Introducing: Sprinkled

Sally holding homemade strawberry cake on a white cake stand in the kitchen

So many emotions as I share my first ever video mini series!

(The emotions are 5% because of this and 95% because I just spent my first 2 nights away from Noelle and she sort of said “ma ma” before I left and I’m a total basket case and I’m counting down the minutes until I see my baby girl tonight!!)

What began as a casual way to share recipes with my friends has blossomed into a life-changing career where I get to connect with equally passionate bakers around the world. When I first hit publish in 2011, I had ABSOLUTELY NO IDEA what I was doing, I just knew that I LOVED doing it. And after 7 years, 3 cookbooks, mistakes, growth, and about 3 billion dishwasher cycles, I’m elated to say that my dedication, work ethic, and love for baking hasn’t faded. At all.

sally taking a picture of strawberry cake

But it’s time for something more. This past April, a video production crew filmed me at work in my kitchen. Most of the time together was spent filming 8 step-by-step recipe tutorials, but they also filmed me working, writing, editing, photographing, and recipe testing. The inspiration behind all of this:

  • craving a deeper connection – I want to give you the front row seat so you can see what goes into each recipe and blog post, as well as life as a mother and business owner.
  • inspire – seeing my recipes come together in a video may inspire you to try it yourself!
  • trying something new – because entertainment is fun!

My video mini series is called Sprinkled. ♥

sprinkles in a glass jar with a spoon

Episode 1

Episode 1 recipe: Homemade Strawberry Cake

The kick-off episode is Strawberry Cake. I chose this recipe because it’s 100% from-scratch strawberry cake made from real strawberries and has become a reader favorite since I published it in January. The process is a little unique where you begin with reduced strawberry puree and finish with strawberry frosting made from freeze-dried strawberries. It’s a FUN cake and I thought you’d love seeing it come together on camera!

Behind the Scenes Filming

Some behind the scenes!

sally in the kitchen with video clapper board

kitchen with jude dog and video equipment

Jude casually taking a snooze in the middle of everything. Both above and below.

sally in the family room with cameras and video equipment

sally with a slice of strawberry cake

Homemade strawberry cake on a white cake stand

And a sneak peek video at all the episodes!

Watch More Episodes:

Want more baking tips just like this? Sign up for my Baking Made Easy quick start guide!

Sprinkled photos and videos by Grateful & Co


  1. When I clicked on jump to recipe, it doesn’t do anything. I don’t see the recipe anywhere in the post with the video. Has anyone else mentioned this? Thanks.

    1. Hi Laurel! It’s just a video for my Homemade Strawberry Cake – recipe linked right above the video. 🙂

  2. I love this!!! Thanks for sharing. Looking forward to the rest of the videos. I love your recipes. 🙂 Very tempted to try this recipe now!

  3. Strawberry cake is my favorite cake! I can’t wait to make this!!!

  4. Sally, I am so happy and proud to see how far you’ve come! You go, lady! I love your recipes and wish you much continued success with your blog! Enjoy those baby snuggles tonight.

    1. Thank you so so so much Umma!

      1. The Pretzel sticks I love but we also decorate them for the holiday

  5. Jennifer C says:

    Finally got a chance to watch these – love it. (And I love love love your house too, btw.) It’s great to see you in action, as it were….I’ve learned so much from you – you are such an inspiration! Looking forward to more videos.

  6. This is so amazing Sally! Can’t wait to see the remaining videos. We are very excited for you.

    1. Thank you so much for everything, Debbie!

  7. So cool!!! Can’t wait to see the next “Sprinkled”-Video!!!

    1. Thank you for the excitement!!

  8. My daughter (same birthday as you!) & I have followed your blog from the beginning. Even my boys will ask, “Is this Sally’s recipe?” Then they reply, “you know it’s gonna be good.” You’re on a 1st name basis in our home. Congratulations!!

    1. Makes me so happy to read! Thank you!

  9. Oh Sally you are just the cutest! I always find it so strange hearing you speak. I started reading your blog wayyy back before videos or instagram stories so although I knew where you were from, I always read your words in my British accent – the rough Northern kind, not the stereotypically posh London kind! It’s so strange to hear your words in your actual accent! Anyway, congratulations on your latest venture. Sending hugs from across the pond 🙂

  10. Love love LOVE this, Sally! You are just so wonderful and I appreciate you what you do for all of us =)

  11. Hi Sally Thank you for all the wonderful recipes but even more for all tips and tricks you share. I got my love for baking from my grandmother who made everything from scratch. When you walked into her house – no matter when – you could smell the love. She taught me so much but you’ve added the reason why certain things should and shouldn’t be used, how to use and do things and more. I’ve learned so much that has helped my baking and my family loves it. Baking is fun – not scary – and you make sure everyone knows this. I love your new sprinkled videos!!

