strawberry flavor into cake batter without adding too much liquid? REDUCE THE STRAWBERRIES DOWN. Ding ding ding! We have a winner.

carton of strawberries

How to Pack REAL Strawberry Flavor Into Cake

  1. Puree fresh strawberries.
  2. Reduce down on the stove.
  3. Let cool.
  4. Stir into cake batter.

You’ll need a food processor or blender to puree the fresh strawberries, and again when you make the frosting.

Strawberry puree in a food processor

Take that strawberry puree—don’t add anything else to it—and reduce it down on the stove. This, my friends, is where all the magic happens. Like I mention above, you want a lot of concentrated flavor within a little amount of liquid. We also do this with champagne in my mimosa cupcakes and champagne frosting. And with Guinness in Guinness chocolate cake, too.

You’ll begin with about 1 cup of hot pink puree and reduce down to 1/2 cup. After 30 minutes, it will be very thick and very red. Add this thick and highly concentrated strawberry flavor to your cake batter, instead of the thinner strawberry puree.

strawberry puree in a glass measuring cup

The reduced strawberry puree will go into the cake batter. No need to strain the seeds first—they disappear when the cake is baked. 

Because the reduced strawberry puree needs to completely cool down, I suggest getting started the day before. Just let the reduced strawberry puree sit in the refrigerator overnight and make the cake batter the following day.

strawberry cake batter in a glass bowl

Strawberry Cake Batter

The cake batter starts from my white cake. This vanilla-flavored cake proved to be the best jumping-off point for a strawberry cake. I kept the majority of the recipe the same, but I removed some of the wet ingredients to make room for 1/2 cup of reduced strawberries. The cake is light, springy, soft, and fluffy.

The reduced strawberry puree will tint the cake batter a lovely pastel pink and, if you want, you can add a small drop of pink or red food coloring to brighten that hue. Not necessary, of course. (I added a single drop of pink gel food coloring.) Expect a velvety and slightly thick cake batter.

  • No artificial strawberry flavor.
  • Nothing from a box.
  • Just pure strawberries.
strawberry cake batter in round cake pans

The Strawberry Frosting

You can taste the fresh strawberry flavor in the baked cake, but the flavor is REALLY brought out when you combine it with strawberry frosting. Like strawberry cake, strawberry frosting has always left me feeling a little defeated. Fresh strawberries were the issue. The frosting would always curdle from the added moisture. And no amount of fresh strawberries could get me the strawberry flavor I craved. Instead of settling for artificial strawberry flavoring, I took a trick from Sally’s Candy Addiction: strawberry dust! Grab some freeze-dried strawberries, grind them up, and mix that magic dust into the frosting.

(I actually added freeze-dried strawberries to cake batter as one of my test recipes. This was an awful decision and an epic fail. The cake was atrocious. Texture, taste, and appearance. Just… no. But freeze-dried strawberries are a YES for frosting!)

  • Where to buy freeze-dried strawberries? I find freeze-dried strawberries in my regular grocery store in the dried fruit aisle. I’ve also seen them in health food stores. Trader Joe’s, Whole Foods, Amazon, and Target all carry them, as well. Or, you can order them online.
  • Baker’s Tip: Do not use “dried strawberries” which are like raisins, dried apricots, and dried pineapple. They have a gummy texture and don’t grind into a powder. You need freeze-dried strawberries, which have all of the moisture removed.

Instead of a thicker strawberry buttercream, I used my silky cream cheese frosting recipe. Added in the freeze-dried strawberry “dust” and milk and was left with a frosting so pink, Barbie would be jealous!

By the way, this frosting would also be a fantastic filling for homemade eclairs or on strawberry cupcakes. We scaled it down to frost these strawberry cookies, too!

Homemade strawberry cake on a wood and marble cake stand

Let’s Review

The tricks to homemade strawberry cake and frosting made with real strawberries? (1) Reduced strawberry puree in the cake batter and (2) freeze-dried strawberries in the frosting. Have fun baking!

