Rolled and twisted, this simple 8 ingredient bread dough transforms into an absolutely irresistible cinnamon crunch bread. Roll the dough up with a butter, cinnamon, and brown sugar filling, then create a crunch topping made from the same ingredients. Each bite is buttery, soft, and flaky with an unbelievable cinnamon sugar crunch crust on top.
When I made my first successful loaf of homemade cheese bread, I knew the recipe would be an instant hit with readers. After publishing it as a Sally’s Baking Challenge recipe few years ago, it’s consistently been the most popular bread recipe on this website—alongside our beloved sandwich bread. I mean, what could be better than cheese and homemade bread?
Well well well…
Readers asked if they can use the same dough to make a sweet version, so I tweaked the recipe and swapped cheese for cinnamon. Then I topped the whole thing with a cinnamon crunch topping. (Ever have a Panera Bread cinnamon crunch bagel? Like that!)
And then I wondered why I’d been making it with cheese for so long. TALK ABOUT AN UPGRADE!
One reader, Joyce, commented: “Positively scrumptious! Everybody raves about it. It is one of the very best things I’ve ever made. ★★★★★”
Another reader, Arlene, commented: “This was hands down the best cinnamon bread I’ve ever had. You’ll need to lock it up to prevent gobbling it up in one sitting. ★★★★★”
Tell Me About This Cinnamon Crunch Bread
- Flavor: The bread crumb is wonderfully buttery and sweet—definitely a breakfast or dessert bread. This is a lot like homemade cinnamon swirl bread, but we’re using brown sugar and there’s extra twisting so you get more pockets of cinnamon swirl in each slice.
- Texture: Because we have fat in the dough the bread is extra soft and flaky, almost like croissant bread. And using bread flour promises extra chew. These textures are the perfect contrast to the crunchy cinnamon crumbles on top. Each bite has something different—I know you’ll love that. It looks just like babka, but it’s not nearly as rich as, say, our apple cinnamon babka.
- Ease: There’s no arguing that homemade bread takes a little effort. But consider this a fun weekend or afternoon baking project. The dough is pretty straightforward and you use the same ingredients in both the cinnamon swirl filling AND cinnamon crunch topping. If you’re new to baking with yeast, review my Baking with Yeast Guide. Lots of helpful information there!
- Time: This dough requires 1 long rise, then a shorter 2nd rise. Once you understand the assembly process, the recipe moves pretty quickly. Set aside at least 4 hours from start to finish, but keep in mind most of that time is hands off as the dough rises.
If you are craving twisty cinnamon goodness, but don’t have time to let the dough rise, try these no yeast cinnamon rolls.
Overview: How to Make Cinnamon Crunch Bread
The following is an overview to help you understand the process before you get started. You’ll find the full printable recipe below.
- Make & knead the dough. You need 8 ingredients for the dough and I don’t recommend any substitutions. For soft, flavorful, and chewy cinnamon crunch bread, use a combination of buttermilk and water. Nondairy, whole, or low fat milks work too, but buttermilk produces phenomenal flavor and texture. The dough is flimsy and shaping is difficult if you use ALL milk, so that’s why we use some milk and some water. You also need yeast, sugar, butter, egg, salt, and bread flour.
- Let dough rise. This takes about 1.5-2 hours.
- Assemble the bread. If you’re a visual learner, watch me assemble the bread in the above video. It’s exactly how we shape Nutella babka and homemade cheese bread too.
- Let shaped bread rest for about 30 minutes as you prepare the cinnamon crunch topping and preheat the oven. It will slightly rise during this time. For the cinnamon crunch topping, whisk brown sugar, cinnamon, melted butter and a touch of flour together.
- Spoon cinnamon crunch topping all over bread, then bake. In the written recipe below, I recommend placing a baking sheet on a lower oven rack to catch any cinnamon sugar that may drip down as the bread bakes.
Step-By-Step Photos
Make and knead the dough, referencing my How to Knead Dough tutorial as needed. Then let it rise:
Punch down the risen dough, then roll out into rectangle. Spread extra soft butter on top, then sprinkle with your brown sugar and cinnamon mixture. Tightly roll it up cinnamon roll style. Place the log on its seam, then cut the log in half lengthwise using a sharp knife.
