Homemade Strawberry Cake

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add to the best white cake batter.

overhead image of homemade strawberry cake on a marble cake stand

This recipe is such a fan favorite, that it deserved a spot in print! You’ll also find this recipe in my New York Times best-selling cookbook, Sally’s Baking 101.

This strawberry cake completely blew me away. After years of mediocre from-scratch strawberry cakes, my expectations were pretty low. It was time to taste test my efforts. Biting into the first pastel-pink forkful was the moment of truth…

slice of homemade strawberry cake on a white plate

I cried tears of joy. Or were those actual tears because I just dirtied every dish with all this strawberry cake recipe testing?

I find it challenging to pack real strawberry flavor into cake without the crutch of fake strawberry flavoring. My goal was to create a strawberry layer cake made entirely from real strawberries. We’re talking strawberries inside the cake and in the frosting as well. With the help of freeze-dried strawberries, I tackled strawberry frosting. I’ll get to that below. But for strawberry cake? Things have always been pretty lackluster in the flavor and texture department.

Strawberry Cake Problems

  • Chopping up strawberries and folding into cake batter works, but then you’re just eating vanilla cake with chunks of strawberries.
  • Pureeing strawberries and folding into cake batter has potential, but the texture is always off. There’s too much liquid. How about adding more flour to make up for that liquid? Then your cake is too dense. And the flavor is always lacking.
  • Strawberry jam could work, but I prefer to start with real strawberries.

So how can we pack real strawberry flavor into cake batter without adding too much liquid? REDUCE THE STRAWBERRIES DOWN. Ding ding ding! We have a winner.

carton of strawberries

How to Pack REAL Strawberry Flavor Into Cake

  1. Puree fresh strawberries.
  2. Reduce down on the stove.
  3. Let cool.
  4. Stir into cake batter.

Puree 1 pound of ruby red strawberries. You’ll need a food processor or blender for this step, and again when you make the frosting.

Strawberry puree in a food processor

Take that strawberry pureeโ€”don’t add anything else to itโ€”and reduce it down on the stove. This, my friends, is where all the magic happens. Like I mention above, you want a lot of concentrated flavor within a little amount of liquid. We also do this with champagne in my mimosa cupcakes and champagne frosting. And with Guinness in Guinness chocolate cake, too.

You’ll begin with 1 cup of hot pink puree and reduce down to 1/2 cup. After 30 minutes, it will be very thick and very red. Add this thick and highly concentrated strawberry flavor to your cake batter, instead of the thinner strawberry puree.

strawberry puree in a glass measuring cup

The reduced strawberry puree will go into the cake batter. No need to strain the seeds firstโ€”they disappear when the cake is baked. 

Because the reduced strawberry puree needs to completely cool down, I suggest getting started the day before. Just let the reduced strawberry puree sit in the refrigerator overnight and make the cake batter the following day.

strawberry cake batter in a glass bowl

Strawberry Cake Batter

The cake batter starts from my white cake. This vanilla-flavored cake proved to be the best jumping-off point for a strawberry cake. I kept the majority of the recipe the same, but I removed some of the wet ingredients to make room for 1/2 cup of reduced strawberries. The cake is light, springy, soft, and fluffy.

The reduced strawberry puree will tint the cake batter a lovely pastel pink and, if you want, you can add a small drop of pink or red food coloring to brighten that hue. Not necessary, of course. (I added a single drop of pink gel food coloring.) Expect a velvety and slightly thick cake batter.

  • No artificial strawberry flavor.
  • Nothing from a box.
  • Just pure strawberries.
strawberry cake batter in round cake pans

The Strawberry Frosting

You can taste the fresh strawberry flavor in the baked cake, but the flavor is REALLY brought out when you combine it with strawberry frosting. Like strawberry cake, strawberry frosting has always left me feeling a little defeated. Fresh strawberries were the issue. The frosting would always curdle from the added moisture. And no amount of fresh strawberries could get me the strawberry flavor I craved. Instead of settling for artificial strawberry flavoring, I took a trick from Sallyโ€™s Candy Addiction: strawberry dust! Grab some freeze-dried strawberries, grind them up, and mix that magic dust into the frosting.