Print
clock clock iconcutlery cutlery iconflag flag iconfolder folder iconinstagram instagram iconpinterest pinterest iconfacebook facebook iconprint print iconsquares squares iconheart heart iconheart solid heart solid icon
overhead image of homemade strawberry cake on a marble cake stand

Homemade Strawberry Cake

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 4.7 from 746 reviews
  • Author: Sally McKenney
  • Prep Time: 1 hour, 30 minutes
  • Cook Time: 25 minutes
  • Total Time: 6 hours (including cooling)
  • Yield: serves 10-12
  • Category: Cakes
  • Method: Baking
  • Cuisine: American
Save Recipe

Description

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add it to the best white cake batter. This recipe is also in my New York Times best-selling cookbook, Sally’s Baking 101.


Ingredients

Strawberry Puree

  • 1 pound (454g) fresh strawberries

Cake

  • 2 and 1/2 cups (295g) cake flour (spooned & leveled)
  • 2 teaspoons baking powder
  • 1/2 teaspoon baking soda
  • 1 teaspoon salt
  • 3/4 cup (12 Tbsp; 170g) unsalted butter, softened to room temperature
  • 1 and 3/4 cups (350g) granulated sugar
  • 5 large egg whites, at room temperature
  • 1/3 cup (80g) full-fat sour cream or plain Greek yogurt, at room temperature
  • 2 teaspoons pure vanilla extract
  • 1/2 cup (120g/ml) whole milk, at room temperature
  • 1/2 cup reduced strawberry puree (from step 1)
  • optional: 1–2 drops red or pink food coloring

Strawberry Cream Cheese Frosting

  • 1 cup (about 25g) freeze-dried strawberries*
  • 8 ounces (226g) full-fat brick cream cheese, softened to room temperature
  • 1/2 cup (8 Tbsp; 113g) unsalted butter, softened to room temperature
  • 3 cups (360g) confectioners’ sugar
  • 1 Tablespoon whole milk
  • 1 teaspoon pure vanilla extract
  • pinch of salt, to taste


Instructions

  1. Make the reduced strawberry puree first, and let cool: Hull the fresh strawberries and place them in a blender or food processor. Blend until smooth. You should have a little more than 1 cup (around 270g). Transfer the puree to a small saucepan over medium-low heat. Simmer, stirring occasionally, until it’s reduced to 1/2 cup (about 135g). This usually takes around 25–35 minutes, but could take longer depending on your pan or the ripeness of your strawberries. Remove from heat, pour into a heat-safe bowl, and cool completely before using. I always make the reduced puree the day before so it has plenty of time to cool down. Cover and refrigerate overnight. Allow it to come back to room temperature before adding to the cake batter. (See Notes for additional make-ahead instructions.)
  2. Preheat the oven to 350°F (177°C). Grease two 9-inch round cake pans, line with parchment paper rounds, then grease the parchment paper. Parchment paper helps the cakes seamlessly release from the pans. (If it’s helpful, see this parchment paper rounds for cakes video & post.)
  3. Make the cake: In a medium bowl, whisk the cake flour, baking powder, baking soda, and salt together. Set aside.
  4. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the butter and sugar together on medium-high speed until light and creamy, about 3 minutes. Add the egg whites and beat on high speed until combined, about 2 minutes. Scrape down the sides of the bowl as needed. Add the sour cream and vanilla extract and beat on medium-high speed until combined, about 1 minute. Add the dry ingredients and then, with the mixer running on low speed, slowly pour in the milk and beat until just combined. Do not overmix. Whisk in the room-temperature reduced strawberry puree and food coloring (if using), making sure there are no lumps at the bottom of the bowl. The batter should be slightly thick. Pour the batter evenly into the prepared cake pans. 
  5. Bake for 24–25 minutes or until a toothpick inserted in the center of the cake comes out clean. Cool the cakes in the pans set on a cooling rack for 1 hour. Run a knife around the edges to loosen the sides, remove the cakes from the pan, peel off the parchment, and place on the rack to finish cooling. The cakes must be completely cool before frosting and assembling.
  6. Make the frosting: In a blender or food processor, process the freeze-dried strawberries into a fine powder. If any larger bits remain, sift the powder through a fine-mesh sieve. Set aside.
  7. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the cream cheese and butter on medium-high speed until smooth, about 2 minutes. Scrape down the sides of the bowl as needed. Add the confectioners’ sugar, strawberry powder, milk, and vanilla. Beat on low speed for 30 seconds, then gradually increase to high speed and beat for 3 minutes until completely combined and creamy. Taste, then beat in a pinch of salt if the frosting is too sweet. Cover and refrigerate it for 1 hour before using. Yields about 3 cups (720g) of frosting.
  8. Assemble and frost: (For additional help with this step, see this how to assemble a layer cake video & post.) First, level the cakes: using a large serrated knife, slice a thin layer off the tops of the cakes to create a flat surface. Discard (or crumble over ice cream!). Place 1 cake layer on your cake stand, cake turntable, or serving plate. Spread 3/4–1 cup (180–240g) of frosting in an even layer on top. Top with the second layer, upside down, and spread 1 cup (240g) of frosting all over the top and sides in a very thin layer to make a crumb coat. Run a bench scraper around the cake to help smooth out the frosting on the sides. Refrigerate the cake until the crumb coat has set, about 20 minutes. Cover the top and sides with the remaining frosting. Before slicing, refrigerate the cake for at least 20 minutes to set the frosting and help the cake keep its shape when slicing—it could slightly fall apart without time in the fridge. 
  9. Cover leftover cake tightly and store in the refrigerator for up to 5 days. If the cake has been in the refrigerator for more than 4 hours, take it out 2 hours before serving so it can mostly come to room temperature.

