Cinnamon Crunch Bread

Rolled and twisted, this simple 8 ingredient bread dough transforms into an absolutely irresistible cinnamon crunch bread. Roll the dough up with a butter, cinnamon, and brown sugar filling, then create a crunch topping made from the same ingredients. Each bite is buttery, soft, and flaky with an unbelievable cinnamon sugar crunch crust on top.

cinnamon crunch bread

When I made my first successful loaf of homemade cheese bread, I knew the recipe would be an instant hit with readers. After publishing it as a Sally’s Baking Challenge recipe few years ago, it’s consistently been the most popular bread recipe on this websiteโ€”alongside our beloved sandwich bread. I mean, what could be better than cheese and homemade bread?

Well well well…

Readers asked if they can use the same dough to make a sweet version, so I tweaked the recipe and swapped cheese for cinnamon. Then I topped the whole thing with a cinnamon crunch topping. (Ever have a Panera Bread cinnamon crunch bagel? Like that!)

And then I wondered why I’d been making it with cheese for so long. TALK ABOUT AN UPGRADE!

One reader, Joyce, commented:Positively scrumptious! Everybody raves about it. It is one of the very best things I’ve ever made. โ˜…โ˜…โ˜…โ˜…โ˜…”

Another reader, Arlene, commented:This was hands down the best cinnamon bread I’ve ever had. You’ll need to lock it up to prevent gobbling it up in one sitting. โ˜…โ˜…โ˜…โ˜…โ˜…”

Tell Me About This Cinnamon Crunch Bread

  • Flavor: The bread crumb is wonderfully buttery and sweetโ€”definitely a breakfast or dessert bread. This is a lot like homemade cinnamon swirl bread, but we’re using brown sugar and there’s extra twisting so you get more pockets of cinnamon swirl in each slice.
  • Texture: Because we have fat in the dough the bread is extra soft and flaky, almost like croissant bread. And using bread flour promises extra chew. These textures are the perfect contrast to the crunchy cinnamon crumbles on top. Each bite has something differentโ€”I know you’ll love that. It looks just like babka, but it’s not nearly as rich as, say, our apple cinnamon babka.
  • Ease: There’s no arguing that homemade bread takes a little effort. But consider this a fun weekend or afternoon baking project. The dough is pretty straightforward and you use the same ingredients in both the cinnamon swirl filling AND cinnamon crunch topping. If youโ€™re new to baking with yeast, review my Baking with Yeast Guide. Lots of helpful information there!
  • Time: This dough requires 1 long rise, then a shorter 2nd rise. Once you understand the assembly process, the recipe moves pretty quickly. Set aside at least 4 hours from start to finish, but keep in mind most of that time is hands off as the dough rises. 

If you are craving twisty cinnamon goodness, but don’t have time to let the dough rise, try these no yeast cinnamon rolls.

slices of cinnamon crunch bread

Overview: How to Make Cinnamon Crunch Bread

The following is an overview to help you understand the process before you get started. You’ll find the full printable recipe below.

  1. Make & knead the dough. You need 8 ingredients for the dough and I don’t recommend any substitutions. For soft, flavorful, and chewy cinnamon crunch bread, use a combination of buttermilk and water. Nondairy, whole, or low fat milks work too, but buttermilk produces phenomenal flavor and texture. The dough is flimsy and shaping is difficult if you use ALL milk, so that’s why we use some milk and some water. You also need yeast, sugar, butter, egg, salt, and bread flour.
  2. Let dough rise. This takes about 1.5-2 hours.
  3. Assemble the bread. If you’re a visual learner, watch me assemble the bread in the above video. It’s exactly how we shape Nutella babka and homemade cheese bread too.
  4. Let shaped bread rest for about 30 minutes as you prepare the cinnamon crunch topping and preheat the oven. It will slightly rise during this time. For the cinnamon crunch topping, whisk brown sugar, cinnamon, melted butter and a touch of flour together.
  5. Spoon cinnamon crunch topping all over bread, then bake. In the written recipe below, I recommend placing a baking sheet on a lower oven rack to catch any cinnamon sugar that may drip down as the bread bakes.