(I actually added freeze-dried strawberries to cake batter as one of my test recipes. This was an awful decision and an epic fail. The cake was atrocious. Texture, taste, and appearance. Just… no. But freeze-dried strawberries are a YES for frosting!)

  • Where to buy freeze-dried strawberries? I find freeze-dried strawberries in my regular grocery store in the dried fruit aisle. I’ve also seen them in health food stores. Trader Joeโ€™s, Whole Foods, Amazon, and Target all carry them, as well. Or, you can order them online.
  • Bakerโ€™s Tip: Do not use โ€œdried strawberriesโ€ which are like raisins, dried apricots, and dried pineapple. They have a gummy texture and donโ€™t grind into a powder. You need freeze-dried strawberries, which have all of the moisture removed.

Instead of a thicker strawberry buttercream, I used my silky cream cheese frosting recipe. Added in the freeze-dried strawberry “dust” and milk and was left with a frosting so pink, Barbie would be jealous!

By the way, this frosting would also be a fantastic filling for homemade eclairs or on strawberry cupcakes.

Homemade strawberry cake on a wood and marble cake stand

Let’s Review

The tricks to homemade strawberry cake and frosting made with real strawberries? (1) Reduced strawberry puree in the cake batter and (2) freeze-dried strawberries in the frosting. Have fun baking!

Print
clock clock iconcutlery cutlery iconflag flag iconfolder folder iconinstagram instagram iconpinterest pinterest iconfacebook facebook iconprint print iconsquares squares iconheart heart iconheart solid heart solid icon
overhead image of homemade strawberry cake on a marble cake stand

Homemade Strawberry Cake

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 4.7 from 689 reviews
  • Author: Sally
  • Prep Time: 1 hour, 30 minutes
  • Cook Time: 25 minutes
  • Total Time: 6 hours (including cooling)
  • Yield: serves 10-12
  • Category: Cakes
  • Method: Baking
  • Cuisine: American
Save Recipe

Description

The one thing that sets this strawberry cake apart from others? Reduce fresh strawberry puree down and add it to the best white cake batter. This recipe is also in my New York Times best-selling cookbook, Sally’s Baking 101.


Ingredients

Strawberry Puree

  • 1 pound (454g) fresh strawberries, rinsed and hulled

Cake

  • 2 and 1/2 cups (295g) cake flourย (spooned & leveled)
  • 2 teaspoons baking powder
  • 1/2 teaspoon baking soda
  • 1 teaspoon salt
  • 3/4 cup (12 Tbsp; 170g) unsalted butter, softened to room temperature
  • 1 and 3/4 cups (350g) granulated sugar
  • 5 large egg whites, at room temperature
  • 1/3 cup (80g) full-fat sour cream or plain Greek yogurt, at room temperature
  • 2 teaspoons pure vanilla extract
  • 1/2 cup (120g/ml) whole milk, at room temperature
  • 1/2 cup reduced strawberry puree (from step 1)
  • optional: 1โ€“2 drops red or pink food coloring

Strawberry Cream Cheese Frosting

  • 1 cup (about 25g) freeze-dried strawberries*
  • 8 ounces (226g) full-fat brickย cream cheese, softened to room temperature
  • 1/2 cup (8 Tbsp; 113g) unsalted butter, softened to room temperature
  • 3 cups (360g) confectioners’ sugar
  • 1 Tablespoon whole milk
  • 1 teaspoon pure vanilla extract
  • pinch of salt, to taste