Notes

  1. Make Ahead Instructions: The cake layers can be baked, cooled, and covered tightly and stored at room temperature overnight. Likewise, the frosting can be prepared, then covered and refrigerated overnight. Let it sit at room temperature to slightly soften for 10 minutes before assembling and frosting. Frosted cake or unfrosted cake layers can be frozen for up to 2–3 months. Thaw overnight in the refrigerator and bring to room temperature before decorating/serving. See How to Freeze Cakes for instructions. You can also make the reduced strawberry puree ahead of time and store it covered in the refrigerator for up to 3 days, or freeze it for up to 3 months. Thaw, bring to room temperature, then use in the recipe.
  2. Special Tools (affiliate links): Food Processor | 9-inch Round Cake Pans | Glass Mixing Bowl | Whisk |  Electric Mixer (Handheld or Stand) | Pink Food Coloring | Cooling Rack | Cake Turntable | Straight Spatula and Bench Scraper (for frosting) | Round Cake Carrier (for storage)
  3. Cake Flour: I strongly suggest using cake flour in this recipe. If you can’t find it, try this homemade cake flour substitute.
  4. Whole Milk: If needed, buttermilk works in its place. I don’t recommend a lower-fat milk.
  5. Where to Buy Freeze-Dried Strawberries: I always find them in my regular grocery store in the aisle with the dried fruit. Target, Whole Foods, and Trader Joe’s carry them, and I’ve also found them in some health food stores. You can also buy them online. Do not use the chewy/gummy dried strawberries. You need FREEZE-dried strawberries, which grind into a powder. If you can’t find them anywhere, just leave them out of the frosting and add another 1/2 cup of confectioners’ sugar.
  6. Can I use frozen strawberries for the puree? You can use frozen strawberries, but they will take longer to reduce even if you thaw them first.
  7. 9×13-Inch Cake: Simply pour the batter into a greased 9×13-inch pan and bake for 40 minutes or until a toothpick inserted in the center comes out clean.
  8. Cupcakes: Fill cupcake pans 2/3 full with batter. Bake for 20–22 minutes. Makes 30 cupcakes. For 14–15 cupcakes, follow my strawberry cupcakes recipe, which is adapted from this strawberry cake.
  9. Food Coloring: If you want, you can add 1–2 small drops of pink or red food coloring to deepen the pink color of the cake. I add 1 small drop of pink gel food coloring.
  10. No Cream Cheese in Frosting: If you’d like to skip the cream cheese in the frosting, use my strawberry buttercream recipe instead. You’ll have enough for a thin layer of frosting, or you can 1.5x the recipe for a thicker layer.
sally mckenney headshot purple shirt.
About the Author

