White Chocolate Red Velvet Cookies

Soft & chewy red velvet cookies made from scratch. Dip them in white chocolate and give each one a shower of festive sprinkles. 

stack of white chocolate red velvet cookies with sprinkles

A quick break from the healthy January recipes today. Sorry?

I made a batch of red velvet cookies this weekend for my best friend, Erin. Erin was my roommate before I moved in with Kevin. She lived with me for the first year of Sally’s Baking Addiction’s life. Last night, she told me that she remembers the moment after I first pressed publish. (gah! those iPhone photos!) I walked out of my bedroom in my pink fuzzy socks and said “no one is going to read it!”

Thank you, Erin, for putting up with all the weekend baking.

white chocolate red velvet cookies with sprinkles on a white plate

Erin came over last night to see the new apartment. We also inhaled some sprinkle-tastic, white chocolate dipped, chewy red velvet cookies. For the record, these cookies are phenomenal with wine. Try it.

Anyway. These cookies are quite festive, no? The sprinkles warm my heart. 

A lot of red velvet first timers always ask me… what does it taste like? Is it just red chocolate? Well, to be honest… red velvet tastes like vanilla and chocolate combined. More chocolatey than a piece of vanilla cake but less fudgy than a brownie. Does that make sense? A harmonious, buttery marriage of chocolate and vanilla together. Dip all that into some pure white chocolate and you’ve got yourself one impeccably tempting dessert.

Today’s cookie recipe is a spin-off of my Red Velvet Chocolate Chip Cookies. 100% from scratch, these soft & chewy red velvet cookies have been a huge hit so far with readers. Looking for a cake mix version? Make these cookies and substitute red velvet mix.

red velvet cookie dough balls on a silpat baking mat


For dipping, use pure white chocolate. Pure white chocolate found in the baking aisle, such as Ghirardelli. Do not use white chocolate chips. They do not melt down properly unless you add shortening. And if not careful, your “white chocolate” coating could taste waxy with all that shortening.

For these reasons, I recommend pure white chocolate for dipping.

3 images of white chocolate red velvet cookies

Make sure the cookies are relatively cool before you dip them into the white chocolate. Once the chocolate has set, the cookies are perfect for travel. I simply piled the leftover cookies onto a paper plate tucked inside a large zipped-top bag for Erin to take home.

They’re such a simple, festive cookie to make for Valentine’s Day. And to be honest – any occasion! Use different colored sprinkles depending on the holiday.

stack of white chocolate red velvet cookies with sprinkles

Red velvet lovers, you are about to enter into cookie heaven. Warning: you may never turn around!

Follow me on Instagram and tag #sallysbakingaddiction so I can see all the SBA recipes you make. 

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stack of white chocolate red velvet cookies with sprinkles

White Chocolate Dipped Red Velvet Cookies

  • Author: Sally
  • Prep Time: 1 hour, 10 minutes
  • Cook Time: 10 minutes
  • Total Time: 2 hours, 15 minutes
  • Yield: 18 cookies
  • Category: Cookies
  • Method: Baking
  • Cuisine: American


Soft & chewy red velvet cookies made from scratch. Dip them in white chocolate and give each one a shower of festive sprinkles. 


  • 1 and 1/2 cups + 1 Tablespoon (196g) all-purpose flour (spoon & leveled)
  • 1/4 cup (21g) unsweetened natural cocoa powder
  • 1 teaspoon baking soda
  • 1/4 teaspoon salt
  • 1/2 cup (115g) unsalted butter, softened to room temperature
  • 3/4 cup (150g) packed light or dark brown sugar
  • 1/4 cup (50g) granulated sugar
  • 1 egg, at room temperature*
  • 1 Tablespoon (15ml) milk
  • 2 teaspoons pure vanilla extract
  • 1 Tablespoon red food coloring (liquid or gel)
  • 10 oz (280g) pure white chocolate*
  • sprinkles


  1. Toss the flour, cocoa powder, baking soda, and salt together in a large bowl. Set aside.
  2. Using a handheld or stand mixer with a paddle attachment, beat the butter on high speed until creamy, about 1 minute. Scrape down the sides and the bottom of the bowl as needed. Switch the mixer to medium speed and beat in the brown sugar and granulated sugar until combined. Beat in the egg, milk, and vanilla extract, scraping down the sides and bottom of the bowl as needed. Once mixed, add the food coloring and beat until combined. Turn the mixer off and pour the dry ingredients into the wet ingredients. Turn the mixer on low and slowly beat until a very soft dough is formed. Beat in more food coloring if you’d like the dough to be redder. The dough will be sticky.
  3. Cover the dough tightly with aluminum foil or plastic wrap and chill for at least 1 hour and up to 3 days. Chilling is mandatory.
  4. Preheat oven to 350°F (177°C). Line two large baking sheets with parchment paper or silicone baking mats. Set aside.
  5. Scoop 1.5 Tablespoons of dough and mold into a ball, as pictured above. Place 9 balls onto each baking sheet. Bake each batch for 10 minutes. The cookies may have only spread slightly, that is ok. Simply press down on the warm cookies if you’d like them spread out more. Allow to cool for at least 25 minutes on the baking sheets before dipping.
  6. In a small microwave safe bowl, melt the white chocolate in 15 second increments, stirring after each time until perfectly smooth. White chocolate seizes very quickly, so be careful. Dip half of each cookie into white chocolate and top with sprinkles, as pictured above.
  7. Allow the chocolate to set. I stuck my cookies in the refrigerator for 20 minutes. Store cookies in an airtight container at room temperature for up to 7 days.