Instructions

  1. Make the reduced strawberry puree first, and let cool: In a blender or food processor, puree the fresh strawberries. You should have a little more than 1 cup (about 270g). Transfer the puree to a small saucepan over medium-low heat. Simmer, stirring occasionally, until it’s reduced to 1/2 cup (about 135g). This usually takes around 25โ€“35 minutes, but could take longer depending on your pan or the ripeness of your strawberries. Remove from heat, pour into a heat-safe bowl, and cool completely before using. I always make the reduced puree the day before so it has plenty of time to cool down. Cover and refrigerate overnight. Allow it to come back to room temperature before adding to the cake batter. (See Notes for additional make-ahead instructions.)
  2. Preheat the oven to 350ยฐF (177ยฐC). Grease two 9-inch round cake pans, line with parchment paper rounds, then grease the parchment paper. Parchment paper helps the cakes seamlessly release from the pans. (If it’s helpful, see this parchment paper rounds for cakes video & post.)
  3. Make the cake: In a medium bowl, whisk the cake flour, baking powder, baking soda, and salt together. Set aside.
  4. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the butter and sugar together on medium-high speed until light and creamy, about 3 minutes. Add the egg whites and beat on high speed until combined, about 2 minutes. Scrape down the sides of the bowl as needed. Add the sour cream and vanilla extract and beat on medium-high speed until combined, about 1 minute. Add the dry ingredients and then, with the mixer running on low speed, slowly pour in the milk and beat until just combined. Do not overmix. Whisk in the room-temperature reduced strawberry puree and food coloring (if using), making sure there are no lumps at the bottom of the bowl. The batter should be slightly thick. Pour the batter evenly into the prepared cake pans.ย 
  5. Bake for 24โ€“25 minutes or until a toothpick inserted in the center of the cake comes out clean. Cool the cakes in the pans set on a cooling rack for 1 hour. Run a knife around the edges to loosen the sides, remove the cakes from the pan, peel off the parchment, and place on the rack to finish cooling. The cakes must be completely cool before frosting and assembling.
  6. Make the frosting:ย In a blender or food processor, process the freeze-dried strawberries into a fine powder. If any larger bits remain, sift the powder through a fine-mesh sieve. Set aside.
  7. In a large bowl using a handheld or stand mixer fitted with a paddle attachment, beat the cream cheese and butter on medium-high speed until smooth, about 2 minutes. Scrape down the sides of the bowl as needed. Add the confectioners’ sugar, strawberry powder, milk, and vanilla. Beat on low speed for 30 seconds, then gradually increase to high speed and beat for 3 minutes until completely combined and creamy. Taste, then beat in a pinch of salt if the frosting is too sweet. Cover and refrigerate it for 1 hour before using. Yields about 3 cups (720g) of frosting.
  8. Assemble and frost: (For additional help with this step, see this how to assemble a layer cake video & post.) First, level the cakes: using a large serrated knife, slice a thin layer off the tops of the cakes to create a flat surface. Discard (or crumble over ice cream!). Place 1 cake layer on your cake stand, cake turntable, or serving plate. Spread 3/4โ€“1 cup (180โ€“240g) of frosting in an even layer on top. Top with the second layer, upside down, and spread 1 cup (240g) of frosting all over the top and sides in a very thin layer to make a crumb coat. Run a bench scraper around the cake to help smooth out the frosting on the sides. Refrigerate the cake until the crumb coat has set, about 20 minutes. Cover the top and sides with the remaining frosting. Before slicing, refrigerate the cake for at least 20 minutes to set the frosting and help the cake keep its shape when slicingโ€”it could slightly fall apart without time in the fridge.ย 
  9. Cover leftover cake tightly and store in the refrigerator for up to 5 days. If the cake has been in the refrigerator for more than 4 hours, take it out 2 hours before serving so it can mostly come to room temperature.