Sally McKenney

Sally McKenney is a baker, food photographer, and New York Times best-selling author. Her kitchen-tested recipes and step-by-step tutorials have given millions of readers the knowledge and confidence to bake from scratch. Sally’s work has been featured on TODAY, Good Morning America, Taste of Home, People, and more.

Read More

Leave a Comment

Your email address will not be published. Required fields are marked *

Recipe rating 5 Stars 4 Stars 3 Stars 2 Stars 1 Star

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Reader Comments and Reviews

  1. Andreea says:
    June 18, 2026

    Used the frosting from this recipe to decorate a two-layer chocolate cake, it was delicious! I ended up using only 1 cup of powdered sugar instead of 3, and it was still decently sweet. My only concern is how little frosting the recipe makes; I was expecting much more, at least enough to cover the entire cake.

    Reply
    1. Trina @ Sally's Baking says:
      June 18, 2026

      Hi Andreea, reducing the sugar will reduce the volume of frosting made. This should be just enough to fill and frost as 2 layer cake, as pictured!

      Reply
      1. Andreea says:
        June 18, 2026

        Oh! What could I do to salvage my frosting?

  2. Janet TG says:
    June 16, 2026

    Can this recipe be made in a Bundt Pan?

    Reply
    1. Lexi @ Sally's Baking says:
      June 17, 2026

      Hi Janet, this strawberry cake batter fits nicely into a 10-cup or larger Bundt cake pan. We’re unsure of the exact bake time but it will increase due to the large amount of batter in one pan. Most of our Bundt cake recipes take between 55-70 minutes. Enjoy!

      Reply
  3. Linda says:
    June 15, 2026

    I must eat gluten free and will only bake with gf ingredients. I’ve got this cake in the oven. I make it each year for my sister’s birthday. The timing coincides perfectly with strawberry picking time here on Long Island. The cake comes out great! I use the Walmart brand Great Values gluten free flour. I follow the instructions to make it cake flour.
    I thank you. My sister thanks you. It’s our favorite June cake.

    Reply
  4. Brian says:
    June 14, 2026

    Hi Sally, I noticed you call for a pound of strawberries but only use half a pound for the puree. Where’s the other half a pound?

    Reply
    1. Lexi @ Sally's Baking says:
      June 15, 2026

      Hi Brian, sorry for the confusion! We recommend starting with 1 lb. of berries; after hulling, the weight will decrease. The recipe also accounts for the fact that a little bit of strawberry puree will be left behind in the blender or food processor. The important part is you have 1/2 cup of reduced puree going into the batter. Hope this helps!

      Reply
  5. Kyleen says:
    June 14, 2026

    I am trying to make my daughter a Barbie cake for her 9th birthday. I am planning on using two 8 inch pans and a 6 inch. Do you think I could get away with using this recipe as is or would you recommend I do one and a half times the recipe? Also she doesn’t want a super sweet frosting so I was going to use the not so sweet frosting recipe with the dried strawberry replacement.

    Reply
    1. Michelle @ Sally's Baking says:
      June 14, 2026

      Hi Kyleen, as written this recipe yields about 7 cups of batter. You can use our cake pan sizes and conversions post to help figure out what you need for your cake.

      Reply
  6. Megan H says:
    June 13, 2026

    I made this for my daughter’s birthday this weekend. While the flavor was good the texture was all wrong. So dense and heavy, and I followed the directions exactly. The only thing I can think is maybe cooking it in a 9×13 did something wrong to it? Also, there wasn’t enough frosting in this recipe to ice the whole cake properly, and I didn’t have enough to do any decorative piping. Altogether really disappointed.