Step-By-Step Photos

Make and knead the dough, referencing my How to Knead Dough tutorial as needed. Then let it rise:

bread dough before and after rising in side-by-side photos

Punch down the risen dough, then roll out into rectangle. Spread extra soft butter on top, then sprinkle with your brown sugar and cinnamon mixture. Tightly roll it up cinnamon roll style. Place the log on its seam, then cut the log in half lengthwise using a sharp knife.

4 photos showing the shaping steps of cinnamon twisted bread

Criss-cross one half on top of the other half forming an X. Tightly twist the two together. Pinch the outer edges to seal as best you can, then place into a greased 9×5-inch loaf pan.

cinnamon twisted bread dough in loaf pan before rising

Let the dough rest and prepare the cinnamon crunch topping:

cinnamon crunchy topping on top of bread loaf before baking

Can I Use This Cinnamon Crunch Topping on Bagels?

Yes yes and yes! This cinnamon crunch topping would be awesome on homemade bagels or cinnamon raisin bagels. Double the cinnamon crunch topping to ensure you have enough for an entire batch of bagels. After brushing the bagels with the egg wash in step 9 in that recipe, spoon cinnamon crunch topping on each before baking.

cinnamon crunch swirl bread in loaf pan
slice of cinnamon swirl twisted bread

Testing the limit on “how much cinnamon swirl is too much cinnamon swirl?” Don’t pass up trying this because it’s even more ridiculously good than it looks!! And try this Cinnamon Swirl Cheesecake next!

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cinnamon crunch bread

Cinnamon Crunch Bread

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 5 from 95 reviews
  • Author: Sally
  • Prep Time: 3 hours
  • Cook Time: 50 minutes
  • Total Time: 4 hours
  • Yield: 1 loaf
  • Category: Bread
  • Method: Baking
  • Cuisine: American
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Description

This is a basic soft bread dough that’s rolled, twisted, filled, and topped with butter, cinnamon, and brown sugar. It looks like a lot of ingredients but the filling and topping ingredients are mostly the same. Read the recipe before starting so you’re prepared for the rolling and twisting step.


Ingredients

  • 1/2 cupย (120ml)ย buttermilk, warmed to about 110ยฐF
  • 1/3 cupย (80ml)ย water, warmed to about 110ยฐF
  • 2 and 1/4 teaspoons (7g)ย instantย orย active dry yeastย (1 standard packet)
  • 1/4 cup (50g) granulated sugar, divided
  • 5 Tablespoonsย (71g)ย unsalted butter, melted + slightly cooled
  • 1ย largeย egg, at room temperature
  • 1 teaspoonย salt
  • 3 cupsย (390g)ย bread flourย (spooned & leveled), plus more as needed for hands/work surface

Filling

  • 3 Tablespoons (43g)ย unsalted butter, extra soft
  • 1/3 cup (67g) packed light or dark brown sugar
  • 1 and 1/2 teaspoons ground cinnamon

Cinnamon Crunch Topping

  • 2 Tablespoons (28g)ย unsalted butter, melted
  • 1/3 cup (67g) packed light or dark brown sugar
  • 1 and 1/2 teaspoons ground cinnamon
  • 2 teaspoons all-purpose flour or bread flour