Criss-cross one half on top of the other half forming an X. Tightly twist the two together. Pinch the outer edges to seal as best you can, then place into a greased 9×5-inch loaf pan.
Let the dough rest and prepare the cinnamon crunch topping:
Can I Use This Cinnamon Crunch Topping on Bagels?
Yes yes and yes! This cinnamon crunch topping would be awesome on homemade bagels or cinnamon raisin bagels. Double the cinnamon crunch topping to ensure you have enough for an entire batch of bagels. After brushing the bagels with the egg wash in step 9 in that recipe, spoon cinnamon crunch topping on each before baking.
Testing the limit on “how much cinnamon swirl is too much cinnamon swirl?” Don’t pass up trying this because it’s even more ridiculously good than it looks!! And try this Cinnamon Swirl Cheesecake next!
Print
Cinnamon Crunch Bread
- Prep Time: 3 hours
- Cook Time: 50 minutes
- Total Time: 4 hours
- Yield: 1 loaf
- Category: Bread
- Method: Baking
- Cuisine: American
Description
This is a basic soft bread dough that’s rolled, twisted, filled, and topped with butter, cinnamon, and brown sugar. It looks like a lot of ingredients but the filling and topping ingredients are mostly the same. Read the recipe before starting so you’re prepared for the rolling and twisting step.
Ingredients
- 1/2 cup (120ml) buttermilk, warmed to about 110°F
- 1/3 cup (80ml) water, warmed to about 110°F
- 2 and 1/4 teaspoons (7g) instant or active dry yeast (1 standard packet)
- 1/4 cup (50g) granulated sugar, divided
- 5 Tablespoons (71g) unsalted butter, melted + slightly cooled
- 1 large egg, at room temperature
- 1 teaspoon salt
- 3 cups (390g) bread flour (spooned & leveled), plus more as needed for hands/work surface
Filling
- 3 Tablespoons (43g) unsalted butter, extra soft
- 1/3 cup (67g) packed light or dark brown sugar
- 1 and 1/2 teaspoons ground cinnamon
Cinnamon Crunch Topping
- 2 Tablespoons (28g) unsalted butter, melted
- 1/3 cup (67g) packed light or dark brown sugar
- 1 and 1/2 teaspoons ground cinnamon
- 2 teaspoons all-purpose flour or bread flour
Instructions
- Prepare the dough: Whisk the warm buttermilk, warm water, yeast, and 2 Tablespoons sugar together in the bowl of your stand mixer fitted with a dough hook or paddle attachment. Cover and allow to sit for 5 minutes or until foamy on top.
- Add the remaining sugar, the butter, egg, salt, and 1 cup flour. Beat on low speed for 30 seconds, scrape down the sides of the bowl with a silicone spatula, then add the remaining flour. Beat on low speed until the dough comes together and pulls away from the sides of the bowl, about 2 minutes. *If you do not own a mixer, you can mix this dough with a large wooden spoon or silicone spatula. It will take a bit of arm muscle.*
- Knead the dough: Keep the dough in the mixer (and switch to the dough hook if using the paddle) and beat for an additional 5 full minutes, or knead by hand on a lightly floured surface for 5 full minutes. (If you’re new to bread-baking, my How to Knead Dough video tutorial can help here.) If the dough becomes too sticky during the kneading process, sprinkle 1 teaspoon of flour at a time on the dough or on the work surface/in the bowl to make a soft, slightly tacky dough. Do not add more flour than you need because you do not want a dry dough. After kneading, the dough should still feel a little soft. Poke it with your finger—if it slowly bounces back, your dough is ready to rise. You can also do a “windowpane test” to see if your dough has been kneaded long enough: tear off a small (roughly golfball-size) piece of dough and gently stretch it out until it’s thin enough for light to pass through it. Hold it up to a window or light. Does light pass through the stretched dough without the dough tearing first? If so, your dough has been kneaded long enough and is ready to rise. If not, keep kneading until it passes the windowpane test.