  1. Freezing Instructions: Cookies can be frozen for up to 2-3 months. Thaw overnight in the refrigerator before enjoying. Cookie dough balls can also be frozen up to 2-3 months. Bake for 1-2 extra minutes (do not thaw).
  2. Egg: Room temperature egg is preferred. To bring egg to room temperature quickly, simply place in a cup of warm water for 5 minutes. I usually set out my egg when I set out my butter to soften about 1 hour before beginning.
  3. White Chocolate: For dipping, use pure white chocolate if you can. Pure white chocolate found in the baking aisle, such as Ghirardelli. Do not use white chocolate chips. They do not melt down properly as a smooth coating.
  4. Be sure to check out my top 5 cookie baking tips AND these are my 10 must-have cookie baking tools.

Keywords: white chocolate dipped red velvet cookies, red velvet cookies

PS: I found these heart sprinkles at Target in the $1 section. I’ve also seen similar sprinkles at Michaels and Hobby Lobby!

heart sprinkles in a container


  1. These look so adorable and perfect for Valentine’s Day–my girls were just asking if we could bake treats for their classes, and I think we will be stocking up on white chocolate and heart-shaped sprinkles to make these!

    1. How perfect, Jackie! Such a festive treat for the holiday. Plus, the kids can help with the white chocolate dipping/sprinkling.

  2. Katrina @ Warm Vanilla Sugar says:

    These truly sound dreamy! Love the white chocolate dip 🙂

  3. These are so perfect for Valentines Day! I am definitely making something Red Velvety because I haven’t ventured into red-velvet land before. SO good! Also, your friend sound perfect and like she knows you so well. I love friends like that! Basically family, right? 🙂

  4. Red velvet and white chocolate is pretty much the best combo EVER! These cookies look phenomenal. Love your heart sprinkles—too cute! 😀

  5. Zainab @ Blahnik Baker says:

    These are adorable and so so perfect for V day!! I love everything red velvet. But iIve not ventured into cookies yet. Your timing couldn’t be more perfect 😉

    1. You gotta try them Zainab!

  6. I need to get my butt to Target today to get my hands on these sprinkles! As soon as you posted them on Instagram, I made a mental note to go ASAP. Target never lets you down 😉

    1. Lauren, stock up when you see them! I went back yesterday and only saw a few containers left.

  7. Julianne @ Beyond Frosting says:

    What a great recipe Sally! I laughed out loud at “Did I just write her jam”. Hahah!

    1. Hahaha I don’t even know why I typed it, but I just couldn’t backspace. lol

  8. Rochelle @ Oh So Sweet Baker says:

    These cookies are just perfect for Valentines day. Love the contrast between the red and white then those colourful sprinkles

  9. these look absolutely amazing. i have been looking for new recipes to hone in on my baking skills so i think i just might try this out next sunday in the afternoon!

    1. Let me know if you try them, Rae! Enjoy.

  10. Averie @ Averie Cooks says:

    I remember when you used to live with Erin! Feels like just a minute ago! Wow!

    Love that they’re scratch red velvet. I have a scratch red velvet recipe later this week or next. I only had to go thru about 10 vials of red food coloring to get it 🙂

    And great tip about the white choc and to not use chips/shortening b/c it can taste like wax. And to just use real white choc. Yes, indeed!

    So pretty & pinned!

    1. Real white chocolate, for so many reasons, is just worlds better for dipping/dunking. Well, for just about most things when it comes to cookies. Thanks for pinning Averie!

  11. So pretty! I love the colors. And the fun sprinkles, of course. These would be perfect for my roommates’ single ladies day (aka Valentine’s Day). Erin sounds like a wonderful friend! And, I mean, she has a pretty great name. 😉 Hope you’ve had a fun weekend!

    1. Erin, did I see your football team win last night??!!! The seahawks goin’ the Super Bowl 🙂 My team won last year (Ravens)

      1. Yeah you did! So excited. I even had a few Seahawks Super Bowl recipes waiting in the wings that I can post now. 😉 I can’t even imagine how fun that must have been, Sally! Baltimore was probably going crazy! Fingers crossed that Seattle has reason to go just as crazy in a couple Sundays! 🙂

  12. Just gorgeous! I love red velvet and I might have to make some of these for my sweetheart for Valentine’s Day. I might even let him take the rest to work before we eat them all 🙂
    I am off to hunt down some heart sprinkles in Australia!

    1. Any sprinkles would be just fine on these cookies, but hearts are just perfect for your sweetheart on the upcoming Vday Amy. Such a sweet gift for him.

