Red Velvet Layer Bars

These red velvet layer bars are everything you love about classic seven layer bars, but they’re baked on top of a red velvet cookie crust. These loaded bars are extra chewy, gooey, buttery, and sweet!

red velvet seven layer bars

Attention red velvet lovers! These red velvet seven layer bars recipe comes from my dear friend Deborah’s cookbook, Red Velvet Lover’s Cookbook. Deborah blogs at Taste and Tell and wrote this cookbook for anyone madly in love with red velvet’s flavor. Yes, it’s a book of all things red velvet! I knew sharing a recipe from this cookbook would be a hit considering how much we all love red velvet cake, red velvet cupcakes, and even red velvet chocolate chip cookies.

These red velvet seven layer bars remind me of classic magic bars (also known as seven layer bars) but incorporate red velvet. The base is a soft, cookie-like red velvet layer. On top of that? A rich, sweet, chewy, gooey, and completely overloaded smorgasbord of toppings. Go big or go home.


These Red Velvet Seven Layer Bars Are:

  • Totally rich and indulgent
  • Perfect for red velvet loversโ€”if you loved my red velvet Oreo brownies, you’ll flip for these!
  • Chewy and gooey
  • Coconut-y
  • Easy to make
  • Always a hit with a crowd
  • Piled high with chocolate chips, white chocolate chips, coconut, and pecans
  • A texture lover’s dream
2 images of Red Velvet Lovers Cookbook by Deborah Harroun

Ingredients You Need

You’ll appreciate that this recipe doesn’t call for any crazy ingredients. You need basic pantry staples.

  • Flour: All-purpose flour serves as the base of these bars.
  • Cocoa Powder: Cocoa powder helps add that cocoa red velvet flavor.
  • Baking Powder: Baking powder helps the bars rise.
  • Vanilla Extract & Salt: Both add flavor. Try using homemade vanilla extract.
  • Sugar: To sweeten the base.
  • Red Food Coloring: Tints the base cookie layer red for the classic red velvet appearance.
  • Egg: 1 egg binds everything together.
  • Chocolate Chips, White Chocolate Chips, Coconut, & Pecans: Delicious toppings for these bars.
  • Sweetened Condensed Milk: When poured on top, sweetened condensed milk is the “glue” that holds the topping together. It bakes and coats the toppings so each bite is chewy ooey gooey!

A note about food coloring: The red velvet cookie layer wouldnโ€™t be red without food coloring. I recommend gel food coloring because the color is concentrated, so you need less of it. For natural coloring, try using beet powder. If you donโ€™t want to use food coloring, leave it out! The bars will have the same flavor and be a lovely shade of cocoa.

red velvet seven layer bar on a white plate with a fork

How to Make Red Velvet Seven Layer Bars

  1. Whisk the dry ingredients together.
  2. Cream the wet ingredients together. (Butter, sugar, egg, and vanilla.)
  3. Add the red food coloring.
  4. Spread the dough into a prepared pan. The dough for this layer is incredibly sticky and thick, so take your time spreading it out into the pan.
  5. Pre-bake the cookie layer. Bake the red velvet cookie bar base for 8 minutes.
  6. Add the toppings to the cookie bar base. Sprinkle coconut evenly over the bars, followed by chocolate chips and white chocolate chips. Pour the sweetened condensed milk evenly over the top. Add pecans.
  7. Bake. Bake the seven layer bars until set.
  8. Cool, then slice into squares.

What size pan to use? Deborah’s recipe directs to bake the bars in a 9×13-pan, but mine was already in use so I just used an 11×7-inch pan instead. Using a smaller pan made my bars a little thicker than Deborah’s. I include both bake times in the recipe below.

2 images of red velvet seven layer bars

Which Part is Your Favorite?

With so many flavors and textures to love, it’s hard to pick a favorite! If I *had* to choose, I think mine would be the melty chocolate paired with chewy, sweet coconut.

Deborah describes these bars as addictiveโ€”and she totally nails it with that description. As a huge fan of regular seven layer bars (and these ultimate magic cookie bars), I couldn’t stop slicing off little squares for myself. Dare I say this version of the classic dessert might be better than the original? Seriously.

By the way… while these bars are an obvious choice for Valentine’s Day desserts, they are also a festive addition to any platter of Christmas cookies!

Print
clock clock iconcutlery cutlery iconflag flag iconfolder folder iconinstagram instagram iconpinterest pinterest iconfacebook facebook iconprint print iconsquares squares iconheart heart iconheart solid heart solid icon
red velvet seven layer bars

Red Velvet Layer Bars

4.7 from 7 reviews
  • Author: Sally
  • Prep Time: 15 minutes
  • Cook Time: 35 minutes
  • Total Time: 3 hours
  • Yield: 24-30 bars
  • Category: Bars
  • Method: Baking
  • Cuisine: American
Save Recipe

Description

There are 7 layers to love in these chewy, gooey, sweet red velvet bars.