Notes

  1. Make Ahead Instructions: The cake layers can be baked, cooled, and covered tightly and stored at room temperature overnight. Likewise, the frosting can be prepared, then covered and refrigerated overnight. Let it sit at room temperature to slightly soften for 10 minutes before assembling and frosting. Frosted cake or unfrosted cake layers can be frozen for up to 2โ€“3 months. Thaw overnight in the refrigerator and bring to room temperature before decorating/serving. Seeย How to Freeze Cakes for instructions. You can also make the reduced strawberry puree ahead of time and store it covered in the refrigerator for up to 3 days, or freeze it for up to 3 months. Thaw, bring to room temperature, then use in the recipe.
  2. Special Tools (affiliate links): Food Processor | 9-inch Round Cake Pans | Glass Mixing Bowl | Whisk |ย  Electric Mixer (Handheld or Stand) | Pink Food Coloring | Cooling Rack | Cake Turntableย |ย Straight Spatula and Bench Scraper (for frosting) | Round Cake Carrier (for storage)
  3. Cake Flour: I strongly suggest using cake flour in this recipe. If you can’t find it, try this homemade cake flour substitute.
  4. Whole Milk: If needed, buttermilk works in its place. I don’t recommend a lower-fat milk.
  5. Where to Buy Freeze-Dried Strawberries: I always find them in my regular grocery store in the aisle with the dried fruit. Target, Whole Foods, and Trader Joe’s carry them, and I’ve also found them in some health food stores. You can also buy them online. Do not use the chewy/gummy dried strawberries. You need FREEZE-dried strawberries, which grind into a powder. If you can’t find them anywhere, just leave them out of the frosting and add another 1/2 cup of confectioners’ sugar.
  6. Can I use frozen strawberries for the puree? You can use frozen strawberries, but they will take longer to reduce even if you thaw them first.
  7. 9×13-Inch Cake: Simply pour the batter into a greased 9×13-inch pan and bake for 40 minutes or until a toothpick inserted in the center comes out clean.
  8. Cupcakes: Fill cupcake pans 2/3 full with batter. Bake for 20โ€“22 minutes. Makes 30 cupcakes. For 14โ€“15 cupcakes, follow my strawberry cupcakes recipe, which is adapted from this strawberry cake.
  9. Food Coloring: If you want, you can add 1โ€“2 small drops of pink or red food coloring to deepen the pink color of the cake. I add 1 small drop of pink gel food coloring.
  10. No Cream Cheese in Frosting: If you’d like to skip the cream cheese in the frosting, use my strawberry buttercream recipe instead. You’ll have enough for a thin layer of frosting, or you can 1.5x the recipe for a thicker layer.
sally mckenney headshot purple shirt.
About the Author

Sally McKenney

Sally McKenney is a baker, food photographer, and New York Times best-selling author. Her kitchen-tested recipes and step-by-step tutorials have given millions of readers the knowledge and confidence to bake from scratch. Sallyโ€™s work has been featured on TODAY, Good Morning America, Taste of Home, People, and more.

Read More

Leave a Comment

Your email address will not be published. Required fields are marked *

Recipe rating 5 Stars 4 Stars 3 Stars 2 Stars 1 Star

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Reader Comments and Reviews

  1. Joan says:
    November 27, 2025

    I was wondering if the cake could handle a chocolate ganache on top of the frosting.

    Reply
    1. Michelle @ Sally's Baking says:
      November 27, 2025

      Hi Joan, a chocolate ganache drip would be delicious with this strawberry cake! Let us know if you give it a try.

      Reply
  2. Cat says:
    November 26, 2025

    Hello! I purchased the Fat Daddio’s cake pans that you linked. On the package it suggests reducing the baking temperature by 25 degrees. Would you recommend I bake these at 325 or the 350 in your recipe? Thank you!

    Reply
    1. Trina @ Sally's Baking says:
      November 26, 2025

      Hi Cat! We recommend sticking with the temperatures included in this recipe.

      Reply
  3. Kari says:
    November 26, 2025

    I want to pipe designs on this cake. Would the strawberry cream cheese frosting be sturdy enough to pipe with or should I just replace the frosting with strawberry buttercream? Or is there another frosting that would complement this well and pipe-able (like regular buttercream or a lemon buttercream, etc)?