- 1st Rise: Lightly grease a large bowl with oil or nonstick spray. Place the dough in the bowl, turning it to coat all sides in the oil. Cover the bowl with aluminum foil, plastic wrap, or a clean kitchen towel. Allow the dough to rise in a relatively warm environment for 1.5-2 hours or until double in size. (I always let it rise on the counter. Takes about 2 hours. For a tiny reduction in rise time, see my answer to Where Should Dough Rise? in my Baking with Yeast Guide.)
- Grease a 9×5-inch loaf pan.
- Roll out the dough: Punch down the dough to release the air. Place dough on a lightly floured work surface and with a floured rolling pin, roll the dough out into a 9×15 inch rectangle (approximately).
- For the filling: Spread softened butter all over the top of the dough, leaving a 1/2 inch border uncovered. The softer the butter is, the easier it is to spread in this step. (Microwave it for a few seconds to soften if needed.) Mix the brown sugar and cinnamon together, then sprinkle evenly all over the butter.
- Roll and twist the dough: If you need a visual, watch the video to see exactly how I do this step. Tightly roll the dough into a 15-inch log. Place the log on its seam. Using a sharp knife, cut the log in half lengthwise. I find a serrated knife works best. Criss-cross one half on top of the other half—forming an X. Tightly twist the two together. Pinch the outer edges to seal as best you can. Place in prepared loaf pan and cover with aluminum foil, plastic wrap, or a clean kitchen towel. (This step can get a little messy!) Allow the covered loaf to rest for 30 minutes. It will slightly rise during this time.
- Adjust the oven rack to the lower third position. Place a baking sheet on the lower rack to catch any cinnamon/sugar that may drip down. Preheat the oven to 350°F (177°C).
- For the cinnamon crunch topping: Whisk the melted butter, brown sugar, cinnamon, and flour together. Spoon over loaf right before baking.
- Bake: Bake until golden brown and, when gently tapped, the top of the loaf sounds hollow, about 45-55 minutes. The top browns quickly as it bakes, so tent the entire loaf with aluminum foil. (I usually place foil on top after about 20 minutes.) Remove finished bread the oven and place on a wire rack. Cool for 10 minutes in the pan, then remove from the pan and cool loaf on the wire rack.
- Slice and serve warm or at room temperature. Cover and store leftovers at room temperature for 2 days or in the refrigerator for up to 1 week. Leftover slices taste delicious when warmed in the microwave for 10 seconds. Topping tends to lose its crunch after a day or 2.
Notes
- Make Ahead Instructions – Overnight: Prepare the dough through step 3. Place into a greased bowl as directed in step 4. Cover the dough tightly and place in the refrigerator for up to 15 hours. Remove from the refrigerator and allow the dough to fully rise for 1-2 more hours. Continue with step 5. I don’t recommend shaping the bread the night before as it will puff up too much overnight.
- Make Ahead Instructions – Freezing: Baked bread freezes wonderfully. Wrap the cooled loaf in plastic wrap, then a layer of aluminum foil. Freeze for up to 3 months. Thaw wrapped bread overnight in the refrigerator or at room temperature, then warm to your liking. You can also freeze the bread dough. After punching down the dough in step 6, wrap the dough tightly in plastic wrap, then a layer of aluminum foil. Freeze for up to 3 months. Thaw overnight in the refrigerator, then punch the dough down again to release any air bubbles. Continue with the rest of step 6.
- Special Tools (affiliate links): Electric Stand Mixer or Glass Mixing Bowl and Wooden Spoon or Silicone Spatula | 9×5-inch Loaf Pan | Rolling Pin | Whisk | Cooling Rack
- Buttermilk: Buttermilk provides the softest texture and unbeatable flavor. In a pinch, you can use whole milk instead. Lower fat or nondairy milks can work too, but the bread won’t taste as moist or rich. Here are other recipes using buttermilk if you purchase a carton and need to use it up.
- Yeast: I usually use instant yeast in this dough, but you can use active dry yeast instead if needed. No changes to the recipe, except the rise time will be at least 2 hours in step 4 if using active dry yeast. Reference my Baking with Yeast Guide for answers to common yeast FAQs.