Ingredients

  • 1 and 1/4 cups (156g) all-purpose flour (spooned & leveled)
  • 1 Tablespoon (5g) unsweetened cocoa powder
  • 1/2 teaspoon baking powder
  • 1/8 teaspoon salt
  • 1/2 cup (8 Tbsp; 113g) unsalted butter, softened to room temperature
  • 3/4 cup (150g) granulated sugar
  • 1 large egg
  • 1/2 teaspoon pure vanilla extract
  • 1 Tablespoon (15ml) liquid red food coloring
  • 1 and 1/3 cups (120g) sweetened shredded coconut*
  • 1 cup (180g) semi-sweet chocolate chips*
  • 1/2 cup (90g) white chocolate chips
  • 1 (14 ounce) can sweetened condensed milk
  • 1 cup (130g) chopped pecans


Instructions

  1. Set your oven rack to the center position and preheat oven to 350ยฐF (177ยฐC). Line the bottom and sides of a 9×13-inch baking pan or 11×7-inch baking pan* with aluminum foil (or use parchment), leaving an overhang on all sides. Set aside.
  2. Whisk the flour, cocoa powder, baking powder, and salt together in a large bowl until combined. Set aside.
  3. In a large bowl using a handheld mixer or stand mixer with paddle attachment, beat the butter for 1 minute on medium speed until completely smooth and creamy. Add the granulated sugar and beat on medium high speed until fluffy and light in color. Beat in egg and vanilla on high speed until combined. Scrape down the sides and bottom of the bowl as needed. Beat in the food coloring until combined. With the mixer running on low speed, slowly mix the dry ingredients into the wet ingredients until combined. The red velvet dough will be quite thick and sticky.
  4. Using a silicone spatula, spread dough in an even layer into the prepared baking pan. It’s very sticky, so take your time pushing it to each corner of the pan. Bake for 8 minutes. Remove from the oven and leave the oven on.
  5. Sprinkle the coconut over the cookie layer, followed by the chocolate chips, then the white chocolate chips. Pour the sweetened condensed milk evenly over the top. Sprinkle with pecans. Bake until set, about 25 minutes.* Cool on a rack for at least 2 hours before cutting into squares.

Notes

  1. Make Ahead & Freezing Instructions: Store in an airtight container at room temperature or in the refrigerator for up to 3 days. Bars can be frozen, up to 2-3 months. Thaw overnight in the refrigerator.
  2. Special Tools (affiliate links):ย 9×13-inch Baking Pan or 11×7-inch Baking Pan (what I used for the pictured bars) | Glass Mixing Bowl | Whisk | Electric Mixer (Handheld or Stand) | Silicone Spatula | Cooling Rack
  3. Coconut: Different brands of coconut weigh different amounts; anywhere around 120g is fine.
  4. Chocolate Chips: Deborah’s recipe calls for 1/2 cup milk chocolate chips and 1/2 cup semi-sweet chocolate chips. I only had semi-sweet on hand, so I used 1 full cup semi-sweet chocolate chips. My bars are actually only 6 layers! Feel free to make them with milk chocolate as well, just as the original recipe directs.
  5. Baking Pan: I used an 11×7-inch baking pan. My bars took 32 minutes using this size pan.
  6. Recipe from Red Velvet Lover’s Cookbook.
sally mckenney headshot purple shirt.
About the Author

Sally McKenney

Sally McKenney is a baker, food photographer, and New York Times best-selling author. Her kitchen-tested recipes and step-by-step tutorials have given millions of readers the knowledge and confidence to bake from scratch. Sallyโ€™s work has been featured on TODAY, Good Morning America, Taste of Home, People, and more.

Read More

Reader Comments and Reviews

  1. Princess says:
    July 21, 2025

    Sally โ€” thanks for allll your recipes!

    I like this except the topping is great deal compared to the depth (or thinness) of the bottom (red velvet cake part).

    How can I adjust the recipe to make the bottom thicker?

    One would think to just double it. If so, I have no idea how long to cook it before placing the toppings layers.

    What do you recommend to make the bottom thicker (more cake to bite!).

    โ€”โ€”โ€”โ€”-

    SUGGESTION: Bakers, I suggest you stay away from the edges with the sweetened condense milk. Mineโ€™s got a little hard or chewy.


    1. Lexi @ Sally's Baking says:
      July 22, 2025

      Hi Princess, thank you for giving this recipe a try! We haven’t tried making a thicker bottom layer; we fear doubling may be a bit too much, but you could try 1.5x the batter. Bake time will be slightly longer. Let us know if you give it a try!

  2. angie roberts says:
    June 4, 2025

    These are amazing and I’ve made them more than once but recently had a friend ask if I could make these without eggs, so I’m wondering if I can substitute the eggs with applesauce? Or something else?