    Reply
    1. Lexi @ Sally's Baking says:
      November 26, 2025

      Hi Kari, the cream cheese frosting will hold basic/simple piping designs, but if you plan to do any intricate piping we’d recommend our strawberry buttercream instead.

      Reply
  4. Kathryn Ranieri says:
    November 18, 2025

    These were marvelous in texture, sweetness, and flavor. As a kid, I made these with shortening. Using butter changed the entire profile of the cookie from OK to fabulous. Thanks for your expertise.

    Reply
  5. Alice says:
    November 17, 2025

    Hello, can this cake be frozen once it iced for a few days?

    Reply
    1. Trina @ Sally's Baking says:
      November 17, 2025

      Hi Alice! Yes, you can freeze leftover slices to thaw and enjoy another time. Up to three months.

      Reply
  6. Kelly O says:
    November 15, 2025

    This Strawberry cake was a big hit at my grandaughter’s birthday. I followed the recipe except for using a bit more reduced strawberry puree. I used cake strips so the layers took longer to bake, but they came out perfectly flat. Everyone loved the strawberry cream cheese frosting but next time I will use additional powdered sugar because it was soft-but delicious. I expect many requests to bake this cake again.

    Reply
  7. Emilie says:
    November 12, 2025

    I want to make this for my daughter’s smash cake at her first birthday. I was curious if I eliminated the sugar what would be a good substitute? Thank you

    Reply
    1. Lexi @ Sally's Baking says:
      November 12, 2025

      Hi Emilie, We’d love to help but we are not trained in baking with sugar substitutes. For best taste and texture (and so you don’t waste your time trying to adapt this recipe since it may not work properly), it may be more useful to find a recipe that is specifically formulated for sugar substitutes. Thank you!

      Reply
  8. layla says:
    November 11, 2025

    Yummmmmy

    Reply
  9. Marlindi Jordaan says:
    November 10, 2025

    Will this recipe make a 3 layer 8″ cake? I tried the link for the conversion, but I am at a loss

    Reply
    1. Lexi @ Sally's Baking says:
      November 10, 2025

      Hi Marlindi, you can use the recipe as is for three thinner 8 inch layers. The bake time would be less so keep an eye on them and use a toothpick to check for doneness. You can also make 1.5 times this recipe for three layers (doubling would be too much). With 8 inch pans your bake time may be a minute or two longer as your layers will be slightly thicker.

      Reply
  10. Dragana D says:
    November 9, 2025

    Can I substitute cake flour for all purpose by adding some starch?

    Reply
  11. Lucia Francesca Exaltacion says:
    November 7, 2025

    cani bake it on a 7inch cake pan

    Reply
  12. Cherry Muse says:
    November 4, 2025

    I just made a test version of this cake for my granddaughter’s 9th birthday. Loved the strategy of reducing fresh berries. BUT, the cake itself tasted ‘bready’ (description by the birthday girl’s mom.) Another daughter said she could taste flour. ??? I used cake flour, measured carefully, wonder where I went astray. It’s not a real sweet cake-one of the appeals of the recipe. Any thoughts on how to avoid this?

    I’ve tried some of your other recipes with great success, thought this cake would be perfect for a little girl who doesn’t like very sweet things. She loved the cake but I’m concerned about the feedback from my daughters.

    Reply
    1. Sally @ Sally's Baking says:
      November 6, 2025

      Hi Cherry! Thank you so much for trying this cake and sharing your thoughtful feedback. Iโ€™m glad your granddaughter enjoyed it, but I completely understand wanting to troubleshoot the bready/floury taste others noticed. This can happen if a little too much cake flour was added (it packs easily, even when measured carefully), or if the batter was over-mixed after the flour went in, which can create a slightly bready texture. Next time, you might try reducing the flour by 2โ€“3 Tablespoons, adding a touch more strawberry reduction for moisture and flavor, and mixing only until just combined. The cake IS on the sweeter side, so I also wonder if you accidentally reduced any sugar? Which would point toward a more bread-like taste.

      I appreciate you sharing your experience!

      Reply