- Bread Flour: Higher protein flour like bread flour is best for this bread recipe because of its strong gluten formation and high rise. You can use all-purpose flour instead if needed, but for absolute best taste and texture, I recommend bread flour.
Reader Comments and Reviews
I split the loaf in half as my 9×5 pan would not accommodate the whole loaf! It is now on a second rise in two 9×5 loaf pans. The recipe is very nice. Can’t wait to try it!
This came out so good. I had to make 4 loafs back to make once my family tried the 1st one. Will definitely be making more.
I have this in the oven right now and I feel like I must have done something wrong. The dough is over the edges of the pan as though it is dripping (along with the topping). If I could attach a picture, I would. Any idea what could be happening? It looked perfect before I put it in!
Hi Christine, are you using a 9×5-inch loaf pan or a smaller one by chance? Even a slightly smaller 8×4-inch pan could cause the dough to overflow. Be careful not to let the dough over-proof too, as it can cause the bread to rise quickly and then collapse in the oven. We hope the bread still turned out well for you!
It did turn out and it is delicious! It is also almost gone. 🙂 The whole family loves it! I did use a 9×5 inch pan. I think maybe I didn’t have it tucked under as well as I should have. It may have been over-proofed too, but it did the opposite of collapse. It puffed up and over the edges. It looked like an octopus, but it is loved regardless. I plan to get it right next time. Thank you for all of the great recipes!
Can sour milk (with ?? added) be used instead of buttermilk?
This is the most addictive bread I have ever eaten. You have been warned!
Sally you did it again. Great recipe. I added more cinnamon and also added cinnamon and vanilla to the bread dough itself. Will definitely make it again
Am I able to leave this as a log or does it need to be cut and twisted? This is the closest thing I’ve found to my absolute favorite bread as a child which I can’t find since I moved away. High hopes! Thank you!
Accidentally doubled the buttermik kept adding four til got the right feel. Hoping it works still. Will report back.
It came out perfectly! I love the soft dough that reminds me of a cinnamon roll or cinnamon crunch bagel from Panera.
I was wondering if this dough recipe could be used as a king cake by just cutting the rectangle into two and after placing the filling then roll each piece lengthwise into two logs, twist like a rope and then make an oval like a king cake.
Hi Joelle, so glad you love this bread! We haven’t tested shaping it into an oval, but would love to hear how it goes if you do!
Love so many of your recipes. I don’t believe you have a cinnamon raisin bread recipe, so can I add raisins to this recipe and if yes, what’s the maximum amount I can add?
Hi Ginny! Here’s our cinnamon swirl bread recipe – you can add 3/4 cup (about 110g) of raisins to the cinnamon-sugar mixture in that recipe. Sprinkle it over the egg white-brushed dough.
Your instructions were excellent and this recipe is flawless. Thank you.
This looks delicious! Has anyone tried it in smaller loaf pans (thinking of making it to hand out to neighbors at Christmas).
Hi Emily, we’re sure you could make smaller loaves – what a sweet gift!
Hi! I’m wondering if you’ve tried making it smaller? These loaves are giant, and we tend not to finish it. I’d like to try to make them in paper loaf pans (7″ x 3″) so I could give one away whenever I make it.
Hi, I was wondering if I could use unsweetened/unflavored kefir in place of the buttermilk for this recipe?
Hi Ophelia, we don’t have any experience baking with kefir but let us know if you try! Is it a similar consistency to buttermilk?
Um YUM. Amazing texture, sweet and a little salty when topped with salted butter. SO GOOD. Should have heeded the warning on topping falling into the oven…had to disable the smoke detectors until I could clear all the smoke will definitely use a pan underneath next time as you suggested! Looking forward to trying your other bread recipes as this was 10/10.
I can’t tell you how much I love your site! I get excited every time I see a new post! Love all your recipes!!
Looking forward to making this! Can I double the recipe to make two loaves at a time?
Hi Kim, for best results, we recommend making 2 separate batches rather than doubling.
Hi Sally, I love your recipes. My husband goes crazy when I tell him I am trying a new Sally recipe. Could I use this cinnamon crunch topping on your cinnamon quick bread?