  13. Sally these look very pretty and perfect for V-Day! Again, I am so excited and proud of you for all your hard work and achievements. I’m sure everyone around you is booming with pride. May you have tons more success. Thank you for all your love that your give to your readers. You make everyone feel a part of your kitchen. Lots of love to you!!

    P.S. You don’t have to tell me if I’m right or wrong, but I’m gonna venture a guess about the cupcake pic you posted from your cookbook a couple days ago. I have this haunch they’re white-choc raspberry? Even if I’m wrong I’m sure it’ll be delish! t c

    1. Iram, I read this comment last night and instantly smiled. Thank you so, so much for the very kind words!!

      And about those cupcakes… you have a very good eye. You’re absolutely right!

  14. These are so pretty! What a fun recipe for Valentine’s Day. I might just have to make these for my students…a great excuse to stop class early and eat! 😉

    1. Heck yeah! The students would love them I’m sure. Not only because you stopped class but because… they’re so darn good. Thanks Sarah Kate!

  15. We all need a lifelong friend like that to encourage us, make us giggle, pick us up when we’re feeling down, give us advice, stick around through thick and thin, and know us better than we know ourselves. So happy for you and Erin that you have each other! And there’s absolutely nothing wrong with taking a little break from SBA Healthy January — life is all about moderation, although desserts always deserve a little more attention than everything else! 😉

    1. Couldn’t agree more with everything you said Amy. We all need a friend like that! And sugary desserts will always get the most attention in my kitchen. It’s the super decadent stuff that brings everyone together, am I right? And that’s what I love most about baking. Anyway, I know you are all about healthy baking and you should try a healthified red velvet recipe!

  16. Helen @ Scrummy Lane says:

    How pretty! And so lovely to give as a gift – I love food gifts!!

  17. Amanda @ Diary of a Semi-Health Nut says:

    I’ve wanted to try to make red velvet something from scratch ever since I saw an episode about it on Alton Brown’s Good Eats! (I flippin’ love that show!)

    These are absolutely beautiful! I attempted pink-colored cookies this weekend but they just look goofy. Maybe red is the way to go!

    Pinning these! Thanks for sharing! 🙂

    1. LOVE that show so much. Maybe it’s because I’m infatuated with learning about the science of foods and such. You too I assume! I hope you try these Amanda and thanks for pinning!

  18. Dorothy @ Crazy for Crust says:

    They are absolutely gorgeous! I want to eat my computer now. 🙂

  19. Cate @ Chez CateyLou says:

    These are so festive! I love them. I’m with you, the heart sprinkles are just the cutest. What a fun recipe for Valentine’s Day!

  20. Where do you typically get your sprinkles from? I saw on this post you got these from target, and you get them from michaels, but do you purchase or recommend buying in bulk anywhere?

    1. Hey Terri! I often buy them at the store, but sometimes I order them in bulk here: http://www.nuts.com/chocolatessweets/toppings/sprinkles/rainbow-sprinkles.html

      They’re much cheaper that way.

      1. Hi Sally, I like the heart sprinkles that have blue mixed in with the red, pink and white. Something different. Who makes those? I found the other sprinkles you have pictured, but just not the ones that have blue hearts. Thanks!

  21. About to make these May change it out for a cream cheese frosting though. Pre ordered your book today through amazon!

    1. Thanks for pre-ordering Kyle! I love red velvet and cream cheese frosting. In case you need a good cream cheese frosting recipe… this is the one I always use: https://sallysbakingaddiction.com/2013/05/29/best-ever-banana-bread-with-cream-cheese-frosting/

  22. Amy at Ms. Toody Goo Shoes says:

    More for my red velvet addiction! Yay! Pinned!

    1. Thanks for pinning Amy!

  23. Tieghan Gerard says:

    I saw your instagram photos of the advanced copy. SO EXCITING!! You must be jumping out of your skin! It looks amazing!! Cannot wait!

    And these cookies! Loving red velvet lately, so these are really looking fun! Plus, chocolate dipped anything is always my favorite. Oh and the sprinkles! I must hit up target and get some!

  24. These cookies look so pretty Sally! That sounds like a such a wonderful visit from Erin 🙂 I’m sure she had a great time and loved these cookies too – they look so fun and festive with the sprinkles and perfect for Valentine’s Day 🙂

    1. She loved the cookies, Kelly. She said they tasted like little red velvet pillows. You should give them a try!

  25. Oh cookies, cookies cookies! How I love them so much. Your cookies are colorful and looks very delicious! I will find time to indulge on them once I have time to make some.

    1. Thanks Marie! Let me know if/when you give them a try.

  26. Becca @ Crumbs says:

    These do look very good! And its perfectly acceptable to take a break from SBA Healthy Jan once in a while 😉

  27. Yep, just regular milk will be fine. Hope you try them Paloma!

  28. Ok these are totally cute!! And who doesn’t like red velvet??!! You are the queen of awesome cookies!! Thanks 🙂

  29. Kira - The Healthable Old Soul says:

    The chewiness is what stands out!!! Great Job!

  30. Faith @ Pixie Dust Kitchen says:

    College friends are the best- my roommate always encourages me with my blog too. I love how festive these are for V-day! So cute.

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