    1. Thank you so much for the comment, Chris! I 100% agree with your sentiments about baking. Fun, not scary, nostalgic. So special to carry on your grandmother’s legacy.

  12. Love this video! I loved the part where you were talking about the strawberry cake and said, “and it’s pink!” It made me laugh. I am also a fan of this cake. Searched forever for a strawberry cake made with natural ingredients that was also delicious. This one is it!
    Continued success to you, Sally! Looking forward to the next in the Sprinkled series.

    1. Thank you so much for the excitement and love for the strawberry cake. Truly one of my favorites too!

  13. Oh Sally, this Video is so awesome!!! Can’t wait for the next ones.
    Go ahead, i love this so much!


  14. Sally I have been reading for a while and I have never commented before but I felt he need to say congratulations!! You are really amazing at what you do and I can feel your passion comig accross your writing and now your videos. I wish you and your beautiful family the best

  15. Congratulations Sally!! That is really wonderful news and you should be so proud. I love your site and enjoy your recipes. Blessings to you and your family!!!

  16. My favorite comment in the video was: “You can taste the love.” That’s how I hope people I bake for feel. My son asks what’s in almost every recipe and when I get done listing the tangible ingredients, I always say, “and?” and he knows the answer is “love.” Sally, thank you for the awesome recipes, and now, the videos! You rock!

    1. That is the sweetest thing ever!

    2. That is amazing, my children do the exact same thing!

  17. This was great!!! I can’t wait to see the brownie recipe!

  18. I leave for vacation for a second and I miss ALL THE GOOD STUFF!! Hehe. Sally, I’m seriously loving this Sprinkled series! Just caught the Chewy Fudgy Brownies episode over on YouTube. I’m so proud of how far you’ve come and I always love seeing what you come up with next. 🙂 You’re such an inspiration in the kitchen, at work and with life! Finding that work life balance is so incredibly tricky… and as a fellow blogger, I’m so relieved to hear you say that you went from 3 recipes to 2 recipes a week. I’ve been doing 2 since the beginning and it’s still a struggle to keep up. You keep me motivated to do my best. Sending you lots of love and excitement for the next episodes in the series! <3, Demeter

    1. Demeter, you are so kind. Thank you for watching Sprinkled! This message means the world to me. Thank you for all the love, support, and encouragement to keep going! There’s nothing quite like bloggers supporting bloggers. All my love to you!

  19. This is just the cutest!!!! I love how easy and delicious all your recipes are. Definitely wouldn’t be a baker without you! ❤️

  20. Wow! What a great, informative video. This is truly wonderful. Thank you so much! You are so good at this.

  21. Hi sally.
    I like your series sprinkled . I watched your episode 2 about the fudge brownies
    And I thought it was great.I pinned the fishy brownies recipe you showed in the video into my Pinterest cooking board
    I know my husband will like them as well.
    Congratulations on your sprinkled series.
    I hope you will have many more recipe episodes.

    1. Thank you, Heather! I’ve been having so much fun with these! 🙂

  22. Sally, I sincerely thank your expertise in how to get the strawberry essence to shine through. I had been experimenting for years without success on this till I accidentally found your page. I added the strawberry reduction to my Trader Joe vanilla cake mix batter. Voila! Now, instead of frosting, I ground up freeze dried strawberries with cocoa powder and sugar and dusted the tops before baking. I imagine one can use blueberries in reduction too. I am singing your praises to my friends.

  23. Sally, I’ve been reading your blog for a long time (can even claim to having your books). I just saw your video on you tube while my granddaughter (5) was watching something. I loved it..giant chocolate chip cookies. She was so excited…

  24. Kelly Petersen says:

    This is perfect! My parents are celebrating their anniversary and asked for a strawberry cake! Now, I won’t have to go through all of the trials and errors of figuring it out. Thank you Sally!

  25. Love this cake! Have made it about 4 times and wow what a hit! So I went to my fav strawberry patch (in Sonoma Calif) and made up 6 batches of strawberry puree for the winter when we all need a taste of summer!
    I have made so many of your recipes and all have been wonderful with out fail!

    1. I’m thrilled you love it so much! And I’m so envious of your freezer stash of fresh strawberry puree – hahA! So great that you thought ahead!

  26. Thank for sharing your pantry and cake stands! Now I don’t feel so bad for owning more than a few.

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I’m Sally, a cookbook author, photographer, and blogger. My goal is to give you the confidence and knowledge to cook and bake from scratch while providing quality recipes and plenty of pictures. Grab a cookie, take a seat, and have fun exploring! more about Sally