    1. Lexi @ Sally's Baking says:
      June 4, 2025

      Hi Angie, we haven’t tested this recipe with any egg substitutes, so we’re unsure of the results. Let us know if you give anything a try!

  3. Nikki says:
    February 10, 2025

    I made this to take to work. They are amazing! The base it tricky and sticky but comes out great. Everyone loved them. I used unsweetened coconut and some buttersweet chocolate tp cut so e sweetness. Turned out great. A definite keeper.

  4. Lisa P says:
    February 2, 2025

    Hi, i was wondering how long to bake with out the topping. I just want to make a cookie bar.

    1. Trina @ Sally's Baking says:
      February 2, 2025

      Hi Lisa! We haven’t tested this recipe without the additional bar toppings, bake until a toothpick comes out clean from the center.

  5. Karla says:
    July 2, 2024

    I cut back on the sugar to make them less sweet and they are fantastic. Still my husbands favorite sweet I make.

  6. Reemah says:
    February 14, 2023

    I made it last night and took it into work today, it was a HIT with my colleagues! People went back for seconds โ™ฅ๏ธ
    Thank you for the recipe!

  7. Nick Knardirell says:
    October 26, 2021

    Absolutely amazing!!!!

  8. Nat says:
    May 22, 2021

    There are only 6 layers!!! Iโ€™m kind of disappointed but it did taste very good!!

  9. Shannon says:
    January 21, 2020

    HI, I made these yesterday and really enjoyed them, and my husband loved them!! I made them in the larger 9×13 and wish I could of done the 7×11 pan. My red velvet was differently more cookie than cakey, very crunchy. But I think I baked it a bit too long. I fought trying to get the red velvet dough in the pan evenly and I ended using parchment paper. I drew out the size of my pan and then placed my dough on the paper, next put another piece of parchment paper (sprayed with a bit of PAM) on top and used a rolling pin to roll it out. And surprise it worked! I’m new to baking so I’m enjoying the challenges that come with baking. I love your site.

  10. Janet says:
    November 12, 2018

    Don,t like to use food coloring. Can I use beets instead ?

    1. Sally @ Sally's Baking says:
      November 12, 2018

      I haven’t tried a beet powder substitute in these bars, but let me know if you do!

  11. Judy McKee says:
    May 15, 2017

    Hi Sally, You are the “Cookie Queen” & I’d like to make everyone of your recipes! ! I have been making the 7 layer cookies for about 40 years for my 3 boys (& now their families), but I’d love to surprise them with the red velvet version. Do you think I could use the red velvet box cake mix for the bottom? I am a little handicapped now, but try hard to keep myself busy in the kitchen. Thanks bunches, Judy

    1. Sally @ Sally's Baking says:
      May 16, 2017

      Hi Judy! Thank you for the extremely kind comment ๐Ÿ™‚ And yes, you can use a box mix for the bottom layer ๐Ÿ™‚

      1. JC says:
        June 18, 2024

        How would you make the box cake mix for the bottom?

  12. Mary says:
    December 18, 2016

    Sorry but this recipe was kind of awful. The red velvet was too hard to spread which was super frustraing, and it ripped my aluminm foil layer and then other stuff got in under the foil and made a mess. When cut into square-ish pieces after cooling for 2+ hours, the yield was about 2/3 of the pan. The rest of it was too messy to cut into squares. It looks Christmas-y but I think I’d rather stick to regular 7 layer bars.

  13. Dakota says:
    November 24, 2016

    Made these for Thanksgiving. Everyone enjoyed them. Didn’t take long to put them together. Thanks for a great recipe.

  14. Maya says:
    February 17, 2016

    Hi Sally,

    These look amazing! Is it possible to leave out the food coloring and just have the bottom layer not be red velvet?

    Thanks!

    1. Sally @ Sally's Baking says:
      February 18, 2016

      Yes, you can absolutely leave it out.

  15. Lizzy Hope says:
    December 27, 2015

    Hi Sally!ย 
    I’m just wondering if it would be possible to bake this in a 9×9 pan?
    Thank you for all the amazing baking you do!

    1. Sally @ Sally's Baking says:
      December 28, 2015

      Lizzy, you would have to halve the recipe. I suggest just making the bars as is in a 9×13.

  16. Pam says:
    December 15, 2015

    These are super! I didn’t even use the full measure of red food coloring and they still looked pretty. I liked the bottom layer to balance out the top. People, you have to make this for the holidays – or just because!! Thank you, Sally.

  17. Kristen says:
    December 4, 2015

    Can I use dutched cocoa powder for this recipe? I noticed it calls for baking powder, so I thought maybe, but thought I should ask for sure!

    1. Sally @ Sally's Baking says:
      December 5, 2015

      Yes– dutched is fine here!