Instructions

  1. Prepare the dough: Whisk the warm buttermilk, warm water, yeast, and 2 Tablespoons sugar together in the bowl of your stand mixer fitted with a dough hook or paddle attachment. Cover and allow to sit for 5 minutes or until foamy on top.
  2. Add the remaining sugar, the butter, egg, salt, and 1 cup flour. Beat on low speed for 30 seconds, scrape down the sides of the bowl with a silicone spatula, then add the remaining flour. Beat on low speed until the dough comes together and pulls away from the sides of the bowl, about 2 minutes. *If you do not own a mixer, you can mix this dough with a large wooden spoon or silicone spatula. It will take a bit of arm muscle.*
  3. Knead the dough:ย Keep the dough in the mixer (and switch to the dough hook if using the paddle) and beat for an additional 5 full minutes, or knead by hand on a lightly floured surface for 5 full minutes. (If youโ€™re new to bread-baking, my How to Knead Dough video tutorial can help here.) If the dough becomes too sticky during the kneading process, sprinkle 1 teaspoon of flour at a time on the dough or on the work surface/in the bowl to make a soft, slightly tacky dough. Do not add more flour than you need because you do not want a dry dough. After kneading, the dough should still feel a little soft. Poke it with your fingerโ€”if it slowly bounces back, your dough is ready to rise. You can also do a โ€œwindowpane testโ€ to see if your dough has been kneaded long enough: tear off a small (roughly golfball-size) piece of dough and gently stretch it out until itโ€™s thin enough for light to pass through it. Hold it up to a window or light. Does light pass through the stretched dough without the dough tearing first? If so, your dough has been kneaded long enough and is ready to rise. If not, keep kneading until it passes the windowpane test.
  4. 1st Rise: Lightly grease a large bowl with oil or nonstick spray. Place the dough in the bowl, turning it to coat all sides in the oil. Cover the bowl with aluminum foil, plastic wrap, or a clean kitchen towel. Allow the dough to rise in a relatively warm environment for 1.5-2 hours or until double in size. (I always let it rise on the counter. Takes about 2 hours. For a tiny reduction in rise time, see my answer to Where Should Dough Rise?ย in myย Baking with Yeast Guide.)
  5. Grease a 9ร—5-inch loaf pan.
  6. Roll out the dough: Punch down the dough to release the air. Place dough on a lightly floured work surface and with a floured rolling pin, roll the dough out into a 9ร—15 inch rectangle (approximately).
  7. For the filling: Spread softened butter all over the top of the dough, leaving a 1/2 inch border uncovered. The softer the butter is, the easier it is to spread in this step. (Microwave it for a few seconds to soften if needed.) Mix the brown sugar and cinnamon together, then sprinkle evenly all over the butter.
  8. Roll and twist the dough: If you need a visual, watch the video to see exactly how I do this step. Tightly roll the dough into a 15-inch log. Place the log on its seam. Using a sharp knife, cut the log in half lengthwise. I find a serrated knife works best. Criss-cross one half on top of the other halfโ€”forming an X. Tightly twist the two together. Pinch the outer edges to seal as best you can. Place in prepared loaf pan and cover with aluminum foil, plastic wrap, or a clean kitchen towel. (This step can get a little messy!) Allow the covered loaf to rest for 30 minutes. It will slightly rise during this time.
  9. Adjust the oven rack to the lower third position. Place a baking sheet on the lower rack to catch any cinnamon/sugar that may drip down. Preheat the oven to 350ยฐF (177ยฐC).
  10. For the cinnamon crunch topping: Whisk the melted butter, brown sugar, cinnamon, and flour together. Spoon over loaf right before baking.
  11. Bake: Bake until golden brown and, when gently tapped, the top of the loaf sounds hollow, about 45-55 minutes. The top browns quickly as it bakes, so tent the entire loaf with aluminum foil. (I usually place foil on top after about 20 minutes.) Remove finished bread the oven and place on a wire rack. Cool for 10 minutes in the pan, then remove from the pan and cool loaf on the wire rack.
  12. Slice and serve warm or at room temperature. Cover and store leftovers at room temperature for 2 days or in the refrigerator for up to 1 week. Leftover slices taste delicious when warmed in the microwave for 10 seconds. Topping tends to lose its crunch after a day or 2.

Notes

  1. Make Ahead Instructions โ€“ Overnight: Prepare the dough through step 3. Place into a greased bowl as directed in step 4. Cover the dough tightly and place in the refrigerator for up to 15 hours. Remove from the refrigerator and allow the dough to fully rise for 1-2 more hours. Continue with step 5. I donโ€™t recommend shaping the bread the night before as it will puff up too much overnight.
  2. Make Ahead Instructions โ€“ Freezing: Baked bread freezes wonderfully. Wrap the cooled loaf in plastic wrap, then a layer of aluminum foil. Freeze for up to 3 months. Thaw wrapped bread overnight in the refrigerator or at room temperature, then warm to your liking. You can also freeze the bread dough. After punching down the dough in step 6, wrap the dough tightly in plastic wrap, then a layer of aluminum foil. Freeze for up to 3 months. Thaw overnight in the refrigerator, then punch the dough down again to release any air bubbles. Continue with the rest of step 6.
  3. Special Tools (affiliate links): Electric Stand Mixer or Glass Mixing Bowl and Wooden Spoon or Silicone Spatula | 9×5-inch Loaf Pan | Rolling Pin | Whisk | Cooling Rack
  4. Buttermilk: Buttermilk provides the softest texture and unbeatable flavor. In a pinch, you can use whole milk instead. Lower fat or nondairy milks can work too, but the bread won’t taste as moist or rich. Here are other recipes using buttermilk if you purchase a carton and need to use it up.
  5. Yeast: I usually use instant yeast in this dough, but you can use active dry yeast instead if needed. No changes to the recipe, except the rise time will be at least 2 hours in step 4 if using active dry yeast. Reference my Baking with Yeast Guideย for answers to common yeast FAQs.
  6. Bread Flour: Higher protein flour like bread flour is best for this bread recipe because of its strong gluten formation and high rise. You can use all-purpose flour instead if needed, but for absolute best taste and texture, I recommend bread flour.
sally mckenney headshot purple shirt.
About the Author