    Reply
  7. Meghan says:
    June 13, 2026

    Have made this cake and loved it! Wondering if you could use a chocolate cake recipe with the strawberries?

    Reply
    1. Michelle @ Sally's Baking says:
      June 13, 2026

      Hi Meghan, we haven’t tested it so can’t say for sure. A chocolate cake batter is usually thinner so that may make things tricky. However, a chocolate ganache drip would be delicious with this strawberry cake! Let us know if you give it a try.

      Reply
  8. Tessa says:
    June 12, 2026

    Could strawberry jam be used in between the layers instead of the frosting? I’d still use the frosting to ice the outside of the cake, but was curious how jam might work in the layers. Is it best to do jam and icing or ok to just do jam?

    Reply
    1. Trina @ Sally's Baking says:
      June 12, 2026

      Hi Tessa! Jam can sink into cakes and make them soggy, we would recommend a thin layer of buttercream, then a layer of jam on top. A buttercream dam around the edges can help keep the jam from seeping out the sides as well!

      Reply
  9. Lynn says:
    June 12, 2026

    I have made this cakes and it’s delicious. Can it be adapted to a sheet cake? Thank you

    Reply
    1. Trina @ Sally's Baking says:
      June 12, 2026

      Hi Lynn, so glad you loved this cake! It’s a favorite. See Notes after the recipe for 9×13 inch pan baking instructions.

      Reply
  10. Fay says:
    June 11, 2026

    I was looking for a strawberry cake recipe for my daughter’s fifth birthday. She liked the look of this one so I gave her a go. It took some working out with a couple of things for UK ingredients. But finally worked out baking flour is plain flour in the UK and thankfully already has measurements in grams as well as cups and confectionery sugar is icing sugar apart from that it was actually surprisingly easy to make could make in advance in various ways which worked and kept very well in the fridge after being made. We had it up to 5 days later but this meaning it was perfect for prepping and making in advance for the birthday party as well as decorating the day before.

    Reply
  11. Dominique Apolonio says:
    June 11, 2026

    Hi! Would this recipe work for 3 8 inch tins instead of 2 9 inch tins?? Thank youuu

    Reply
    1. Erin @ Sally's Baking says:
      June 11, 2026

      Hi Dominique, you can use the recipe as is for three thinner 8 inch layers. The bake time would be less so keep an eye on them and use a toothpick to check for doneness. You can also make 1.5 times this recipe for three layers (doubling would be too much). With 8 inch pans your bake time may be a minute or two longer as your layers will be slightly thicker.

      Reply
  12. Paula says:
    June 10, 2026

    Can I use your strawberry sauce on top of the cake instead of frosting or will that make the cake too soggy? I’m planning to bring it to a get together.

    Reply
    1. Trina @ Sally's Baking says:
      June 11, 2026

      Hi Paula! Strawberry sauce could sink into the cake. You could layer it with whipped cream and fresh strawberries like we do with our fresh berry cream cake, or even serve plain cake slices with a spoonful of strawberry sauce added when serving.

      Reply
  13. Sam says:
    June 10, 2026

    The color does not come out same despite of following recipe.

    Reply
    1. Trina @ Sally's Baking says:
      June 10, 2026

      Hi Sam! The color of the cake or the frosting? The cake’s color comes from the strawberries you used – were they nice and red and sweet? You can always add a small amount of pink food coloring if you prefer it to be more pink. The frosting should definitely be pink from all the freeze-dried strawberries!

      Reply
  14. Jjj says:
    June 8, 2026

    Is this recipe the correct amount for 3 layers plus, 6” cake

    Reply
    1. Stephanie @ Sally's Baking says:
      June 9, 2026

      Hi Jjj, This recipe is written for two 9 inch round layers, or one 9×13 inch cake. For a 3 layer, 6 inch cake, you can use the batter from these strawberry cupcakes and use the baking instructions for 6 inch cakes.

      Reply