Hi Michelle, we haven’t tested it, but that should work just fine! After making the topping, you may want to place it in the refrigerator for a bit to cool it down. That will help it “keep shape” and prevent it from melting into the top of the bread. Let us know how it goes!
This was not only delicious, but it was the best result I’ve ever had making bread of any kind. I usually let my stand mixer knead my dough, because I’ve got a bad elbow, but after watching your kneading video demo, I thought I could do it, and I did!! Thank you for demystifying kneading, and showing me that the reason I was getting bad bread results was because of bad kneading. It was easier to proof and roll out. And it baked UP, not dense! Thank you so much!
Hi Sally, I have a dark loaf pan, will that affect the baking time and oven temperature?
Hi Mariam, a darker pan may bake through a bit quicker. Keep a close eye on it to ensure it doesn’t brown too quickly. You could also try decreasing the temperature a bit, but bake time will again vary.
This makes the best French toast ever!!!!! I also love this just toasted with butter. My favourite loaf, hands down!!! My family devours it. Every time I turn around another slice is gone!!!
Can I add about 1/2 cinnamon chips? Thank you for this recipe!
Hi Shelia, we haven’t tried that, but it should be fine! Let us know how it turns out.
I only have a 10-inch loaf pan. Will the recipe work the same with it?
Hi Lily, a 9×5-inch pan is best, but you can likely make it work with a 10-inch long loaf pan. You may need to play with the length to which you roll out the dough. The final loaf will be shorter, too. Let us know if you do decide to give it a try.
This is a favorite in my house. It’s so delicious. I just made this but cut into discs and put it into a muffin tin and it was just as good and easier to share at a party. Followed recipe exactly but I cut the 15 inch log into 16 discs and baked at 350 for like 23 minutes. They were like cinnamon crunch muffins. 10/10 as always with Sally.
Is there a way to see nutrient content. Before I’m blasted by haters, it would help to also give substitutes if possible. I know they are rare treats and not eaten daily, but there’s no reason to be attacked over a question. If u don’t care, then don’t even reply. Thank you for always delightful recipes. You are gifted!
Hi Cheryl, We don’t usually include nutrition information as it can vary between different brands of the same ingredients. Plus, many recipes have ingredient substitutions or optional ingredients listed. However, there are many handy online calculators where you can plug in and customize your exact ingredients/brands. Readers have found this one especially helpful: https://www.verywellfit.com/recipe-nutrition-analyzer-4157076
Love your February recipes – I want to make all of them!
Starting with this one.
Question: I have both the red and gold Saf yeasts. Could I use the gold one for this? Or am I better with the red?
Thanks for such inspiring and delicious looking recipes – perfect for the month of February❤️
Hi Sally! As we understand it, Saf gold is made for sweet doughs, which this should qualify as. Both yeasts should work well here. Let us know if you try!
I made for my neighbor as a thank you – he came over and offered to pay me to make more so definitely a success! I almost kept it since it smells amazing when baking so had to make one for me – yum!
Making this for the second time already. I’m adding some cooked apple pieces. I have made a mess of it, but I know it will taste great!
When I saw this recipe, I thought: that looks like those cinnamon bagels from Panera Bread… and that’s exactly what Sally wrote in her post! I followed the recipe precisely (I enjoyed the process… very similar to Sally’s cinnamon rolls) and baked it for the full 55 minutes. The bread is so soft and tender and the cinnamon sugar inside and out is so delicious. So glad I made this; my whole family is enjoying it.
This was amazing! I used all all-purpose flour, made homemade buttermilk (2% milk + 1tsp white vinegar), and it turned out divine! Perfect combo of a cinnamon bun’s sweetness, a white bread’s softness, and some other recipe for a crunch on top. Watching the video really helped me determine how to criss cross and twist around the bread, so i highly recommend doing that. And after 20 minutes in the oven, as directed, i lay some aluminium foil on top. When about 47 minutes was up, i only slightly heard a bit of a “hollowed” sound, and it was baked perfectly <3 thank you very much Sally and team!!!!!!! This is a GEM for sure
Look forward to trying this one. Found a wonderful tip…those with instapots that have yogurt function can proof dough in instapot! I’ve done it and it works perfectly!