Sally McKenney

Sally McKenney is a baker, food photographer, and New York Times best-selling author. Her kitchen-tested recipes and step-by-step tutorials have given millions of readers the knowledge and confidence to bake from scratch. Sallyโ€™s work has been featured on TODAY, Good Morning America, Taste of Home, People, and more.

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Reader Comments and Reviews

  1. Tobi Colbert says:
    December 11, 2025

    this looks so good, Sally. I want to try it, although I haven’t made bread in many years.
    If I want to make two loaves – which is easier:
    Double the recipe OR make two separate loaves side by side??
    Thanks so much!
    Tobi

    Reply
    1. Trina @ Sally's Baking says:
      December 11, 2025

      Hi Tobi! We always recommend making two separate batches for best results.

      Reply
  2. Susan Wolf says:
    November 9, 2025

    Absolutely outstanding!
    The taste is beyond perfection.

    Reply
  3. MD says:
    November 2, 2025

    I absolutely love all your recipes! I am wondering if this would be a good base for a “almond croissant filling” type bread… Like the ground almonds, butter, sugar, egg, extract spread out across the bread and rolled up, topped up with some sliced almonds? Or maybe it would work better in the babka base?

    Reply
    1. Lexi @ Sally's Baking says:
      November 3, 2025

      Hi MD, you could absolutely give that type of filling a try here! Let us know if you do give it a try.

      Reply
  4. Elizabeth Okamura-Ybanez says:
    October 25, 2025

    I never have buttermilk on hand. I make the buttermilk following your instructions. Can I do the same in this recipe? Just warm up?

    Reply
    1. Michelle @ Sally's Baking says:
      October 25, 2025

      Hi Elizabeth, Absolutely. However, regular milk works just fineโ€“ you donโ€™t need the added acid.

      Reply
  5. Vanessa says:
    October 15, 2025

    This bread was easy to make and although my twist wasnโ€™t pretty, it came out delicious. Iโ€™ll definitely be making it again.

    Reply
    1. Casey says:
      October 27, 2025

      This is the best recipe ever!!! Thank you so much for sharing. I have made it several times, and Iโ€™ve even made a jalapeรฑo cheddar version. They are both so delicious. For those asking, replacing some of the sugar with a sugar blend with erythritol works great too.

      Reply
  6. Barbra-Anne says:
    October 8, 2025

    Hey Sally! So I want to make this when my mom comes to visit & she loves the cinnamon raisin bread. Could I add them into the dough? I feel I can add them into the filling easy. How much would you recommend? Thank you very much in advance!

    Reply
    1. Lexi @ Sally's Baking says:
      October 8, 2025

      Hi Barbra-Anne, you can certainly add raisins to the filling. Weโ€™d say 1 cup total. Let us know how it turns out!

      Reply
  7. Fruzsina says:
    September 20, 2025

    Amazing recipe! I see that your glass bowl has a grey attachment on the bottom of it. May I ask where did you get that? The bottom of my bowl chipped and I can’t use it. I tried looking everywhere for an attachment.
    Thank you.

    Reply
    1. Trina @ Sally's Baking says:
      September 22, 2025

      Hi Fruzsina! As we understand it, the glass bowls with a bottom that screw off are the older style, and the newer ones are all one piece of glass. I don’t think you could buy that piece separately.

      Reply
  8. Laura Thompson says:
    September 18, 2025

    Sally, my daughter cannot have dairy. May I substitute oat milk for the buttermilk? I have vegan butter and I know that will be okay.

    Reply
    1. Beth @ Sally's Baking says:
      September 18, 2025

      Hi Laura, yes, you can try that here, but the dough won’t taste quite as rich.

      Reply
  9. Carmela Grabowski says:
    September 17, 2025

    Can I use oil in place of the butter?

    Reply
  10. Casey says:
    September 16, 2025

    When do you add the other two cups of flour? Is that a typo?

    Reply
    1. Trina @ Sally's Baking says:
      September 16, 2025

      Hi Casey! See step 2: Add the remaining sugar, the butter, egg, salt, and 1 cup flour. Beat on low speed for 30 seconds, scrape down the sides of the bowl with a silicone spatula, then add the remaining flour.

      Reply
      1. Casey says:
        September 16, 2025

        Thanks, donโ€™t know how I missed that. Luckily itโ€™s what I did!

  11. Linda Rogeven says:
    August 30, 2025

    Taste is Delicious!

    Reply
  12. Mark says:
    August 12, 2025

    Greatest recipe ever ! Threw some raisins into the mix. My gawd !!

    Reply
  13. Kristie Jones says:
    August 2, 2025

    Do you have any nutritional information for the bread?

    Reply
    1. Beth @ Sally's Baking says:
      August 2, 2025

      Hi Kristie, We donโ€™t usually include nutrition information as it can vary between different brands of the same ingredients. Plus, many recipes have ingredient substitutions or optional ingredients listed. However, there are many handy online calculators where you can plug in and customize your exact ingredients/brands. Readers have found this one especially helpful: https://www.verywellfit.com/recipe-nutrition-analyzer-4157076

      Reply
  14. Matthias says:
    July 19, 2025

    There are a couple references to the “above video” in this recipe for help with shaping the loaf, but I don’t see an embedded video.

    Reply
    1. Trina @ Sally's Baking says:
      July 19, 2025

      Hi Matthias, the video is in the recipe card, after the instructions!

      Reply
  15. Maranda says:
    June 25, 2025

    If I were to sub King Arthur gluten free bread flour would I see the same results? Thank you!

    Reply
    1. Trina @ Sally's Baking says:
      June 25, 2025

      Hi Maranda, we haven’t tested a gluten free flour substitute here, but we would love to hear how it goes if you do!

      Reply
  16. Stephanie says:
    June 13, 2025

    Made this bread todayโ€ฆ it was INCREDIBLE!! I let it rise for longer than 2 hours because I had to leave the house (so it ended up being like 4 hours) and it was still perfect! Kids and husband gobbled it down! Thank you!

    Reply
  17. Dee Boesen says:
    June 7, 2025

    AWESOME !!!

    Reply
  18. Sylvia says:
    June 7, 2025

    Will it be ruined if I omit the egg. We have egg allergies in the family

    Reply
    1. Michelle @ Sally's Baking says:
      June 7, 2025

      Hi Sylvia, we havenโ€™t tested this recipe with a flax egg or any egg substitutes, so weโ€™re unsure of the results. Let us know if you try anything, and if youโ€™re interested, here are all of our naturally egg-free recipes.

      Reply
  19. Stephanie Seal says:
    May 26, 2025

    This recipe is the absolute best! Plus it’s fun to make. I am sailing across the Atlantic right now on a friend’s boat and have been asked to make it three times now! Thank you!

    Reply
  20. Mary says:
    March 29, 2025

    Hi Sally! Can I use an 8×4 inch pan instead?

    Reply
    1. Michelle @ Sally's Baking says:
      March 30, 2025

      Hi Mary, An 8ร—4-inch pan is too small for this recipe.

      Reply
  21. Sandra C. says:
    March 10, 2025

    Can I use a sugar alternative, like erthritol? Could I use a 8 x 4 loaf pan for this recipe?

    Reply
    1. Lexi @ Sally's Baking says:
      March 10, 2025

      Hi Sandra, We’d love to help but we are not trained in baking with sugar substitutes. For best taste and texture (and so you don’t waste your time trying to adapt this recipe since it may not work properly), it may be more useful to find a recipe that is specifically formulated for sugar substitutes. An 8×4-inch pan is too small for this recipe.

      Reply